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文旅经营主体如何培育壮大?做强领飞“头雁” 推动“雁阵”齐飞
Si Chuan Ri Bao· 2025-06-18 00:28
Core Insights - The success of cultural products like the dance drama "Only This Green" and the movie "Nezha 2" highlights the presence of Sichuan cultural enterprises, yet the overall situation of Sichuan's cultural tourism enterprises remains "small, scattered, and weak" [1][2] - The Sichuan provincial government emphasizes the importance of cultivating and strengthening cultural tourism enterprises as a key reform area for deepening cultural tourism integration [1] - There is a significant gap between Sichuan's cultural enterprises and leading companies in the industry, with the provincial tourism investment group noting that their asset scale of 30 billion yuan is far behind the thousands of billions of yuan held by top firms [1] Industry Development - The provincial government aims to strengthen key cultural tourism enterprises, which has excited private enterprises in the region [2] - The domain of cultural tourism is expected to see the emergence of high-quality projects that represent Sichuan, enhancing the "Beautiful Tianfu, Comfortable Sichuan" brand [2] - There is a focus on nurturing small and medium-sized cultural tourism enterprises through a private enterprise incubation plan, aiming to create a collaborative industrial ecosystem that includes large, medium, small, and micro enterprises [2]
四川小春粮油生产收尾 2000多万亩油菜和900多万亩小麦颗粒归仓 丰收已定
Si Chuan Ri Bao· 2025-06-18 00:15
Core Viewpoint - The article highlights the successful harvest of small spring grain and oil crops in Sichuan, indicating a significant increase in production due to favorable weather conditions and effective agricultural policies [4][10]. Group 1: Production Overview - Sichuan has completed the harvest of over 20 million mu of rapeseed and 9 million mu of wheat, marking the end of the small spring grain and oil production season [3]. - The small spring grain and oil crop harvest is considered the "first battle" of the annual grain and oil production, with a confirmed bumper harvest this year [4]. Group 2: Area and Subsidy Policies - The area for small spring grain and oil crops has seen a slight increase, with the local government setting a target to expand wheat planting by 200,000 mu annually in key regions [5]. - In 2023, the wheat planting area in Suining exceeded 870,000 mu, an increase of 24,000 mu compared to the previous year, with a mechanization rate of 94% [5]. - Sichuan has implemented various subsidy policies, increasing support for grain farmers, particularly in hilly areas, to encourage larger-scale planting [7]. Group 3: Yield Improvement Strategies - The province is focusing on enhancing crop yields through the promotion of major varieties and technologies, with significant efforts in the "Hundred Counties, Thousand Pieces" initiative [8][9]. - The introduction of major wheat varieties has led to over 60% of the planting area being covered by these improved strains, contributing to yield increases [9]. Group 4: Yield Measurement and Results - Recent yield measurements indicate that the average yield of wheat in certain high-yield demonstration areas reached 537.4 kg per mu, marking the highest yield in 20 years for the region [12]. - In oilseed production, a demonstration area reported an average yield of 272.2 kg per mu, exceeding conventional planting by over 30% [13]. - Overall, the comprehensive analysis suggests that the small spring grain and oil production in Sichuan is set to increase significantly this year [13].
前5月四川省国民经济主要指标数据发布 规上工业增加值同比增长7.1%
Si Chuan Ri Bao· 2025-06-17 23:59
Economic Overview - Sichuan province achieved a total retail sales of social consumer goods of 11,734.5 billion yuan, with a year-on-year growth of 5.6%, outpacing the national growth rate by 0.6 percentage points [1] - Among 41 major industries, 35 reported an increase in value added [1] - The industrial product sales rate for large-scale industrial enterprises was 94.5% [3] Industrial Growth - In the first five months, the value added of large-scale industrial enterprises grew by 7.1%, exceeding the national growth rate by 0.8 percentage points [1] - Key industries with significant growth included: - Automotive manufacturing: 22.2% year-on-year growth - Chemical raw materials and products manufacturing: 18.8% growth - Computer, communication, and other electronic equipment manufacturing: 14.9% growth - Black metal smelting and rolling processing: 14.9% growth - Electrical machinery and equipment manufacturing: 10.3% growth [1] Major Industrial Products - Natural gas production increased by 11.2% - Power generation rose by 2.8% - Smart watches saw a remarkable growth of 95.2% - Generator sets (power generation equipment) increased by 60.8% - Lithium-ion batteries grew by 49.0% - Automotive production increased by 36.4% - Industrial boilers rose by 33.1% - LCD screens grew by 28.6% - Integrated circuits increased by 14.6% - Smartphones saw a growth of 14.2% [2] Fixed Asset Investment - Fixed asset investment (excluding rural households) grew by 3.0% year-on-year [3] - Investment in the primary industry increased by 17.8% - Investment in the secondary industry rose by 14.1%, with industrial investment growing by 14.3% - Investment in the tertiary industry decreased by 2.1% [3] Real Estate Development - Real estate development investment decreased by 6.7% - The construction area of commercial housing fell by 12.3% - The sales area of newly built commercial housing declined by 7.4% [3] Consumer Market - In terms of consumption patterns, restaurant income reached 1,611.8 billion yuan, growing by 4.5% - Retail sales of goods amounted to 10,122.8 billion yuan, with a year-on-year growth of 5.8% - Among retail sales, enterprises above the designated size achieved online retail sales of 863.4 billion yuan [3] Hot Products - Retail sales of communication equipment by enterprises above the designated size grew by 65.9% - Retail sales of household appliances and audio-visual equipment increased by 20.2% - Retail sales of grain, oil, and food grew by 13.2% - Retail sales of cultural and office supplies increased by 11.9% - Retail sales of gold, silver, and jewelry grew by 11.3% - Retail sales of beverages increased by 10.7% [4]
绘就“诗”和“远方”的四川画卷
Si Chuan Ri Bao· 2025-06-17 22:50
Core Insights - The Sichuan Provincial Committee emphasizes the deep integration of culture and tourism as a priority for high-quality development, aiming to enhance the province's cultural influence and tourism appeal by 2030 [2][3][4] Group 1: Strategic Importance - The meeting highlighted the significance of cultural and tourism integration as a strategic deployment by the central government to build a cultural and tourism powerhouse [3][4] - With a rich cultural heritage and abundant tourism resources, Sichuan is well-positioned to lead in this initiative, as evidenced by its record of 1.119 billion domestic tourist visits and a total expenditure of 1.76 trillion yuan last year [4][5] Group 2: Development Requirements - The meeting outlined four key principles for strengthening the cultural tourism sector: prioritizing culture, focusing on tourism, leveraging technology, and ensuring protection of resources [5][6] - The integration of cultural elements into tourism experiences is seen as essential, with examples such as the promotion of local cultural heritage through museums and festivals [5][6] Group 3: Technological Integration - Technology is recognized as a means to enhance the diversity of cultural tourism experiences, with initiatives like the "Three Su Cultural Database" facilitating online cultural engagement [6] - The importance of balancing development with the protection of cultural and ecological resources was emphasized, with local governments implementing measures to ensure sustainability [6]
五粮液:文化铸魂 产业为擎 在高质量发展征程中勇担使命
Si Chuan Ri Bao· 2025-06-17 22:43
□泗伍 (图片由五粮液提供)联袂豫剧大家共话匠心传承,推出非遗大片展现创新活力……6月14 日,是我国第九个文化和自然遗产日,五粮液持续通过出圈出彩的活动,不断擦亮川酒金字招 牌,致力推动中华优秀传统文化的创造性转化和创新性发展。作为中国白酒行业的领军企业和四 川省重点国有企业,五粮液以高度的政治自觉和使命担当,坚定文化自信,通过系统梳理千年文 脉、创新文化表达方式、深化产业融合发展,走出了一条独具特色的高质量发展之路。这一实践 不仅彰显了民族品牌的文化自觉,更为传统产业转型升级提供了可以借鉴的"五粮液方案"。文化 铸魂千年传承厚植产业根基6月3日,"长江经济带高质量发展版图报告发布会暨首届市际战略研商 会"在宜宾召开。会上,《五粮液文脉史脉谱系——自然谱系、传承人谱系研究报告》(以下简称 报告)作为产业发展案例正式发布。这份耗时1年、约30万字的报告首次全方位对五粮液文脉史脉 谱系进行系统溯源和梳理。深刻诠释了"天人共酿 和美五粮"的文化与哲学,标志着"文化五粮 液"建设迈上新台阶。报告分为自然谱系和传承人谱系两部分。自然谱系研究总结归纳五粮液"和 合共生、美美与共"的和美文化与哲学,系统构建"一座城、双国 ...
活动串珠 流量聚光 服务添暖 宜宾探索“文旅+”绘就文旅融合新篇章
Si Chuan Ri Bao· 2025-06-17 07:30
李庄古镇演艺活动。 长江首城,烟火正盛。 2024年,宜宾以9738万人次游客接待量、898亿元旅游收入的亮眼答卷,书写着文旅融合的生动注脚。这份成 绩背后,是宜宾以"文旅+"推动文旅产业融合发展的不断探索——"文旅+活动"串起全域精彩,"文旅+流量"撬动传 播声浪,"文旅+服务"焕新游客体验。 从2025年春节"非遗国潮嘉年华"的老戏新唱到全矩阵社交媒体平台的"破圈"传播,从"一县一月"的本地热潮 到"引客入宜"的跨省联动,从"三免"政策的惠民温度到智慧服务的细节考量,宜宾正以"加法思维"激活文旅新动 能,让"万事皆宜 天下为宾"成为宜宾文旅的真实写照。 文旅+活动 多元场景激活全域消费新动能 从依托山水之利的"借势而为",到主动策划重点活动的"造势而兴",宜宾文旅正书写从"假日借势"到"活动造 流"的升级篇章。 2025年"五一"假期,宜宾A级景区累计接待游客150.36万人次、同比增长10.81%,实现门票收入1509.1万元、 同比增长4.68%。数据背后,是宜宾"文旅+活动"策略的持续发力——从2025年重大节日的"流量密码"到区(县) 月度的"热度串联",再到品牌IP的"长效引擎",宜宾正以活动为 ...
广元市:执文化之笔 融康旅之势 绘就高质量发展新画卷
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Guangyuan City is positioning itself as a cultural tourism hub by leveraging its rich historical and natural resources, aiming to transform cultural tourism into a pillar industry and enhance its overall economic development [5][10][17]. Group 1: Tourism Growth and Economic Impact - During the recent "May Day" holiday, Guangyuan received over 4.76 million visitors, generating more than 2.3 billion yuan in tourism revenue, marking a year-on-year growth of 19% and 22% respectively [6]. - The city has invested 7 billion yuan in the past two years to enhance key tourism projects, including the expansion of scenic areas and the development of red tourism sites [13]. Group 2: Cultural Heritage and Preservation - Guangyuan has implemented a comprehensive protection system for the ancient Shu Road, integrating ecological protection and cultural heritage into its urban planning [7][8]. - The "Shu Road Golden Bull" cultural tourism route has been recognized as one of the top ten national cultural tourism routes, showcasing the integration of historical and natural resources [8]. Group 3: Innovative Tourism Experiences - The city is enhancing visitor experiences through immersive activities, such as AR/VR technology in scenic areas and themed cultural routes that connect various historical sites [12]. - Guangyuan is promoting local intangible cultural heritage, such as embroidery and stone carving, by integrating these elements into tourism offerings [12]. Group 4: Health and Wellness Tourism - The city has developed over 110 unique tourism homestays, contributing significantly to its health and wellness tourism sector, with one homestay recognized as a "Tianfu Tourism Homestay" [15]. - Guangyuan's health service industry has been structured around a comprehensive model that includes various wellness practices, achieving recognition as one of the top 20 cities for sustainable development in health tourism [16]. Group 5: Future Development and Strategic Goals - Guangyuan aims to continue enhancing its cultural and ecological tourism offerings, thereby improving its competitiveness and reputation as a tourist destination [17]. - The city is committed to fostering a deep integration of cultural heritage and tourism, contributing to the broader goal of building a culturally strong and tourism-rich province [17].
来雅安,感受大熊猫式“漫生活”
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Ya'an is positioning itself as a significant cultural tourism destination centered around the giant panda, leveraging its unique ecological and cultural resources to attract global tourists and enhance the local economy [6][7][8]. Group 1: Cultural Tourism Development - Ya'an is tasked with building a world-class giant panda cultural tourism destination, aiming to provide immersive experiences that reflect the "panda lifestyle" [6][7]. - The city has a forest coverage rate of 69.42%, making it an ideal location for health and wellness tourism, with plans to promote local specialties like tea and fish [6][8]. - In 2024, Ya'an will host the Sichuan Provincial Cultural and Tourism Development Conference, indicating a strategic push for high-quality development in the cultural tourism sector [6][8]. Group 2: Key Cultural Tourism Icons - Ya'an is developing four major cultural tourism icons: the world giant panda cultural tourism destination, the world tea culture tourism destination, the most beautiful National Highway 318 travel destination, and the mountain leisure vacation destination around Gongga Mountain [7][8]. - The city is enhancing its cultural tourism offerings by revitalizing existing resources and fostering the growth of tourism-related businesses [7][8]. Group 3: Panda and Tea Integration - The giant panda "Xiangxiang" has significantly boosted inbound tourism, with promotional activities showcasing the panda culture and its integration with local tea culture [8][9]. - Ya'an is establishing itself as a leading city for panda cultural education, with numerous research and educational programs centered around giant pandas [8][9]. Group 4: Infrastructure and Service Enhancements - The local government is investing nearly 100 million yuan annually to improve tourism infrastructure and services, ensuring a high-quality visitor experience [15][16]. - New attractions and facilities, such as the aerial bridge in Bifengxia Scenic Area and various themed accommodations, are being developed to enhance the overall tourism experience [15][16]. Group 5: Diverse Tourism Offerings - Ya'an is diversifying its tourism offerings by promoting heritage tourism, urban tourism, rural tourism, and low-altitude tourism, creating a multi-faceted tourism landscape [7][8][12]. - The city is also focusing on night economy initiatives and low-altitude tourism, with new flight routes and immersive experiences being introduced [13][14]. Group 6: Recognition and Branding - Ya'an has received multiple national-level honors for its tourism services and cultural initiatives, enhancing its brand recognition in the tourism sector [16][17]. - The city is actively promoting local culinary experiences and cultural products, further establishing its unique identity in the tourism market [16][17].
南充:文旅项目启新章 幸福产业入画来
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Nanchong is implementing a "Cultural Tourism Prosperity" strategy to leverage its rich cultural resources and enhance economic development through tourism integration [5][6][7]. Group 1: Cultural and Tourism Resources - Nanchong boasts 224,900 cultural tourism resources, including 49 national and provincial intangible cultural heritage projects, 2 national 5A scenic spots, and 10 national 4A scenic spots, positioning it among the top in the province for tourism revenue and visitor numbers [6]. - The city aims to transform from a cultural tourism resource hub to a strong cultural tourism industry by accelerating the construction of a demonstration area for Sichuan's unique cultural tourism [6][7]. Group 2: Strategic Initiatives - The city is focusing on three main strategies: revitalizing traditional culture, integrating cultural and tourism sectors, and enhancing the overall vibrancy of Nanchong's cultural tourism [6][7]. - A comprehensive action plan for upgrading the cultural tourism industry has been initiated, targeting the six elements of tourism: dining, accommodation, transportation, sightseeing, shopping, and entertainment [7][9]. Group 3: Project Development - Nanchong has implemented 83 key cultural tourism projects since 2023, with an annual investment exceeding 10 billion yuan, ranking second in the province for three consecutive years [9][10]. - Upcoming major projects include the Liuhe Silk Culture Industrial Park and the Three Kingdoms Cultural Tourism City, which are expected to further stimulate the cultural tourism sector [10]. Group 4: Innovative Integration - The integration of cultural tourism with technology, agriculture, and industry is being explored to create diverse experiences and enhance rural consumption [11][12]. - Seasonal performances and cultural events are being developed to attract visitors and promote local heritage, such as the "Four Seasons Qinghui" performance that showcases local history and culture [12][13]. Group 5: Branding and IP Development - The successful application for UNESCO heritage status for the Spring Festival is anticipated to enhance cultural recognition and attract global tourists to Nanchong [14]. - Nanchong is revitalizing its silk culture and red tourism, creating a distinctive brand identity that highlights its historical significance and cultural richness [15][16].
广安市:做足做好融合文章 加快建设重庆都市圈北部文旅副中心
Si Chuan Ri Bao· 2025-06-17 03:44
Core Viewpoint - Guang'an is actively integrating into the Bashu cultural tourism corridor, focusing on developing its cultural tourism industry and enhancing its appeal as a tourist destination through various projects and initiatives [6][7][8]. Group 1: Project Developments - The Xixi River Canyon Park project is under construction, featuring three main scenic themes, including the "Wangjiang Yigu" which aims to preserve historical memories and create a trendy tourist destination [6]. - Guang'an plans to receive 31 million tourists and achieve a tourism revenue of 32.689 billion yuan in 2024, reflecting a year-on-year growth of 7.01% and 34.60% respectively [6]. - During the recent "May Day" holiday, 37 major scenic spots received 1.3349 million visitors, marking a 44.48% increase year-on-year [6]. Group 2: Cultural Tourism Strategy - Guang'an is positioned as the northern cultural tourism sub-center of the Chongqing metropolitan area, supported by various policy documents aimed at high-quality development of the cultural tourism industry [7]. - The city emphasizes the integration of culture and tourism, focusing on three key themes: "Xiaoping's Hometown Tour," "Living on Huaying Mountain," and "Jialing River Tour" [7][8]. Group 3: Infrastructure and Experience Enhancement - The city is enhancing its core tourism areas, including the renovation of the Deng Xiaoping Memorial Hall and the establishment of the Guang'an Jianchuan Museum cluster [8]. - The Huaying Mountain Sunlight Plateau Health Resort and other key projects are being developed to attract high-end tourism and leisure activities [8]. Group 4: Community Engagement and Events - The "Chuan City" commercial area is bustling with activity, featuring diverse dining options and entertainment, contributing to the local economy [10][11]. - The annual Dragon Boat Festival events in Wusheng County attracted nearly 120,000 attendees, generating over 200 million yuan in local consumption [15]. Group 5: Cultural Heritage and Innovation - Guang'an is committed to revitalizing its cultural heritage through various initiatives, including the promotion of red tourism and the integration of traditional arts into modern tourism [14][15]. - The city is enhancing its cultural offerings with new exhibitions and performances, such as the original play "Ordinary Heroes," which has gained significant audience engagement [14].