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行业深度报告:房价止跌回稳系列三:鉴往知来,人口不是影响房价唯一因素
KAIYUAN SECURITIES· 2025-09-24 09:50
Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [1] Core Insights - The report indicates that new housing transaction areas have shown a month-on-month increase, while real estate development investment has decreased year-on-year from January to August 2025 [3] - The report highlights that the decline in housing prices has been consistent since 2022, with a significant drop in both new and second-hand housing prices across 70 cities, although the rate of decline has started to narrow due to supportive policies [5][16] - It emphasizes that the relationship between population growth and housing prices is not straightforward, as effective housing demand driven by economic development and income growth is crucial for influencing prices [5][25] Summary by Sections Industry Overview - The real estate market has entered a downward trend since 2022, with new and second-hand housing prices experiencing a decline for over 40 months [5][16] - As of August 2025, the new housing price index across 70 cities has decreased by 3.0% year-on-year, while the second-hand housing price index has dropped by 5.5% [16][20] Population Impact - The report concludes that population factors are long-term variables with limited mid-term impact on housing prices, as the marginal changes in housing prices are influenced more by monetary policy, supply-demand relationships, and economic expectations [25][39] - A regression analysis across several developed countries shows that housing price indices do not have a significant correlation with population growth rates [40][42] International Experience - The report draws parallels with international experiences, noting that stable fiscal and monetary policies are essential for stabilizing housing prices after declines [6][46] - It cites examples from the U.S., Japan, and South Korea, where coordinated fiscal and monetary policies have successfully supported housing market recovery after significant downturns [46][49] Investment Recommendations - The report recommends focusing on real estate companies with strong credit ratings and solid fundamentals in urban areas, such as China Overseas Development and Poly Developments [7] - It also suggests that companies excelling in both residential and commercial real estate, as well as those providing high-quality property management services, are well-positioned for growth [7]
开源证券-房地产行业深度报告:房价止跌回稳系列三,鉴往知来,人口不是影响房价唯一因素-250924
Xin Lang Cai Jing· 2025-09-24 09:49
Group 1 - The core viewpoint is that the impact of mid-term population changes on housing prices in developed countries/regions is limited, as there is no significant positive correlation between housing price indices and population growth rates or numbers [1] - From 2022, housing prices in 70 cities have entered a downward trend, with a widening decline expected in Q3 2024, although the year-on-year decline has narrowed since Q4 due to supportive policies [1] - The current adjustment cycle in the housing market has seen both new and second-hand housing price indices decline for over 40 months [1] Group 2 - Historical data shows that housing prices in developed countries/regions have experienced fluctuations since the 1980s, with price corrections often exceeding those in China, but eventually stabilizing [2] - Key factors for stabilizing and recovering housing prices include coordinated fiscal and monetary policies, such as large-scale quantitative easing, interest rate cuts, and fiscal subsidies [2] - A stable policy outlook, low interest rate environment, and improved supply-demand structure are crucial for halting the decline and stabilizing the real estate market [2] Group 3 - The stabilization of housing prices is influenced by multiple factors, including monetary policy, supply-demand relationships, and economic expectations, rather than solely by population dynamics [3] - Recommended investment targets include strong credit property companies with good urban fundamentals and leading product capabilities, as well as firms that can drive both residential and commercial real estate [3] - The increasing penetration rate of second-hand housing indicates a promising outlook for the real estate after-service sector [3]
2025年后,楼市将出现四个变化,买不买房心里有数了
Sou Hu Cai Jing· 2025-08-31 01:01
Group 1: Market Dynamics - The debate over housing prices is intensifying, with contrasting opinions on whether the market is about to rebound or if prices will continue to decline [1] - The real estate market is undergoing significant changes post-2025, with four key transformations becoming evident [1] Group 2: Policy Changes - Policies are shifting from a "one-size-fits-all" approach to a more localized strategy, with different regulations for areas inside and outside the city center [2] - For instance, Beijing has introduced relaxed policies for home purchases outside the Fifth Ring Road, while maintaining strict regulations within it, reflecting the need to address high inventory levels [2] - Nationwide, cities like Suzhou and Hainan are implementing tailored measures to stimulate the market, indicating a departure from uniform policies [2] Group 3: Market Stabilization - The primary goal of current policies is to stabilize the market and prevent further declines, rather than to stimulate price increases [3][5] - Recent statistics show a downward trend in key real estate metrics, with many cities still experiencing price drops, albeit at a slower pace [5] Group 4: Changing Consumer Preferences - The focus of homebuyers is shifting from merely acquiring a property to seeking quality living conditions, as the average urban housing space has surpassed 40 square meters [6][7] - New regulations emphasize the importance of safety, comfort, and sustainability in residential projects, moving away from simply increasing housing stock [8] Group 5: Investment Risks - The greatest risk in the current market is not price fluctuations but rather the potential of purchasing the wrong property, which can lead to significant financial losses [10] - Certain property types, such as older high-rise buildings, suburban off-plan homes, and commercial properties, are particularly vulnerable to depreciation and should be avoided [10] Group 6: Market Outlook - The real estate market is transitioning from an investment-driven model to one focused on consumer needs, similar to the automotive industry [11] - For genuine homebuyers with stable financial conditions, the timing of purchase is less critical, while speculative investments carry higher risks in the current environment [11]
政策端转向修复楼市内生动力丨李宇嘉专栏
Core Insights - The new housing price index in 70 major cities has shown a consistent month-on-month decline of -0.3% for two consecutive months as of July 2025, with first-tier cities experiencing a slight improvement in the decline rate [1] - The second-hand housing price index in July decreased by 0.6%, but the decline rate has narrowed by 0.1 percentage points compared to the previous month, indicating a high level of adjustment [1][2] - Year-on-year, both new and second-hand housing price indices have shown a continuous narrowing of decline, with new housing prices down -3.4% and second-hand housing prices down -5.9% in July [2] New Housing Market - The new housing sales area in major cities has seen a year-on-year average decline of 28.2%, with a total sales area drop of 4.0% and a sales amount drop of 6.5% from January to July 2025 [3] - The average price of new housing has decreased by 2.4% year-on-year, indicating significant price reductions by developers to stimulate sales [3] Second-Hand Housing Market - The total number of second-hand housing listings reached 2.5856 million in July, a year-on-year increase of 11.58%, while the average listing price dropped by 8.5% [4] - The decline in second-hand housing prices is attributed to the impact of high-quality new housing transactions in first-tier cities [4] Market Trends and Future Outlook - The market is expected to stabilize after a prolonged adjustment period, with a trend towards bottoming out and recovery [5][6] - Policy shifts aimed at supporting housing demand, such as measures for education and employment, are anticipated to enhance consumer confidence and stabilize prices [5] - The focus on urban renewal and the provision of affordable housing is expected to drive new housing demand and contribute to price stabilization [6]
7月一线城市新房价格降幅收窄未来楼市止跌回稳趋势不变
Zheng Quan Shi Bao· 2025-08-15 17:50
Core Viewpoint - The latest data from the National Bureau of Statistics indicates that the decline in housing prices across major cities in July has narrowed, with first-tier cities showing signs of stabilization in new home prices, while second and third-tier cities are experiencing marginal improvements in the second-hand housing market [1][2][4]. Group 1: New Home Prices - In July, new home prices in first-tier cities decreased by 0.2% month-on-month, a reduction of 0.1 percentage points from the previous month [1]. - Among first-tier cities, Beijing's new home prices remained flat, while Shanghai saw an increase of 0.3%, and Guangzhou and Shenzhen experienced declines of 0.3% and 0.6%, respectively [1][2]. - Year-on-year, new home prices in first-tier cities fell by 1.1%, with Shanghai increasing by 6.1%, while Beijing, Guangzhou, and Shenzhen saw declines of 3.6%, 4.6%, and 2.2% [2][3]. Group 2: Second-hand Home Prices - In July, second-hand home prices in first-tier cities decreased by 1.0% month-on-month, with Beijing, Shanghai, Guangzhou, and Shenzhen experiencing declines of 1.1%, 0.9%, 1.0%, and 0.9%, respectively [1][3]. - Second-hand home prices in second and third-tier cities both fell by 0.5% month-on-month, but the decline was narrower by 0.1 percentage points compared to the previous month [1][2]. Group 3: Market Trends and Insights - The real estate market is currently in an adjustment phase, with July and August typically being off-peak months [2][4]. - The first-tier cities are showing signs of stabilization in the new home market, while the second-hand market continues to face pressure [2][3]. - The increase in new home prices in some cities, such as Shanghai and Urumqi, indicates a potential shift in market dynamics, with five cities reporting year-on-year increases in new home prices [2][4]. Group 4: Future Outlook - Experts believe that the trend of stabilization in housing prices is likely to continue, supported by a narrowing year-on-year price index across 70 cities [4]. - The demand for new homes is expected to remain stable due to factors such as urbanization and policy adjustments aimed at restoring housing consumption [4].
7月一线城市新房价格降幅收窄 未来楼市止跌回稳趋势不变
Zheng Quan Shi Bao· 2025-08-15 17:42
Core Viewpoint - The latest data from the National Bureau of Statistics indicates that the decline in housing prices across major cities in July has narrowed, suggesting signs of stabilization in the real estate market, particularly in first-tier cities [1][2][4] Group 1: Housing Price Trends - In July, new home prices in first-tier cities decreased by 0.2% month-on-month, a reduction of 0.1 percentage points compared to the previous month [1] - Second-tier cities saw new home prices decline by 0.4% month-on-month, an increase in the decline of 0.2 percentage points [1] - Third-tier cities experienced a month-on-month decrease of 0.3% in new home prices, remaining unchanged from the previous month [1] Group 2: Year-on-Year Price Changes - Year-on-year, new home prices in first-tier cities fell by 1.1%, with a reduction of 0.3 percentage points compared to the previous month [2] - Shanghai was the only first-tier city to see an increase, with a rise of 6.1%, while Beijing, Guangzhou, and Shenzhen experienced declines of 3.6%, 4.6%, and 2.2% respectively [2] - Second-tier cities' new home prices decreased by 2.8% year-on-year, while third-tier cities saw a decline of 4.2%, with both declines narrowing by 0.2 and 0.4 percentage points respectively [2] Group 3: Market Dynamics - The real estate market is currently in an adjustment phase, with first-tier cities showing signs of stabilization in new home prices, while second and third-tier cities are beginning to show marginal improvements in the second-hand housing market [1][3] - The second-hand housing market in first-tier cities is characterized by a high volume of listings, leading to downward pressure on prices as sellers adjust their expectations [3] - The overall trend indicates a potential for stabilization in housing prices, supported by policy adjustments aimed at restoring fundamental market conditions [4]
楼市持续深度调整 市场改善存多方面积极因素
Xin Hua Cai Jing· 2025-08-15 14:05
Core Insights - The real estate market in China is currently undergoing a deep adjustment phase, with a significant decline in investment and housing prices, necessitating continued policy support to stimulate demand and restore the market's focus on housing as a necessity and for public welfare [1][2][3] Investment Trends - From January to July, national real estate development investment reached 53,580 billion yuan, a year-on-year decrease of 12.0% [1] - The new construction area of residential buildings fell by 19.4% year-on-year, but the decline has been narrowing, indicating a potential stabilization in the market [2] Price Movements - In July, the sales prices of new residential properties in first-tier cities decreased by 1.1% year-on-year, with the decline narrowing by 0.3 percentage points compared to the previous month [3] - Second and third-tier cities saw year-on-year price declines of 2.8% and 4.2%, respectively, with reductions also narrowing [3] Market Recovery Indicators - The trend of price declines in the real estate market is showing signs of stabilization, with some cities experiencing price increases [3][4] - Financial support for real estate is improving, with bank approvals for loans significantly increasing, which may lead to a reduction in the year-on-year decline in real estate investment in the second half of the year [2] Policy Recommendations - Experts suggest that local governments should focus on stabilizing housing prices and adapt pricing strategies to better match market demand [5] - There is a call for continued exploration of policies to encourage housing demand and improve the overall market environment [1][5]
7月70城商品住宅售价同比降幅收窄 政策加码促市场回暖
Bei Ke Cai Jing· 2025-08-15 08:17
Core Viewpoint - The real estate market in China is experiencing a phase of adjustment, with a notable decline in housing prices across various cities, although some positive policy changes are expected to stabilize the market [2][17]. Sales Performance - From January to July, the total sales area of new commercial housing in China reached approximately 5.16 billion square meters, a year-on-year decrease of 4.0%, with residential sales area down by 4.1% [8]. - The sales revenue for new commercial housing was 49,566 billion yuan, reflecting a decline of 6.5%, with residential sales revenue down by 6.2% [8]. Price Trends - In July, the new residential sales prices in first-tier cities decreased by 0.2% month-on-month, with a year-on-year decline of 1.1%, although the decline was less severe than in previous months [3][6]. - The average sales price of commercial housing nationwide from January to July was 9,613 yuan per square meter, down by 2.4% year-on-year [9]. Policy Impact - Recent policy changes, particularly the relaxation of purchase restrictions in Beijing, are seen as potential catalysts for market recovery, with expectations of increased market activity in the coming months [2][17]. - The introduction of favorable policies, such as adjustments to housing loan standards and increased public fund support, aims to stimulate demand and stabilize prices [16][17]. Market Sentiment - The overall sentiment in the real estate market remains cautious, with a noted increase in the number of cities experiencing price declines, indicating a continued adjustment phase [2][7]. - Despite the challenges, there are signs of resilience in first-tier cities, where demand remains relatively strong, and some new projects are seeing positive buyer engagement [6][14].
一线城市新房价格同环比降幅收窄,专家认为未来楼市止跌回稳趋势不变
证券时报· 2025-08-15 04:38
Core Viewpoint - The trend of stabilizing the real estate market is expected to continue, with signs of recovery in major cities and marginal improvements in second and third-tier cities [5][7]. Summary by Sections Real Estate Market Performance - In July, the price decline of new homes in first-tier cities narrowed, with a month-on-month decrease of 0.2%, a reduction of 0.1 percentage points from the previous month [3]. - Second and third-tier cities saw a month-on-month decline of 0.4% and 0.3% in new home prices, respectively, with the decline in second-tier cities expanding by 0.2 percentage points [3]. - The second-hand housing market in first-tier cities experienced a month-on-month decline of 1.0%, which is an increase in the decline by 0.3 percentage points compared to the previous month [3]. Year-on-Year Price Changes - Year-on-year, new home prices in first-tier cities fell by 1.1%, with Shanghai showing a significant increase of 6.1% [4]. - The number of cities with year-on-year price increases for new homes rose to five, with Shanghai leading the way [4]. Market Insights and Expert Opinions - Analysts indicate that July and August are typically off-peak months for the real estate market, and the market is still in an adjustment phase [6]. - The differentiation among cities is becoming more pronounced, with first-tier cities showing signs of stabilization in new home prices, while second and third-tier cities are beginning to show marginal improvements in the second-hand market [6]. - The ongoing supply-side reforms are expected to shift focus towards affordable housing and urban renewal, which could support the stabilization of new home prices [7][8]. Future Outlook - Experts believe that the trend of stabilizing prices will continue, supported by factors such as improved housing policies and the increasing proportion of second-hand home transactions [7][8]. - The potential for housing demand remains strong, particularly among new urban residents and young people, as lower prices make home ownership more accessible [8].
专家:不允许房价跌太多,受不了,拯救楼市须放大招了?
Sou Hu Cai Jing· 2025-07-08 02:42
Core Viewpoint - The current real estate market is at a critical juncture, with uncertainty about how much prices will drop before stabilizing, which is a key goal for 2025 [1][3] Market Adjustment - The real estate market is still in an adjustment phase, with predictions of a 10%-20% potential decline in national housing prices and an adjustment period lasting 1-3 years [3] - The adjustment may vary significantly by region, with first-tier cities remaining relatively stable while third and fourth-tier cities face higher risks of price declines [3] Factors Influencing Prices - Various factors, including declining birth rates and an aging population, contribute to a decrease in demand for housing, leading to an oversupply situation [3] - The current policies have reduced speculative buying, which previously supported high housing prices [3] Economic Implications - A significant drop in housing prices could disproportionately affect low- to middle-income families, for whom real estate constitutes 60%-70% of their wealth, while high-income families are less impacted [7][8] - The importance of stabilizing housing prices is emphasized due to its impact on multiple industries and employment [5][7] Policy Actions - Recent government actions have focused on promoting a stable and healthy real estate market, with a call for more targeted and effective policies to stabilize expectations and activate demand [8][9] - The necessity of synchronizing the recovery of the economy with the stabilization of the real estate market is highlighted, as both are interdependent [9][11]