Core Viewpoint - AI application concept stocks are experiencing significant activity, with several companies seeing stock price increases of over 5% following a surge in the US market for AI applications [1] Group 1: Stock Performance - Stocks such as Fenbi (02469) rose by 7.14% to HKD 3, Meitu (01357) increased by 5.57% to HKD 9.1, and Huya Technology (01860) gained 5.04% to HKD 18.74 [1] - Other notable performers include Maifushi (02556) up 4.92% to HKD 45.64 and Yuedu Group (00772) rising 3.59% to HKD 43.28 [1] Group 2: Market Context - The US market saw a significant rise in AI application stocks last Friday, with Twilio and Reddit both increasing over 19% and 7% respectively [1] - The upcoming earnings season for AI application companies in the US includes Palantir on November 4, Shopify on November 5, and Applovin on November 6 [1] Group 3: Domestic Performance - Several domestic software companies reported better-than-expected earnings, with 360's Q3 revenue reaching CNY 2.241 billion, a year-on-year increase of 16.88%, and a net profit of CNY 160 million, marking a return to profitability [1] Group 4: Industry Outlook - The 14th Five-Year Plan emphasizes the importance of seizing the high ground in AI application industries, which is expected to promote collaborative development within the AI industry chain [1] - Analysts from CITIC Securities noted that updates from companies like OpenAI, Xai, and Google are driving continuous innovation in the industry, which is favorable for the implementation of AI applications [1] - There is an optimistic outlook for domestic companies to leverage their product and engineering capabilities, as well as their innovation and iteration speed, to seize investment opportunities in AI applications abroad [1]

Core Viewpoint - AI application concept stocks are experiencing significant activity in the market, with notable price increases for several companies [1] Group 1: Stock Performance - Fenbi (02469.HK) increased by 7.14%, reaching HKD 3 [1] - Meitu (01357.HK) rose by 5.57%, trading at HKD 9.1 [1] - Huya Technology (01860.HK) saw a 5.04% gain, priced at HKD 18.74 [1] - Maifushi (02556.HK) climbed by 4.92%, with a share price of HKD 45.64 [1] - Yuedu Group (00772.HK) experienced a 3.59% increase, now at HKD 43.28 [1]

Group 1 - AI application concept stocks showed significant activity, with notable gains in companies such as Fenbi (02469) up 7.14% to 3 HKD, Meitu (01357) up 5.57% to 9.1 HKD, and Huilyang Technology (01860) up 5.04% to 18.74 HKD [1] - The US stock market saw a surge in AI application stocks last Friday, with Twilio and Reddit both rising over 19% and 7% respectively after their earnings reports [1] - The upcoming earnings season for US AI application companies is highlighted, with Palantir, Shopify, and Applovin set to release their latest results on November 4, 5, and 6 respectively [1] Group 2 - The 14th Five-Year Plan emphasizes the need to seize the high ground in AI industry applications, which is expected to promote collaborative development within the AI industry chain [2] - Recent updates from major players like OpenAI, Xai, and Google on large model capabilities indicate ongoing innovation in the industry, benefiting the deployment of AI applications [2] - Domestic companies are anticipated to leverage their product and engineering capabilities, as well as their speed of innovation and iteration, to seize investment opportunities in AI applications abroad [2]

Core Viewpoint - The company, MaiFushi, is a leading integrated marketing and sales SaaS service provider in China, successfully transitioning to an AI-driven enterprise growth platform following its IPO on the Hong Kong Stock Exchange in 2024 [1] Group 1: AI + SaaS Business Model - MaiFushi's core revenue source is its AI + SaaS business, which is structured around three growth curves: Marketing Cloud, Sales Cloud, and Intelligent Agent Middle Platform, creating a digital operation loop covering customer "reach - conversion - retention" [1] - The company targets both SMB and KA customer segments, with a clear growth path under the trends of platformization and intelligence [1] Group 2: Marketing Cloud - The Marketing Cloud empowers small and medium-sized enterprises (SMBs), with significant structural expansion potential in the SMB market [2] - The marketing automation sector is a key direction in marketing technology, with the Chinese marketing automation market projected to grow from $394 million in 2024 to $952 million by 2030, representing a CAGR of 15.8% [2] - MaiFushi's T Cloud serves as the core for building a marketing automation platform, aiming to replicate the development path of overseas giant HubSpot [2] Group 3: Sales Cloud - The Sales Cloud supports the operational loop for large clients (KA), with the SFA SaaS market in China reaching $344 million in the first half of 2024, marking an 18.08% year-on-year growth [3] - The trend towards digitalization in sales processes has made SFA a core application scenario for CRM systems [3] - MaiFushi's sales cloud platform, centered around customer management, aims to create a 360° customer view by integrating data through CDP [3] Group 4: Intelligent Agent Middle Platform - The Intelligent Agent Middle Platform is expected to accelerate the commercialization of AI products, with the AI Agent market in marketing and sales reaching ¥442 billion in 2024 and projected to exceed ¥1.1 trillion by 2028 [4] - MaiFushi plans to launch Tforce marketing model in 2024 and Agentforce Intelligent Middle Platform in 2025, featuring rapid setup and low operational thresholds [4] - Recent product launches include AI intelligent recruitment, sales coaching, and foreign trade EVA, indicating a strong growth trajectory for AI products [4] Group 5: Investment Outlook - MaiFushi is positioned as a leading AI + SaaS marketing and sales enterprise in China, with expectations to strengthen its product capabilities and expand into overseas markets through an "internal + external" strategy [4] - Revenue projections for 2025, 2026, and 2027 are estimated at ¥2.369 billion, ¥2.934 billion, and ¥3.619 billion, respectively, with net profits of ¥110 million, ¥720 million, and ¥1.56 billion [4]

Investment Rating - The report assigns a "Buy-A" investment rating to the company, with a target price of HKD 65.79 over the next six months [6][9]. Core Insights - The company is positioned as a leading AI+SaaS integrated marketing and sales service provider in China, leveraging AI technology to enhance its core products and expand its market presence [5][16]. - The company has established three growth curves: Marketing Cloud for SMBs, Sales Cloud for key accounts (KA), and an AI platform that drives commercialization [4][16]. - The marketing automation market in China is expected to grow significantly, with a projected CAGR of 15.8% from USD 394 million in 2024 to USD 952 million by 2030, driven by the digital transformation of SMBs [2][44]. - The sales automation market is also expanding, with the SFA SaaS market in China reaching USD 344 million in the first half of 2024, reflecting an 18.08% year-on-year growth [3][42]. Summary by Sections 1. Company Overview - The company has evolved from a marketing automation focus to an AI-driven SaaS platform, successfully listing on the Hong Kong Stock Exchange in 2024 [16]. - It has a concentrated shareholding structure, ensuring strategic execution stability [21][27]. 2. First Growth Curve: Marketing Cloud for SMBs - The marketing automation sector is experiencing structural expansion, with SMBs driving industry growth [2][48]. - The company’s T Cloud product addresses the marketing needs of SMBs, providing a comprehensive automation platform [53]. 3. Second Growth Curve: Sales Cloud for KA - The sales cloud platform, centered around key accounts, is designed to enhance customer lifecycle management and data integration [3][42]. - The SFA SaaS market is witnessing a digital transformation, with significant growth potential for the company [3][42]. 4. Third Growth Curve: AI Platform - The AI Agent market is projected to reach CNY 4.42 trillion in 2024, with the company launching its Tforce marketing model and Agentforce AI platform to capitalize on this trend [4][55]. - The company aims to enhance its AI product offerings, which are expected to become a significant growth driver [4][55]. 5. Financial Projections - Revenue forecasts for 2025, 2026, and 2027 are CNY 2.37 billion, CNY 2.93 billion, and CNY 3.62 billion, respectively, with net profits expected to turn positive by 2025 [9][11]. - The company’s AI+SaaS business is projected to maintain a CAGR of 24% from 2021 to 2024, becoming a core pillar of its revenue [29][33].

Core Insights - OpenAI's launch of the Sora 2.0 video generation model is seen as a pivotal moment in the AI industry, marking a transition from text-based content to dynamic visual content, with significant implications for commercialization and investment opportunities [1][6] - The emergence of video as an "intelligent agent" capable of understanding, expressing, and making decisions is expected to reshape business processes, with companies that integrate this capability into their operations likely to be key beneficiaries [1][4] Company Overview - MaiFus (02556.HK) is positioned at the forefront of the video intelligence revolution, having invested in developing video intelligent agent capabilities over the past few years, creating a comprehensive product matrix from content generation to business operations [1][5] - The company's T Cloud serves as the central hub for marketing and operations, covering the entire customer acquisition, engagement, and conversion process [2] - Video Magic focuses on short video and marketing scenarios, enhancing production efficiency through capabilities like script generation, cloud editing, and intelligent distribution [2] Product and Technology Advancements - The release of Sora 2.0 is expected to significantly enhance MaiFus's product offerings, particularly the Video Magic tool, by improving content production capabilities, allowing brands to generate high-quality videos more efficiently [2][4] - The integration of multi-camera generation and audio-visual synchronization will enhance the granularity and adaptability of video content, providing more data dimensions for intelligent marketing and channel operations [2][3] Strategic Alignment and Market Position - The trend towards video "intelligent agents" aligns with MaiFus's strategic direction, enabling the encapsulation of video capabilities into reusable intelligent units that can participate in key business functions like marketing and customer service [3][5] - The intelligent recognition and analysis capabilities of the company's products will facilitate a feedback loop for continuous optimization of content strategies and interaction processes [3] Business Model Evolution - The advancements in video capabilities are expected to lead to a structural commercial benefit for MaiFus, including a revaluation of product value as Video Magic evolves into an "intelligent content engine" [4] - Increased customer engagement and willingness to pay are anticipated as video intelligent agents become integral to business processes, enhancing customer retention and lifetime value [4] - The company's business model may evolve from a single SaaS subscription to a "platform + operational services" model, opening new avenues for valuation growth [4][5] Industry Implications - The significance of Sora 2.0 extends beyond technological breakthroughs, as it redefines the role and commercial value of video in enterprise operations, potentially transforming the growth logic of the enterprise AI industry [4][6] - Companies with established platform capabilities and industry experience are likely to be the first to capitalize on the upcoming wave of opportunities in the AI video sector [4][6]

股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年9月30日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 邁富時管理有限公司 呈交日期: 2025年10月8日 | 1. 股份分類 | 普通股 | | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 02556 | 說明 | | | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | | 庫存股份數目 | | | 已發行股份總數 | | | 上月底結存 | | | | 256,269,900 | | | 0 | | 256,269,900 | | 增加 / 減少 (-) | | | | | | | 0 | | | | 本月底結存 | | | | 256,269,900 | | | 0 | | 256,269,900 | 第 2 頁 共 10 頁 v 1.1.1 I. 法定/註冊股本變動 | 1. ...

Core Viewpoint - The AI concept stocks in the Hong Kong market showed a positive trend, with most stocks experiencing gains on September 30th [1] Group 1: Stock Performance - Huilyang Technology (01860.HK) increased by 4.47%, reaching HKD 19.88 [1] - Maifushi (02556.HK) rose by 4.33%, trading at HKD 51.35 [1] - Chuangxin Qizhi (02121.HK) saw a gain of 3.65%, priced at HKD 7.95 [1] - Fourth Paradigm (06682.HK) climbed by 3.15%, with a share price of HKD 65.5 [1] - Meitu Inc. (01357.HK) increased by 3.26%, now at HKD 9.16 [1]

Group 1 - AI concept stocks saw a majority increase in early trading, with notable gains from companies such as 汇量科技 (4.47% increase), 迈富时 (4.33% increase), and 创新奇智 (3.65% increase) [1] - DeepSeek announced a significant update to its services, reducing the cost of its API by over 50% due to a new model that lowers service costs [1] - The National Development and Reform Commission (NDRC) plans to support various enterprises, including private companies, to deeply engage in AI initiatives [1] Group 2 - Huatai Securities indicated that the reduction in model prices will attract more developers to create AI applications, potentially boosting demand for computing power and increasing the likelihood of Super Apps [2] - Zhongyin International believes that the commercialization inflection point for AI applications is approaching, driven by improvements in reasoning efficiency and cost-effectiveness of domestic chips [2] - The combination of advancements in model capabilities, data accumulation, and synthetic data technology is facilitating a shift from "single-point breakthroughs" to "systematic collaboration" in AI capabilities, paving the way for large-scale commercialization [2]

[Company Information](index=3&type=section&id=Company%20Information) This section provides an overview of the company's foundational details, including its governance structure, legal and auditing advisors, registration, and share information [Board of Directors and Committees](index=3&type=section&id=Board%20of%20Directors%20and%20Committees) During the reporting period, the company's board members changed, with Mr. Zhao Guoshuai appointed Executive Director, Co-Chairman, and Global Executive President, and Ms. Li Yingjie appointed Independent Non-Executive Director, Remuneration Committee Chair, and member of the Nomination and Audit Committees; Ms. Zhao Fangqi and Mr. Qin Ci resigned - Board member changes: Mr. Zhao Guoshuai appointed Executive Director, Co-Chairman, and Global Executive President; Ms. Li Yingjie appointed Independent Non-Executive Director, Remuneration Committee Chair, and member of the Nomination and Audit Committees; Ms. Zhao Fangqi and Mr. Qin Ci resigned[76](index=76&type=chunk) [Legal Advisors and Auditor](index=3&type=section&id=Hong%20Kong%20Legal%20Advisors) The company appointed Chow Chun Hin Solicitors & Beijing Tongshang Law Firm (in association) as Hong Kong legal advisors, Tung Yan Finance Limited as compliance advisor, and Ernst & Young as auditor - Hong Kong Legal Advisors: Chow Chun Hin Solicitors & Beijing Tongshang Law Firm (in association)[7](index=7&type=chunk) - Compliance Advisor: Tung Yan Finance Limited[7](index=7&type=chunk) - Auditor: Ernst & Young[6](index=6&type=chunk) [Registered and Business Locations](index=3&type=section&id=Registered%20Office) The company is registered in the Cayman Islands, with its headquarters and principal place of business in China located in Shanghai, and its principal place of business in Hong Kong in Causeway Bay - Registered Office: PO Box 309, Ugland House, Grand Cayman, KY1-1104, Cayman Islands[7](index=7&type=chunk) - Headquarters and Principal Place of Business in China: Zhenjiao Center, Building 8, Shanghai Big Data Industrial Park, No. 1, Lane 1401, Jiangchang Road, Jing'an District, Shanghai, China[8](index=8&type=chunk) - Principal Place of Business in Hong Kong: Room 1918, 19/F, Lee Garden One, 33 Hysan Avenue, Causeway Bay, Hong Kong[9](index=9&type=chunk) [Share Information](index=4&type=section&id=Stock%20Code) The company's stock code is 2556, with a Hong Kong share registrar and a principal share registrar - Stock Code: **2556**[9](index=9&type=chunk) - Hong Kong Share Registrar: Hong Kong Central Share Registrar Limited[9](index=9&type=chunk) [Financial Highlights](index=5&type=section&id=Financial%20Highlights) The company's H1 2025 revenue grew by **25.5%** to **RMB 928 million**, gross profit increased by **14.7%** to **RMB 451 million**, turning a period loss into profit, with adjusted net profit surging **77.7%** to **RMB 84.721 million** Financial Highlights for the Six Months Ended June 30, 2025 | Indicator | 2025 (RMB Thousand) | 2024 (RMB Thousand) | YoY Change | | :--- | :--- | :--- | :--- | | Revenue | 928,293 | 739,443 | 25.5% | | Gross Profit | 450,751 | 392,868 | 14.7% | | Profit/(Loss) for the Period | 35,820 | (820,178) | 104.4% | | Adjusted Net Profit | 84,721 | 47,681 | 77.7% | [Chairman's Statement](index=6&type=section&id=Chairman's%20Statement) This section outlines the company's business performance and strategic direction, highlighting key achievements and future outlook [Business Review and Outlook](index=6&type=section&id=Business%20Review%20and%20Outlook) In H1 2025, the company achieved high-quality growth driven by AI Agent technology and China's enterprise digital transformation, with total revenue reaching RMB 930 million, AI+SaaS revenue at RMB 500 million, and precise marketing revenue at RMB 420 million, turning net profit attributable to owners from negative to positive - Global economic restructuring, China's economic recovery, and digital transformation entering a new phase of AI Agent applications are driving explosive demand for enterprise intelligent digital development[13](index=13&type=chunk) - Leveraging its AI Agent technology advantages, the company achieved high-quality growth, with total revenue of **RMB 930 million**, a **25.5%** year-on-year increase[14](index=14&type=chunk) - AI+SaaS business revenue reached **RMB 500 million**, up **26.0%** year-on-year, with a gross profit margin of **80.4%**; precise marketing business revenue was **RMB 420 million**, up **25.0%** year-on-year[14](index=14&type=chunk) - Net profit attributable to owners was **RMB 37.4 million**, turning from loss to profit; adjusted net profit was **RMB 84.7 million**, a **77.7%** year-on-year increase[14](index=14&type=chunk) [Review of Core Achievements in H1 2025](index=7&type=section&id=Review%20of%20Core%20Achievements%20in%20H1%202025) The company made significant progress in AI Agent technology, product innovation, market expansion, and operational efficiency, with AI Agentforce intelligent agent platform fully implemented, serving 5,518 enterprises, and AI and AI Agent revenue reaching RMB 110 million; KA client revenue share increased to 50.3%, and channel partner numbers and revenue both grew - AI Agentforce intelligent agent platform 1.0 and 2.0 were fully implemented, covering the entire marketing and sales value chain and scenarios, with deep cultivation in core sectors such as consumer retail, automotive, healthcare, finance, culture and tourism, and manufacturing[15](index=15&type=chunk) - AI and AI Agent revenue reached **RMB 110 million**, serving **5,518 enterprises**[15](index=15&type=chunk) - KA client revenue share increased to **50.3%**, with new iconic enterprise clients including Walmart, L'Oréal, and Pepsi[15](index=15&type=chunk) - The number of channel partners increased from 208 to **232**, generating revenue of **RMB 64.9 million**, a **32.0%** year-on-year increase[19](index=19&type=chunk) - Under the internationalization strategy, AI foreign trade digital employees and T-Cloud foreign trade version cover over **95%** of global language regions, serving **982 foreign trade clients**, with revenue of **RMB 28.4 million**, an **89.0%** year-on-year increase[19](index=19&type=chunk) - Recurring revenue from AI+SaaS business maintained a high proportion of **84.5%**, continuously strengthening customer stickiness[21](index=21&type=chunk) - Total AI+SaaS customers reached **21,655**, with KA key accounts increasing to **814**; average order value for existing SMB and KA customers increased by **21.7%** and **20.7%** year-on-year, respectively[21](index=21&type=chunk) - Sales expense ratio, administrative expense ratio, and R&D expense ratio all decreased year-on-year, while overall per capita efficiency increased by **25.6%** year-on-year, indicating continuous optimization of operational efficiency[21](index=21&type=chunk) [Outlook for H2 and Full Year 2025](index=8&type=section&id=Outlook%20for%20H2%20and%20Full%20Year%202025) The company will continue to focus on four key strategies: deepening AI Agent technology integration with vertical industry scenarios, upgrading international expansion, building an AI product ecosystem through technological innovation and M&A, and achieving sustainable growth through extreme operational efficiency - Deepen the integration of AI Agent technology with vertical industry scenarios, accelerate full-scenario commercialization, and plan to launch Agent-Data business analysis intelligent agents and Agent-Decision business decision-making intelligent agents[17](index=17&type=chunk)[22](index=22&type=chunk) - Promote the upgrade of international layout from "serving Chinese enterprises going global" to "expanding into new overseas markets," building a "product + service" dual-driven system[17](index=17&type=chunk)[23](index=23&type=chunk) - Build an AI product ecosystem through technological innovation, investment, and M&A, optimize the product matrix, and accelerate the integration of vertical solutions[17](index=17&type=chunk)[24](index=24&type=chunk) - Optimize cost and expense structures and improve net profit margin through extreme operational efficiency, a flat management structure, and refined control mechanisms[17](index=17&type=chunk)[25](index=25&type=chunk) [Management Discussion and Analysis](index=10&type=section&id=Management%20Discussion%20and%20Analysis) This section provides a detailed analysis of the company's financial performance, business segment results, costs, operating expenses, and financial position [Financial Review](index=10&type=section&id=Financial%20Review) In H1 2025, the company's total revenue increased by **25.5%** year-on-year to **RMB 928 million**, with significant growth in both AI+SaaS business and precise marketing services revenue Key Operating Data for the Six Months Ended June 30, 2025 | Indicator | 2025 | 2024 | | :--- | :--- | :--- | | **AI+SaaS Business** | | | | Total Users | 21,655 | 22,247 | | Of which, KA Customers | 814 | 595 | | Average Monthly Revenue Per User (RMB) | 4,512 | 3,621 | | **Precise Marketing Services** | | | | Number of Advertising Clients | 541 | 704 | | Average Revenue Per Advertising Client (RMB Thousand