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最低40万元一套!李嘉诚湾区老盘瞄准香港买家,“港客输血”能否抵住利润下滑?
Hua Xia Shi Bao· 2025-07-31 06:30
Core Viewpoint - Recently, Cheung Kong Holdings Limited launched the "Greater Bay Area Dual Residence Life" property plan in Hong Kong, focusing on selling four residential projects in the Greater Bay Area, which has attracted significant market attention [2][3]. Summary by Sections Project Details - The total number of units for sale is nearly 400, with an entry threshold of approximately 400,000 RMB per unit [2][3]. - The projects included in the plan are Huizhou Longpo Garden, Dongguan Haiyi Haoting, Zhongshan Longpo Garden, and Guangzhou Yicui Manor, most of which were acquired at low prices many years ago [3][5]. - The pricing of these properties has seen significant reductions, with Dongguan Haiyi Haoting's average price dropping to 15,000 RMB per square meter, nearly halving from its peak of 30,000 RMB [2][6]. Market Response - Despite the launch, the sales performance has been relatively subdued compared to previous hot sales patterns [3][5]. - In Guangzhou, the two projects, Zhongshan Longpo Garden and Guangzhou Yicui Manor, have a combined sales rate exceeding 92%, but the market response has been lukewarm [6]. - Dongguan Haiyi Haoting has faced high inventory issues, with around 160 units unsold since 2014, leading to a strategy of price reduction to stimulate sales [6][7]. Buyer Demographics - Nearly 60% of the sold units in Huizhou Longpo Garden have been purchased by buyers from Hong Kong, indicating a significant shift in buyer demographics [10]. - The demand from Hong Kong buyers has been a crucial support for the project, especially as the mainland property market cools down [9][10]. Financial Performance - Cheung Kong's revenue for the fiscal year 2024 was 45.529 billion HKD, a decrease of 3.63% year-on-year, with net profit dropping by 21.24% [15]. - The company's property sales revenue from mainland China fell by 24.26%, with the contribution from mainland sales dropping from 50.40% to 32.47% [16]. - Despite achieving some sales, the significant price reductions have severely compressed profit margins, leading to a situation where the company has gained sales but lost profitability [16][21]. Strategic Considerations - The current push to sell properties in the Greater Bay Area reflects a strategic shift in response to market conditions, with a focus on clearing inventory [22]. - The company holds substantial land reserves in the Greater Bay Area, which could support development and sales over the next 3 to 5 years [21].
最低40万元一套 李嘉诚家族甩货大湾区400套房源!一套房价格仅约香港同面积首付
Mei Ri Jing Ji Xin Wen· 2025-07-30 17:01
Core Viewpoint - The article highlights the increasing demand from Hong Kong buyers for properties in mainland China, particularly in the Greater Bay Area, driven by lower prices and better living conditions compared to Hong Kong [1][2][8]. Group 1: Property Projects and Pricing - Cheung Kong's subsidiary, Hutchison Whampoa, is promoting four projects in mainland China, offering a total of 400 units with prices starting from 400,000 RMB [1]. - The price of a one-bedroom unit in Huizhou Longbo Garden has decreased to approximately 8,632 RMB per square meter, down from a previous range of 10,400 to 14,000 RMB per square meter [1]. - The price of villas in Dongguan Haiyi Haoting has dropped from 44,000 to 68,000 RMB per square meter in May 2023 to 18,000 to 36,000 RMB per square meter in June 2023 [1]. Group 2: Market Trends and Buyer Demographics - As of June 2023, there were 3,341 transactions involving Hong Kong and Macau residents purchasing properties in mainland China, generating a cross-border income of 3.08 billion RMB [2][9]. - The trend of Hong Kong residents buying properties in mainland China is attributed to the appeal of lower prices and larger living spaces, as well as the aging population in Hong Kong leading to increased demand for housing [7][12]. - The shift in buyer motivation from investment to self-occupation is noted, with buyers now focusing more on living conditions and long-term value [12]. Group 3: Developer Strategies and Market Conditions - The strategy of "old projects sold anew" reflects the long-term development approach of the Li Ka-shing family, emphasizing low-cost land acquisition and gradual development [1][8]. - Developers are adjusting prices to maintain transaction momentum in a market characterized by low or slightly declining prices, which is a common practice in the current market environment [8]. - The Greater Bay Area's improved connectivity and living conditions are increasingly attracting Hong Kong buyers, with developers encouraged to adapt their offerings to meet the needs of this demographic [11][12].
李嘉诚家族甩货大湾区400套房源,一套房价格仅约香港同面积首付
news flash· 2025-07-30 16:52
Group 1 - The core strategy of Cheung Kong Property, under Li Ka-shing's family, focuses on "low-cost land acquisition and long-term development" as evidenced by their recent promotion of four projects in Guangdong to Hong Kong buyers [1] - There is a significant increase in demand from Hong Kong residents for property investments in mainland China, particularly in cities like Huizhou, Dongguan, Guangzhou, and Zhongshan [1] - The total number of units being promoted across the four projects amounts to 400, with prices starting from 400,000 yuan [1] Group 2 - The specific breakdown of the projects includes: - Dongguan: 11,299 residential units (with a small number of commercial units) [3] - Huizhou: 2,720 residential units and 71 commercial units totaling 2,907 square meters [3] - Guangzhou: 1,457 residential units and 18 commercial units [3] - Zhongshan: 303 residential units and 19 commercial units totaling 2,300 square meters [3]
最低40万元一套,李嘉诚家族甩货大湾区400套房源!一套房价格仅约香港同面积首付,中介称“很多香港客户来买”
Mei Ri Jing Ji Xin Wen· 2025-07-30 16:51
Core Viewpoint - The recent promotion of four real estate projects by Cheung Kong Property in the Greater Bay Area reflects a significant increase in demand from Hong Kong buyers for properties in mainland China, driven by lower prices and better living conditions compared to Hong Kong [1][3][9]. Group 1: Project Details - Cheung Kong Property is promoting four projects: Huizhou Longbo Garden, Zhongshan Longbo Garden, Guangzhou Yicui Garden, and Dongguan Haiyi Villa, totaling 400 units with prices starting from 400,000 RMB [1][3]. - The Huizhou Longbo Garden has the largest offering with 300 units, while the Dongguan Haiyi Villa targets high-end buyers with prices ranging from 7 million to 8 million RMB [3][5]. - The price per square meter for the Huizhou Longbo Garden has decreased to approximately 8,632 RMB, significantly lower than the previous range of 10,400 to 14,000 RMB per square meter [1][9]. Group 2: Market Trends - There has been a notable increase in the number of transactions involving Hong Kong buyers, with 3,341 transactions recorded by the Guangdong branch of the People's Bank of China, generating cross-border income of 3.08 billion RMB [1][9]. - The trend of Hong Kong residents purchasing properties in mainland China is attributed to the lower prices and larger living spaces available, as well as improved transportation links within the Greater Bay Area [9][12]. - The shift in demand from investment to self-occupation among Hong Kong buyers indicates a growing preference for long-term living arrangements in the Greater Bay Area [12]. Group 3: Strategic Insights - Cheung Kong Property's strategy of "old projects sold anew" aligns with their long-term development approach, capitalizing on the rising demand from Hong Kong buyers [1][9]. - The company's ongoing projects in mainland China include 11 developments across various cities, indicating a strong commitment to the region [7]. - The introduction of policies facilitating property purchases for Hong Kong residents has further stimulated this market, with special promotional events and property tours being organized [9][12].
长实郭子威:香港楼价已成功摆脱过去几年下跌通道 全年有望升5%
Sou Hu Cai Jing· 2025-07-29 08:39
Group 1 - The core viewpoint is that Hong Kong's economy has shown strong growth in the first half of the year, which supports the real estate market and boosts consumer confidence in property investment [1] - The employment market remains stable, further enhancing the confidence of citizens to enter the property market [1] - Low interest rates are driving idle funds into the real estate sector, while a booming stock market and the resulting wealth effect are also increasing property demand [1] Group 2 - Hong Kong property prices have successfully emerged from a downward trend over the past few years and are now in a phase of steady recovery [1] - There is a general expectation that the Federal Reserve will cut interest rates within the year, which would alleviate upward pressure on Hong Kong's interbank lending rates and provide additional momentum for the real estate market [1] - With the continuous release of favorable factors, the foundation for stabilizing Hong Kong property prices is becoming more solid, and property prices are expected to rise by 5% for the year [1]
李嘉诚要把广东的房子卖给香港人
阿尔法工场研究院· 2025-07-23 13:47
Core Viewpoint - After hoarding land for over 20 years, Li Ka-shing's family is now selling properties in the Greater Bay Area, targeting Hong Kong buyers with attractive pricing and living options [2][15][41]. Group 1: Property Launch and Pricing - Longfor Group has launched a property plan called "Greater Bay Area Dual Residence Life," offering four projects in mainland China, totaling 400 units for sale to Hong Kong citizens [3][4]. - The properties are located in Guangdong Province, close to Hong Kong, with prices ranging from 400,000 to 8 million yuan, catering to both first-time buyers and those looking to upgrade [5][6]. - The cheapest option is the Huizhou Longpu Garden, with a usable area of approximately 51 square meters priced around 400,000 yuan, while the most expensive is the Dongguan Haiyi Villa, with a usable area of about 307 square meters priced between 7 million and 8 million yuan [7][8]. Group 2: Marketing Strategy - A senior executive from Longfor Group encouraged Hong Kong citizens to buy properties in mainland China, highlighting that prices in the Greater Bay Area are only one-fifth to one-tenth of those in Hong Kong [9][12]. - The marketing emphasizes the benefits of owning a second home in the Greater Bay Area, promoting a new lifestyle that combines opportunities in Hong Kong with the advantages of living in the Bay Area [10][14]. Group 3: Historical Context and Sales Strategy - Despite a sluggish mainland property market, the Li Ka-shing family appears to be accelerating their sales strategy, as evidenced by the discounted prices of properties like Dongguan Haiyi Villa, which had previously been marked down significantly [15][16][39]. - The Haiyi Villa project, which has been in development since 1999, has seen slow progress, with only half of the land developed after 15 years, leading to significant land idle fees imposed by local authorities [26][33]. Group 4: Financial Implications - Longfor Group's strategy of land hoarding has proven profitable, as even with price reductions, the cost of land acquisition remains low compared to current market prices [24][36]. - The company has maintained a low leverage ratio of 4%, indicating strong financial health and the ability to navigate the current market conditions without immediate financial strain [40].
李嘉诚北京豪宅7.6折遭疯抢,资本撤离信号已现?
Sou Hu Cai Jing· 2025-07-12 03:10
Core Insights - The article highlights the strategic asset liquidation by Li Ka-shing, a prominent businessman, as part of a broader global asset reallocation strategy [2][5][10] Group 1: Business Strategy - Li Ka-shing's business philosophy is centered around the cold balance of risk and profit, exemplified by his rapid divestments in response to market conditions, such as selling American ports to avoid trade war risks and liquidating European assets during the pandemic [2] - The sale of the "Yucui Garden" properties at a significant discount reflects a calculated move to quickly generate cash flow, with the properties sold at 76,000 yuan per square meter, a reduction of nearly 20,000 yuan from the original price [1][5] - Li's family wealth management strategy includes placing core equity in a trust fund to prevent fragmentation during inheritance, while his sons manage different aspects of the family business [2] Group 2: Market Impact - The rapid sale of "Yucui Garden" triggered a chain reaction in the real estate market, leading to a significant price drop in similar properties and causing other luxury projects in the area to halt sales for reevaluation [8][10] - The article notes a 43% decline in commercial real estate transaction volume in the Asia-Pacific region in Q1 2025, indicating a broader market retreat as major investment firms withdraw from the Chinese market [8][10] - Li's actions serve as a warning signal regarding market liquidity, suggesting that when major investors hoard cash, high-leverage assets become increasingly risky [10] Group 3: Financial Performance - The land for the "Yucui Garden" project was acquired in 2001 at a cost of 1,750 yuan per square meter, resulting in a profit margin exceeding 40 times even at the discounted sale price [6] - Li Ka-shing's historical strategy of selling assets at significant discounts has resulted in over 350 billion yuan in cash generation over 23 years, demonstrating a consistent approach to maximizing returns without holding out for the last penny [6]
长实集团发行20亿港元中期票据;奇点国峰拟收购一家AI技术公司丨港交所早参
Mei Ri Jing Ji Xin Wen· 2025-07-10 16:42
Group 1 - Longfor Group issued over HKD 2 billion in medium-term notes, indicating strong financing capability in the current market environment [1] - The financing cost is considered one of the lowest in the market, which may enhance investor confidence and benefit the group's overall operations and future projects [1] Group 2 - Singularity Guofeng plans to acquire 100% equity of an AI technology company, with a valuation range of HKD 350 million to HKD 500 million [2] - This move reflects the company's active expansion into the AI sector, although the non-binding nature of the investment letter introduces uncertainty regarding the transaction [2] Group 3 - Two manipulators in the Hong Kong stock market were sentenced to community service, highlighting the commitment to maintaining market fairness and transparency [3] - This regulatory action serves as a warning to potential violators, which may impact the reputation and stock prices of related companies [3] Group 4 - Harmony Health Insurance plans to reduce its stake in Goldwind Technology by up to 1% within three months, citing operational needs [4] - Although the reduction is minor, it may exert some pressure on the stock price and affect market sentiment [4] Group 5 - The Hang Seng Index rose by 0.57% to 24028.37, while the Hang Seng Tech Index fell by 0.29% to 5216.60 [5] - The Hang Seng Corporate Index increased by 0.83% to 8668.26 [5]
新业主七折购房,取消!老业主差价补偿,取消!李嘉诚的北京项目清盘时刻在“折腾”什么?
Mei Ri Jing Ji Xin Wen· 2025-06-19 14:18
Core Viewpoint - The owners of Beijing Yucuiyuan are frustrated as the promised benefits and discounts have been revoked shortly before the handover of their properties, leading to dissatisfaction and uncertainty in the market [1][3][6]. Group 1: Project Background - Yucuiyuan, marketed as "Li Ka-shing's last project in Beijing," has seen its land value increase over 50 times since it was acquired 23 years ago [2]. - The project was launched with a selling price exceeding 80,000 yuan per square meter for a 140 square meter unit [3]. Group 2: Pricing and Sales Dynamics - During the "May Day" holiday, Yucuiyuan offered discounted prices starting at approximately 70,000 yuan per square meter, which was about a 30% discount from the highest recorded price [4]. - Despite initial interest, the actual transaction volume was low, with only 90 units signed online at an average price of 78,000 yuan per square meter [4][9]. Group 3: Promised Benefits and Customer Reactions - Owners were promised substantial "renovation packages" worth up to 110,000 yuan, which were later canceled, leading to significant disappointment among buyers [6][11]. - The sales strategy has been criticized for its inconsistency, with buyers feeling misled by the sudden changes in pricing and benefits [11][16]. Group 4: Market Position and Future Outlook - Yucuiyuan is positioned as a quasi-finished property with established surrounding amenities, but faces challenges due to outdated design and high renovation costs [13]. - The project is expected to reopen for sales at a price range of 80,000 to 85,000 yuan per square meter, raising concerns about buyer interest given the recent pricing history [9][16].
中证港股通地产指数报1543.32点,前十大权重包含九龙仓集团等
Jin Rong Jie· 2025-06-19 12:03
Core Viewpoint - The China Securities Index for Hong Kong Stock Connect Real Estate has shown a mixed performance, with a recent increase over the past month but a decline over the last three months, indicating volatility in the real estate sector [2]. Group 1: Index Performance - The China Securities Index for Hong Kong Stock Connect Real Estate reported a 3.41% increase over the past month, a 0.88% decrease over the last three months, and a 7.81% increase year-to-date [2]. - The index was established on November 14, 2014, with a base value of 3000.0 points [2]. Group 2: Index Composition - The index includes a maximum of 50 eligible Hong Kong-listed companies that meet the real estate theme criteria [2]. - The top ten weighted companies in the index are: Sun Hung Kai Properties (13.77%), Beike-W (13.5%), China Resources Land (10.84%), Cheung Kong Property (7.94%), China Overseas Land & Investment (6.58%), Wharf Holdings (4.42%), Henderson Land Development (4.42%), Sino Land (4.26%), Wharf Real Estate Investment (3.23%), and China Resources Mixc Lifestyle (2.97%) [2]. Group 3: Market and Sector Allocation - The index's holdings are entirely composed of companies listed on the Hong Kong Stock Exchange, with a 100% allocation to the real estate sector [3][4]. - The index undergoes biannual adjustments every June and December, with provisions for temporary adjustments in special circumstances [4].