Q&A 安克创新 20251229 Anker 近期举办的嘉年华活动有何特别之处？ 摘要 Anker 的嘉年华活动并非传统意义上的投资者会议或调研大会，而更像是公司 内部的节日，员工可以带家人和朋友一同参加。这次活动是 Anker 搬到深圳新 大楼后首次面向更多人开放，现场氛围朝气蓬勃，反映了公司上升期应有的状 态。办公地点位于华润雪花创科创城园区，商业配套完善，公司整体办公环境 优越。 Anker 在 2025 年的薪酬和员工人数方面有哪些变化？ Anker 2025 年百万年薪员工增至近 800 人，较 2024 年增长约 50%，在职两年员工平均薪酬增长 25.6%，研发人员增至 3,000 余人， 表明公司处于扩张期，与裁员传闻不符。 Anker 企业文化强调员工享受工作，倡导"面朝客户，用屁股对着老 板"的理念，高管与员工共用办公区，体现平等开放的企业文化。 UV 打印机和 Nebula 移动家庭影院在嘉年华中反响热烈。UV 打印机预 计 2026 年上半年全球发售，中国市场售价预计超 2 万元，有望显著提 升 Anker 收入增速。 UV 打印机在 2024 年 Kickstarter 众筹平台筹 ...

证 券 研 究 报 告 安克创新（300866）14 周年庆&嘉年华活动点评 强推（维持） 线下活动诚意十足，重视长线配置价值 事项： 近日我们受邀出席公司新品内测与线下访谈活动，并同步参加安克创新 14 周 年庆以及创造者嘉年华，现作核心反馈如下： 评论： | 元 | | | --- | --- | | 目标价：145 | | | 当前价：113.63 | 元 | [ReportFinancialIndex] 主要财务指标 | | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | | 营业总收入(百万) | 24,710 | 31,080 | 38,150 | 45,675 | | 同比增速(%) | 41.1% | 25.8% | 22.7% | 19.7% | | 归母净利润(百万) | 2,114 | 2,699 | 3,211 | 3,785 | | 同比增速(%) | 30.9% | 27.6% | 19.0% | 17.9% | | 每股盈利(元) | 3.94 | 5.03 | 5.99 | 7.06 | | 市盈率 ...

综合家电内外销情况看，该行认为1H2026年外销表现或仍将好于内销。外销市场的机会可分为市场和 产品两个维度考虑。分地区看，新兴市场增速较好，市场空间潜力大。分品类看，自有品牌出海增速 快，将影响力逐渐提升。 智通财经APP获悉，财通证券发布研报称，当前为国内政策的真空期，终端零售增速仍受到去年以旧换 新的基数影响，该行仍然看好以白电龙头为代表的红利属性资产。外销方面，在美国地产数据超预期的 带动下，该行认为或将带来美国消费市场需求稳定，且后续有进一步降息预期，则出口链交易的热度可 能延续，继续看好如黑电、白电等有代表性的出口板块。 财通证券主要观点如下： 家电行业情况回顾 内销方面，上半年内销在国补带动下增长较好，2025年10月以来在国补高基数下增长逐渐承压;外销方 面，虽然有美国关税对出口订单的扰动，整体外销增长表现较好，分地区看，新兴市场表现相对较好。 新兴市场增长快潜力大，自有品牌影响力增强 随消费者对沉浸自由式体验、个性化记录与表达、效率与便捷提升的不断追求，家电新品类将从基础的 功能性需求转化为全新生活方式的满足，细分场景的产品创新如智能眼镜、运动相机、无人机、UV打 印机等新品类的需求将会快速 ...

Core Insights - The report maintains a positive outlook on the home appliance sector, emphasizing the potential for growth in both domestic and international markets, particularly in emerging markets and through the development of new product categories [3][5]. Group 1: Market Performance Overview - The home appliance sector has shown varied performance in 2025, with white goods yielding a total return of +1% but underperforming against the CSI 300 by -19% due to high base effects and market competition [11]. - Small appliances have performed well with a +12% return, indicating a shift from scale expansion to value creation, supported by new subsidy policies [11]. - The components sector has excelled with a +70% return, benefiting from investments in emerging technologies such as AI and robotics [11]. Group 2: Domestic and International Sales - Domestic sales have faced pressure due to tightening national subsidies, with expected growth rates for major appliances showing mixed results, while small appliances have fared better [5][38]. - Internationally, emerging markets have outperformed, with a notable recovery in export orders as tariff impacts begin to stabilize [41][42]. Group 3: Product Development and Innovation - The report highlights a continuous upgrade in product structure, with an increasing share of high-end products contributing to profit margins [5][44]. - New product categories such as smart glasses, drones, and UV printers are expected to create new growth opportunities, driven by consumer demand for innovative and personalized experiences [5][10]. Group 4: Investment Recommendations - The report suggests focusing on leading white goods companies as they represent assets with significant growth potential, particularly in the context of favorable U.S. market conditions and anticipated interest rate cuts [5][44]. - Specific companies recommended for investment include Haier Smart Home, Hisense, TCL Electronics, and Ecovacs, among others [5][44].

Core Viewpoint - Anker Innovations is integrating AI technology across multiple key product lines to enhance smart experiences and product value [1] Group 1: AI Integration in Product Lines - In the smart security sector, the company is empowering its eufy NVR S4Max security system with AI for comprehensive protection [1] - In the smart audio sector, the AeroFit2 AI Assistant headphones feature a built-in AI assistant to help users integrate into global work and life [1] - The soundcore Work wearable AI recording pen, launched at IFA, supports real-time tagging and tactile feedback to help users capture key moments during meetings [1] - In the creative printing sector, the UV printer utilizes an AI material platform to assist users in quickly generating models and creative content, effectively enhancing design and printing efficiency [1]

Financial Performance - In the first three quarters of 2025, the company achieved a revenue of 21.019 billion yuan, a year-on-year increase of 27.79% [3] - The net profit attributable to shareholders was 1.933 billion yuan, up 31.34% year-on-year [3] - The net profit excluding non-recurring items was 1.483 billion yuan, reflecting a 13.82% increase compared to the previous year [3] - For Q3 2025, the company reported a revenue of 8.152 billion yuan, a 19.88% increase year-on-year [4] - The net profit for Q3 was 766 million yuan, up 27.76% year-on-year [4] Revenue Breakdown - Domestic revenue for the period was 697 million yuan, a 21.59% increase year-on-year [4] - International revenue reached 20.322 billion yuan, growing by 28.01% year-on-year [4] - Online sales contributed 14.396 billion yuan, a 25.22% increase [4] - Offline sales amounted to 6.623 billion yuan, with a growth of 33.76% [4] R&D and Innovation - R&D expenses for Q3 2025 were 751 million yuan, a 24.72% increase year-on-year [4] - The company plans to focus future R&D investments on three core categories and emerging technologies [12] - Total R&D investment for the first three quarters of 2025 was approximately 1.946 billion yuan, a year-on-year increase of 38.77% [12] Market Strategy and Product Development - The company is enhancing its brand strategy and product innovation based on user insights and technological advancements [5] - New products were showcased at the 2025 Berlin International Consumer Electronics Show (IFA2025) [5] - The company aims to integrate AI technology into various product lines to enhance user experience [10] Challenges and Responses - The company has implemented measures to address product recall events, including supply chain upgrades and establishing a production data traceability platform [7] - To mitigate the impact of fluctuating tariffs, the company is optimizing its global supply chain, with two-thirds of products exported to the U.S. being produced overseas as of September 2025 [11] Sales and Financial Management - The increase in sales expense ratio is attributed to heightened brand investment and rising inventory costs [16] - The financial expense ratio rose due to foreign exchange losses and high fees associated with new business platforms [16] - The company emphasizes balancing financial health with strategic investments in R&D and sales efficiency [17]

Summary of 3D Printing Industry Conference Call Industry Overview - The global consumer 3D printer shipment is expected to reach approximately 5.2 million units in 2024, with FDM accounting for 80% and photopolymerization for 15%. The Chinese market represents about 12% of this total [1][5][6]. - By 2025, the total shipment is projected to be between 5.5 to 5.6 million units, with the overseas market dominating. The annual shipment of industrial 3D printers is around 500,000 units [1][5]. Key Players - China produces 95% of the world's 3D printing products, with 90% of production concentrated in Shenzhen. Major companies include Topch, Creality, Zhongwei Cube, Flashforge, and Smart Pie, which collectively hold over 95% of the global market share [1][6][8]. - Topch shipped 1.24 million units last year, Creality over 700,000 units, Zhongwei Cube over 470,000 units, and Smart Pie 120,000 units [1][7][8]. Topch's Market Strategy - Topch employs a premium and explosive product strategy, optimizing user experience through a combination of hardware and software innovations. They introduced an automatic frequency adjustment feature and integrated drone technology to lower usage barriers and improve printing success rates [1][9]. - The company primarily targets overseas markets, with 90% of sales coming from international customers. Their sales channels include self-built websites (50%), offline agents (30%), and cross-border e-commerce agents (20%) [1][13]. Revenue Structure - Topch's revenue structure consists of 90% from product sales and 10% from material sales. Despite the smaller proportion of material sales, it is relatively high within the industry [1][15]. Competitive Landscape - Creality, a leading player in the consumer 3D printer market, initially adopted a multi-SKU strategy but is now facing challenges such as product homogenization and inventory pressure. The company is currently seeking transformation [2][18]. - Smart Pie, which ranks first in the photopolymerization 3D printer market, has received investment from DJI. If DJI provides technical support in addition to funding, Smart Pie could see significant improvements [2][21]. Technological Directions - Key technological directions in the 3D printing industry include photopolymerization (SLA), FDM, selective laser sintering (SLS), selective laser melting (SLM), and direct energy deposition (DED) [2]. - UV full-color printing is anticipated to be a significant development in consumer 3D printing, expected to be applied in the market by late 2026 or 2027, enhancing product quality and visual effects [2][29]. Supply Chain and Production Capacity - The supply chain for consumer-grade 3D printers includes essential components such as laser radar, AI cameras, nozzles, and extruders. Topch utilizes products from DJI, while Creality employs technology from Aowei Zhongguang [2][27]. - The cost structure of a consumer-grade 3D printer like Topch A1 is approximately 400 RMB, with a retail price of around 1,500 RMB, indicating a markup of over 2 times [2][28]. Market Trends and Future Directions - The 3D printing industry is gradually penetrating various fields, including everyday items like shoes and belts, as well as medical applications such as dentures. However, there is currently no "killer application" that significantly drives industry growth [2][36]. - The future of consumer-grade 3D printing technology will likely see the emergence of new technologies and materials, expanding its applications across different sectors [2][31]. Conclusion - The 3D printing industry is characterized by rapid growth, significant market concentration in China, and evolving technological advancements. Companies like Topch and Creality are at the forefront, navigating challenges and opportunities in a competitive landscape.

Summary of Anker Innovations Q3 2025 Earnings Call Company Overview - **Company**: Anker Innovations - **Industry**: Consumer Electronics, Smart Hardware Key Financial Metrics - **Revenue (Jan-Sep 2025)**: 21.019 billion CNY, up 28% YoY [2] - **Net Profit (Jan-Sep 2025)**: 1.933 billion CNY, up 31% YoY [2] - **Net Profit (Q3 2025)**: 766 million CNY, up 28% YoY [2] - **Gross Margin (Jan-Sep 2025)**: Approximately 44.7%, improved from the previous year [2] Core Business Insights - **Product Structure**: Continuous iteration and optimization of product structure, focusing on high-value products to maintain brand premium [3] - **R&D Investment**: R&D expenses for the first three quarters were 1.946 billion CNY, up 39% YoY [3] - **Sales Growth by Category**: - **Charging and Energy Storage**: Revenue up 27% YoY, core growth driver [4] - **Smart Innovation Products**: Revenue up over 36% YoY, with security products maintaining a significant share [4] - **Cleaning Products**: Revenue growth in the range of several dozen percentage points YoY [4] Market Performance - **Domestic vs. International Revenue**: - Domestic revenue: 20.322 billion CNY, up 28% YoY [5] - International revenue: 2.03 billion CNY, up 22% YoY [5] - Notable growth in Europe, maintaining over 50% growth rate [5] Sales Channels - **Online Sales**: 14.4 billion CNY, up 25% YoY [6] - **Offline Sales**: 6.6 billion CNY, up 34% YoY [6] - **Independent and Other Platforms**: Online channels showed faster growth, approximately 30% YoY [6] Financial Concerns - **Sales and Financial Expense Rates**: Increase attributed to brand investment and higher inventory costs [7][8] - **Asset Impairment**: Increase in asset impairment costs due to rising inventory levels and cautious accounting practices [10][11] Recall Management - **Recall Events**: Company maintains a proactive approach to recalls, viewing them as a responsible action to uphold brand trust [14][15] - **Internal Management Improvements**: Enhanced quality control measures and supplier management to prevent future issues [15] Product Development and Market Strategy - **UV Printer Launch**: Delays attributed to design and production challenges, but issues are being resolved [21] - **Product Category Expansion**: Focus on creative tools and smart home automation, leveraging existing technology for new product development [23][24] Competitive Landscape - **Market Competition**: Increased competition in the energy storage sector, with aggressive pricing strategies from competitors [39][42] - **Pricing Strategy**: Company remains committed to avoiding price wars, focusing on long-term value creation [30][31] Future Outlook - **AI Integration**: Emphasis on AI as a key driver for product evolution and operational efficiency [49][50] - **Global Supply Chain Strategy**: Ongoing efforts to enhance global supply chain flexibility, with a significant portion of production now overseas [53] Conclusion - Anker Innovations demonstrates strong financial performance and growth across multiple product categories, with a focus on innovation and quality management. The company is navigating challenges in the competitive landscape while maintaining a commitment to long-term strategic goals.

Core Insights - The company achieved a revenue of 21.02 billion yuan in the first three quarters, representing a year-on-year increase of 28% [1] - The net profit attributable to shareholders reached 1.93 billion yuan, up 31% year-on-year, while the net profit excluding non-recurring items was 1.48 billion yuan, reflecting a 14% increase [1] - In Q3 alone, the company reported a revenue of 8.15 billion yuan, a year-on-year growth of 20% and a quarter-on-quarter increase of 18.61% [1] Financial Performance - The gross profit margin for the first three quarters was 44.7%, an increase of 0.41 percentage points year-on-year, driven by continuous product iteration and supply chain management [1] - The sales, management, and R&D expense ratios changed year-on-year, with sales expenses up by 0.4 percentage points, management expenses down by 0.3 percentage points, and R&D expenses up by 0.7 percentage points, indicating a strengthened focus on R&D [1] Business Segments - The company has three main business directions: charging and energy storage, smart audio-visual products, and smart home automation, with revenue contributions approximately in the ratio of 5:3:2 [2] - In Q3, revenue from charging and energy storage showed a slight slowdown due to high base effects from H1, but still maintained a high growth rate [2] - The innovative product line, particularly in the security sector, has seen significant growth, with the eufy NVRS4 Max security system achieving top sales in the UK and strong positions in the US and Germany [2] Market Dynamics - The European market is experiencing rapid growth, driven by strong demand for large charging products and successful expansion of new categories [2] - The independent online channels and offline sales are showing impressive growth, reflecting increasing brand recognition among users [2] Strategic Outlook - The company has largely mitigated the impact of the power bank recall from earlier in the year and has expanded its overseas presence to control short-term tariff impacts [3] - The brand's pricing power and customer loyalty continue to support strong revenue and performance, with a forecasted net profit of 2.7 billion yuan in 2025 and 3.3 billion yuan in 2026 [3]

Core Viewpoint - The company reported strong financial performance for Q1-Q3 2025, with revenue and net profit showing significant year-on-year growth, although revenue growth has slowed in Q3 due to a high base effect from the previous year [1][2][3][4]. Financial Performance - For Q1-Q3 2025, the company achieved revenue of 21.02 billion yuan, a year-on-year increase of 27.8%, with Q3 revenue at 8.15 billion yuan, up 19.9% year-on-year [1][2]. - The net profit attributable to shareholders for Q1-Q3 2025 was 1.93 billion yuan, reflecting a year-on-year growth of 31.3%, with Q3 net profit at 770 million yuan, up 27.8% year-on-year [1][3]. - The company's gross margin for Q3 2025 was 44.6%, an increase of 1.6 percentage points year-on-year, attributed to prior inventory buildup [3]. Market Dynamics - Revenue growth in Q3 was influenced by new regulations from the Civil Aviation Administration of China, which increased demand for certified products in the domestic market, leading to a 25.8% year-on-year growth in domestic revenue [2]. - The company’s energy storage business faced competitive pressure, with a 5.9% year-on-year increase in revenue for portable energy storage products in Q3 [2]. Strategic Outlook - The company is focusing on long-term growth strategies to navigate external uncertainties, with expectations for improved sales during the upcoming holiday season in Q4 [4]. - The re-launch of UV printers in November is anticipated to contribute additional revenue in Q4, with projections for significant growth in this product category in 2026 [4]. Investment Recommendations - The company maintains a stable operational outlook despite external challenges, with adjusted EPS forecasts for 2025, 2026, and 2027 at 5.08, 6.13, and 7.26 yuan respectively, corresponding to PE ratios of 24, 20, and 17 times [4]. - A target price of 145 yuan is set, based on a DCF valuation method, maintaining a "strong buy" rating [4].