Core Insights - The 2025 China Off-Road Rally Championship in Jinta and the 6th Dunhuang Off-Road Endurance Race concluded with Great Wall Motors achieving impressive results across its three brands: Haval, Tank, and Great Wall Pickup, participating with gasoline, diesel, and new energy vehicles [2] - Great Wall Motors has been leveraging its racing experiences since its first participation in the Rally of the Tarim Basin in 2009 to enhance product performance and industry development [2] - The company emphasizes that off-road racing serves as a testing ground for technology evolution, allowing for data accumulation and continuous optimization of vehicle performance [2][4] Industry Developments - The Ministry of Commerce and nine other departments released guidelines to promote high-quality development in the automotive aftermarket, aiming to build a multi-level automotive event landscape and enhance the commercial value of professional automotive sports [3] - Great Wall Motors introduced off-road skill grading standards and vehicle grading standards to establish a recognized evaluation system for off-road capabilities, providing comprehensive guidance for users [3] - The company is actively promoting the standardization and popularization of off-road events by developing a platform for universal components in collaboration with supply chain enterprises [4] Strategic Vision - Great Wall Motors aims to transition from a participant in racing events to a builder of racing ecosystems, offering mature event support systems and technical standards to assist smaller teams and individual racers [4] - The company believes that China's off-road events have significant growth potential and advocates for greater integration of domestic and international automotive cultures [4] - As the automotive industry in China shifts from mass production to high-quality innovation, motorsport events are increasingly recognized as catalysts for technological development and cultural exchange [4]

Core Viewpoint - The 2025 Dunai Race, a national A-level event certified by the China Automobile Sports Federation, showcases extreme terrain challenges for vehicles and drivers, emphasizing durability, reliability, and technical skills [1][5]. Group 1: Event Overview - The 2025 Dunai Race features a course exceeding 1000 km, incorporating riverbeds, deserts, and sand dunes, testing the limits of participating vehicles and drivers [1]. - The event is part of the broader 2025 China Auto Off-Road Rally Championship, highlighting the significance of off-road racing in the automotive industry [1]. Group 2: Company Participation - Great Wall Motors is prominently represented with its three brands: Haval, Tank, and Great Wall Pickup, competing in the T2 production group [3]. - Chairman Wei Jianjun of Great Wall Motors is personally participating, driving the second-generation Haval H9 diesel version, symbolizing the company's commitment to the event [3][5]. Group 3: Technological Development - The race serves as a testing ground for Great Wall Motors, embodying the "test cars through racing" philosophy, allowing the company to gather valuable technical data and performance feedback [6][9]. - The T2 group vehicles share core components with mass-produced cars, ensuring that performance is tested in real extreme conditions [8]. Group 4: Vehicle Specifications - The Haval team is fielding the second-generation H9 diesel version and the Menglong fuel version, both equipped with advanced powertrains and four-wheel-drive systems [10]. - The Tank team includes the Tank 300 Hi4-T and Tank 500 Hi4-Z, both designed for extreme off-road conditions, showcasing strong performance capabilities [12]. - The Great Wall Pickup team features the V6 Cannon, the only model in the fuel group with a 3.0T V6 engine, emphasizing its racing-grade characteristics [14]. Group 5: Cultural Impact and Community Engagement - Great Wall Motors aims to promote off-road culture by providing comprehensive support to amateur teams, lowering barriers for public participation in off-road events [18][19]. - The company's efforts reflect a commitment to expanding off-road culture from a niche activity to a more mainstream pursuit, enhancing community engagement and participation [19]. Group 6: Future Outlook - The 2025 Dunai Race marks a significant milestone in the narrative of Chinese automotive technology and culture, with Great Wall Motors positioning itself as a leader in this evolution [21]. - The event is set to take place from September 14-16, 2025, with expectations for exciting performances from the Great Wall team [21].

Group 1 - The 28th Chengdu International Auto Show recently opened, showcasing Great Wall Motors with six major brands and over 30 models, emphasizing the brand's commitment to "user first" [1][3] - Great Wall Motors' six brands cover diverse vehicle scenarios including urban commuting, suburban exploration, family travel, off-road adventures, and luxury travel [3][4] - The Haval Big Dog PLUS, a family-oriented SUV, officially debuted at the show with a pre-sale starting at 112,800 yuan, featuring the new Coffee OS 3 smart cockpit system and offering both fuel and PHEV power options [6][9] Group 2 - The Tank SUV's new model, Tank 500, was officially launched before the show with a starting price of 335,000 yuan, while the "V6 Cannon" pickup truck, equipped with a 3.0T V6 engine, also began pre-sales [9] - Great Wall Motors created a user engagement event at the show, sharing real user stories and reflecting on the brand's emotional connection with its customers [11]

Core Insights - Wei Jianjun, chairman of Great Wall Motors, has become a highly popular figure among Chinese automotive leaders, as showcased at the Chengdu Auto Show on August 29 [2] - Great Wall Motors is actively promoting motorsport culture, participating in events like the Dunhuang Off-Road Endurance Race, reflecting its brand commitment to "grow with users and protect their passions" [2] - The company emphasizes its unique Hi4 intelligent four-wheel drive hybrid technology, which aims to provide a four-wheel drive experience at a two-wheel drive price, catering to diverse user needs [2] Product Strategy - Great Wall Motors showcased over 30 vehicles at the auto show, highlighting its "full scene" product layout strategy, which addresses various use cases such as urban commuting, suburban exploration, family travel, rugged off-roading, and luxury trips [3] - Key models displayed included the Haval Big Dog PLUS, second-generation Haval H9 Warrior Edition, Wey High Mountain 7, new Tank 500, 2025 Ora Good Cat, Ora Lightning Cat, V6 Fire Cannon, Mountain Sea Cannon Hi4-T Travel Co-Creation Edition, and Great Wall Soul S2000, illustrating the company's comprehensive travel ecosystem [3] - The event was designed as a user party, allowing customers to share their personal stories with Great Wall Motors, enhancing emotional engagement and connection with the brand [3]

Core Viewpoint - The Great Wall Motors has officially launched the pre-sale of its new "V6 Cannon" pickup truck at the Chengdu Auto Show, with a starting price of 229,800 yuan, along with exclusive pre-sale benefits [1] Group 1: Product Features - The V6 Cannon is built on the intelligent professional off-road tank platform, featuring three unique advantages: short wheelbase, lightweight design, and powerful engine [3] - It is equipped with a 3.0T V6 engine that delivers a maximum net power of 260 kW and peak torque of 500 N·m, achieving 0-100 km/h acceleration in approximately 6 seconds [5] - The vehicle has a short wheelbase of 2745 mm and a total weight of only 2285 kg, enhancing its off-road capabilities [7] Group 2: Performance and Technology - The V6 Cannon features an upgraded BorgWarner high-performance four-wheel drive system, with a torque capacity increased to 3300 N·m and a low gear ratio improved from 2.48 to 2.64, enhancing its off-road performance [9] - It includes a self-developed 9AT transmission with over 97% efficiency and a maximum torque capacity of 750 N·m, providing smoother gear shifts and greater torque handling [5] - The vehicle is equipped with various off-road driving modes, including a mode for expert off-road driving that allows for the deactivation of electronic aids, catering to enthusiasts seeking a pure mechanical driving experience [9] Group 3: Customization and Market Positioning - The V6 Cannon supports factory customization, ensuring compliance and ease of registration, inspection, and after-sales service [11] - It is positioned as a new option in the hardcore off-road market, allowing more ordinary consumers to pursue off-road adventures [11]

Core Viewpoint - The launch of the V6 Cannon, a new model from Great Wall Motors, showcases significant innovation in the pickup truck segment, emphasizing its advanced features and competitive pricing at 229,800 yuan [1]. Group 1: Product Features - The V6 Cannon is built on an intelligent professional off-road platform, featuring unique attributes such as a short wheelbase, lightweight design, and powerful engine [3][9]. - It is equipped with a 3.0T V6 engine that delivers a maximum net power of 260 kW and peak torque of 500 N·m, achieving 0-100 km/h acceleration in approximately 6 seconds [5]. - The vehicle includes a self-developed 9AT transmission with over 97% efficiency and a maximum torque capacity of 750 N·m, enhancing driving performance [5]. Group 2: Performance and Capability - The V6 Cannon features a cooling system with a capacity of 100 kW, significantly improving engine cooling performance for extreme off-road conditions [7]. - With a ground clearance of 240 mm and approach, departure, and breakover angles of 33°, 22°, and 26° respectively, the vehicle excels in various terrains including snow, mud, sand, and mountains [11]. - The vehicle's off-road capabilities are further enhanced by a high-performance four-wheel drive system, with a torque capacity of 3,300 N·m and improved gear ratios for better climbing ability [15]. Group 3: Market Positioning and Customer Engagement - The V6 Cannon is positioned as a vehicle that allows ordinary consumers to experience off-road adventures, fulfilling the dreams of many enthusiasts [17]. - The pre-sale includes attractive offers such as a 15,000 yuan trade-in bonus and three free maintenance services for the first owner, enhancing customer appeal [1].

Core Viewpoint - The Great Wall Motors has officially launched the pre-sale of its innovative "V6 Cannon" pickup truck at the Chengdu Auto Show, with a starting price of 229,800 yuan, offering three exclusive pre-sale benefits [1] Group 1: Product Features - The V6 Cannon is built on the intelligent professional off-road tank platform, featuring unique advantages such as short wheelbase, lightweight design, and powerful engine [3] - It is equipped with a 3.0T V6 engine that delivers a maximum net power of 260 kW and peak torque of 500 N·m, achieving 0-100 km/h acceleration in approximately 6 seconds [5] - The vehicle includes a self-developed 9AT transmission with over 97% maximum transmission efficiency and a maximum torque capacity of 750 N·m, ensuring smooth and responsive gear shifts [5] Group 2: Performance and Capability - The V6 Cannon features a cooling system with a capacity of 100 kW, significantly enhancing engine cooling performance for extreme off-road conditions [7] - With a weight of only 2,285 kg and a wheelbase of 2,745 mm, the vehicle is designed for agility and flexibility in off-road scenarios [9] - The vehicle's geometry includes a 33° approach angle, 22° departure angle, and a minimum ground clearance of 240 mm, providing excellent off-road capability across various terrains [11] Group 3: Off-Road Equipment - The V6 Cannon comes with factory-customized modifications that ensure compliance and ease of registration, as well as upgraded dual-direction adjustable nitrogen shock absorbers for better adaptability to different road conditions [13] - It features a high-performance four-wheel drive system with an increased torque capacity of 3,300 N·m and improved climbing ability, making it suitable for extreme off-road challenges [15] - The vehicle includes multiple driving modes and an off-road expert mode that allows drivers to disable electronic aids for a more authentic off-road experience [15] Group 4: Market Positioning - The V6 Cannon represents a new achievement in Great Wall Motors' "testing vehicles through competition" strategy, enabling more individuals to pursue their off-road dreams [17]