are in the listen-only mode. After the speaker's presentation, there will be a question and answer session. To ask a question during the session, you will need to press Star 1 on your telephone. Please be advised that today's conference is being recorded. And now, I would like to hand the conference over to Ms. Scarlett Xu, Vice President and Head of Capital Markets. Thank you. Please go ahead, ma'am. Thank you, operator. Good evening and good morning, everyone. Welcome to our first quarter earliest confere ...

Financial Data and Key Metrics Changes - In Q1 2022, total revenue reached 21.1 billion yuan, a year-on-year increase of 23.8% [15][16] - Online marketing service revenue was 11.4 billion yuan, up 32.6% year-on-year, accounting for 53.9% of total revenue [15][16] - Gross profit was 8.8 billion yuan, with a gross margin of 41.7%, an increase from 41.1% in Q1 2021 [16][17] - Operating loss narrowed significantly to 5.6 billion yuan, improving the operating margin from -42.8% in Q1 2021 to -26.8% in Q1 2022 [17][18] Business Line Data and Key Metrics Changes - Daily Active Users (DAU) reached 346 million, a 17% year-on-year increase, while Monthly Active Users (MAU) reached 598 million, up 15% year-on-year [3][4] - E-commerce Gross Merchandise Value (GMV) grew by 47.7% year-on-year, reaching 175.1 billion yuan [10][16] - Live streaming revenue was 7.8 billion yuan, an 8.2% increase year-on-year [12][16] Market Data and Key Metrics Changes - The advertising market faced challenges due to macroeconomic conditions and the pandemic, but the company maintained a strong growth trajectory in its advertising revenue [35][39] - The number of advertisers increased by over 60% year-on-year, indicating a growing interest in the company's advertising offerings [8][39] Company Strategy and Development Direction - The company focuses on differentiated growth strategies, leveraging its social attributes and content discovery mechanisms to enhance user engagement [20][21] - The introduction of the "Fast Brand" strategy aims to cultivate emerging self-operated brands within the e-commerce ecosystem, enhancing user experience and trust [31][32] Management's Comments on Operating Environment and Future Outlook - Management acknowledged the impact of the recent COVID-19 outbreak on operations but expressed confidence in the company's resilience and ability to capture market share in the long term [27][30] - The company is optimistic about the recovery of its e-commerce business as pandemic control measures improve [29][30] Other Important Information - The company has implemented various support measures for merchants affected by the pandemic, including advertising fee refunds and promotional incentives [9][10] - The organization has undergone structural adjustments to enhance operational efficiency and inter-departmental collaboration [25][26] Q&A Session Summary Question: What drove the unexpected growth in Q1 despite high sales expenses? - Management attributed the growth to differentiated growth strategies, the strong engagement of short videos, and effective organizational adjustments [19][20] Question: Can you share recent developments in the e-commerce sector? - Management noted that while the e-commerce business faced challenges due to the pandemic, it still achieved close to 50% year-on-year growth, with a focus on improving logistics and user experience [27][28] Question: How does the current macroeconomic environment affect advertising growth? - Management acknowledged that the macroeconomic environment poses challenges but emphasized that the company continues to gain market share and maintain strong revenue growth [35][39] Question: What is the potential impact of regulations on the live streaming business? - Management indicated that while regulations are evolving, the company remains focused on enhancing the value of its live streaming offerings and achieving growth targets [38][39]

Ladies and gentlemen, thank you for standing by and welcome to Xiaomi 2022 first quarter result announcement conference call. Today's conference is being recorded. If you have any objections, you may now disconnect at this time. If you have any questions you would like to raise during the Q&A section, please press star 1 on your telephone keypad to register your questions. Should you wish to cancel the questions, please press star 2. I'd now like to hand the conference over to your host today, Ms. Anita Che ...

Good day and thank you for standing by. Welcome to Tencent Holdings Limited 2022 first quarter results announcement conference call. At this time, all participants are in the listen only mode. After speakers presentation, there will be a question and answer session. To ask a question during the session, you will need to press star one on your telephone. And please be advised that today's conference is being recorded. If you require any further assistance, please press star zero. And now I'd like to turn the ...