Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Views - The report indicates that the real estate market is moving towards stabilization, with new housing prices showing a decrease in month-on-month (MoM) but a smaller year-on-year (YoY) decline. The second-hand housing prices are experiencing a similar trend, with a YoY decline narrowing while the MoM decline is expanding [8][19][26]. Summary by Sections New Housing Market - In June 2025, new housing prices in first, second, and third-tier cities decreased by -0.3%, -0.2%, and -0.3% respectively, with a total of 70 cities showing a MoM decline of -0.3%, which is a 0.1 percentage point increase in decline compared to May [14][15]. - The YoY decline for new housing prices in first, second, and third-tier cities was -1.4%, -3.0%, and -4.6% respectively, leading to an overall YoY decline of 3.7% for 70 cities, which is a reduction of 0.4 percentage points compared to the previous month [14][15]. Second-Hand Housing Market - The second-hand housing prices in June 2025 saw a MoM decline of -0.6%, with first, second, and third-tier cities experiencing declines of -0.7%, -0.6%, and -0.6% respectively. This represents an increase in the decline of 0.1 percentage points compared to May [19][21]. - The YoY decline for second-hand housing prices across 70 cities was -6.1%, with first, second, and third-tier cities showing declines of -3.0%, -5.8%, and -6.7% respectively, indicating a narrowing of the decline for some tiers [19][22]. Regional Performance - In June 2025, Shanghai led the new housing market with a MoM increase of +0.4% and a YoY increase of +6.0%. Among the 35 key cities, only Shanghai, Hangzhou, and Taiyuan saw YoY increases in new housing prices [26][27]. - The second-hand housing prices in June across 35 cities showed a decline, with only Xining experiencing a MoM increase of +0.1%. The overall trend indicates a consistent decline in second-hand housing prices since early 2024 [26][27]. Investment Recommendations - The report suggests focusing on strong credit real estate companies that are well-positioned to meet the needs of improvement-oriented customers, such as Greentown China, China Merchants Shekou, and China Overseas Development [8][26]. - It also recommends companies benefiting from both residential and commercial real estate recovery, such as China Resources Land and Longfor Group, as well as high-quality property management firms under the "Good House, Good Service" policy [8][26].

Core Insights - The property management industry is experiencing a significant trend of companies voluntarily exiting projects due to various operational challenges and financial pressures [1][3][5] - The turnover rate of residential property management has increased from 1.7% in 2021 to 3.3% in 2024, indicating a growing willingness among homeowners to change property management companies [7][10] Group 1: Company Exits - China Overseas Property announced its exit from the Ezhou Shuangchuang Star community by August 31, 2025, due to low occupancy rates and high unpaid fees, with a total outstanding amount of 595,900 yuan as of January 2025 [1][4] - Jin Ke Service will withdraw from Chongqing Hengchun Phoenix City by August 31, 2025, citing reduced property fees and legacy issues from developers leading to losses [1][4] - Longfor Property is set to exit Shanghai Su Di Chun Xiao community by August 2025 due to unresolved historical issues causing operational risks [1][4] Group 2: Industry Trends - A report by CRIC shows that from 2021 to 2024, the residential property turnover rate has increased, suggesting a trend where approximately 20,000 residential communities change property management annually [2][7] - Many property management companies, including Wanwu Cloud, Shimao Service, and others, have publicly announced their termination and exit from various projects in their 2024 annual reports [2][3] - The ongoing dissatisfaction among homeowners regarding property services has led to a rise in the number of homeowners seeking to change property management companies [10][11] Group 3: Financial Pressures - The primary reasons for property management companies exiting projects include rising costs, declining collection rates, and insufficient growth in value-added services [5][6] - In 2024, Wanwu Cloud exited 53 residential projects, impacting a saturated income of 286 million yuan, while Shimao Service and others also reported significant areas of project exits [6][5] - Companies are increasingly focusing on high-quality growth, prioritizing high-capacity cities and quality clients, as evidenced by China Overseas Property's increase in new contract amounts in core urban areas [5][6]

Core Viewpoint - The property management industry is experiencing a wave of service withdrawals from major companies due to ongoing pressure from rising operational costs and unsuccessful negotiations on property fee reductions, leading to a shift from aggressive expansion to focusing on quality service [1][10][12]. Summary by Sections Property Fee Reductions - Over 100 residential communities across the country have successfully negotiated property fee reductions ranging from 20% to 35% since last year [1]. - In Chongqing, the first city to implement fee reductions, at least ten property management companies have announced their withdrawal from service due to failed negotiations and low collection rates [3][4]. Reasons for Withdrawal - Major property companies cite reasons for withdrawal including broken negotiations on fee reductions and high rates of unpaid property fees, with some companies reporting that over half of the owners have not paid their fees [4][8]. - Companies like Chongqing California Property Service and others have stated that the drastic fee reductions are unsustainable given the rising costs of labor, aging equipment, and maintenance [3][4]. Industry Trends - The property management industry is shifting away from "scale expansion" to "quality deepening," with many companies opting to exit low-efficiency projects rather than engage in intense competition [1][10][12]. - The overall revenue growth for property companies has slowed, prompting a focus on reducing competition and improving service quality [10]. Case Studies - In Chongqing, California Property Service announced a fee reduction from 2.0 yuan to 1.3 yuan per square meter, which they deemed unsustainable [3]. - In Hangzhou, the leading property company, Binjiang Property, withdrew from the Wan Gu Jun Fu community after failing to agree on a fee reduction from 2.8 yuan to 2.2 yuan per square meter [6][8]. Market Dynamics - The average property service fee in major cities is around 2.72 yuan per square meter per month, with Hangzhou's fees at 2.98 yuan, indicating a competitive pricing environment [8]. - Some smaller property companies are lowering fees to attract business, while larger firms are focusing on high-quality service areas such as public buildings and hospitals [12]. Conclusion - The property management sector is undergoing significant changes as companies adapt to new market realities, focusing on quality over quantity in service provision to ensure sustainability in a challenging economic environment [10][12].

Core Insights - The property management industry is experiencing a wave of companies withdrawing from service due to failed negotiations on fee reductions and low collection rates [1][3][7] - Major cities like Chongqing and Hangzhou are witnessing significant exits from property management firms, indicating a shift in focus from expansion to quality service [2][4][9] Group 1: Reasons for Withdrawal - Over 100 residential communities nationwide have seen property fees reduced by 20%-35% since last year, leading to unsustainable operational costs for property management companies [1][8] - In Chongqing, at least ten property management companies have announced their exit, citing broken negotiations on fee reductions and ongoing low collection rates [2][3] - Companies like Chongqing California Property Service and Chongqing Kaimai Property Management have specifically mentioned that the drastic fee reductions are not feasible given rising operational costs [2][3] Group 2: Industry Trends - The property management sector is shifting away from aggressive competition and expansion strategies, focusing instead on quality service and sustainable projects [7][9] - Many leading property management firms are opting to exit low-efficiency projects, with companies like Wanwu Cloud and Shimao Service announcing significant project withdrawals [7][8] - The overall trend indicates a move towards servicing higher-quality clients and projects, such as public buildings and high-end residential areas, rather than competing in saturated markets [9]

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The real estate market continues to show signs of weak recovery, with sales data in May indicating a slight improvement compared to April [8] - The overall sales area of commercial housing in the first five months of 2025 decreased by 2.9% year-on-year, with sales amounting to 3.41 trillion yuan, down 3.8% year-on-year [5][14] - The new housing market is expected to maintain a weak recovery trend in June, driven by increased marketing efforts from real estate companies and a rise in supply [32] Summary by Sections Sales Data - In the first five months of 2025, the national commercial housing sales area was 353 million square meters, with a year-on-year decrease of 2.9% [5][14] - The sales area in May alone saw a year-on-year decline of 3.3%, while the sales amount dropped by 6.0% [5][14] - The average sales price in May decreased by 2.8% year-on-year but increased by 2.5% month-on-month, indicating a trend of price adjustments [5][14] Construction Data - The new housing starts in the first five months of 2025 totaled 232 million square meters, down 22.8% year-on-year [6][21] - The completion area for housing was 184 million square meters, reflecting a year-on-year decline of 17.3% [6][21] Investment Trends - Real estate development investment in the first five months of 2025 reached 3.62 trillion yuan, down 10.7% year-on-year [7][24] - The funding available to real estate developers decreased by 5.3% year-on-year, with various funding sources showing significant declines [28][29] Investment Recommendations - Recommended stocks include strong credit real estate companies that understand customer demand, such as Greentown China, China Overseas Development, and China Merchants Shekou [32] - Companies benefiting from both real estate recovery and consumption promotion policies include China Resources Land and Longfor Group [32]

Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The property management industry is experiencing a slowdown in growth, with a focus on improving project quality as companies exit low-margin projects and enhance service quality [5][8] - The REITs market is expected to continue expanding, driven by policy support and the attractiveness of high-dividend assets in a declining interest rate environment [7][8] Summary by Sections Property Management Industry Overview - As of the end of 2024, the property management industry in China managed a total area of 314.1 billion square meters, reflecting a year-on-year growth of 4% [5][16] - The average growth rate of managed area for the top 100 property management companies has decreased to 2%, indicating a trend of slowing expansion [16][21] Performance and Financials - Revenue growth for the top property management companies remains steady but has declined to single digits, with profitability under pressure due to increased competition and declining real estate sales [44][46] - The average cash on hand for sample companies remains robust, with a stable dividend payout ratio, indicating financial resilience [58][60] Development Opportunities in 2025 - The industry is expected to benefit from three main directions: enhancing service quality under the "Good House, Good Service" concept, leveraging AI for operational efficiency, and capitalizing on urban renewal opportunities driven by housing pension policies [6][8][89] REITs Market Trends - The REITs market has shown significant structural differentiation, with anti-cyclical sectors performing well while cyclical sectors face challenges. Future growth is anticipated in areas supported by policy, such as elderly care and new infrastructure [7][8][20]

Financial Performance - Revenue for the year 2024 reached RMB 3,594,714,000, representing an increase of 28.0% compared to 2023[14] - Gross profit for 2024 was RMB 835,368,000, with a growth rate of 20.0% from the previous year[14] - Net profit for the year 2024 amounted to RMB 553,502,000, reflecting a 10.0% increase from 2023[14] - The gross profit margin for 2024 decreased to 23.2%, down from 24.8% in 2023[14] - The net profit margin for 2024 was 15.4%, a decline from 17.9% in 2023[14] - Basic and diluted earnings per share for 2024 were RMB 1.98, an increase of 11.0% compared to 2023[14] - Profit attributable to equity shareholders for 2024 was RMB 546,529,000, marking a 11.0% increase from 2023[14] - The company reported a profit increase of 20.1% in 2023 compared to 2022[14] Assets and Liabilities - Cash and cash equivalents decreased to RMB 1,455,384,000 in 2023 from RMB 1,949,891,000 in 2022, representing a decline of approximately 25.4%[18] - Total assets increased to RMB 4,054,902,000 in 2023, up from RMB 2,993,992,000 in 2022, marking a growth of about 35.4%[18] - Current liabilities rose to RMB 2,491,664,000 in 2023, compared to RMB 1,680,801,000 in 2022, reflecting an increase of approximately 48.2%[18] - Total equity attributable to equity shareholders increased to RMB 1,488,447,000 in 2023, up from RMB 1,246,254,000 in 2022, indicating a growth of around 19.4%[18] - Current assets as of December 31, 2024, were RMB3,082.0 million, an 18.3% increase from RMB2,605.2 million as of December 31, 2023[137] - Cash and cash equivalents decreased by 38.8% to RMB890.7 million from RMB1,455.4 million in 2023, mainly due to dividend payments and increased bank deposits[139] - Trade and other payables increased by 19.1% to RMB1,009.0 million from RMB847.2 million in 2023, also due to business expansion[158] Market Expansion and Strategy - The company plans to continue expanding its market presence and investing in new technologies to drive future growth[12] - The Group aims to enhance its value-added services system with a focus on high-quality and high-value services for homeowners[35] - The Group aims to expand its market share in the Yangtze River Delta region, leveraging its existing service management systems and standards[88] - The Group's expansion strategy focuses on cultivating the Yangtze River Delta and radiating to the whole country, enhancing both scale and reputation[30] - The Group is actively expanding into various urban service sectors to enhance its comprehensive service capabilities[89] Service Quality and Customer Engagement - The Group achieved a customer satisfaction ranking at the top for 13 consecutive years in Hangzhou, according to the China Index Academy[24] - The new customer service intelligent system launched in 2024 enhances communication with owners and ensures timely responses to their concerns[26] - The Group's service quality has been recognized, ranking 12th among the top 100 property management service brands, and winning multiple awards for excellence in property services[66] Employee Management and Development - The Group employed a total of 14,022 employees, an increase from 11,647 employees as of December 31, 2023[167] - The staff cost of the Group during the Reporting Period was RMB 1,199.4 million, compared to RMB 1,013.7 million in 2023, reflecting an increase of approximately 18.3%[167] - The Group's remuneration packages are based on duties, qualifications, individual performance, and current market standards, with discretionary bonuses awarded for individual contributions[190] - Systematic and extensive training plans and promotion programs were provided to employees during the reporting period[190] Corporate Governance and Social Responsibility - The Group emphasizes green, healthy, and sustainable development, integrating these principles into corporate governance and operations[59] - The Group has been recognized as a Corporate Social Responsibility Benchmarking Enterprise in Zhejiang Province for 2023[55] - The Group's focus on employee training and development is highlighted in the Environmental, Social and Governance Report[190] Financial Management and Operational Efficiency - The Group's organizational reforms aimed to improve operational efficiency and ensure high standards in owner service experience[45] - The Group emphasized the importance of intelligent management systems to enhance financial management and reduce procurement costs[46] - The Group is committed to enhancing its internal management system and smart management platform to improve operational efficiency and service quality[98]

Investment Rating - The report maintains a "BUY" rating for Binjiang Service with a target price of HK$32.86, reflecting a potential upside of 29.9% from the current price of HK$25.30 [1][3]. Core Insights - Binjiang Service's FY24 revenue increased by 28% year-over-year to RMB 3.6 billion, driven by managed GFA expansion and a strong renovation business. Net profit rose 11% year-over-year to RMB 550 million, slightly below expectations due to a decline in gross margin and an additional withholding tax [1][7]. - The company plans to focus on expanding its operations outside Zhejiang, where it currently has a significant concentration of third-party GFA, to mitigate risks associated with regional concentration [1][7]. - The basic payout ratio was raised by 10 percentage points to 70%, indicating a dividend yield of 5.9% for FY24 and 7.0% for FY25E, showcasing attractive shareholder returns [1][7]. Financial Summary - FY24 revenue is projected at RMB 3,595 million, with a year-over-year growth of 28% [2][13]. - Net profit for FY24 is expected to be RMB 547 million, reflecting an 11% increase compared to FY23 [2][13]. - The company anticipates continued growth in managed GFA, with a target of 67.9 million square meters for FY24, representing a 24% increase [2][8]. Earnings Projections - Revenue is expected to grow to RMB 4,145 million in FY25E, with a year-over-year growth rate of 15.3% [2][9]. - Net profit is projected to reach RMB 643 million in FY25E, indicating a growth of 17.6% [2][9]. - The P/E ratio is forecasted to decrease from 12.0x in FY24 to 10.2x in FY25E, suggesting a more attractive valuation over time [2][9]. Shareholder Structure - The major shareholders include Great Dragon Ventures with a 45.9% stake and Haoyu Ventures Ltd with a 12.9% stake, indicating a concentrated ownership structure [4]. Market Performance - The stock has shown strong performance, with a 1-month increase of 16.3% and a 3-month increase of 24.6% [5].

Core Viewpoint - 2025 is expected to be a pivotal year for property services in Hangzhou and other major cities in China, as price controls are lifted and property prices rise, leading to increased consumer expectations for property services [1] Financial Performance - For the fiscal year ending December 31, 2024, the company reported a revenue of 3.595 billion RMB, representing a year-on-year growth of 28.0% [2] - Property management service revenue reached 1.932 billion RMB, accounting for 53.8% of total revenue, with a year-on-year increase of 24.7% [2][3] - Gross profit was 835 million RMB, up 20.0% year-on-year, with a gross margin of 23.2%, slightly down from 24.8% in 2023 [2][3] - Operating profit increased by 22.1% to 705 million RMB, while net profit attributable to equity shareholders rose by 11.0% to 547 million RMB [2] Service Segmentation - The "5S value-added services" revenue grew by 61.7%, increasing its revenue share from 24.2% in 2023 to 30.5% in 2024 [3] - Non-owner value-added services saw a slight decline of 2.7%, with a revenue share of 15.7%, down 5 percentage points from the previous year [3] Market Expansion and Strategy - As of December 31, 2024, the managed area reached 67.945 million square meters, a year-on-year increase of 23.9%, with contracted area growing by 13% to 92.866 million square meters [4] - The company is focusing on expanding into high-capacity cities, particularly in Hangzhou, while gradually exiting projects in lower-capacity areas that do not meet profitability standards [5][6] - The company aims to enhance service quality and customer satisfaction, which is expected to positively impact second-hand property prices [3][6] Organizational Optimization - In 2024, the company implemented organizational optimizations, including reducing management layers and establishing a centralized engineering center to improve service efficiency and reduce costs [5][6] - The management emphasized the importance of maintaining high-quality service projects to ensure healthy financial metrics [6]

Core Viewpoint - Binhai Service reported a revenue of approximately 3.594 billion yuan for 2024, representing a year-on-year increase of 28% [3] Financial Performance - Total revenue for 2024 was approximately 3.594 billion yuan, with property management service revenue at about 1.932 billion yuan, up 24.7%, accounting for 53.8% of total revenue [3] - Gross profit reached approximately 835 million yuan, a 20% increase year-on-year, with a gross margin of 23.2% [3] - Operating profit was approximately 705 million yuan, reflecting a 22.1% increase year-on-year [3] - Net profit attributable to equity shareholders was approximately 546 million yuan, an 11% increase year-on-year, with a net profit margin of 15.4% [3] Revenue Breakdown - Revenue from property management services provided to Binhai Group or its joint ventures was 947 million yuan, accounting for 49% of property management service revenue [3] - Revenue from independent property developers was 978 million yuan, a 26.1% increase from 2023 [3] - Revenue from property services outside Hangzhou was 570 million yuan, a 27.3% increase from 2023 [3] - Non-owner value-added services decreased by 2.7% to approximately 565 million yuan, while 5S value-added services increased by 61.7% to approximately 1.097 billion yuan [3] Operational Metrics - Average property management fee was approximately 4.1 yuan per square meter per month [4] - Managed area reached approximately 67.945 million square meters, a 23.9% increase year-on-year, with contracted area at approximately 92.866 million square meters, a 13% increase [5] - The management area in Hangzhou exceeded 43 million square meters, accounting for about 63.7% of total managed area [4] Strategic Focus - The company aims to expand primarily in the Yangtze River Delta region, leveraging its experience in high-end markets to increase market share [5] - Management emphasized the importance of quality in project selection and the need to respond to owner demands for service quality in relation to property fees [6] - Future expansion may focus on major cities such as Beijing, Shanghai, Hangzhou, Guangzhou, Chengdu, and Shenzhen [6]