Core Viewpoint - TCL showcased its innovations in smart terminals, semiconductor displays, and renewable energy at IFA 2025, emphasizing its role as a global partner of the Olympics by creating a winter sports-themed exhibition area [1][3]. Group 1: Product Innovations - TCL introduced the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV, focusing on visual health with features like eye protection and energy efficiency [3]. - The company presented a flagship smartphone and tablet with anti-glare, non-reflective, and flicker-free display technology, marking a significant advancement in visual health products [3]. - In the home appliance sector, TCL launched the C7 fresh air air conditioner, featuring an "AI sleep" function that utilizes innovative radar technology to enhance sleep quality [5][6]. Group 2: AI and Interactive Experiences - TCL's latest AI/AR glasses, including the world's smallest mass-produced full-color MicroLED waveguide AR glasses, attracted significant attention at the event [8]. - The company created an immersive experience with the AiMe robot, allowing users to engage with cutting-edge technology in a winter sports-themed environment [8]. Group 3: Market Position and Growth - TCL has been active in the European market for over 20 years, successfully transitioning from high-end markets in Europe and the US to a global presence [8]. - The company has seen continuous growth in overseas sales of its products, including TVs, air conditioners, refrigerators, and AR glasses, driven by innovation and deep consumer insights [8].

Group 1 - TCL showcased its three major industries: smart terminals, semiconductor displays, and new energy photovoltaics at the IFA 2025, marking its 15th consecutive year at the event [1] - The company introduced a winter Olympic-themed exhibition, highlighting its role as a global Olympic partner and featuring numerous "Olympic-level" technology products [1][5] - The focus of TCL's presentation was on health, comfort, and future smart product technologies, demonstrating the upgrade of Chinese consumer electronics towards intelligence and high-end quality [1] Group 2 - In response to the market trend of consumption upgrading, TCL launched several health-oriented products, including the fourth-generation Q10L Pro LCD TV and the world's largest 115-inch QD-Mini LED TV [2] - TCL's advanced display technology brand APEX integrates visual health and green low-carbon goals into the entire product development process, enhancing the quality of visual experiences [2] - The company introduced the TCL Ice Kirin refrigerator, which uses original molecular magnetic preservation technology to extend the freshness of fruits and vegetables by up to 15 days [3] Group 3 - TCL's AI innovations include the latest AI/AR glasses and the world's first split-type AI companion robot, AiMe, providing immersive experiences for users [4] - TCL has established a strong presence in the European market, ranking second globally in TV shipments with 13.46 million units in the first half of 2025, and leading among Chinese brands [4] - The company reported a significant increase in shipments of its Mini LED TVs and air conditioners in Europe, with growth rates of 91% and 31.7% respectively [4] Group 4 - TCL's partnership with the Olympic Games was formalized in February, and the company is leveraging this relationship to enhance its brand visibility and showcase its technological advancements at the IFA [5] - The integration of Olympic spirit with Chinese manufacturing is a key theme for TCL at the IFA, aiming to present a blend of technology and cultural values [5]

Group 1 - TCL showcased its innovations at IFA 2025, marking its 15th consecutive participation in the event, and introduced a unique Winter Olympics-themed exhibition area [1][12] - The IFA exhibition is a significant platform for demonstrating consumer trends and technological advancements in Europe and globally, with TCL focusing on health, comfort, and future smart product technologies [2][3] Group 2 - In response to market trends favoring higher quality and healthier products, TCL presented several advanced products, including the Q10L Pro LCD TV and the world's largest QD-Mini LED TV [5] - TCL's innovations in health-focused technology include the AI Sleep feature in the C7 air conditioner and the magnetic freshness technology in the ice refrigerator, enhancing food preservation [7] Group 3 - TCL introduced several cutting-edge products at IFA, such as the Q10L Pro TV with advanced light control technology and the dual 4K QD-Mini LED gaming monitor [5] - The company also showcased its latest AI/AR glasses, attracting significant attention from attendees [9] Group 4 - The Winter Olympics-themed area at IFA featured interactive experiences and appearances by world champion athletes, emphasizing TCL's commitment to integrating sports and technology [12][13] - TCL's branding strategy incorporates Olympic values and aims to connect with diverse cultural backgrounds through its various initiatives [13]

Core Insights - The integration of AI in home appliances, particularly in mid-to-high-end air conditioning units, has become ubiquitous, with major brands like Midea, Haier, and TCL leading the charge [1][12] - AI air conditioners are designed to enhance user experience by automating temperature and humidity control, as well as improving energy efficiency [2][6][12] Group 1: AI Air Conditioner Features - Midea's "air machine" combines multiple functions such as air conditioning, humidification, and air purification, showcasing the versatility of AI in home appliances [2] - The deployment of localized AI models allows Midea's air machine to learn user habits and adjust settings accordingly, providing a more personalized experience [4] - Haier's "washing air" series features an AI voice system capable of recognizing various dialects, enhancing user interaction [6] Group 2: Energy Efficiency and Cost - Haier's "net energy-saving" series claims to improve energy efficiency by approximately 45% compared to standard models, with an average daily consumption of only 2 kWh under specific conditions [6][8] - The price of AI-enabled air conditioners is becoming more competitive, making them an attractive option compared to traditional models [8][12] Group 3: User Experience and Market Perception - User feedback on AI air conditioners is mixed, with some praising their convenience and comfort, while others criticize the marketing hype surrounding AI features [11][12] - Many consumers are beginning to differentiate between genuine AI capabilities and basic automated functions, leading to a more informed purchasing decision [11][12] - The market for AI air conditioners is rapidly expanding, with traditional models becoming less common as new products emphasize AI features [12][13] Group 4: Future Trends - The competition among manufacturers will likely focus on optimizing AI functionalities, with established brands enhancing energy-saving algorithms and newer companies exploring AI's potential for device interconnectivity [13]

图① 在第137届广交会的智慧生活专区，境外采购商参观格兰仕家电产品。 新华社记者 邓 华摄 图② 客商在第137届广交会上选购厨具。新华社记者 卢汉欣摄 作为中国外贸的重要平台和对外开放的重要窗口，有"中国第一展"之称的中国进出口商品交易会（以下简 称"广交会"）一直被视为中国外贸的"风向标""晴雨表"。第137届广交会于4月15日至5月5日在广州分3期举 办，展览总面积155万平方米，展位总数约7.4万个，参展企业首次突破3万家，比上届增加近900家。 从智能家电到服务机器人，从汽车零配件到农业机械，从建材家具到装饰礼品，在第137届广交会现场，来自 世界各地的参展商、采购商汇聚一堂，展示新品、洽谈生意、广交朋友。 科大讯飞智能座舱人机交互效果评测机器人VIAS是展会一大焦点。这款机器人能对车载智能系统进行全面测 试，满足90%以上智能座舱交互场景的自动检测需求。"VIAS融合了星火大模型的多模态断言算法，能自动 判断测试结果。自主研发的噪声还原系统，能在实验室模拟出高速公路风噪、城市道路胎噪等各种真实驾驶 环境。"国家智能语音创新中心市场经理陈百川介绍，此前人工测试和实车路测可能需要3周时间，在VIAS ...