本报告利用定量问卷调研、专家访谈及桌面研究多种研究方法，综合分析了折叠屏手机行业的发展现状、市 场竞争格局、用户行为及需求，预测产品未来趋势。报告指出，全球折叠屏手机市场持续增长，尤其是中国 市场表现突出，技术进步和产业链完善推动了产品形态的多样化。在竞争格局方面，中国成为全球折叠屏手 机的主要增长引擎，市场份额呈现集中趋势，华为以较高的份额持续引领行业。用户对折叠屏手机购买意愿 不断提高，对产品功能和体验有更高要求。展望未来，折叠屏手机产品将实现从小众市场向大众市场过渡， 市场需求持续增长，硬件优化创新和软件协同生态构建和智能交互体验的提升将是关键发展方向。随着消费 者对折叠屏手机认可度提升，购买意愿增强，折叠屏手机消费将逐步实现从"猎奇尝鲜"到"信赖常用"的转 变。 全球智能手机市场已全面进入存量竞争 2014年-2017年期间，智能手机市场仍处于增量发展阶段，全球出货量由12.4亿部增长至14.6亿部的 峰值。自2017年起，市场进入存量竞争阶段，年均出货量下降约2.52%，至2024年全球智能手机出 货量已降至12.2亿部。 折叠屏手机 丨洞察 报告 摘要： 折叠屏手机成为突破市场增长瓶颈的战略方向 ...

本报告利用定量问卷调研、专家访谈及桌面研究多种研究方法，综合分析了折叠屏手机行业的发展现状、市 场竞争格局、用户行为及需求，预测产品未来趋势。报告指出，全球折叠屏手机市场持续增长，尤其是中国 市场表现突出，技术进步和产业链完善推动了产品形态的多样化。在竞争格局方面，中国成为全球折叠屏手 机的主要增长引擎，市场份额呈现集中趋势，华为以较高的份额持续引领行业。用户对折叠屏手机购买意愿 不断提高，对产品功能和体验有更高要求。展望未来，折叠屏手机产品将实现从小众市场向大众市场过渡， 市场需求持续增长，硬件优化创新和软件协同生态构建和智能交互体验的提升将是关键发展方向。随着消费 者对折叠屏手机认可度提升，购买意愿增强，折叠屏手机消费将逐步实现从"猎奇尝鲜"到"信赖常用"的转 变。 折叠屏手机 丨洞察 报告 摘要： 全球智能手机市场已全面进入存量竞争 2014年-2017年期间，智能手机市场仍处于增量发展阶段，全球出货量由12.4亿部增长至14.6亿部的 峰值。自2017年起，市场进入存量竞争阶段，年均出货量下降约2.52%，至2024年全球智能手机出 货量已降至12.2亿部。 折叠屏手机成为突破市场增长瓶颈的战略方向 ...

Group 1: Corporate Conflicts - The conflict between Jia Guolong and Luo Yonghao escalated, with both parties being banned from Weibo after a series of accusations and responses regarding defamation and personal attacks [1][2][6] Group 2: Apple Trade-In Program - Apple China updated its Trade In program, expanding the list of eligible Huawei and Xiaomi devices for trade-in, with maximum trade-in values for Huawei's Mate X5 reaching RMB 2850 and various other models listed with specific trade-in values [2][3] Group 3: AI Developments - Demis Hassabis, CEO of Google DeepMind, stated that the gap between Chinese and Western AI models may only be a few months, contradicting previous beliefs about a larger disparity [4][5][6] - OpenAI warned investors about potential provocative statements from Elon Musk as their ongoing legal disputes heat up, with OpenAI's valuation reportedly reaching $500 billion [6] Group 4: Meta's Strategic Shift - Meta announced it will cease independent sales of Horizon Workrooms and related services by February 2026, following significant layoffs in its Reality Labs division, indicating a shift in focus away from the metaverse [7][8] Group 5: NIO's AI Initiatives - NIO established an AI Technology Committee to enhance its AI capabilities across various business functions, aiming for a 40%-50% growth in 2026 while maintaining a startup mentality [10] Group 6: Apple Smart Glasses and Foldable Phone - Apple is expected to launch its first smart glasses in Q2 2024, designed as lightweight accessories reliant on iPhone for processing tasks, while also planning to release its first foldable phone, the iPhone Fold, in September 2024 [11][12][15] Group 7: Kilo for Slack Launch - Kilo for Slack was launched as a new AI coding product, integrating with Slack to enhance workflow efficiency, utilizing the Chinese model M2.1 for its operations [16] Group 8: Trump Mobile Company Investigation - U.S. lawmakers are investigating Trump Mobile Company for alleged deceptive practices regarding its T1 phone, which has not yet been delivered despite accepting pre-orders [18]

Core Insights - The global foldable smartphone market is experiencing continuous growth, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1] - China has emerged as the main growth engine for the global foldable smartphone market, with Huawei maintaining a significant market share [1][18] - User willingness to purchase foldable smartphones is increasing, with higher expectations for product functionality and experience [1] - The transition from niche to mainstream market for foldable smartphones is anticipated, with sustained demand growth and a focus on hardware optimization and software ecosystem development [1] Market Overview - The global smartphone market has entered a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The flat smartphone market has become saturated, prompting manufacturers to innovate product forms to explore the high-end market [5] Competitive Landscape - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales [7] - Chinese foldable smartphone manufacturers, such as Huawei and Samsung, are leading the industry chain with strong technological capabilities [7][8] User Behavior and Preferences - The majority of foldable smartphone users are male and female, with a higher preference among first-tier and new first-tier city users [20] - Users with higher education levels, particularly those with a bachelor's degree or above, show a greater preference for foldable smartphones [20] - The price range for most users of foldable smartphones is between 5,000 to 9,000 yuan, with Huawei being the most used brand [22] Purchase Motivations - The key reason for purchasing foldable smartphones is the stronger sense of technology and futurism, accounting for 44.7% of responses [24] - Users have a substantial budget for purchasing foldable smartphones, with 28.4% willing to spend between 8,000 to 10,000 yuan [24] Brand Recognition and Image - Huawei leads in brand recognition across various dimensions, including high-end perception, business style, and innovation [26][28] - User satisfaction is highest for Huawei, followed by Xiaomi and Samsung, indicating strong user approval [30] Future Trends - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, focusing on reliability, battery life, and hardware specifications [41] - The foldable smartphone market is transitioning from a niche to a mainstream product, with 95.5% of consumers willing to switch to a foldable device in the future [47]

Group 1 - The core viewpoint of the articles highlights the growth potential of the foldable screen market, with liquid metal technology being a key material for high-end devices, positioning the company as a rare core supplier in this sector [1][2] - The company has established itself as a leader in the liquid metal industry, achieving large-scale production of zirconium-based amorphous alloys with exceptional properties, including a strength of ≥1200MPa and the ability to withstand over 300,000 folding cycles [1] - The company has a comprehensive production capability from material formulation to precision molding, holding over 200 core patents and maintaining a stable yield rate of over 95%, creating a significant technological moat [1] Group 2 - The foldable screen market is expected to see rapid growth due to technological maturity and price reductions, with liquid metal being favored for its lightweight and precision advantages, reducing weight by 40% compared to traditional magnesium alloys [2] - The company's liquid metal technology has applications beyond consumer electronics, extending into fields such as smart robotics and new energy vehicle components, forming a growth matrix that supports long-term development [2] - Despite facing operational challenges, including pressure on profit margins from traditional magnesium products and a decline in R&D investment, the company is expected to optimize its revenue structure and improve profitability with the launch of a new production base [2]

Group 1 - The core viewpoint of the report highlights the continuous growth of the global foldable smartphone market, particularly in China, driven by technological advancements and an improved supply chain, leading to product diversification [1][4][5] - The report indicates that the foldable smartphone market is transitioning from a niche to a mainstream market, with increasing consumer acceptance and willingness to purchase [1][43][47] - Huawei is identified as a leading player in the foldable smartphone market, significantly increasing its market share from 35.0% in Q1 2023 to 75.0% in Q1 2025, showcasing its dominant position [18] Group 2 - The global smartphone market has entered a phase of stock competition since 2017, with annual shipment volumes declining by approximately 2.52%, projected to reach 1.22 billion units by 2024 [2] - The foldable smartphone segment is seen as a strategic direction to break through the stagnation in market growth, with expected high shipment growth from 2022 to 2024 [5][15] - The foldable smartphone industry chain includes upstream raw material supply, midstream design and manufacturing, and downstream sales, with major players like Huawei and Samsung leading the charge [7] Group 3 - The Chinese foldable smartphone industry has matured, achieving international advanced standards in technology, and creating a virtuous cycle of technology, cost, and market [8][9] - The report outlines the diverse product forms in the foldable smartphone market, with Huawei leading in innovative designs such as tri-fold and wide-fold models [11] - The user demographics indicate a strong preference for foldable smartphones among high-education users, with over 75% of users holding a bachelor's degree or higher [20] Group 4 - The primary reasons for purchasing foldable smartphones include a stronger sense of technology and future, with 44.7% of users citing this as a key factor [24] - Users show a willingness to spend, with 28.4% budgeting between 8,000 to 10,000 yuan for their next foldable smartphone [24] - Huawei leads in brand recognition and user satisfaction, with a significant market share and positive user feedback on its products [26][30] Group 5 - The report notes that foldable smartphones are perceived as carriers of innovation and multifunctional devices, with varying perceptions between male and female consumers [34] - Social interaction and entertainment are the primary use cases for foldable smartphones, indicating a need for further exploration of productivity applications [36] - Users express concerns regarding hardware durability and software experience, highlighting areas for improvement in future models [39] Group 6 - Over 90% of consumers are considering purchasing a foldable smartphone for their next device, focusing on reliability, battery life, and hardware specifications [41] - The transition from "niche novelty" to "mainstream utility" is emphasized, driven by advancements in hardware technology and software ecosystems [43][45] - The report concludes that foldable smartphones are moving towards becoming reliable, everyday devices, with a significant percentage of users willing to switch to foldable models in the future [47]

Core Insights - The iPhone 17 series has been officially launched and is experiencing high demand, particularly the standard version, which has seen a significant increase in pre-orders compared to the previous year's model [1][3][5] - The iPhone 17's pricing strategy, maintaining the same starting price as the iPhone 16 while doubling storage capacity, is seen as a strategic response to competitive pressures from domestic brands [9][10][12] - Apple's market share in China has declined, with the company now ranking third behind competitors like Vivo and Huawei, indicating increased pressure in its traditionally strong market [16][18][44] Product Performance - The iPhone 17 standard version has received over 2 million pre-orders on a single e-commerce platform, a tenfold increase compared to the iPhone 16 [1][3] - The iPhone 17 Pro features enhancements such as VC cooling, larger battery, and new design elements, contributing to its strong market presence [3][31] - The introduction of high refresh rate screens and dual-frequency GPS in the standard version marks a significant shift in Apple's product strategy, previously reserved for Pro models [9][12][42] Competitive Landscape - Domestic brands have intensified competition, leading to a decline in Apple's market share in China, where it now holds 17.4%, down from 20% year-over-year [16][18] - The aggressive pricing and feature enhancements from domestic competitors have forced Apple to adapt its strategy, including potential price reductions for the iPhone 17 [10][11][27] - The competitive landscape is expected to remain dynamic, with upcoming releases from Xiaomi, OPPO, and Vivo further challenging Apple's position [44] Market Dynamics - Apple's global smartphone shipments remain strong, with IDC data indicating it retains the top position despite a slight year-over-year decline [13][14] - The shift in consumer preferences towards more feature-rich and competitively priced domestic alternatives has prompted Apple to rethink its product offerings and pricing strategies [30][44] - The ongoing competition has led to a scenario where both Apple and domestic brands are forced to innovate and enhance their offerings, ultimately benefiting consumers [44]

Core Insights - The iPhone 17 series has been officially released and is experiencing high demand, particularly the standard version, which has surpassed previous years' sales figures significantly [2][4][7] - The iPhone 17's pricing strategy remains competitive, with the starting price unchanged from the iPhone 16 at 5999 yuan, but with additional subsidies making it even more attractive [13][16][19] - Apple's market share in China has been declining, facing increasing pressure from domestic brands like Vivo, Huawei, and Xiaomi, which have improved their offerings and pricing strategies [9][27][29][66] Group 1: Sales Performance - The iPhone 17 standard version has received over 2 million pre-orders on a single e-commerce platform, a tenfold increase compared to the iPhone 16's pre-orders [2][4] - The iPhone 17 series is expected to revive iPhone sales, which had been struggling in the previous year [7][31] - The iPhone 17 Pro has also gained attention due to its enhanced features, including better cooling and battery performance [5][57] Group 2: Competitive Landscape - Domestic brands have been aggressively competing with Apple, leading to a significant drop in Apple's market share in China, where it fell to third place [9][27][29] - The introduction of high-refresh-rate screens and dual-frequency GPS in the standard version of the iPhone 17 marks a shift in Apple's strategy to counteract competition [14][22] - The competitive pressure has forced Apple to adopt a more aggressive pricing and feature strategy, which was previously not characteristic of the brand [10][46][66] Group 3: Market Dynamics - IDC data indicates that while Apple remains a global leader in smartphone shipments, its performance in the Chinese market is declining, with a year-over-year drop in market share [25][28] - The iPhone 17 series is seen as a response to the increasing capabilities of domestic brands, which have been able to offer similar features at lower prices [19][34][68] - The ongoing competition is expected to benefit consumers, as brands continue to enhance their offerings in response to each other [68][70]

Core Viewpoint - The article emphasizes the importance of accelerating the high-quality development of the technology service industry in China, driven by innovation and market orientation, to support the integration of technological and industrial innovation [1][4][5]. Macro News - In April, China's national economy showed resilience against external shocks and internal challenges, with stable production demand and overall employment [3]. - The housing market in 70 major cities showed mixed results, with Shanghai and Dalian leading in price increases, while other major cities experienced slight declines [3]. - Tax incentives for technology innovation and manufacturing reached 424.1 billion yuan in the first quarter of 2025 [3]. Industry Developments - The Ministry of Industry and Information Technology and other departments issued an implementation opinion to promote comprehensive development in technology services, focusing on R&D, technology transfer, and other key areas [4][5]. - The railway sector reported a 3.6% year-on-year increase in cargo shipments, supporting domestic and international economic stability [5]. Market Highlights - H&H International Investment's total holdings decreased to approximately 12 billion USD by the end of Q1 2025 [7]. - Shanghai Rural Commercial Bank appointed a new deputy party secretary, indicating leadership changes within the banking sector [7]. - The market regulatory authority announced the first batch of institutions qualified for testing excessive packaging, highlighting a focus on sustainable practices [8]. Company News - The first personal computer using the Harmony operating system was launched, marking a significant breakthrough for domestic operating systems [12]. - Xiaomi announced a strategic product launch event, introducing new devices including a flagship smartphone and an SUV [12]. - CATL's stock saw a significant increase in the Hong Kong market ahead of its listing [8]. - ByteDance's AI earphone product received an upgrade, enhancing its functionality for English language learning [17][18].