菲莫国际：提出三年规划，聚焦新烟成长 [Table_Industry] 轻工制造 [Table_ReportDate] 2026 年 02 月 08 日 证券研究报告 行业研究 [Table_ReportType] 行业事项点评 [Table_StockAndRank] 轻工制造 投资评级 看好 上次评级 看好 [Table_Author] 姜文镪 新消费行业首席分析师 执业编号：S1500524120004 邮箱：jiangwenqiang@cindasc.com 李晨 新消费行业分析师 执业编号：S1500525060001 邮箱：lichen1@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦B 座 邮编：100031 [Table_Title] 菲莫国际：提出三年规划，聚焦新烟成长 [Table_ReportDate] 2026 年 02 月 08 日 本期内容提要: [Table_S [事件：菲莫国际发布 Table_Summary ummary] ] 2025 年报。25 年收入达 406.5 亿美元（同比+ ...

Investment Rating - The industry investment rating is "Positive" [2] Core Insights - The report highlights that Philip Morris International (PMI) has set a three-year growth plan focusing on new tobacco products, targeting a revenue CAGR of 6%-8% and an operating profit CAGR of 8%-10% from 2026 to 2028 [3] - PMI's revenue for 2025 reached $40.65 billion, a year-on-year increase of 7.3%, with new tobacco product revenue at $16.85 billion, up 15.0% [2][3] - The report anticipates significant growth in the U.S. market, particularly with the launch of IQOS ILUMA, which is expected to stimulate the heat-not-burn (HNB) segment [3] Revenue and Market Performance - In 2025, PMI's total revenue was $40.65 billion, with Q4 revenue at $10.36 billion, reflecting a 6.8% year-on-year increase [2] - The HNB segment achieved a global market share of approximately 76%, with annual sales of 155.1 billion units, marking an 11.0% increase [4] - In Q4, HNB sales reached 38.4 billion units, a 7.5% increase year-on-year, with Japan's HNB penetration rate reaching 32.6% [4] Product Growth and Strategy - The report notes that sales of oral tobacco and vaping products increased by 18.5% and 100% year-on-year, respectively, with Q4 growth rates of 7.3% and 91.4% [5] - The U.S. oral tobacco market, particularly the ZYN brand, continues to grow rapidly, maintaining a market share close to two-thirds [5] - PMI's vaping product VEEV has launched in 47 markets, showing a doubling growth trend and achieving the top market share in eight markets [5]

Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The report highlights various sectors including trendy toys, new tobacco, home furnishings, paper packaging, personal care, AI glasses, Xiaomi Group, pet food, and AI+3D printing, indicating a mixed outlook across these industries with some showing growth potential while others face challenges Trendy Toys - The collaboration between Honor and Pop Mart to launch the first trendy toy smartphone is expected to differentiate products in a competitive market, targeting younger consumers [8] - Despite a decline in overall online GMV for trendy toys, leading companies like Miniso and Bluku are experiencing significant growth, with Miniso's blind box category growing by 315% [10] New Tobacco - The cancellation of VAT export rebates for e-cigarettes is expected to pressure profits in the short term, but may benefit companies like Smoore in the long run as they can capture market share from smaller competitors [11] - The HNB market is anticipated to expand significantly with the upcoming launch of IQOS in the US [12] Home Furnishings - The domestic real estate market remains weak, with significant declines in new and second-hand home transactions [13] - Export figures show a decline for Chinese furniture, while Vietnam's furniture exports are growing, indicating a shift in regional competitiveness [14] Paper Packaging - The report notes fluctuations in paper prices, with a general decline in prices for various paper types, but anticipates a recovery in demand as packaging needs stabilize [15] - The overall retail growth in food, beverages, and daily necessities is expected to support the packaging sector's recovery [16] Personal Care and AI Glasses - The personal care sector shows mixed performance, with some brands experiencing growth while others decline [17] - Meta's plans to significantly increase the production capacity of AI glasses signal a positive outlook for the sector, potentially boosting demand across the supply chain [18] Xiaomi Group - Xiaomi continues to lead in the smartphone market, with expectations to integrate self-developed chips and AI models into their products by 2026 [19] - The company aims to enhance its brand positioning and profitability through technological advancements and strategic product launches [20] Pet Food - The pet food market is projected to grow, with a focus on new product introductions and market expansion strategies [23] - Recent data indicates a decline in GMV for pet food on major e-commerce platforms, highlighting competitive pressures [24] AI+3D Printing - The consumer-grade 3D printing market is expected to grow, driven by new product launches and community engagement initiatives [33] - Companies are focusing on lowering entry barriers and enhancing user experience to penetrate the market further [36]

Core Insights - Coatue Management holds $236.48 million worth of shares in Philip Morris International Inc. (PM), representing 0.66% of its total 13F portfolio, indicating significant interest from institutional investors [1] - Philip Morris International Inc. is expanding its U.S. operations with a $37 million investment to enhance its manufacturing facility in Wilson, North Carolina, which is crucial for its smoke-free product strategy [2][3] - The company is adding a new production line for TEREA, consumables for its IQOS ILUMA heated tobacco system, as part of its strategy to scale smoke-free alternatives amid regulatory advancements [3] - UBS has highlighted increasing competition in the U.S. nicotine pouch sector, which may impact revenue projections for Philip Morris's ZYN brand, leading to a "Hold" rating with a $166 price target [4] - Analysts are closely monitoring Philip Morris's smoke-free transformation and advancements in its IQOS products, reflecting the company's focus on reduced-risk offerings [5]

Core Insights - Billionaire Philippe Laffont's Coatue Management focuses on high-growth technology and AI-driven stocks, managing $69.5 billion in assets as of May 27, 2025 [1] - The fund's largest public equity holdings include Nvidia, Broadcom, Meta, and CoreWeave, with CoreWeave representing 8.1% of the portfolio as of Q2 2025, emphasizing foundational AI infrastructure [2] - Recent easing of trade tensions with China and positive bank earnings have contributed to a recovery in U.S. stocks, with optimism growing around potential talks between U.S. and Chinese leaders [3] Company Movements - In Q2 2025, Laffont reduced his position in Amazon by 596,184 shares (6% decrease QoQ) while increasing his stake in CoreWeave by nearly 3.4 million shares (24% increase QoQ) [4] - The fund also expanded its positions in Nvidia and Broadcom by 35% and 59%, respectively, during the same period [4] Stock Picks and Performance - The article lists 10 stock picks from Coatue Management with significant upside potential, based on Q2 2025 13F filings and Wall Street analysts' price targets as of October 15, 2025 [7] - Philip Morris International Inc. (NYSE:PM) has an upside potential of 19.40% despite a share price return of -11.15% between July 1 and October 15, 2025, with a $37 million investment announced for expanding its manufacturing facility [10][11] - Zillow Group, Inc. (NASDAQ:Z) has an upside potential of 19.77% and recently launched an application on ChatGPT, enhancing its digital footprint [15][16][17] - Intuit Inc. (NASDAQ:INTU) shows an upside potential of 24.37% despite a share price return of -16.28%, with significant upgrades announced for its Mailchimp platform aimed at boosting retailer sales during the holiday season [19][20][21][22]

Core Points - Philip Morris International (PMI) U.S. announced a $37 million investment in its manufacturing facility in Wilson, North Carolina, aimed at expanding operations and supporting the company's mission to provide smoke-free alternatives to adult smokers [1][2] - The investment is part of PMI U.S.'s broader "Invested in America" platform, which focuses on increasing U.S. manufacturing and innovation capacity through strategic investments [1][5] - The Wilson facility currently employs over 80 full-time staff and produces HEETS for IQOS 3.0, the only heated tobacco product authorized by the FDA as a modified risk tobacco product [2][3] Investment and Economic Impact - The expansion in Wilson is expected to generate economic activity in the local community and reinforce PMI U.S.'s long-term commitment to American manufacturing [1][2] - PMI U.S. has previously invested hundreds of millions of dollars in U.S. manufacturing and innovation, including a $232 million expansion in Owensboro, Kentucky, and a $600 million investment in Aurora, Colorado, which together will create nearly 1,000 direct jobs [5] Product Development - The Wilson expansion will add a production line for TEREA, consumables for the IQOS ILUMA heated tobacco system, with premarket tobacco product applications submitted to the FDA on October 20, 2023 [4] - IQOS 3.0 is currently being commercialized in select locations, including Austin, Texas, and Jackson, Mississippi, as well as on military bases [4]

Market Overview - The Hong Kong stock market experienced a decline of 0.89%, attributed to internal structural issues despite positive market sentiment [1] - Concerns about "stagflation" in the US economy were highlighted, with initial jobless claims rising to 226,000, exceeding economists' expectations of 221,000 [1] - The US added 73,000 jobs in July, below the expected 100,000, while the personal consumption expenditure inflation rate rose to 2.6% year-on-year in June, higher than the anticipated 2.5% [1] Company Performance - Crocs projected a revenue decline of 9% to 11% for Q3, leading to a nearly 30% drop in its stock price, marking its lowest point in three years [1] - Semiconductor companies like SMIC and Hua Hong Semiconductor reported better-than-expected Q2 results, with SMIC's Q3 revenue guidance indicating a 5-7% increase and Hua Hong's a 11.3% increase [2] - AI application company Mingyuan Cloud turned a profit of 12.09 million to 15.41 million RMB, recovering from a loss of 115.37 million RMB last year, driven by product optimization and AI technology [3] Sector Insights - The pharmaceutical sector showed mixed results, with companies like Rongchang Bio and Junshi Biosciences seeing stock increases of over 6%, while Hutchison China MediTech's stock fell nearly 16% despite a significant profit increase due to asset sales [3] - The real estate sector in Hong Kong faced caution, with Wharf Holdings expressing a pessimistic outlook on retail rental prospects, resulting in an 8% stock drop [4] - Gold stocks remained strong, with companies like Zhaojin Mining and Shandong Gold benefiting from a weaker dollar [4] Infrastructure Developments - The establishment of the Xinjiang section of the New Tibet Railway, with a total investment of up to 350 billion RMB, is expected to boost related sectors, leading to stock increases in construction companies [4] - The MSCI announced the addition of 14 new stocks to its China index, including companies like 3SBio and Meituan, indicating potential investment opportunities [6] Emerging Technologies - The low Earth orbit satellite launch pace is accelerating, with multiple successful launches planned for the second half of the year, enhancing China's capabilities in satellite communications [7] - Companies like Interstellar Aerospace Technology are developing AI application satellites and aim to capture a significant market share in optical remote sensing satellites by 2028 [8] Individual Company Strategies - Smoore International is focusing on business transformation, with expectations of improved performance in HNB products following successful launches in Japan [9] - The company is diversifying into aerosol technology for beauty and medical applications, positioning 2025 as a critical year for growth [10]

Core Viewpoint - The article reviews the development history of leading international tobacco companies in the context of intensifying global competition in heated not burned (HNB) products, summarizing successful experiences and projecting future trends [1][5]. Group 1: International Tobacco HNB Development Review - Philip Morris International (PMI) launched IQOS ILUMA in 2021, utilizing electromagnetic induction technology, achieving a compound annual growth rate (CAGR) of 41.4% in revenue from 2018 to 2024, with a projected shipment volume of 139.7 billion sticks in 2024 [3]. - Japan Tobacco introduced Ploom X in 2021, employing four-way airflow heating technology, with a projected shipment volume of 10.9 billion sticks in 2024 [3]. - British American Tobacco (BAT) anticipates a shipment volume of 20.9 billion sticks for its Glo series in 2024, with the Glo Hilo high-end heating platform set to launch in Japan in June 2025 after trials in Serbia [3]. Group 2: Insights from Stock Price Review of International Tobacco Leaders - Regulatory clarity significantly impacts business expansion and stock performance, with U.S. FDA approval timelines and European flavor bans affecting market dynamics [3]. - The pathway for HNB promotion is characterized by strong single products, trial feedback, global expansion, and profit enhancement, with market expectations, revenue growth, and performance realization driving capital market performance [3]. - Strong technology-driven single products are crucial for HNB market penetration, with specific market trial feedback shaping expectations and driving valuation increases [3]. Group 3: Financial Performance of Philip Morris International - PMI's revenue has shown consistent growth, with a CAGR of 4.5% from 2016 to 2024, leading among international tobacco companies, while net profit has fluctuated due to product mix and exchange rate impacts [7]. - The revenue from HNB products has grown at a CAGR of 45% from 2016 to 2024, with its share of total revenue increasing from 2.7% in 2016 to 37.8% in 2024, and HNB gross margins surpassing traditional cigarettes for the first time in 2024 [7][10]. Group 4: Financial Performance of Japan Tobacco - Japan Tobacco's traditional cigarette sales have remained stable, with HNB products driving rapid growth since 2022, particularly in the Japanese market where HNB sales are projected to reach approximately 9 billion sticks in 2024 [20][22]. - The Ploom X product has significantly contributed to revenue growth, with a projected 24.2% increase in sales volume and a 21.1% increase in revenue in 2024 [22]. Group 5: Financial Performance of British American Tobacco - BAT's traditional cigarette revenue is under pressure, with a projected decline in revenue and volume from 2019 to 2024 [33]. - New tobacco products, including HNB and oral nicotine products, are expected to take over growth from the declining e-cigarette segment, with a CAGR of 22% from 2019 to 2024 for new tobacco products [35].

Core Viewpoint - Philip Morris International Inc. is expected to report growth in both revenue and earnings for the second quarter of 2025, with earnings anticipated to be released on July 22, before market opening [1]. Revenue and Earnings Estimates - The Zacks Consensus Estimate for revenues is approximately $10.3 billion, reflecting an 8.3% increase from the same quarter last year [2]. - The consensus estimate for quarterly earnings has risen to $1.85 per share, indicating a 16.4% increase compared to the previous year [2]. Earnings Performance and Predictions - Philip Morris has a trailing four-quarter average earnings surprise of 3.6%, with the last quarter's earnings exceeding the Zacks Consensus Estimate by 5% [3]. - The company has an Earnings ESP of -0.04% and a Zacks Rank of 2 (Buy) [4]. Factors Influencing Q2 Earnings - Strong pricing strategies have been a significant driver of revenue and operating income growth, as smokers tend to accept price increases due to the addictive nature of cigarettes [5]. - Smoke-free products contributed to 44% of the gross profit in Q1 2025, highlighting the success of the IQOS ILUMA device and other innovations like ZYN nicotine pouches and VEEV ONE e-vapor [6]. Smoke-Free Product Growth - The Zacks Consensus Estimate for total smoke-free product revenues for Q1 is $4,225.9 million, up from $3,530 million in the previous year [7]. - Management anticipates a 10% growth in IQOS HTU adjusted IMS for Q2, with ZYN shipments expected to maintain levels from Q1 [8]. Earnings Forecast - The company forecasts adjusted earnings between $1.80 and $1.85 for Q2, including a favorable currency impact of 6 cents per share [9][11]. Stock Performance - Philip Morris shares have increased by 9.7% over the past three months, underperforming the Zacks industry growth of 10.2% but lagging behind the S&P 500's 19.5% increase [12]. - Compared to major tobacco players, Philip Morris outperformed Altria but was outpaced by Turning Point Brands and British American Tobacco [13]. Valuation Analysis - Philip Morris is trading at a premium with a forward 12-month price-to-earnings ratio of 22.39X, above the industry average of 15.21X [15]. - Despite the premium valuation, the company's growth profile and strategic transformation make it an attractive option for investors [16].

Core Viewpoint - Philip Morris International Inc. is expected to show growth in both revenue and earnings for the first quarter of 2025, with revenue estimates around $9 billion, reflecting a 1.8% increase year-over-year [1]. Revenue and Earnings Estimates - The Zacks Consensus Estimate for quarterly earnings is $1.61 per share, indicating a 7.3% increase from the previous year [2]. - The company has a trailing four-quarter earnings surprise average of 4% [2]. Smoke-Free Product Performance - Smoke-free products contributed 40% to the company's net revenues in Q4 2024, showcasing the success of its IQOS device and other innovations like IQOS ILUMA, ZYN nicotine pouches, and VEEV ONE e-vapor [3]. - The estimated revenue from smoke-free products for Q1 2025 is $3,576.89 million, up from $3,296 million in the same quarter last year [4]. Cost Management and Strategic Initiatives - Philip Morris has implemented cost-saving measures and strategic initiatives that have positively impacted its margins [4]. Currency Impact and Regulatory Challenges - The company anticipates a 4-cent unfavorable impact on adjusted EPS due to volatile currency movements [5]. - Strict government regulations, including mandatory precautionary labels and self-critical advertisements, are challenges that may affect cigarette consumption [5]. Earnings Prediction Model - The current model does not predict a definitive earnings beat for Philip Morris, with a Zacks Rank of 3 and an Earnings ESP of -1.83% [6].