Core Viewpoint - Mercedes-Benz is initiating its largest-ever layoff plan, aiming to cut 30,000 jobs to save €5 billion (approximately ¥41.3 billion) annually, which will be reinvested into the development of 36 new models, including 17 electric vehicles [1][5]. Group 1: Layoff and Cost-Saving Measures - The layoff plan includes attractive severance packages, with some employees eligible for up to €500,000 (approximately ¥4.13 million) in compensation [3]. - The company has already seen 4,000 employees voluntarily leave under this plan, with senior management receiving significant payouts [3]. - This marks the third major restructuring effort by Mercedes in four years, following previous layoffs of 10,000 in 2019 and additional cuts in 2023 [4][5]. Group 2: Sales Decline and Market Challenges - Mercedes reported a 12% year-on-year decline in global sales for Q3, with a staggering 27% drop in the Chinese market [6]. - The sales downturn is attributed to the competitive pressure from new electric vehicle entrants and the need for internal cost optimization [6][7]. Group 3: Shift in Electric Vehicle Strategy - The company initially pursued a "oil-to-electric" strategy with the EQC model, which faced significant market challenges and led to a reassessment of its approach [9][10]. - CEO Ola Källenius has shifted the strategy from "oil-to-electric" to a fully electric model, emphasizing the need for a dedicated electric platform [10][11]. - Despite setbacks with the EQS model, which failed to meet market expectations, Mercedes has ramped up its electric vehicle offerings, achieving a 67% increase in sales for electric models in 2022 [18]. Group 4: Strategic Adjustments and Future Outlook - The company has recognized the challenges of transitioning to electric vehicles and has adjusted its strategy to maintain a dual approach, balancing electric and internal combustion engine models [19]. - The target for electric vehicle sales to account for 50% of total sales has been postponed from 2025 to 2030, reflecting a more cautious approach [19]. - Mercedes is now focused on survival and adapting to market demands, with the understanding that the transition to electric vehicles is a long-term endeavor [20][21].

Group 1 - Mercedes-Benz is facing significant challenges in the Chinese market, with Q3 2025 deliveries dropping 27% year-on-year, marking the worst quarterly performance since 2016 [2] - The decline in sales reflects ongoing weakness in high-end automotive demand in China and highlights the strong competition from local electric vehicle brands like BYD and Xiaomi [2] - The drop in sales has negatively impacted Mercedes-Benz's global performance, with a 12% year-on-year decline in global deliveries and a 17% drop in the U.S. market due to tariff uncertainties [2] Group 2 - The sales decline is not limited to Mercedes-Benz; German competitors BMW and Porsche are also experiencing weakened sales and increased price competition in China [3] - BMW has lowered its full-year profit forecast due to the ongoing sluggishness in the Chinese market and increased dealer subsidy expenditures [3] - These trends indicate a deeper structural change in the Chinese automotive market, as traditional luxury brands are losing their appeal amid the electric vehicle wave [3]

Core Viewpoint - Honda has halted plans for a large electric SUV due to weaker-than-expected demand for sizable electric vehicles and the impact of President Trump's decision to cut EV incentives in the US [1][2][4]. Group 1: Honda's Decision - Honda has reportedly scrapped the development of a seven-seat electric SUV, which was initially planned to follow the five-seat SUV and sedan based on the Concept 0 unveiled at CES [1][4]. - The company has cut approximately $48 billion (¥7 trillion) from its research and development budget for electric vehicles [4]. Group 2: Market Context - Demand for large electric cars has been lower than anticipated, influencing Honda's decision to suspend its EV plans [2][9]. - Other manufacturers, including Ferrari and Lamborghini, have also delayed or pushed back their electric vehicle projects in response to market conditions [12]. Group 3: Broader Industry Trends - The electric vehicle market is facing challenges, as evidenced by Kia's EV9 selling only 165 units in Australia compared to 5,165 units of the combustion-powered Sorento in the first half of the year [8][11]. - Major brands like Mercedes and VW are experiencing significant sales ratios favoring combustion-powered models over their electric counterparts [11].