点 击 蓝 字 关 注 我 们 本文全文共 2470 字，阅读全文约需 8 分钟 本月将有4款重磅新车上市，它们分别是 极氪 001、捷途纵横G700、smart精灵 #5 EHD 和 奔驰纯电CLA | No. 生产厂商 | 产品 | 级别 | 工改模 预上市时间 | 亮点 | 125 217 2017 | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 2026 款极氪 001 在动力、续航、 | 智能驾驶等方面都有显著升级。在 | 吉利汽车 | 极氪 001 | 绝电 | 改款 | | | | | B Sedan | 2025/10/11 | 1 | 智能辅助驾驶领域,搭载了Thor-U | 芯片, 复力高达700TOPS | | | | | | 搭载华为乾鳥智驾 ADS 4. 拥有 | 个激光雷达、3个4D 毫米波雷达、 | | | | | | | | | 新车 | 2 | 音瑞气车 | 捷途从積 G700 | 梅电 | C SUV | 2025/10/19 | 11 个高清摄像头等 27 个感知元件, | 可实现全场景智 ...

乘联分会：8月皮卡市场销售4万辆，同比持平 乘联分会数据显示，2025年8月皮卡市场销售4.0万辆，同比持平，环比下降3%，处于近5年的中高位水 平。 小米YU7交付已超4万台 9月25日，梅赛德斯-奔驰与Momenta联合宣布，基于Momenta飞轮大模型，双方联合研发的智能驾驶辅 助系统即将发布，并率先搭载于今秋上市的国产全新纯电CLA车型。该系统可实现从车位到车位的智能 辅助驾驶功能。 宁德时代与首汽集团签署战略合作协议 9月25日晚，2025雷军年度演讲暨小米17系列发布会上，小米集团创始人、CEO雷军公布，小米YU7上 市3个月，交付已超过40000台。 小米汽车推出定制服务 9月25日，小米汽车宣布推出定制服务，试运营一年，每月最多定制40台，需要线下锁单。目前支持 YU7 Max 、SU7 Ultra车型定制，可与现有配置组合搭配。选配需包含定制配置，且选配金额需超过10 万元（不含权益赠送）。 问界M9全系开启华为乾崑智驾ADS 4升级 9月25日，问界汽车宣布，问界M9全系开启华为乾崑智驾ADS 4升级，主动安全能力升级了增强型自动 紧急转向、前向雨雾天气AEB、侧向/后向安全AEB、驾驶员 ...

NO.3 小鹏汽车与阿里云签署后量子安全技术合作协议 9月24日，小鹏汽车与阿里云正式签署后量子安全技术合作协议。双方宣布将后量子安全算法项目作为 合作基础，在汽车的安全算法领域进行联合研发和拓展合作。未来，小鹏汽车与阿里云将携手在汽车安 全领域持续探索，将后量子安全加密技术进一步扩大至AI、V2X、芯片、机器人、飞行汽车等应用的安 全防护领域范围。 NO.1 赛力斯发行境外上市外资股（H股）获中国证监会备案 9月25日，赛力斯发布公告称，公司发行境外上市外资股（H股）获中国证监会备案。根据备案通知 书，公司拟发行不超过3.31亿股境外上市普通股并在中国香港联合交易所上市。 点评：赛力斯H股发行获证监会备案，拟赴港上市募资。此举为公司拓展融资渠道，注入资本活力，有 望加速新能源汽车业务布局，提升市场竞争力。对智能汽车板块而言，此事件或引发投资者关注行业创 新动态，增强板块活跃度。 NO.2 广汽冯兴亚：十年后全球十大车企中至少有三家是中企 9月25日，广汽集团董事长冯兴亚在2025年《财富》世界500强峰会上表示，汽车产业正经历百年未有之 大变局，预计未来十年全球前十大车企中将有3~5家中国企业。中国汽车企业 ...

Core Insights - Mercedes-Benz is facing significant challenges in the electric vehicle (EV) market, with a notable decline in sales and consumer interest, particularly in China [1][5][6] - The company plans to launch at least 18 new models by 2026, with a focus on electric vehicles, but this strategy has not yet translated into improved market performance [1][6][25] - Competitors like Audi and BMW are gaining traction in the EV space, highlighting Mercedes-Benz's struggles to maintain its luxury brand status [1][4][21] Sales Performance - In August, Mercedes-Benz's retail sales in China dropped to 37,000 units, a year-on-year decline of nearly 25% [1][6] - For the first half of 2025, total retail sales in China were 293,200 units, down 14% compared to the previous year [6] - The sales trend worsened in July, with a monthly retail volume of only 26,700 units, marking a decline of over 40% [7][9] Market Dynamics - The company is experiencing a dual loss of dealers and consumers, with over 80 dealerships closing in the first half of the year [5][12] - Consumers are increasingly favoring new energy brands over traditional luxury brands, citing superior technology and user experience [10][12][25] - The shift in consumer preferences is particularly pronounced among younger buyers, who prioritize smart features and technology over brand prestige [12][25] Competitive Landscape - Audi's E5 Sportback and BMW's new electric models are attracting consumer interest, further pressuring Mercedes-Benz's market position [21][25] - Mercedes-Benz's electric models, such as EQB, EQE, and EQA, have not performed well, with sales figures indicating a lack of competitiveness [18][19] - The company is perceived as lagging in key areas such as battery technology, smart driving, and user experience compared to emerging brands [18][20] Strategic Initiatives - Mercedes-Benz is attempting to revitalize its brand by launching new electric models and enhancing its technology partnerships, such as with Momenta for smart driving solutions [25][26] - The company recognizes the urgency of transforming its approach to align with modern consumer expectations and the evolving automotive landscape [25][26] - However, these initiatives have yet to yield significant improvements in market competitiveness or consumer perception [25][26]

Group 1 - The core viewpoint of the articles highlights the trend of joint ventures between foreign automotive companies and Chinese tech firms to enhance smart driving capabilities in vehicles, reflecting a shift in the competitive landscape of the automotive industry [1][2] - FAW Audi's recent launch of the Q6L e-tron and A5L models equipped with Huawei's advanced driving technology signifies the growing adoption of Chinese smart driving solutions among joint venture automakers [1] - BMW's collaboration with Momenta aims to develop new intelligent driving assistance solutions tailored for the Chinese market, showcasing a commitment to local innovation and addressing specific consumer needs [1][2] Group 2 - The technological edge of Chinese companies in the smart driving sector is a significant factor driving foreign automakers to adopt local solutions, with Momenta's innovative "end-to-end flywheel model" reducing system interaction delays [2] - The partnerships allow joint venture companies to rapidly enhance their smart technology capabilities to meet the demands of the Chinese market while providing Chinese firms with opportunities to enter international supply chains [2] - The collaboration between foreign and Chinese companies is expected to leverage the strengths of the Chinese automotive supply chain, integrating unique features into their products and enhancing competitiveness in electric and intelligent vehicle markets [2]

Core Viewpoint - The luxury car market is experiencing significant price reductions, with brands like BMW and Mercedes-Benz launching cost-cutting models to remain competitive in a changing market landscape [3][11][30]. Group 1: Price Reductions and Market Dynamics - BMW's new 5 Series has seen a drastic price drop, with the base model now priced at approximately 260,000 yuan, down from 430,000 yuan a year and a half ago [9][12]. - The sales of the BMW 5 Series have increased for four consecutive months, with May sales reaching 11,000 units, surpassing competitors like the Mercedes-Benz E-Class [12][19]. - The luxury car segment is facing intense competition, leading to a reduction in quality standards as brands strive to lower costs [13][29]. Group 2: Cost-Cutting Measures - BMW is actively seeking to reduce costs by renegotiating supplier contracts, indicating a shift in focus from quality to price [20][21]. - Mercedes-Benz is also under pressure to cut costs, with a reported 43% decline in net profit in Q1 2025, prompting a reevaluation of supplier partnerships [25][27]. - The luxury brands are now considering local suppliers to reduce costs, which may impact the quality of components traditionally associated with luxury vehicles [24][28]. Group 3: Market Positioning and Consumer Preferences - The luxury car market is increasingly misaligned with consumer demands, as traditional luxury vehicles are primarily designed for European markets rather than adapting to local preferences in China [31][34]. - The rise of domestic brands has intensified competition, forcing luxury brands to rethink their product definitions and market strategies [39][46]. - Consumers in China are shifting towards more practical and comfortable vehicles, such as multi-functional SUVs, which are increasingly favored over traditional luxury sedans [40][42]. Group 4: Future Challenges for Luxury Brands - Luxury brands must adapt to changing consumer preferences and market dynamics to avoid further declines in sales and profitability [44][47]. - The globalized nature of luxury brands presents challenges in balancing a unified brand image with the need to cater to local market demands [47][48]. - The current generation of luxury vehicles, such as the eighth-generation BMW 5 Series, symbolizes the end of an era for traditional luxury cars, highlighting the need for innovation and adaptation [48].

Core Insights - The luxury car market is experiencing significant price reductions, with the latest generation of models, including the BMW 5 Series, being sold at unprecedented low prices, indicating a shift in consumer purchasing behavior and market dynamics [1][3][6] - The current generation of luxury vehicles, developed before 2020, is still perceived as high-quality, but the industry's focus is shifting towards cost-cutting measures due to increased competition and changing consumer preferences [6][20][27] Group 1: Pricing and Sales Trends - The BMW 5 Series is now priced at approximately 260,000 yuan, down from 430,000 yuan a year and a half ago, reflecting a drastic price drop in the luxury segment [3][5] - Sales of the BMW 5 Series have increased for four consecutive months, with May sales reaching 11,000 units, surpassing competitors like the Mercedes-Benz E-Class [7] - Other luxury models, such as the Volvo XC60, have also seen significant price reductions, with current prices around 230,000 yuan, down from 400,000 yuan previously [5] Group 2: Market Dynamics and Consumer Behavior - The luxury car market is facing intense competition, leading to a decline in brand loyalty as consumers increasingly opt for domestic brands that better meet local needs [20][27] - The traditional luxury car designs are primarily tailored for European consumers, which may not align with the preferences of Chinese buyers, who now dominate the market [22][24] - The shift in consumer demand towards larger, more comfortable SUVs and vehicles with advanced technology is evident, as seen with the success of models like the Li Auto L9 [25][27] Group 3: Industry Challenges and Future Outlook - Luxury brands are under pressure to reduce costs and improve profitability, with manufacturers like BMW and Mercedes-Benz actively seeking lower-priced suppliers [12][18] - The reliance on subsidies and incentives to maintain dealer operations is not sustainable, indicating a need for a strategic shift in how luxury brands operate [12][19] - The future of luxury vehicles may hinge on balancing traditional brand values with the evolving demands of the Chinese market, necessitating a reevaluation of product development strategies [28]

Group 1: Market Dynamics - The "BBA" brands (Benz, BMW, Audi) are re-entering consumer focus amid a product-scarce era, with domestic brands achieving a market share of 60% in 2024 [1] - The penetration rate of L2 and above advanced driver assistance systems (ADAS) in new energy vehicles in China has exceeded 60% as of Q1 2025, leading globally [1] - Concerns over safety and quality have emerged among consumers regarding new technologies, prompting traditional luxury brands to regain visibility in the market [1] Group 2: Traditional Luxury Brands' Response - Traditional luxury brands like "BBA" are facing a development cycle of 3-5 years for new vehicles, which has temporarily placed them behind in terms of smart technology [2] - At the Shanghai Auto Show, "BBA" brands launched new models and showcased advancements in smart technology to catch up with domestic brands [2] Group 3: Mercedes-Benz Innovations - Mercedes-Benz introduced several new models, including the pure electric CLA long-wheelbase version, which is touted as their "smartest" vehicle to date [3] - The CLA features advanced driver assistance capabilities developed in collaboration with Momenta, enabling full-scenario assistance from parking to complex road conditions [3] - The CLA is equipped with the self-developed MB.OS operating system, enhancing user experience with improved voice recognition and AI capabilities [4] Group 4: Performance Metrics of Mercedes-Benz - The CLA achieves a CLTC range of 866 kilometers with an 85 kWh battery, and a power consumption of only 10.9 kWh per 100 kilometers, despite weighing over 2.1 tons [5] - The vehicle's two-speed transmission system is a key innovation, allowing for significant battery savings and cost reductions [5] - The complexity of the two-speed transmission system requires extensive R&D and testing, which is a strength for Mercedes-Benz given its history in system engineering [7] Group 5: BMW's Focus on Driving Experience - BMW is prioritizing cockpit technology and driving dynamics, collaborating with Alibaba to integrate AI models into new generation vehicles [9] - The new cockpit design features a large projection screen and a tilted central control screen, enhancing user interaction while maintaining a focus on driving performance [10] - BMW's new generation concept car demonstrated advanced capabilities, including a distributed four-motor system and a significant increase in computational speed for vehicle dynamics [10][11] Group 6: Competitive Landscape - The competition between domestic brands and traditional luxury brands is intensifying, with both sides aiming for a balance between smart technology and quality [12] - The advancements from "BBA" brands serve as a reminder of their enduring advantages, while domestic brands continue to excel in product offerings and cost-effectiveness [12]