[Table_Title] 证券研究报告 / 港股公司报告 非洲卫生用品行业的领航者 报告摘要： [乐舒适 Table_Summary] 是非洲卫生用品行业的领航者。公司始于 2009 年森大集团的卫 生用品贸易，主要从事婴儿纸尿裤、婴儿拉拉裤、卫生巾和湿巾等一次 性卫生用品。2009 年在加纳推出 Softcare 品牌后，于 2010 年推出 Maya， 2011 年推出 Veesper、Cuettie 及 Clincleer。凭借近 16 年的经营，现已成 为非洲头部卫生用品品牌。2024 年公司收入达 4.5 亿美元，近三年 CAGR 达 19%，净利润达 0.95 亿美元，CAGR 达 130%。 | [Table_Finance] 财务摘要（百万美元） | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业收入 | 411.37 | 454.39 | 529.48 | 610.40 | 703.36 | | (+/-)% | 28.59% | 10.46% | 16.53% | 15. ...

Investment Rating - The report gives a "Buy" rating for the company, Softcare, for the first time [6]. Core Insights - Softcare is a multinational hygiene products company focused on emerging markets, particularly in Africa, Latin America, and Central Asia. It has established itself as a leader in the African baby diaper and sanitary napkin markets, holding market shares of 20.3% and 15.6% respectively as of 2024 [6][13]. - The company has experienced rapid revenue and profit growth due to the establishment of local production facilities in Africa, with projected revenues of $454 million in 2024, reflecting a year-on-year growth of 10.5% [5][17]. - The African market is expected to see significant growth in the hygiene products sector, driven by a young population, increasing urbanization, and rising disposable incomes [19][28]. Summary by Sections Company Overview - Softcare launched its first product, Softcare baby diapers, in Ghana in 2009 and has since expanded its brand portfolio to include Maya, Veesper, Cuettie, and Clincleer, catering to various consumer segments [10][13]. - The company has established eight production facilities across different African countries, enhancing its manufacturing capabilities and supply chain efficiency [10][41]. Market Potential - The African economy is projected to grow at a rate of 4.1% in 2025, which is higher than the global average, providing a favorable environment for the growth of hygiene products [19]. - The young population in Africa, with over 60% under the age of 30, and a birth rate of approximately 3.2% from 2020 to 2024, is expected to drive demand for baby products [23][24]. Competitive Advantages - Softcare has a well-defined brand matrix and has received multiple awards, enhancing its brand recognition and consumer trust [36][37]. - The company operates a robust distribution network with over 2,800 wholesalers, distributors, and retailers across Africa, Latin America, and Central Asia, ensuring extensive market reach [45][46]. - The local production strategy allows Softcare to reduce costs and improve product quality, with a significant increase in gross margins for its products from 2022 to 2024 [43][41]. Financial Projections - The company forecasts revenues of $534 million in 2025, with a compound annual growth rate (CAGR) of 17% from 2025 to 2027 [5][6]. - The projected net profit for 2024 is $95 million, with a significant increase in profitability expected in the coming years [5][17].

Core Viewpoint - Luxurious Comfort, a multinational hygiene products company, is set to launch an IPO from October 31 to November 5, aiming to raise up to HKD 2.38 billion, marking a significant milestone as the first company headquartered in the Middle East to list in Hong Kong [1][2]. Company Overview - Founded by a couple from the "post-70s" generation, Shen Yanchang and Yang Yanjuan, Luxurious Comfort is known as the "King of Diapers in Africa" and has established a strong presence in the African market [1][4]. - The company is headquartered in the Dubai Airport Free Zone and has become the leading manufacturer of hygiene products in Africa, with a total of 8 production facilities and 51 production lines [2][3]. Financial Performance - Luxurious Comfort has seen a steady increase in revenue, achieving USD 320 million in 2022, USD 411 million in 2023, and projected revenue of USD 454 million in 2024 [3]. - The company sold approximately 10.8 billion diapers over three years, with sales of 2.995 billion diapers in 2022, 3.714 billion in 2023, and an expected 4.123 billion in 2024 [2][3]. Market Position - In the African market, Luxurious Comfort holds the largest market share for baby diapers at 20.3% and for sanitary napkins at 15.6% based on 2024 sales volume [3]. - The company ranks second in revenue market share for baby diapers at 17.2% and sanitary napkins at 11.9% in Africa [3]. Growth Strategy - The company plans to allocate over 70% of the IPO proceeds for capacity expansion and production line upgrades, with approximately 34.5% earmarked for new production lines in Ghana and Senegal [5][6]. - Luxurious Comfort aims to replicate its successful localized product and self-built channel model in Latin America and Central Asia, with about 11.6% of the funds designated for marketing and promotional activities in these regions [6].

Core Insights - LeShuShi Limited is preparing for an IPO on the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors [1][3] - The company is the largest manufacturer of hygiene products in Africa, leading in both the baby diaper and sanitary napkin markets by production volume in 2024 [1][3] Company Overview - LeShuShi focuses on emerging markets in Africa, Latin America, and Central Asia, specializing in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [3] - The company holds the largest market share in Africa for baby diapers at 20.3% and sanitary napkins at 15.6% based on 2024 sales volume [3] - LeShuShi has established a broad sales network across over 30 countries, which is considered a competitive advantage [3] Financial Performance - The company's revenue grew from $320 million in 2022 to $454 million in 2024, reflecting a compound annual growth rate (CAGR) of 19.2% [6] - For the four months ending April 30, 2025, revenue increased by 15.5% to $161.31 million compared to the same period in the previous year [6] - The sales volume for baby diapers and sanitary napkins reached 4.122 billion and 1.634 billion units respectively in 2024, with respective CAGR of 17.3% and 30.6% since 2022 [3] Brand Strategy - LeShuShi offers various brands, including its core brand Softcare, which targets mid-to-high-end consumers seeking quality products [4] - Softcare has become a well-known brand in many African countries, establishing a leading market position [4] Sales and Distribution - As of April 30, 2025, LeShuShi has set up 18 sales branches in 12 countries, supported by over 2,800 wholesalers, distributors, supermarkets, and other retailers [3]

Core Viewpoint - Leshushit Limited is preparing for an IPO on the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors. The company is the largest local manufacturer of sanitary products in Africa, ranking first in both the baby diaper and sanitary napkin markets in Africa based on 2024 production volume [1][3]. Company Overview - Leshushit is a multinational sanitary products company focused on emerging markets in Africa, Latin America, and Central Asia, primarily engaged in the development, manufacturing, and sales of baby diapers, pull-ups, sanitary napkins, and wet wipes [3]. - The company has established a broad sales network across over 30 countries in Africa, Latin America, and Central Asia, which is considered a competitive advantage [3]. Market Position - According to Frost & Sullivan, Leshushit ranks first in the African baby diaper and sanitary napkin markets with market shares of 20.3% and 15.6%, respectively, based on 2024 sales volume. In terms of revenue, the company ranks second in both markets with shares of 17.2% and 11.9% [3]. - The company has achieved rapid growth, with baby diaper and sanitary napkin sales reaching 4.122 billion and 1.634 billion units in 2024, respectively, reflecting compound annual growth rates of 17.3% and 30.6% since 2022 [3]. Brand Strategy - Leshushit offers various baby and women's hygiene products under different brands, including its core brand Softcare, which targets mid-to-high-end consumers seeking quality products. Softcare has become a well-known brand in many African countries [4]. Financial Performance - The company has demonstrated stable growth and improving profitability, with revenue increasing from $320 million in 2022 to $454 million in 2024, representing a compound annual growth rate of 19.2%. For the four months ending April 30, 2025, revenue rose by 15.5% to $161.31 million compared to the same period in the previous year [6][7]. - The financial data shows a consistent increase in gross profit, with gross profit rising from $73.53 million in 2022 to $160.15 million in 2024 [7].

Core Viewpoint - LeShuShi has submitted its listing application to the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors [1] Company Overview - The company primarily engages in the development, manufacturing, and sales of baby diapers, baby pull-ups, sanitary napkins, and wet wipes, with most revenue derived from African customers [1] - LeShuShi owns multiple brands, including Softcare and Veesper, with Softcare being the core brand positioned in the mid-to-high-end market, recognized as a household name in African countries [1] Market Position - According to Frost & Sullivan, in 2024, LeShuShi ranks first in sales volume in the African baby diaper and sanitary napkin markets, with market shares of 20.3% and 15.6% respectively; it ranks second in revenue for both categories [1] - The company holds leading positions in various segments across African countries such as Ghana, Kenya, and Côte d'Ivoire [1] Distribution Network - LeShuShi has an extensive sales network covering over 30 countries in Africa, Latin America, and Central Asia, encompassing more than 2,800 wholesalers, distributors, and retailers [1]