Core Viewpoint - Jianyin International maintains a "outperform" rating for Maifusi (02556) due to its strong profit growth outlook, raising the target price from HKD 61 to HKD 69.8, which corresponds to a projected overall price-to-sales ratio of 6.3 times for 2026 [1] Financial Performance - Maifusi reported a significant performance in the first half of the year, with total revenue increasing by 26% year-on-year to RMB 928 million, driven by stable contributions from artificial intelligence and software as a service (SaaS) business, a 25% growth in precision marketing services, and new business contributions of RMB 110 million from AI agents and integrated devices [1] Earnings Forecast - Jianyin International has kept the revenue forecasts for Maifusi from 2025 to 2027 largely unchanged, but has raised the earnings forecasts for the same period by 27%, 7%, and 6% respectively, reflecting the performance in the first half of 2025 and improved operational leverage [1]

Core Viewpoint - Jianyin International maintains a "outperform" rating for Maifushi (02556) due to its strong profit growth outlook, raising the target price from HKD 61 to HKD 69.8, which corresponds to a projected overall price-to-sales ratio of 6.3 times for 2026 [1] Financial Performance - Maifushi reported a significant performance in the first half of the year, with total revenue increasing by 26% year-on-year to RMB 928 million [1] - The growth was driven by stable contributions from artificial intelligence and Software as a Service (SaaS) businesses, a 25% increase in precision marketing services, and new business initiatives (including AI agents and integrated devices) contributing RMB 110 million [1] Earnings Forecast - Jianyin International has kept the revenue forecasts for the company from 2025 to 2027 largely unchanged, but has raised the earnings forecasts for the same period by 27%, 7%, and 6% respectively, reflecting the performance in the first half of 2025 and improved operational leverage [1]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [1]. Core Insights - The company is positioned as a leading player in the marketing and sales SaaS sector in China, with significant growth potential driven by AI and platform transformation [8][24]. - The marketing and sales SaaS market in China is expected to grow rapidly, with a projected market size of RMB 745 billion by 2027, reflecting a compound annual growth rate (CAGR) of approximately 29.3% from 2022 to 2027 [8][45]. - The company aims to leverage its unique position in the industry, combining vertical depth with platform capabilities, to capitalize on the growth opportunities in the SaaS market [8][24]. Summary by Sections Company Overview - The company, established in 2009, focuses on AI-driven digital marketing and sales transformation, offering a comprehensive suite of services across various industries [14]. - It has developed a robust product matrix, including key SaaS products like T Cloud and Zhenke, which cater to marketing and sales processes [17][18]. Market Potential - The Chinese marketing and sales SaaS market is characterized by low penetration rates, with only 1.3% in 2022, indicating substantial room for growth [8][47]. - The overall SaaS market in China is projected to reach RMB 1,556 billion by 2027, with a CAGR of 28.6% from 2022 to 2027 [38][45]. Financial Performance - The company is expected to achieve significant revenue growth, with projected total revenues of RMB 2.328 billion, RMB 3.053 billion, and RMB 3.926 billion for 2025, 2026, and 2027 respectively [1]. - The company is forecasted to turn profitable by 2025, with a net profit of RMB 646 million, marking a significant turnaround from previous losses [24]. AI and Platform Transformation - The integration of AI into the company's platform strategy is expected to enhance its service offerings and operational efficiency, driving customer retention and revenue growth [8][54]. - The company is transitioning from a product-centric approach to a platform and ecosystem model, which is anticipated to redefine its growth trajectory [54][58].

Investment Rating - The report maintains a "Buy" rating for the company, indicating an expected stock price increase of over 15% relative to the industry index in the next six months [4]. Core Insights - The company's profitability continues to improve, with strong order growth and robust performance in AI commercialization. For the first half of 2025, the company achieved a revenue of 930 million yuan, a year-on-year increase of 25.5%, and a net profit attributable to shareholders of 37.38 million yuan, marking a return to profitability [1][2]. - The AI+SaaS business segment shows strong growth, with a revenue of 500 million yuan in the first half of 2025, up 26.0% year-on-year, and a significant order growth of 69.1%, laying a solid foundation for revenue growth in the second half of 2025 [2]. - The company has been enhancing its AI Agent product matrix, with AI revenue reaching 110 million yuan in the first half of 2025, and the annual recurring revenue (ARR) reaching 190 million yuan. The introduction of new AI products is expected to further accelerate commercialization in the second half of 2025 [3]. Financial Summary - The company is projected to achieve revenues of 2.358 billion yuan, 3.179 billion yuan, and 4.142 billion yuan for the years 2025, 2026, and 2027, respectively, with adjusted net profits of 112 million yuan, 203 million yuan, and 299 million yuan for the same years [4]. - The company's revenue growth rates are forecasted at 51.3%, 34.8%, and 30.3% for 2025, 2026, and 2027, respectively, while the adjusted net profit growth rates are expected to be 106.4%, 131.2%, and 75.1% for the same periods [1][4].

Summary of the Conference Call Company Overview - **Company**: 麦麸石 (Mai Fu Shi) - **Industry**: AI SaaS (Software as a Service) Key Financial Metrics - **Total Revenue**: 9.3 billion CNY in H1 2025, up 25.5% YoY [2][10] - **AI SaaS Revenue**: 5 billion CNY in H1 2025, up 26% YoY [2][10] - **Adjusted Net Profit**: 84.721 million CNY, up 77.7% YoY [2][10] - **Customer Growth**: 814 new customers added, including major brands like L'Oréal and Pepsi [2][5] Core Business Insights - **AI Agent Product**: Generated over 45 million CNY, validating the commercial value of the AI agent platform [2][5] - **International Market Performance**: Marketing cloud export version revenue grew by 89% YoY, leveraging a multilingual marketing system [2][6] - **Order Growth**: Orders increased by 69% in H1 2025, with a further increase to 81% in July [4][23] Strategic Developments - **Product Upgrades**: AI agent force platform upgraded to version 2.0, enhancing delivery efficiency and expanding business scenarios [3][4] - **Market Expansion**: Accelerated application of AI technology in various sectors including retail, manufacturing, healthcare, and finance [3][4] - **Focus on AI Integration**: Aiming to deepen integration of AI agents with industry scenarios, enhancing operational intelligence [7][34] Future Outlook - **Revenue Growth Target**: Aiming for 50% revenue growth for the full year 2025 [11][20] - **New Product Launches**: Plans to release 3 to 5 new products, including decision-making AI agents [7][8] - **International Expansion**: Continued focus on international markets and partnerships to drive growth [11][19] Competitive Advantages - **Market Leadership**: Positioned as the largest marketing and sales SaaS company in China, benefiting from a large market space and increasing penetration [14] - **SaaS Business Model**: High recurring revenue (84.5% in H1 2025) and a robust subscription model ensure financial stability [14] - **Operational Efficiency**: Flat management structure and a strong corporate culture enhance growth and efficiency [14] Challenges and Considerations - **AI Adoption**: Companies need to embrace AI to remain competitive, but there may be resistance from employees to adopt new technologies [21][35] - **Data Governance**: Effective data management is crucial for successful AI implementation [22] Conclusion - 麦麸石 is positioned for strong growth in the AI SaaS market, with significant financial performance in H1 2025 and a clear strategy for future expansion and product development. The company is leveraging its technological advantages and market leadership to capitalize on the growing demand for AI solutions across various industries.

Core Insights - The company, MaiFus (02556.HK), reported significant breakthroughs in its AI and Agent business for the first half of 2025, highlighting its confidence in the commercialization of AI Agents [1] - The revenue from AI and Agent applications reached 110 million, with Agent revenue contributing 45.3 million, empowering 5,518 enterprises [1] - The company's proprietary AI-Agentforce platform has been upgraded to version 2.0, featuring 356 core AI modules and delivering scalable industry templates across six sectors [1] Technology Development - The company is continuously upgrading its Tforce marketing model and has established a three-tier technological barrier of "data + algorithm + ecosystem" [2] - Plans for the second half of the year include launching new products such as Agent-Data and Agent-Decision, along with the rollout of AI-Agentforce version 3.0 to enhance integration depth and application capabilities [2]

Group 1 - MSCI announced the results of its index quarterly review for August 2025, with several companies including Mai Fushi (02556) being added to the MSCI Global Small Cap Index, marking their entry into the "global asset" category [1] - The inclusion in the MSCI index signifies that Mai Fushi has passed stringent criteria including liquidity, market capitalization, and financial status, which is expected to attract more investors [1] - The adjustment will take effect after the market closes on August 26, 2025, and historically, passive funds tend to rebalance their portfolios towards the end of the effective date, potentially leading to "abnormal trading volume" for the affected stocks [1]

Group 1 - MSCI announced the quarterly adjustments to its global indices, with the MSCI Global Small Cap Index including 19 stocks from the China region, effective after the market close on August 26, 2025 [1] - Inclusion in the MSCI index is significant as it is viewed as a key reference for global investors, potentially leading to an influx of incremental capital and enhancing the liquidity and visibility of the included stocks [1] - The addition of Mai Fushi (02556) to the MSCI index is expected to increase the company's influence in both international and domestic capital markets, positively impacting stock liquidity and attracting substantial international passive funds for future development [1] Group 2 - The MSCI India Index saw several additions, including Belrise Industries and Brainbees Solutions, while Bharat Dynamics and Easy Trip Planners were among the deletions [2] - The MSCI China Index included new stocks such as Abbisko Cayman and Boyaa Interactive International, while GDS Holdings A (HK) and Meitu were removed [2] - The MSCI Singapore Index added Centurion Corp, with no deletions reported [2]

Group 1 - The company achieved total revenue of RMB 930 million, representing a year-on-year growth of 25.5% driven by AI market demand and concentration of market share in AI applications [3][4] - Adjusted net profit reached RMB 84.7 million, showing a significant year-on-year increase of 77.7% [4] - The company turned around its net profit attributable to shareholders to RMB 37.4 million from a loss in the previous period [5] Group 2 - The company optimized three expense categories, with sales expense ratio decreasing by 5.0 percentage points, management expense ratio by 8.6 percentage points, and R&D expense ratio by 5.1 percentage points [6] - Employee efficiency improved, with total revenue per employee reaching RMB 25.6 million [6] Group 3 - AI and SaaS business segments led the growth, with AI+SaaS revenue at RMB 500 million, up 26.0% year-on-year, and a gross margin of 80.4% [7] - The order amount for AI+SaaS increased by 69.1% in the first half of the year [7] Group 4 - The AI Agent service reached 5,518 clients, generating revenue of RMB 45.3 million, with a recurring revenue of RMB 54.9 million and an annual recurring revenue (ARR) of RMB 86.8 million [8] - The company expanded its product modules to 356, adding 45 new modules [8] Group 5 - The company reported a remarkable 89.0% year-on-year growth in foreign trade revenue, focusing on customer acquisition in global trade [18] - The AI sales training system enhances sales capabilities by simulating real customer interactions and providing targeted improvement suggestions [20][22] Group 6 - The company was recognized as the top player in the AI SaaS product revenue scale in the marketing and sales sector for 2025, marking its seventh consecutive year at the top [25] - It ranked among the top 30 AI agents/products/platforms in China for 2025 [26] Group 7 - The company is enhancing its international presence, transitioning from serving Chinese enterprises abroad to expanding into new overseas markets, covering over 95% of language regions [46] - Strategic partnerships with cloud vendors and telecom operators are being deepened to create a closed-loop ecosystem [48] Group 8 - The company aims to maintain high growth, continuous profitability, and strong cash flow by optimizing customer numbers and average transaction values while keeping gross margins stable [50] - The CEO emphasized the resilience of the subscription model as a foundation for high margins and growth [52]

Core Insights - The company reported a significant increase in revenue and profitability for the first half of 2025, with total revenue reaching 930 million yuan, a year-on-year growth of 25.5%, and adjusted net profit of 84.72 million yuan, up 77.7% [1] - The management emphasized that 2025 is a critical year for the commercial application of enterprise-level AI Agents, marking a transition from technology validation to commercial deployment [1] Revenue Breakdown - AI and Agent-related revenue reached 110 million yuan, with Agent revenue contributing 45.3 million yuan, empowering 5,518 enterprises [2] - The company's AI+SaaS business generated 500 million yuan in revenue, a 26.0% increase year-on-year, with a gross margin of 80.4% and recurring revenue accounting for 84.5% [5] Customer and Market Expansion - The total number of AI+SaaS customers reached approximately 21,700, with key accounts increasing to 814, representing 50.3% of revenue [5] - The foreign trade business saw a remarkable 89.0% increase in revenue, with 982 foreign trade clients served, reflecting the company's internationalization strategy [7] Technological Advancements - The company upgraded its AI-Agentforce platform to version 2.0, featuring 356 core AI modules and creating replicable industry templates across six major sectors [2][3] - Continuous iteration of the Tforce marketing model and integration with leading cloud providers established a robust technological barrier [3] Strategic Initiatives - The company plans to accelerate the development of local agency systems and delivery networks, focusing on strategic partnerships with leading overseas channels [8] - Future efforts will include the output of standardized Agent products and solutions to build a global intelligent agent ecosystem [8]