Core Insights - The 28th Chengdu International Auto Show has opened with a theme of "Leading the Trend, Moving Towards the New," featuring nearly 120 automotive brands and over 1,600 vehicles on display, covering an area of 220,000 square meters [1] - The exhibition area for new energy brands has expanded by 40% compared to last year, marking a historical high, with significant participation from companies like Xiaomi, BYD, and Changan [1] - The auto show is seen as a crucial indicator for the development of the automotive market in Central and Western China, with expectations of stimulating automotive consumption in the second half of the year [1] Industry Trends - Domestic brands have emerged as the main attraction at the auto show, with a reported retail sales growth of 10.2% in the passenger car market for the first seven months of 2025 [2] - The new energy vehicle market has seen a significant increase, with cumulative retail sales reaching 6.455 million units, a year-on-year growth of 29.5% and a penetration rate of 50.7% [2] - Major brands like NIO, Leap Motor, and Hongmeng Zhixing have expanded their exhibition spaces, showcasing new models and technologies [2][3] Product Launches - Numerous models made their global or Chinese debuts at the auto show, highlighting the increasing trends of electrification and smart technology in vehicle design [4] - Foreign and joint venture brands are focusing on "electrification" and "localization," with Volvo and Mercedes-Benz showcasing new models that emphasize safety and environmental considerations [5] - The auto show serves as a key platform for connecting the global automotive industry chain and promoting regional consumption upgrades in Central and Western China [5] Market Outlook - The auto show is expected to boost consumer purchasing desires, with many new models reportedly setting new pre-order records [6] - The automotive industry is showing signs of improvement, with projections for 2025 indicating a 6% growth in domestic passenger car retail sales and a 27% increase in new energy vehicle wholesale [6]

Group 1 - Volvo launched the new XC70 in China on August 27, which features the latest intelligent cockpit solution from ECX, a company under the Geely system [2] - ECX has been enhancing its "hardware-software integration" capabilities, with the Antora® 1000 Pro computing platform and the Cloud Mountain cross-domain software platform being key to penetrating the high-end market [2] - The collaboration model between ECX and Volvo signifies a shift from traditional parts supply to joint development between automotive and technology companies, marking a significant milestone for ECX in the luxury brand ecosystem [2] Group 2 - In the capital market, the narrative of intelligence has become a crucial component of automotive company valuations, and ECX's ability to leverage full-stack technology and luxury brand endorsement will determine its growth potential [3] - The XC70 represents just the beginning for ECX, with the real challenge being its ability to prove its irreplaceability in more high-end projects in the coming years [3]