来源：@华夏时报微博 华夏时报记者 刘凯 北京报道 2月25日至26日，德国总理默茨完成就任后首次访华。随行代表团中，大众汽车集团CEO奥博穆、宝马集团董事长 齐普策、梅赛德斯-奔驰集团董事会主席康林松三位德系车企掌门人同时现身，成为此次访问的焦点之一。 访华前后，三人密集接受采访并公开表态。齐普策称，忽视中国市场的企业将错失全球增长机遇。奥博穆将中国 定义为大众集团的"全球核心创新中心"，强调只有在中国成功，才能在其他市场成功。康林松则表示，中国汽车 市场的电动化与智能化发展速度，正在改写全球汽车工业格局。 表态之外，合作同步落地。宝马与宁德时代签署协议，围绕动力电池碳足迹开展数据跨境试点。奔驰中国与 Momenta签署升级合作谅解备忘录，进一步深化智能驾驶领域合作。默茨在北京试乘了搭载该智驾系统的新一代 奔驰S级轿车。 组团"打卡"北京，不只是为了握手 在德国的工业版图中，汽车产业一直扮演着压舱石角色。据德国汽车工业协会统计，德国汽车产业直接就业人数 长期维持在78万至80万人之间，占比超过12%。因此，德国政府对汽车产业尤其重视，而中国连续多年成为全球 最大单一汽车市场，对德国车企的业绩至关重要。 不过 ...

在全球汽车产业向绿色化转型和数字化深度转型的当下，德系车企正对中国市场战略定位发生根本性变 化——中国不再是单纯的制造和产销市场，正成为决定其全球竞争力的核心市场与重要创新策源地。 重磅合作在华落地 一系列重磅合作的落地，成为此次访问的重要成果。 2月26日，奔驰中国与中国科技企业Momenta在京签署升级合作谅解备忘录，宣布深化双方在未来出行 领域的合作。同日，默茨在康林松的陪同下，在北京试乘了新一代梅赛德斯-奔驰S级轿车，并体验了由 奔驰与Momenta合作开发的城区及高速领航辅助驾驶系统。他评价道："令人惊叹"。 2月25日-26日，德国总理默茨开启访华之旅。随行的商业代表团中，宝马集团董事长齐普策、梅赛德 斯-奔驰集团股份公司董事会主席康林松、大众汽车集团管理董事会主席奥博穆这三位德系车企"一把 手"同时现身，高规格阵容尤为引人关注。 访华前后，三家车企高管密集发声，直言中国市场不可替代。访华期间，一系列实质性合作密集落地。 宝马与宁德时代围绕降低电动汽车整车碳足迹达成合作；奔驰中国与中国科技企业Momenta宣布进一步 深化双方在未来出行领域的合作。 这些合作并非孤立的商业动作，而是德国汽车巨头深度 ...

Core Viewpoint - The article discusses the launch of the "Doubao New Year" event by Doubao, which includes a variety of technology gifts and cash red envelopes during the Spring Festival, leveraging AI capabilities to enhance user engagement and interaction [5][8]. Group 1: Event Overview - On February 10, Doubao announced the start of its "Doubao New Year" event, offering over 100,000 technology gifts and cash red envelopes during the 2026 Spring Festival [5]. - The event features advanced technology products such as the Yushu Robot, Tuo Zhu 3D printer, and DJI drones, along with electric vehicle usage rights for the Audi E5 Sportback and Mercedes CLA [5]. Group 2: Participation Methods - Users can participate by opening the Doubao App and clicking on "Doubao New Year" to engage in AI-driven activities and have a chance to win cash red envelopes up to 8,888 yuan [7]. - On New Year's Eve, users can interact with the Spring Festival broadcast for three rounds of prize draws, with opportunities to win technology gifts or cash red envelopes [8]. Group 3: Prize Details - The prize pool includes various items such as: - 25 units of Yushu Robot G1 EDU U2 (usage until December 31, 2026) [8]. - 20 units of Songyan Power Robot Bumi [9]. - 30 units of MagicDog-Pro [9]. - 25 units of Audi E5 Sportback and Mercedes CLA (usage until December 31, 2026) [9]. - 6,666 units each of DJI Osmo Pocket 3, DJI Neo 2 drone, DJI Osmo Action 5 Pro, and other tech gadgets [10].

Core Viewpoint - The article discusses the launch of the "Doubao New Year" event by Doubao, a ByteDance AI application, which aims to engage users through a combination of cash red envelopes and technology gifts during the Spring Festival [3][4]. Group 1: Event Details - The event will distribute over 100,000 technology gifts and cash red envelopes during the Spring Festival, particularly during the live broadcast of the Spring Festival Gala [3][4]. - Users can participate by opening the Doubao app and engaging in interactive activities, with opportunities to win cash prizes up to 8,888 yuan [6][13]. - The event is divided into two phases: the first phase focuses on AI-generated greetings and interactions starting on February 13, while the second phase coincides with the Spring Festival Gala on February 16 [13]. Group 2: Technology Gifts - The technology gift offerings include 17 products, such as robots, drones, and smart appliances, with notable items like the Audi E5 Sportback and Mercedes CLA available for use [14][15]. - These gifts are integrated with Doubao's large model capabilities, enhancing user interaction through advanced AI features [15]. Group 3: User Engagement Strategy - The event emphasizes low participation barriers and diverse reward forms, moving beyond traditional cash giveaways to include tangible tech experiences [18]. - Doubao has designed various AI interactive functions for the Spring Festival, allowing users to create personalized greetings and engage with AI as a "lifestyle assistant" [18]. Group 4: Industry Context - The article highlights a competitive landscape where multiple AI applications, including Tongyi Qianwen and Tencent Yuanbao, are also launching similar Spring Festival activities to attract new users [19]. - Industry experts suggest that the true measure of success for these activities will be user retention and engagement post-festival, rather than just immediate participation metrics [20].

Group 1 - The core concept of the news is the introduction of the Mercedes virtual assistant, which leverages the capabilities of the Doubao large model AI and integrates the full-chain voice interaction technology from Sibili to achieve efficient semantic understanding and emotional dialogue generation, set to launch with new models by the end of 2025 and continuously optimized [2] Group 2 - The Mercedes virtual assistant will optimize short-term dialogue memory and deep semantic association, with a wake-up time of only 0.2 seconds and an end-to-end execution time reduced to 0.8 seconds, enabling near-instant feedback [4] - The multi-zone interaction recognition accuracy can reach 98%, supporting continuous dialogue and natural language processing, allowing the system to maintain contextual relevance and accurately understand referential relationships, thus making multi-turn interactions smoother [4] Group 3 - Additionally, the assistant introduces a Mercedes user guide and a personified dialogue model to enhance emotional experiences, utilizing emotion recognition technology to identify user emotional states and providing personalized responses through changes in Avatar imagery color, TTS voice broadcast content adjustments, and environmental sound effects [5]

Core Viewpoint - ByteDance is reportedly not pursuing any plans to manufacture cars, despite rumors suggesting otherwise. The company emphasizes its focus on providing AI solutions for the automotive industry through its Volcano Engine platform [1][2]. Group 1: ByteDance's Automotive Strategy - ByteDance's Volcano Engine is actively collaborating with numerous automotive clients, providing an efficient algorithm training platform, but it does not have plans for autonomous driving business [2]. - Over 90% of mainstream automotive companies are partnering with Volcano Engine for AI innovations, covering various scenarios from smart cockpits to intelligent marketing and autonomous driving labeling [2]. Group 2: Collaborations and Innovations - The SAIC Roewe M7 DMH, launched in September 2022, features the Doubao Deep Thinking Model, enabling the vehicle to interpret vague user commands and understand true intentions through long-term memory capabilities [4]. - BYD has integrated the Doubao model with its DiLink system in just over four months, enhancing voice interaction, content recommendations, and travel services [4]. - Xiaomi is collaborating with Volcano Engine on multiple fronts, including stable foundational computing facilities and AI cloud-native acceleration solutions, which have significantly improved training stability and simulation efficiency [4]. Group 3: Recent Automotive Showcases - At the Guangzhou Auto Show in November, several models from brands like Mercedes-Benz, SAIC Audi, and Changan Mazda showcased their collaboration with Volcano Engine, featuring advanced human-machine interaction systems [5]. - The Mercedes-Benz electric CLA model, equipped with a new intelligent interaction system, has improved interaction efficiency by 50%, with a wake-up speed of 0.2 seconds and an end-to-end execution speed of just 0.8 seconds [5]. - The SAIC Audi E5 Sportback and Changan Mazda EZ60 also demonstrated enhanced capabilities in understanding user intent and executing commands through voice instructions, showcasing the integration of the Doubao model [5].

Group 1 - Mercedes-Benz announced the launch of its advanced driving assistance system, MB.DRIVE ASSIST PRO, in the US later this year, allowing point-to-point driving on city roads under driver supervision [1] - This system marks a significant expansion of Mercedes-Benz's capabilities beyond highway scenarios, entering the more complex and commercially valuable urban driving market [1] - Currently, Tesla's FSD is the only mass-produced model in the US market offering similar urban driving functionalities, positioning Mercedes-Benz to compete with local automakers for software capabilities [1] Group 2 - The subscription model for MB.DRIVE ASSIST PRO in the US is set at $3,950 for three years, with options for monthly or annual subscriptions, similar to Tesla's FSD approach [3] - This subscription strategy reflects Mercedes-Benz's European market logic, where advanced driving features are offered through subscription or limited-time unlocks [3] - In contrast, the Chinese market has shown limited acceptance of subscription models, with consumers preferring one-time payments for hardware and complete functionalities [4] Group 3 - In China, Mercedes-Benz has opted for a different strategy by bundling the MB.DRIVE ASSIST PRO system with the new electric CLA model, moving from a subscription to a buyout pricing model [6] - This difference illustrates Mercedes-Benz's localized approach to consumer demands and market conditions in the US and China [7] - The core consumer demand in the US focuses on commuting efficiency and long-term usage experience, while in China, users expect systems that are reliable and frequently usable [7]

Core Insights - The article emphasizes the strategic opportunities presented by China's 14th Five-Year Plan, particularly in the automotive industry, which is undergoing a significant transformation towards electrification, connectivity, and intelligence [3][5] - Mercedes-Benz is committed to integrating high standards in technology and innovation to align with China's rapid development and customer expectations [5][10] Industry Overview - The 14th Five-Year Plan outlines five core strategies: building a modern industrial system, technological self-reliance, expanding domestic demand, green transformation, and high-level openness, which provide a clear path for the automotive industry's high-quality leap [3] - The automotive industry in China is expected to produce and sell over 31 million vehicles in 2024, marking a historical high and maintaining its position as the world's largest market for 16 consecutive years [6] Company Strategy - Mercedes-Benz has invested over 100 billion RMB in China over the past decade and plans to continue enhancing its local R&D capabilities, with a focus on high-performance electric vehicles [5][9] - The company aims to launch over 40 new models globally by 2027, including 7 models exclusive to the Chinese market, reflecting its commitment to meeting local consumer demands [8][9] Technological Innovation - Mercedes-Benz is focusing on systematic technological innovation to address challenges in high-performance electric vehicles, particularly in thermal management and maintaining performance under high-load conditions [7][8] - Collaborations with local tech companies like ByteDance and Momenta are part of Mercedes-Benz's strategy to accelerate innovation and adapt to the Chinese market [9] Market Positioning - The company recognizes the competitive landscape in China and aims to balance high-performance technology with cost-effectiveness to meet the expectations of discerning Chinese consumers [8][9] - Mercedes-Benz's long-term commitment to the Chinese market is evident in its ongoing investments and the establishment of strong partnerships, which are crucial for sustaining growth and customer satisfaction [10]

Core Insights - By the end of 2025, China's automotive market has transitioned from a fragmented exploration phase to a systematic breakthrough in smart electric transformation, with a nearly 60% penetration rate of new energy vehicles [1] - Joint ventures and luxury brands have recognized the need to abandon their previous technological arrogance and adapt to the Chinese market, demonstrating resilience in their strategies [1][3] Group 1: Industry Transformation - The most significant change in 2025 is the deep integration between joint ventures and luxury brands with Chinese tech companies, moving from simple supply relationships to comprehensive collaboration in R&D [3] - Brands like Audi and Toyota are now incorporating advanced Chinese technologies into their vehicles, indicating a shift in strategy where smart features are seen as essential rather than optional [3][4] Group 2: Market Strategy - Joint ventures are adopting a dual strategy of maintaining fuel vehicles while simultaneously developing new energy vehicles, with fuel vehicles still holding about 50% market share [4][6] - SAIC Volkswagen's "oil-electric dual progress" strategy exemplifies this approach, allowing them to leverage stable cash flow from fuel vehicles to support new energy development [6][7] Group 3: Luxury Brand Adaptation - Luxury brands are diversifying their product offerings to include pure electric, hybrid, and range-extended vehicles, moving away from a singular focus on electric models [8][9] - BMW, Mercedes-Benz, and Audi are all implementing strategies that combine their luxury heritage with advanced Chinese technology to enhance their competitive edge [9][10] Group 4: Competitive Dynamics - The automotive industry is shifting from a zero-sum game of disruption to a new phase of adaptation and coexistence, where the ability to adjust to market demands is becoming the primary competitive advantage [14][16] - The collaboration with Chinese tech firms is seen as a way to quickly fill technological gaps and enhance product offerings, while also maintaining a foothold in the fuel vehicle market [16][17]

Group 1 - The article discusses the evolving landscape of automotive marketing in China, highlighting a shift towards unconventional and relatable marketing strategies that resonate with consumers [4][19][30] - The rise of "anti-marketing" tactics, such as the viral success of a cleaning lady from a Lexus dealership who gained popularity through her humorous and relatable car commentary, illustrates a departure from traditional high-end marketing approaches [6][8][12] - Various brands, including BMW, Volvo, and Audi, have followed suit by featuring ordinary staff in their marketing efforts, creating a "cleaning lady car model universe" that reflects consumer fatigue with conventional marketing [8][9][19] Group 2 - The article highlights the innovative marketing strategies employed by brands like Avita, which uses humorous and relatable social media content to engage younger audiences, despite some criticism regarding brand positioning [20][22] - Xiaopeng Motors has embraced cross-industry collaborations, featuring characters from popular video games in their marketing campaigns to attract younger consumers, showcasing the potential of AI in creating interactive marketing content [23][26] - NIO's creative content marketing, including the use of a character named "Sticky Rice," exemplifies how brands can create engaging narratives that resonate with consumers, turning brand representatives into relatable figures [27][29] Group 3 - The article notes that traditional luxury brands like Mercedes-Benz are adapting their marketing strategies by incorporating humor and direct engagement with consumers during product launches, moving away from formal presentations [13][18] - Geely's marketing stunt of fitting 42 women into a vehicle to set a Guinness World Record demonstrates the lengths to which brands will go to create memorable marketing moments, although it raises concerns about consumer safety [30][33] - GAC Group's approach to marketing through a personal vlog by its leader, which emphasizes authenticity and relatability, contrasts with the more conventional promotional tactics seen in the industry [34][37] Group 4 - The article discusses the backlash faced by brands like Xiaomi and Chery due to marketing missteps that have led to a decline in consumer trust, highlighting the importance of maintaining brand integrity in marketing efforts [42][44] - The automotive industry is experiencing a shift where brands must balance innovative marketing with consumer expectations and trust, as seen in the challenges faced by companies attempting to engage consumers through gimmicks [44][45]