Group 1: Company Overview - Leshu Shih Limited has submitted a new IPO application to the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors, following a previous application that lapsed in January 2025 [1] - The company specializes in manufacturing hygiene products, including baby diapers, sanitary napkins, and wet wipes, primarily targeting emerging markets in Africa, Latin America, and Central Asia [1] - Over 90% of the company's revenue comes from the African market, where it holds leading market shares in several segments, earning the title "Invisible Personal Care Champion of Africa" [1] Group 2: Financial Performance - Leshu Shih has demonstrated strong financial growth, with revenues of approximately $320 million, $411 million, and $454 million for the years 2022, 2023, and 2024, respectively, and net profits of $18.39 million, $64.68 million, and $95.11 million for the same years [2][3] - In the first four months of 2025, the company continued its growth trajectory, achieving revenues of $161.31 million, a 15% year-on-year increase, and net profits of $31.10 million, a 12.45% increase [2] Group 3: Product and Market Structure - The company operates primarily in four product categories: baby diapers, sanitary napkins, baby pull-ups, and wet wipes, with baby diapers contributing over 70% of total revenue [4] - Leshu Shih has established a multi-brand strategy, with its core brand Softcare positioned as a mid-to-high-end brand, contributing 78.8%, 77.6%, and 78.6% of total revenue from 2022 to 2024 [4] - The company has built a significant sales network across Africa, with 18 branches in 12 countries, covering over 2,800 wholesalers, distributors, supermarkets, and other retailers [4] Group 4: Competitive Advantage - Leshu Shih's products have a notable price advantage compared to competitors, with Softcare baby diapers priced at $0.0927 per piece, significantly lower than Procter & Gamble and Kimberly-Clark [5] - The company has achieved high compound annual growth rates of 17.3% and 30.6% for its core products, baby diapers and sanitary napkins, respectively, since 2022 [5] Group 5: Market Potential - The African hygiene products market is poised for explosive growth, driven by a unique demographic dividend and rapid urbanization, with a projected GDP growth rate of 3.2% in 2024 and 4.1% in 2025 [6] - The market penetration rates for baby diapers and sanitary napkins in Africa are currently around 20% and 30%, respectively, indicating significant growth potential compared to developed markets [7][8] Group 6: Future Outlook - Leshu Shih is expected to continue expanding its production capacity, with plans to use IPO funds to build new factories in several African and Latin American countries [9] - The company aims to solidify its leading position in the African market while actively exploring opportunities in Latin America and Central Asia, with a focus on meeting local consumer needs [10][12]

Core Viewpoint - Leshushit Limited, known as the "King of Diapers in Africa," has re-applied for a main board listing on the Hong Kong Stock Exchange after its previous application expired in January 2025. The company is backed by major underwriters including CICC, CITIC Securities, and GF Securities (Hong Kong) [1][2]. Company Overview - Founded in 2009 and headquartered in Dubai, Leshushit focuses on developing, manufacturing, and selling hygiene products in emerging markets such as Africa, Latin America, and Central Asia. The company has become a leading player in the hygiene products industry across multiple African countries [5][6]. Market Potential - The African market for baby and female hygiene products is projected to have the largest growth potential globally, with a compound annual growth rate (CAGR) of 1.8% for newborns from 2020 to 2024. In 2024, Africa is expected to account for 36.5% of global births [5][6]. Market Penetration - The penetration rates for baby diapers and sanitary napkins in Africa are significantly lower than in developed markets, with approximately 20% for diapers and 30% for sanitary napkins in 2024, compared to 70%-86% in Europe, North America, and China [6]. Brand Strategy - Leshushit operates multiple brands to cater to different consumer segments, with its core brand Softcare positioned as a mid-to-high-end product. Softcare has become a well-known brand in many African countries, contributing significantly to the company's revenue [6][7]. Sales Performance - In 2024, Leshushit is projected to sell 4.123 billion baby diapers and 1.634 billion sanitary napkins, with respective CAGRs of 17.3% and 30.6% since 2022. The company's revenue has shown consistent growth, reaching approximately 3.2 billion USD (22.96 billion RMB) in 2022 and 4.54 billion USD (32.57 billion RMB) in 2024 [10][11]. Competitive Pricing - Leshushit's average selling price for baby diapers in 2024 is 8.29 cents per piece, significantly lower than international brands like Procter & Gamble's Pampers and Kimberly-Clark's Huggies, which are priced at 11.58 cents and 11.38 cents per piece, respectively. This competitive pricing strategy is a key factor in its market leadership [12]. Production Capacity - As of April 30, 2025, Leshushit operates eight production facilities across Africa with a total designed capacity of 6.3012 billion baby diapers, 352.1 million baby pull-ups, 2.8541 billion sanitary napkins, and 9.3035 billion wet wipes annually [7][10]. Ownership Structure - Leshushit was initially a division of the SenDa Group, founded by Shen Yanchang and Yang Yanjuan in 2004. The couple currently holds 64.42% of Leshushit's shares and serves as non-executive directors [13][14].

Core Viewpoint - Leshu Shih, a leading company focused on hygiene products in emerging markets like Africa and Latin America, has submitted its IPO application to the Hong Kong Stock Exchange, aiming to expand its market presence and capitalize on the growing demand for hygiene products in these regions [1][3]. Company Overview - Leshu Shih primarily develops, manufactures, and sells baby and female hygiene products, including diapers, pull-ups, sanitary pads, and wet wipes, with most of its revenue generated from the African market [1][3]. - The company was established as a division of Senda Group in 2009 and became independent in 2022, focusing on emerging markets [3]. Product and Market Positioning - Leshu Shih offers various hygiene products under different brands, with its core brand Softcare positioned as a mid-to-high-end brand targeting consumers seeking quality products [5]. - According to Frost & Sullivan, Leshu Shih ranks first in the African baby diaper market with a market share of 20.3% and first in the sanitary pad market with a share of 15.6% based on sales volume [5][8]. Financial Performance - The company has experienced rapid growth in sales and revenue, with baby diaper and sanitary pad sales projected to reach 4.123 billion and 1.634 billion units, respectively, in 2024, reflecting compound annual growth rates of 17.3% and 30.6% since 2022 [6]. - Revenue figures for the years 2022, 2023, 2024, and the first four months of 2025 are approximately $320 million, $411 million, $454 million, and $161 million, respectively, with profits of $18.39 million, $64.68 million, $95.11 million, and $31.10 million [6]. Market Potential - Emerging markets like Africa and Latin America show significant growth potential for hygiene products due to population growth, economic development, urbanization, and increasing education levels [8]. - The newborn population in Africa is expected to grow at a compound annual growth rate of 1.8% from 2020 to 2024, with a projected 48.2 million births in 2024, representing 36.5% of the global total [8]. Pricing Strategy - Leshu Shih adopts a low pricing strategy to quickly capture market share in Africa, with retail prices for baby diapers ranging from 9 to 20 cents per piece, which is lower than competitors [11][12]. - The company’s pricing for sanitary pads also reflects a similar strategy, with prices between 4.5 and 8.5 cents per piece, positioning it competitively against other market players [14][15]. Profit Margins - The company operates on a "low-margin, high-volume" model, with gross margins of 23.0%, 34.9%, 35.2%, and 33.6% for the years 2022, 2023, 2024, and the first four months of 2025, respectively [11][16]. - Comparatively, major competitors like Procter & Gamble and Hengan International report significantly higher gross margins, indicating potential challenges in profitability for Leshu Shih [17][18].

Company Overview - LeShuShi Limited has submitted an application for listing on the Hong Kong Stock Exchange, with China International Capital Corporation, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors [1] - The company specializes in health products in emerging markets such as Africa, Latin America, and Central Asia, focusing on baby diapers, baby pull-ups, sanitary napkins, and wet wipes [1] - LeShuShi has established a strong presence in over 30 countries, with 18 sales branches in 12 countries and a network of more than 2,800 wholesalers, distributors, supermarkets, and other retailers as of April 30, 2025 [1] Brand Strategy - LeShuShi offers multiple brands to cater to different consumer segments, with its core brand Softcare positioned as a mid-to-high-end brand targeting consumers seeking quality products [2] - The company ranks first in the African market for baby diapers and sanitary napkins, with sales volumes of 4.1227 billion and 1.6343 billion units respectively, experiencing compound annual growth rates of 17.3% and 30.6% since 2022 [2] - The pricing strategy for Softcare diapers is competitive, with an average price of 8.7 cents per diaper, making it the market leader in sales despite its mid-to-high-end positioning [2] Financial Performance - LeShuShi's revenue for the fiscal years 2022 to 2024 and the first four months of 2025 was recorded at $320 million, $411 million, $454 million, and $161 million respectively, with profits of $18.39 million, $64.68 million, $95.11 million, and $31.10 million [3] - The average selling price of Softcare diapers has decreased from 9.27 cents per diaper in 2023 to 8.70 cents in 2025, which may impact brand premium and profit margins in the long term [3]

Core Viewpoint - LeShuShi has submitted its listing application to the Hong Kong Stock Exchange, with CICC, CITIC Securities, and GF Securities (Hong Kong) as joint sponsors [1] Company Overview - The company primarily engages in the development, manufacturing, and sales of baby diapers, baby pull-ups, sanitary napkins, and wet wipes, with most revenue derived from African customers [1] - LeShuShi owns multiple brands, including Softcare and Veesper, with Softcare being the core brand positioned in the mid-to-high-end market, recognized as a household name in African countries [1] Market Position - According to Frost & Sullivan, in 2024, LeShuShi ranks first in sales volume in the African baby diaper and sanitary napkin markets, with market shares of 20.3% and 15.6% respectively; it ranks second in revenue for both categories [1] - The company holds leading positions in various segments across African countries such as Ghana, Kenya, and Côte d'Ivoire [1] Distribution Network - LeShuShi has an extensive sales network covering over 30 countries in Africa, Latin America, and Central Asia, encompassing more than 2,800 wholesalers, distributors, and retailers [1]