北京中塔苏宁易购Max店副店长马野表示，国庆假期门店智能家电销售占比超60%，交互式的家电产品 市场认可度持续提升，能听懂方言的智能语音空调、一键搜索菜谱的烤箱、多筒区分的洗衣洗鞋机需求 飙升。 新浪科技讯 10月9日上午消息，苏宁易购国庆全程消费数据显示，Suning Max店销售同比增长61%，万 元以上家电销售同比增长73%，品质化、健康化、智能化、场景化趋势凸显。 苏宁易购门店平台事业部负责人表示，国庆假期家电消费市场结构性升级趋势凸显，从"生活刚 需"到"新智体验"，消费者普遍愿意为更舒适的健康空气、更精细的食材管理、更便捷的衣物护理、更 沉浸的视听体验和更智能的厨房生活买单。国庆家电"超级补"加持下，更多主打智能健康、场景融合的 新趋势家电以普惠价格走进千家万户。 在县域市场，10月1日到6日，依托遍布全国城乡的超万家门店，苏宁易购零售云家电家居套购订单增长 135%，洗碗机、净饮机、烘干机组成的"新三大件"销售同比增长超80%。从区域来看，长三角、珠三 角周边县域，嵌入式冰箱、洗烘一体机等销售额同比增长超85%，扫地机器人、嵌入式厨电增长120% 以上；北部及中西部人口大县高端智能产品渗透率逐步 ...

国庆假期，在消费者生活场景升级和休闲娱乐需求等因素驱动下，能够为提供情感陪伴价值、打造全新生活场景的"新趋势家电"受到热捧。小长假期间， 解放双手、提升家务效率的家电产品持续升温，其中18套及以上洗碗机销售同比增长59%，衣物烘护机、洗鞋机销售增长82%、211%，智能厨电套装销售 增长167%。同时，消费者也愈发重视家电消费带来的情绪价值，"悦己+松弛感"成消费市场新风向，投影仪、咖啡机、家庭游戏机销售增长245%、 181%、292%。 持续打造"社交+体验"城市消费新地标，国庆假期苏宁易购加速全国Max、Pro等店面焕新升级，成为银发、新生代消费者拥抱和体验全新生活方式的新阵 地。数据显示，"新老人"一族讲究省心养老"不将就"，防干烧灶具、无风感除菌空调、适老4K电视成为国庆假期热卖单品。针对年轻人社交化、情感化消 费需求，苏宁易购国庆假期围绕厨房、洗护、游戏、智教、新品首发五大主题，开展烘焙课堂、电竞赛事等体验活动。国庆假期，苏宁易购Max店超20万 人次体验门店免费咖啡、衣物护理等生活服务。 国庆中秋"双节"叠加，不少消费者趁着超长假期买家电、焕新家。抢抓消费旺季，苏宁易购国庆期间加码家电"超级补" ...

今年以来，各地采取措施加力支持"首店经济"。政策东风下，越来越多企业和品牌加快首店布局，强化 市场影响力、提升品牌形象的同时，为当地商业注入了新活力。苏宁易购金秋家电节期间，全国多地将 迎来Suning Max首店入驻。9月12日，南京建邺万达、合肥天鹅湖、福州宝龙广场三地Suning Max店率 先焕新开业，标志着苏宁易购"首发经济"布局提速。 作为全国首店经济发展活跃的代表城市之一，南京近年来成为品牌布局的重要市场。据统计，今年上半 年南京共开出超200家首店，其中江苏省级及以上的首店占比超43％。今年4月，江苏省首家Suning Max 店——南京新街口店升级开业，成为拉动当地家电家装消费的标杆业态。 此次升级开业的南京建邺万达Suning Max店，是苏宁易购在南京布局的第二家、同时也是河西区域的首 家Max店。门店位于CBD核心商圈，覆盖年轻白领与家庭客群等核心用户群体。在购物空间和服务上全 面升级，不仅打造全新专区，真实复刻家庭场景，营造沉浸式购物环境，还上线家电管家、3C工程师 等服务团队，为用户带来更新奇、更贴心的购物体验。 为进一步丰富用户体验，三地门店开业期间将结合当地特色推出多样化的"首 ...

Core Insights - The upcoming Mid-Autumn Festival and National Day are driving a surge in consumer activity, with Suning.com planning to open seven new Suning Max stores in key cities to capitalize on this demand [1][6] - The new stores are expected to enhance local economies and boost physical retail consumption during the peak shopping season [1][6] Company Developments - Suning Max store in Nanchang, the first in Jiangxi, will cover over 25,000 square meters and offer a comprehensive upgrade in store experience, product launches, and service offerings [3][5] - The Nanchang store will feature over 100 domestic and international brands, including more than 50 flagship experience centers for new product launches [5][6] - The store aims to transform the shopping experience from functional sales to immersive lifestyle experiences, emphasizing customization and emotional engagement [5][6] Service Innovations - The Nanchang Suning Max store will introduce seven service commitments, including a 7-day return policy, 30-day price protection, and a full-service approach for home appliances [5][6] - Additional free services will include phone screen protection, design consultations, and various customer conveniences such as rest areas and charging stations [5][6] Marketing and Events - The opening day will feature a "Super Max Carnival," blending local culture with modern trends, including traditional craft demonstrations and interactive activities [6] - Collaborations with brands for events such as celebrity meet-and-greets, product launches, and community engagement activities will enhance the festive atmosphere [6] Industry Implications - The rapid expansion of Suning Max stores signifies a shift towards experiential retail, aiming to attract younger consumers and create a social shopping environment [6] - This strategy is expected to set a new benchmark in the home appliance and consumer electronics retail sector, promoting a more engaging and interactive shopping experience [6]

Group 1 - The State Council's announcement to pilot new consumption formats and encourage quality supply and innovative shopping experiences aligns with Suning's strategy to enhance its offline presence by opening and upgrading eight Suning Max stores from September 26 to 30 [1] - The new Suning Max stores are located in key urban areas, including Nanchang, Nanjing, Shanghai, Wuxi, Hangzhou, Hefei, Harbin, and Xiamen, with several being the first of their kind in their respective regions [1] - The Nanchang store is positioned as Jiangxi's largest home appliance and 3C launch center, while the Hefei store aims to be the largest "home consumption experience center" in Anhui [1] Group 2 - Suning Max stores focus on immersive experiences and cross-industry integration, featuring real-life home scenarios and the latest global technology products, attracting brands like Dong Mingzhu's health appliances and Vivo's Zeiss lens experience [2] - The stores include social spaces like "Suning Friend," offering free services and hosting events to build interactive communities, while the Nanjing store introduces a sports paradise and trendy IP experience zones [2] - Special events during the "Mid-Autumn + National Day" period will highlight local cultural elements, such as Pokémon card battles in Shanghai and health initiatives in Harbin, enhancing the stores' community engagement [2] Group 3 - Suning's expansion of Suning Max is seen as a significant move for retail innovation, aiming to transform stores into "new lifestyle experience centers" and "urban living rooms" [3] - The company plans to accelerate its offline expansion and optimize product offerings to meet diverse and quality demands, contributing to the revitalization of the first-store economy [3] - Industry experts view the concentrated opening of Suning Max stores during the peak shopping season as a strategy to drive foot traffic and signify the rapid replication of its large store model nationwide [3]

Core Viewpoint - The State Council's announcement to promote new consumption formats and scenarios aligns with Suning's strategy to enhance its offline presence through the opening and upgrading of Suning Max stores ahead of the National Day shopping season [1][6]. Group 1: Store Openings and Locations - Suning will open and upgrade 8 Suning Max stores from September 26 to 30, targeting major urban areas including Nanchang, Nanjing, Shanghai, Wuxi, Hangzhou, Hefei, Harbin, and Xiamen [1]. - Notable first stores include the Nanchang store, which is the largest home appliance center in Jiangxi at over 25,000 square meters, and the Hefei store, expected to be the largest "home consumption experience center" in Anhui [1][6]. Group 2: Store Design and Experience - Suning Max stores break away from traditional appliance retail by focusing on immersive experiences and cross-industry integration, featuring real-life home scenarios and the latest global technology [3]. - The stores will host brand flagship experiences, such as the health home by Dong Mingzhu and the vivo Zeiss lens experience center, alongside community spaces offering free services and events [3]. Group 3: Cultural and Community Engagement - The opening events will incorporate local cultural elements, such as Pokémon card battles in Shanghai and Mid-Autumn Festival activities in Xiamen, to enhance community engagement [6]. - The Nanjing store will introduce Leo's Club, combining sports and lifestyle experiences to attract younger consumers [6]. Group 4: Strategic Implications - The rapid expansion of Suning Max stores during the peak shopping season signifies a shift towards a nationwide replication of the large store model, aiming to drive foot traffic and enhance consumer experience [7]. - Suning Max is positioned to become a new benchmark in the 3C retail sector, promoting a trend towards experiential, social, and youth-oriented retail environments [7].

Core Viewpoint - The State Council's announcement to promote new consumption formats and scenarios aligns with Suning's strategy to enhance its offline presence through the opening and upgrading of Suning Max stores, aiming to capture the upcoming shopping surge during the National Day holiday [1][5]. Group 1: Store Openings and Locations - Suning will open and upgrade 8 Suning Max stores from September 26 to 30, targeting major urban centers including Nanchang, Nanjing, Shanghai, Wuxi, Hangzhou, Hefei, Harbin, and Xiamen [1]. - The Nanchang store will be the largest home appliance center in Jiangxi, covering over 25,000 square meters [1]. - The Hefei store is expected to become the largest "home consumption experience center" in Anhui, while the Harbin store marks the first Suning Max in Northeast China [1]. Group 2: Store Design and Experience - Suning Max stores focus on immersive experiences and cross-industry integration, moving away from traditional appliance retail models [3]. - The stores recreate real home living scenarios and feature the latest global technology and trendy products, attracting brands like Dong Mingzhu's health home and Vivo's Zeiss lens experience [3]. - The "Suning Friend" social space offers free services and hosts community events, enhancing customer engagement [3]. Group 3: Cultural and Seasonal Promotions - The Suning Max stores will host events that reflect local cultural characteristics during the Mid-Autumn and National Day festivals [5]. - Activities include Pokémon card battles in Shanghai, Mid-Autumn games in Xiamen, health initiatives in Harbin, and a focus on red culture in Nanchang [5]. - The Nanjing store will feature Leo's Club, combining sports and lifestyle experiences to attract young consumers [5]. Group 4: Strategic Implications - The expansion of Suning Max is seen as a significant move towards retail innovation, aiming to transform stores into "new lifestyle experience centers" and "urban living rooms" [5]. - The rapid rollout of Suning Max stores during the peak shopping season is expected to enhance offline traffic and signify the acceleration of the large store model across the country [6]. - Suning Max is positioned to become a new benchmark in the home appliance retail sector, promoting experiential, social, and youth-oriented shopping [6].

Group 1 - The core viewpoint of the articles highlights that Suning.com has shown a steady recovery in its business fundamentals, achieving a revenue of 12.894 billion yuan in Q1 2025, a year-on-year increase of 2.50%, and a net profit of 17.96 million yuan, marking a turnaround from losses and achieving profitability for four consecutive quarters [1] - The company has expanded its store network significantly, with over 10,000 stores covering first and second-tier cities as well as county towns, and has opened and upgraded 11 new Suning Max and Suning Pro stores in Q1, leading to a 19.3% year-on-year increase in store sales revenue [1] - Suning.com is actively launching promotional activities ahead of the May Day holiday, with new Max stores opening in Nanjing and Beijing, which will enhance customer experience through upgraded services and product offerings, catering to the growing demand for high-quality and personalized shopping experiences [1] Group 2 - Industry analysts note that the current trend in physical consumption is on the rise, with experiential shopping and one-stop shopping becoming new trends in offline retail, indicating a favorable environment for Suning.com's store upgrade strategy [2] - The opening of the new Suning Max stores represents a significant step in the company's strategy to deepen and accelerate its store upgrades, which is expected to boost physical consumption and create a more promising outlook for the capital market [2]