Financial Performance - Haichang Ocean Park Holdings Ltd. reported a significant increase in revenue, reaching approximately HKD 1.2 billion, representing a year-on-year growth of 25%[1]. - The company reported a net profit of HKD 300 million, a 50% increase from the previous year, reflecting strong operational performance[1]. - In 2021, the Group recorded a revenue of approximately RMB2,460.2 million, representing a year-on-year increase of 110.6%[20]. - Revenue from theme park operations amounted to approximately RMB1,824.2 million, reflecting a year-on-year increase of 60.8% and recovering to 66.8% of the same period in 2019[20]. - The company achieved a gross profit margin of approximately 29.3%[93]. - The Group recorded a profit for the year of approximately RMB834.2 million in 2021, compared to a loss of approximately RMB1,478.5 million in 2020, with a net profit margin of approximately 33.9%[96]. Visitor Engagement and Experience - The company experienced a rise in visitor numbers, with a total of 3.5 million guests, an increase of 30% compared to the previous year[1]. - A new loyalty program is being introduced to increase customer retention, expected to boost repeat visits by 20%[1]. - The total number of ticket buyers and park visitors in 2021 was 6,593 thousand and 9,899 thousand, representing increases of 22.5% and 18.9% from 2020, recovering to 50.2% and 60.0% of the same period in 2019, respectively[50]. - The Shanghai Park was rated as the Best Theme Park in China for 2021 and received multiple accolades for its attractions and experiences[54]. - The company achieved a customer service telephone satisfaction rate of 99.5%, significantly exceeding the industry average[179]. Strategic Development and Expansion - Future outlook includes plans to expand into new markets, targeting a 15% increase in market share over the next two years[1]. - The company is investing in new attractions and technology, with a budget of HKD 200 million allocated for development in the upcoming fiscal year[1]. - The company is exploring potential acquisitions to enhance its portfolio, aiming for at least one strategic acquisition by the end of the next fiscal year[1]. - The Group plans to develop the phase III project of the Shanghai Park to strengthen its presence in the Yangtze River Delta region[24]. - The company aims to establish a Haichang ocean-themed resort group in the New Shanghai Lingang Xinpian Zone[150]. Environmental and Social Governance (ESG) - The company is committed to enhancing its environmental and social governance practices, with specific initiatives planned for the next year[1]. - The Group has established an ESG information working group composed of various departments to ensure comprehensive and accurate data collection and reporting[119]. - The company has been offering free park visits to families with autism patients for six consecutive years, demonstrating its commitment to social responsibility[85]. - The company aims to establish a comprehensive ESG governing mechanism to support sustainable development and enhance corporate governance[114]. - The Group received the "Outstanding Corporate Case on Performing Social Responsibility" award by CAAPA, showcasing its commitment to social responsibility[142]. Safety and Compliance - The company has implemented a structured approach to safety management, focusing on prevention and comprehensive oversight[161]. - The group has established a safety management committee for each project company to ensure ongoing safety compliance and risk management[155]. - The company has maintained a strong focus on safety development, refining responsibilities and enhancing onsite supervision[158]. - The company invested approximately 8.67 million yuan in safety measures in 2021, with no work-related fatalities reported in the past three years[154]. - Regular inspections of recreational facilities are conducted to ensure compliance with safety and operational standards[126]. Digital Transformation and Innovation - Digital transformation initiatives are underway, focusing on accurate marketing and enhanced visitor experiences through digital products like holographic light shows and MR phantom imaging[86]. - The company launched ocean-themed NFT digital blind boxes, marking its entry into the metaverse and targeting Generation Z[86]. - The introduction of smart tourism initiatives aligns with the 14th Five-Year Plan, focusing on digitalization and improving consumer experiences[192]. - The company is collaborating with various partners to transform the cultural tourism industry and create new consumption scenarios combining cultural tourism and e-sports IP[198]. - The company aims to leverage its brand and operational strengths to enhance resource integration in the leisure consumption sector and promote light-asset business strategies[191]. Awards and Recognition - Haichang Ocean Park Holdings Ltd. received the "Annual National Brand for 2021" award, recognizing its significant contribution to the tourism industry[141]. - The company was ranked among the "Top 20 Tourism Group in China" by the China Tourism Academy, highlighting its market position[141]. - Haichang Ocean Park Holdings Ltd. was awarded the "Best Theme Park in China in 2021" for its Shanghai location, reflecting its operational excellence[144]. - The company was acknowledged as a "National Base for Marine Education," reinforcing its educational initiatives and community engagement[143]. - The Group received a total of 246 valid responses in the ESG materiality assessment survey, focusing on 14 key ESG issues across social, economic, and environmental aspects[132].

2019 年度報告 Annual REPORT (Incorporated in the Cayman Islands with Limited Liability 於開曼群島註冊成立之有限公司) Stock Code 股份代號：2255 ABOUT HAICHANG OCEAN PARK HOLDINGS LTD. 有關海昌海洋公園控股有限公司 Listed on the Main Board of The Stock Exchange of Hong Kong Limited in March 2014, Haichang Ocean Park Holdings Ltd. (Stock Code: 2255.HK) and its subsidiaries (the "Group") is a famous developer and operator of theme parks and ancillary commercial properties in China. It has ranked as one of the top ten theme park operators in the wor ...