小米集团技术委员会基础技术平台部总经理张铎曾透露，小米与火山引擎展开了多项合作，从稳定的底层算力设施，到AI 云原生加速方案，再到多样化的AI服务。在汽车业务上，双方在训练平台、仿真工具链和车联网云能力上持续深化合作， AI云原生方案帮助小米提升训练稳定性和仿真效率，使算法迭代和上车周期大幅缩短。 去年9月17日，上汽荣威M7 DMH正式上市，全球首发上车豆包·深度思考模型，带来真正"会深度思考的AI智舱"。借助豆 包·深度思考模型的能力，上汽荣威 M7 DMH 可以对用户的模糊指令进行深度思考，并结合长期记忆能力，推测用户的真 实意图。 比亚迪集团高级副总裁、汽车新技术研究院院长杨冬生曾表示，"我们与火山引擎合作，将豆包大模型深度融合DiLink系 统，实现了语音交互、内容推荐与出行服务的无缝连接。从联合开发到上车落地，仅用了4个多月。这不仅展现了双方高效 协同的中国速度，更是开放生态的活力。" 1月7日，车fans创始人孙少军发博称，字节跳动正洽谈与某车企联合造车。对此，字节跳动相关负责人回应称，传言不 实，字节跳动没有造车计划。 据知情人士透露，"事实上火山引擎为众多汽车客户提供高效的算法训练平台，自身 ...

自去年以来，中国市场在电动化与智能化技术的竞争已经进入白热化阶段。尤其是智能驾驶辅助功能， 从高速NOA 到城市NOA，再到泊车与场景化功能，消费者更倾向于"所见即所得"，并且对功能是否包 含在车价中高度敏感。 （文/观察者网 张家栋 编辑/高莘） 当地时间1月5日，奔驰宣布将于今年晚些时候在美国推出名为MB.DRIVE ASSIST PRO的高级驾驶辅助 系统。 这套系统在驾驶员监管前提下，允许车辆在城市道路上实现点到点行驶，包括通过路口、转弯以及识别 交通信号灯。这意味着，奔驰不再将高阶驾驶辅助局限于高速公路场景，而是正式进入复杂度更高、商 业价值也更大的城市道路。 目前，在美国市场，能够在城市街道提供类似功能的量产车型仅有特斯拉的FSD。这意味着，奔驰将以 海外品牌的身份在美国市场与本土车企争夺自动驾驶软件能力的话语权。 路透社 不过，与技术本身同样值得关注的，是奔驰在美国采用的软件付费模式。奔驰表示，MB.DRIVE ASSIST PRO在美国三年的使用费用为3950美元（约2.7万元人民币），用户也可选择按月或按年订阅。 该模式与特斯拉的FSD类似，强调"软件即服务"。 这一订阅制思路，很大程度上延 ...

中经记者 陈燕南 北京报道 "通过对'十五五'规划建议的学习，我们看到了更多的机会和空间，将持续以高标准推动产业升级与可 持续发展深度融合。"梅赛德斯-奔驰集团股份公司董事会成员、负责大中华区业务的佟欧福在接受《中 国经营报》记者采访时表示。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》（以下简称《建议》），系统擘画 了未来五年国家发展的总体方向与核心任务。其中现代化产业体系构建、科技自立自强、扩大内需、绿 色转型、高水平开放五大核心战略，不仅锚定了国家发展主线，更为汽车产业划定了高质量跃升的清晰 路径，尤其为行业转型提供了根本遵循。 《建议》明确，"十五五" 时期是我国基本实现社会主义现代化夯实基础、全面发力的关键时期。这一 时代坐标下，汽车产业同样迎来向电动化、网联化、智能化转型升级的攻坚期，也是突破结构调整阵 痛、实现质的飞跃的战略机遇期。 作为深耕中国市场多年的跨国车企，奔驰始终与中国发展同频共振、相伴相生。站在这一战略关键节 点，奔驰正以硬核科技布局前沿赛道，持续释放创新动能。近日，奔驰披露核心智驾成绩单：2023 年 12 月至 2025 年 11 月，旗下所有搭载高速领航辅助驾驶 ...

Core Insights - By the end of 2025, China's automotive market has transitioned from a fragmented exploration phase to a systematic breakthrough in smart electric transformation, with a nearly 60% penetration rate of new energy vehicles [1] - Joint ventures and luxury brands have recognized the need to abandon their previous technological arrogance and adapt to the Chinese market, demonstrating resilience in their strategies [1][3] Group 1: Industry Transformation - The most significant change in 2025 is the deep integration between joint ventures and luxury brands with Chinese tech companies, moving from simple supply relationships to comprehensive collaboration in R&D [3] - Brands like Audi and Toyota are now incorporating advanced Chinese technologies into their vehicles, indicating a shift in strategy where smart features are seen as essential rather than optional [3][4] Group 2: Market Strategy - Joint ventures are adopting a dual strategy of maintaining fuel vehicles while simultaneously developing new energy vehicles, with fuel vehicles still holding about 50% market share [4][6] - SAIC Volkswagen's "oil-electric dual progress" strategy exemplifies this approach, allowing them to leverage stable cash flow from fuel vehicles to support new energy development [6][7] Group 3: Luxury Brand Adaptation - Luxury brands are diversifying their product offerings to include pure electric, hybrid, and range-extended vehicles, moving away from a singular focus on electric models [8][9] - BMW, Mercedes-Benz, and Audi are all implementing strategies that combine their luxury heritage with advanced Chinese technology to enhance their competitive edge [9][10] Group 4: Competitive Dynamics - The automotive industry is shifting from a zero-sum game of disruption to a new phase of adaptation and coexistence, where the ability to adjust to market demands is becoming the primary competitive advantage [14][16] - The collaboration with Chinese tech firms is seen as a way to quickly fill technological gaps and enhance product offerings, while also maintaining a foothold in the fuel vehicle market [16][17]

新汽车生态合作，报名中国版CES！ 这股不"正"之风，从哈尔滨雷克萨斯4S店的保洁阿姨"土味说车"开启、由阿维塔的"发疯朋友圈"发扬光大、再在奔驰的"非正常发布会"中上了价 值、在小鹏的铁人和二次元联合中突破次元壁、在吉利银河"装人"吉尼斯纪录中有了熟悉的味道……最终在小米、奇瑞的营销翻车中警醒。 反套路可以吸引一时的流量，如何守住基本盘仍是待解的终题。 "不练嘴皮子就说真心话"的 保洁阿姨 "擦边的没火，擦地的火了"，东北保洁张阿姨凭借一口不流利地"土味说车"，火遍抖音。 11月3日，哈尔滨某雷克萨斯4S店内，58岁的保洁阿姨张凤兰手持抹布站在展车旁，用一口东北腔吐槽："这氛围灯花里胡哨的，晚上开车晃得眼 珠子疼！" 撰文 | 王 菁 编辑 | 黄 大 路 设计 | 甄 尤 美 眨眼间，2025年已近尾声，汽车营销人的焦虑水涨船高。 一方面，国家对汽车营销监管趋严，另一方面，补贴利好已进入最后倒计时。即便是广州车展忙碌之中，也并未见到振奋士气的爆火，倒是"反套 路"的出圈，成为2025年11月汽车营销中"最靓的仔"。 导演主业不景气兼职卖烧烤、助理美女遭遇分手仍补妆后坚持工作、摄影师投奔年长女友求安稳，都击 ...

Core Insights - The article highlights the significant transformation of China's automotive industry from "catching up" to "leading" during the 14th Five-Year Plan, showcasing advancements in technology and market restructuring [2][4][6]. Industry Performance - In 2025, China's automotive production and sales reached 27.69 million and 27.68 million units respectively from January to October, marking year-on-year growth of 13.2% and 12.4% [3]. - The penetration rate of new energy vehicles (NEVs) in China has reached 50%, surpassing the 2025 target set in the New Energy Vehicle Industry Development Plan [4]. Market Dynamics - The competition among automotive companies has shifted from market share to technological sovereignty, with a focus on advanced technologies such as smart manufacturing, AI, and battery technology [2][7]. - Domestic brands have achieved a market share of 72.5% in passenger vehicles, indicating a strong presence in both domestic and international markets [4][5]. Technological Advancements - The article emphasizes the rapid development of electric, intelligent, and connected vehicles, with solid-state battery technology expected to enter mass production during the 15th Five-Year Plan [12]. - New models showcased at the Guangzhou Auto Show demonstrate significant advancements in battery efficiency and autonomous driving capabilities, with expectations for widespread adoption of Level 2 and above autonomous driving features [12][13]. Future Trends - The automotive market is expected to see a continued rise in the prominence of domestic brands, which are leveraging their strengths in electrification and intelligence to capture market share [14]. - The focus on niche markets, such as large family SUVs and personalized vehicles, is anticipated to shape the competitive landscape in the coming year [14].

Core Insights - The competition in the smart car industry is shifting from hardware capabilities to the sophistication of AI models, with the "Doubao" model leading in adoption among new mass-produced vehicles set to launch in 2025 [2][3][9] - The integration of large models into vehicles is moving from a novelty to a necessity, with companies focusing on the usability and effectiveness of these AI systems rather than just their presence [3][9] Industry Trends - The 2023 Guangzhou Auto Show highlighted a significant increase in the deployment of AI models in vehicles, with the "Doubao" model being integrated into a wide range of cars from luxury brands like Mercedes and Audi to mainstream models from Roewe and Changan Mazda [2][3][5] - The shift in power dynamics within the automotive industry is evident, as companies now prioritize the robustness of their AI model foundations and the real-world data they can leverage over traditional hardware specifications [3][7] Product Innovations - The "Doubao" model enhances user interaction in vehicles, exemplified by its implementation in the Mercedes-Benz EQ CLA, which improves interaction efficiency by 50% and can recognize four emotional states [5][6] - Other models, such as the Roewe M7 DMH, utilize the "Doubao" model for complex command execution, demonstrating the ability to understand nuanced language and perform multiple actions in response to a single command [6][7] Strategic Partnerships - Fire Mountain Engine has expanded its partnerships with major automotive brands, including Mercedes, BMW, and Volkswagen, integrating its AI capabilities into various aspects of vehicle operation and customer engagement [7][8] - The collaboration with Mercedes illustrates a comprehensive approach, extending beyond in-car systems to include digital marketing and customer lifecycle management [7][8] Future Outlook - The competitive landscape for AI in vehicles is still evolving, with the true measure of success lying in the ability to deeply integrate AI models into practical use cases and continuously iterate based on real-world data [9][10] - The challenge for Fire Mountain Engine will be to maintain its leading position while allowing automotive companies to retain brand identity and control over their technology [10]

Core Insights - The collaboration between table tennis player Wang Chuqin and Mercedes-Benz for the electric CLA model represents a strategic marketing move aimed at reshaping the brand's value system in China, focusing on technology and premium capabilities [2][3] - The Mercedes-Benz electric CLA is positioned as a core strategic product for the year, with a starting price of 249,000 yuan, which is 10,000 yuan lower than the pre-sale price, and features such as an 800V high-voltage architecture and a range of 866 kilometers [2][3] - Mercedes-Benz aims to narrow the technological gap with local brands by increasing local R&D and collaborating with domestic technology suppliers, a common goal among joint venture brands in the current market [2][3] Product Strength and Differentiation - The electric CLA emphasizes safety with standard features like 11 airbags and a five-star rating in China's electric vehicle fire safety index, along with leading the development of international standards for electromagnetic safety [3] - The marketing strategy includes engaging younger consumers, with the new leadership in the China region and a focus on appealing to the younger demographic through relatable marketing efforts [3][4] - The pricing strategy of the electric CLA, set below 250,000 yuan, is a direct response to the increasing price sensitivity of Chinese consumers and aims to compete in a crowded market alongside models like Tesla Model 3 and Zeekr 007 [4] Market Positioning and Challenges - Mercedes-Benz is adapting to a more localized approach in its marketing and product offerings, acknowledging the diminishing "technology halo" and the need to balance brand premium with cost control [4] - The entry into the competitive segment of electric vehicles means that Mercedes-Benz will face challenges in brand recognition, channel service, and user engagement in the Chinese market [4]

New Car Launches - BYD's new model "Summer" launched with a price range of 206,800 to 269,800 yuan, featuring advanced technology and improved electric range [2][3][12] - Mazda's new EZ-6 launched at a price of 119,800 to 162,800 yuan, emphasizing safety and driving performance [13][20] - Zeekr X launched with a price range of 155,800 to 175,800 yuan, focusing on performance and design [21][28] - Mercedes-Benz's pure electric CLA launched at a price of 249,000 to 285,600 yuan, showcasing advanced technology and design [34] - Tank 400 plug-in hybrid launched with a price range of 249,800 to 319,800 yuan, featuring off-road capabilities and advanced technology [35][44] - Tesla's Model Y long-range rear-wheel drive version launched at a price of 285,800 yuan, achieving over 800 km of electric range [45][51] - IM LS9 opened for pre-sale with a price range of 346,900 to 376,900 yuan, featuring luxury and advanced technology [52][61] - Aion i60 opened for pre-sale with a price range of 119,800 to 126,800 yuan, offering both extended range and pure electric versions [62][70] - New Xiangjie S9 opened for pre-sale with a price range of 318,000 to 378,000 yuan, focusing on luxury and technology [79] - Xpeng X9 extended range version opened for pre-sale with a price range of 350,000 to 370,000 yuan, emphasizing design and technology [80][89] - Leap Lafa5 opened for pre-sale with a price range of 105,800 to 131,800 yuan, targeting young consumers [90][96] Company Developments - Geely acquired a 26.4% stake in Renault's Brazilian operations, enhancing its market presence in Latin America [98][101] - Xpeng unveiled its second-generation VLA model and self-developed Robotaxi, showcasing advancements in AI and autonomous driving [102][113] - Volkswagen announced a partnership with Horizon to develop system-level chips, aiming for mass production in 3-5 years [114][119] - Nissan sold its global headquarters for approximately 44.94 billion yuan to improve its financial situation [124][126] Domestic News - China's combination driving assistance technology has significantly improved, with a market penetration rate of 62.58% for passenger cars equipped with such systems [128][132]

Core Insights - The article discusses the launch of the new all-electric Mercedes-Benz CLA, highlighting its innovative features and design aimed at attracting a younger audience [1] Group 1: Product Features - The all-electric CLA is designed with a focus on modern aesthetics and advanced technology, appealing to environmentally conscious consumers [1] - The vehicle includes cutting-edge infotainment systems and connectivity options, enhancing the overall driving experience [1] Group 2: Market Positioning - Mercedes-Benz aims to strengthen its position in the electric vehicle market with the introduction of the CLA, targeting a demographic that values sustainability and innovation [1] - The company is leveraging its brand reputation to compete with other electric vehicle manufacturers, emphasizing luxury and performance [1]