股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年7月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: Keep Inc.（於開曼群島註冊成立的有限公司） | 1. 股份分類 | 普通股 | | 股份類別 不適用 | | 於香港聯交所上市 (註1) | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 03650 | 說明 | | | | | | | | | 已發行股份（不包括庫存股份）數目 | | 庫存股份數目 | | 已發行股份總數 | | | 上月底結存 | | | 514,436,587 | | 11,235,400 | | 525,671,987 | | 增加 / 減少 (-) | | | -200,000 | | 200,000 | | | | 本月底結存 | | | 514,236,587 | | 11,435,400 | | 525,671,987 | 第 2 頁 共 12 頁 v 1.1.1 呈交日期: 2025年8月4日 I. 法定 ...

Core Viewpoint - KEEP is experiencing significant improvement in its financial performance, with a projected net loss reduction and a return to adjusted profitability, primarily driven by business restructuring and AI technology integration [1][2] Financial Performance - KEEP expects a net loss of approximately 36 million RMB for the first half of 2025, a substantial decrease from a net loss of 163 million RMB in the same period of 2024 [1] - The adjusted net profit is projected to be around 10 million RMB, compared to an adjusted net loss of 161 million RMB in 2024 [1] Business Strategy and AI Integration - In February 2025, KEEP announced its "All in AI" strategy, marking a significant shift towards integrating AI into its business model [2] - The company launched its first dedicated model in the sports health vertical, Kinetic.ai, in March, followed by the introduction of a general AI coach named Kaka [2] - The new version of the AI coach released in May includes multi-modal capabilities, offering users intelligent workout plans, training guidance, and dietary tracking [2] Strategic Goals - KEEP set a target to return to profitability in 2025, and the recent half-year profit marks a critical validation of its AI strategy [2] - The achievement of this interim profitability indicates a successful transition from an internet-based model to an AI-driven agent model, showcasing the potential of AI to reshape its business operations [2]

Core Viewpoint - KEEP is experiencing a significant improvement in its financial performance, with a notable reduction in net losses and a shift towards profitability driven by AI technology and business restructuring [1][2] Financial Performance - KEEP expects a net loss of approximately 36 million RMB for the first half of 2025, a substantial decrease from 163 million RMB in the same period of 2024 [1] - The adjusted net profit is projected to be around 10 million RMB, compared to an adjusted net loss of 161 million RMB in 2024 [1] Business Strategy and AI Integration - In February 2025, KEEP announced its commitment to an "All in AI" strategy, marking a significant shift in its business model [2] - The launch of Kinetic.ai, a dedicated model for the sports and health vertical, and the introduction of the AI coach Kaka, demonstrate the company's focus on integrating AI into its offerings [2] - The recent updates to the AI coach, which include multi-modal capabilities, enhance user experience by providing personalized training plans and tracking [2] Operational Efficiency - The improvement in profitability and operational efficiency is attributed to optimized business structure, enhanced revenue quality, and increased gross margins [1] - AI technology has played a crucial role in improving operational efficiency and reducing operating costs [1]

Summary of Key Points Core Viewpoint - On July 23, 21 Hong Kong-listed companies conducted share buybacks, totaling 20.97 million shares and an aggregate amount of HKD 44.00 million [1][2]. Group 1: Buyback Details - VITASOY INT'L repurchased 1.402 million shares for HKD 12.98 million, with a highest price of HKD 9.260 and a lowest price of HKD 9.230, accumulating HKD 151.00 million in buybacks for the year [1][2]. - China Eastern Airlines repurchased 2.50 million shares for HKD 7.32 million, with a highest price of HKD 2.970 and a lowest price of HKD 2.900, totaling HKD 601.30 million in buybacks for the year [1][2]. - China Feihe repurchased 1.00 million shares for HKD 4.70 million, with a highest price of HKD 4.700, accumulating HKD 93.00 million in buybacks for the year [1][2]. Group 2: Buyback Rankings - The highest buyback amount on July 23 was from VITASOY INT'L at HKD 12.98 million, followed by China Eastern Airlines at HKD 7.32 million [1][2]. - In terms of share quantity, the most shares repurchased were by Shoujia Technology at 7.40 million shares, followed by China Eastern Airlines at 2.50 million shares [1][2].

Group 1: Lottery Sales - In June, national lottery sales reached 54.482 billion yuan, a year-on-year decrease of 2.6% [1] - Welfare lottery sales amounted to 18.130 billion yuan, an increase of 0.7% year-on-year, while sports lottery sales were 36.351 billion yuan, down 4.2% [1] - Cumulative lottery sales from January to June totaled 317.854 billion yuan, a year-on-year increase of 3.0% [1] Group 2: E-commerce Development - The Ministry of Commerce reported that e-commerce has been effectively promoting consumption expansion and digital transformation since 2025 [2] - Policies aimed at expanding consumption have been successfully implemented in the e-commerce sector, fostering quality e-commerce and supporting foreign trade [2] Group 3: Uber's WeChat Mini Program - Uber launched a WeChat mini program allowing users to book rides directly within WeChat, facilitating payment through WeChat Pay [3][4] - The mini program is currently available in Hong Kong and Japan, with plans to expand to nine other countries [3] Group 4: Transportation Trends - Self-driving has become the mainstream mode of cross-regional travel, with approximately 130 million daily self-driving trips, accounting for over 70% of cross-regional mobility [5] - The Ministry of Transport announced a projected reduction in transportation costs by about 280 billion yuan in 2024 [6][7] Group 5: Internet Penetration - As of June, China's internet user base reached 1.123 billion, with an internet penetration rate of 79.7% [7] - The report highlights significant achievements in internet infrastructure and the rapid development of emerging markets [7][8] Group 6: Laser Technology Advancement - A research team from Harbin Institute of Technology made significant breakthroughs in laser technology, enabling customizable laser wavefronts [9] - This advancement enhances the application potential of lasers in various fields such as communication and imaging [9] Group 7: IPO and Corporate Developments - Sichuan Baili Tianheng Pharmaceutical's Hong Kong IPO application has expired after six months [10] - Guangzhou Light Industry Group is pursuing legal action against Ningbo Hanyi for alleged malicious breach of contract regarding equity transfer [11] Group 8: Robotics Supply Chain - Haopeng Technology has entered the supply chain for various types of robots, leveraging its expertise in battery solutions [12] Group 9: Keep's Financial Performance - Keep is expected to achieve an adjusted net profit of approximately 10 million yuan for the first half of 2025, significantly narrowing its losses compared to the previous year [13][15] Group 10: Semiconductor Manufacturing in India - India's first domestically produced chip is set to be launched this year, with six semiconductor factories under construction for mass production [16]

Core Insights - Keep is expected to report a loss of approximately 36 million yuan for the six months ending June 30, 2025, a reduction of about 78% compared to a loss of 163 million yuan for the same period ending June 30, 2024 [1] - The company anticipates an adjusted net profit of around 10 million yuan for the same period, compared to an adjusted net loss of 161 million yuan for the previous year [1] Group 1 - The improvement in profitability is attributed to a focus on optimizing business structure and revenue quality, leading to an increase in gross margin [3] - The integration of AI technology is expected to enhance operational efficiency and reduce operating costs, despite a short-term revenue contraction due to the streamlining of inefficient product categories [3] - The strategic focus remains on two core areas: AI integration in the app and the continued profitable growth of proprietary fitness products [3] Group 2 - The company aims to enhance user experience and retention through AI-driven improvements in sports scenarios and tools [3] - Keep plans to optimize its product structure and launch new products that meet market demand while expanding sales channels to increase market coverage [3] - On February 4, during its 10th anniversary, the founder emphasized a commitment to "All in AI" and developing a data-centric hardware ecosystem to expand the brand's presence in various sports scenarios and global markets [4]

Group 1 - CATL's H-shares reached a new high, closing at HKD 418.20 with a 5.87% increase and a market capitalization of HKD 1.91 trillion, following its successful IPO in May 2023, which raised HKD 35.6572 billion, the largest in Hong Kong this year [1] - Sichuan Baili Tianheng Pharmaceutical's prospectus has automatically lapsed due to not being heard within six months, marking the second time the company has submitted its listing application [2] - KEEP expects a significant reduction in losses for the first half of the year, projecting a loss of approximately HKD 36 million, a 78% decrease year-on-year, with adjusted net profit of about HKD 10 million, attributed to improved business structure and efficiency [3] Group 2 - Jianxi Technology-B announced the successful commercial implantation of its core product, the Ken-Valve, in several hospitals across key provinces, marking a significant milestone in its commercialization process [4] - The Hang Seng Index rose by 0.68% to 24,994.14 points, while the Hang Seng Tech Index increased by 0.84% to 5,585.50 points, and the National Enterprises Index gained 0.60% to 9,040.20 points [5]

Core Viewpoint - KEEP has announced a significant improvement in its financial performance for the first half of 2025, projecting an adjusted net profit of approximately 10 million yuan, attributed to optimized business structure, improved revenue quality, and AI technology integration [1][4]. Group 1: Financial Performance and AI Investment - The profitability achieved in the first half of 2025 is crucial for KEEP, which is undergoing an AI transformation. The company had previously reported a net loss of 469 million yuan for 2024, a 59% year-on-year increase, primarily due to increased investments in strategic business and technology innovation [2][4]. - KEEP's R&D expenses slightly decreased by 2.4% to 439 million yuan in 2024, but AI-specific investments surged, with costs related to the development of Kinetic.ai and the AI coach "KaKa" increasing by 5 to 8 million yuan [2][3]. - The announcement of half-year profitability serves as a critical validation of KEEP's "All in AI" strategy, indicating a successful transition from internet services to AI-driven business models [4][9]. Group 2: Revenue Structure and Commercial Potential - KEEP's business is divided into three main segments: proprietary sports products, online memberships and paid content, and advertising. The focus remains on AI integration within the app and profitability growth of proprietary sports products [5][8]. - The AI coach is expected to significantly enhance the online membership and paid content segment, with the potential to transform user engagement and increase average revenue per user (ARPU) by up to tenfold [7][10]. - KEEP plans to introduce various tiers of AI coaching services, aiming to maximize user value and improve user retention through enhanced experiences [7][8]. Group 3: Market Position and Challenges - The generative AI technology is reshaping the competitive landscape in the internet industry, with KEEP's AI strategy showing initial promise. The "Body Weight Management Year" initiative is expected to create new growth opportunities for KEEP [9][10]. - The capital market has responded positively to KEEP's AI strategy, with stock prices rising significantly following the announcement of the "All in AI" initiative and subsequent product releases [9][10]. - Despite the optimistic outlook, KEEP must demonstrate that its AI applications can translate into tangible financial results, as the market's patience is contingent on the balance between technological implementation and commercial pacing [10].

Core Viewpoint - Keep is adjusting its offline business strategy by moving away from the Keepland gym model and focusing on retail and event ecosystems to better align with market demands and its strengths [3][7]. Group 1: Offline Business Adjustments - The Keepland gym model has effectively ended, with no plans for further expansion, as the company shifts focus to offline retail and event organization [3][7]. - Keep's first offline self-operated product store opened in Shanghai, strategically located near high-end sports brands, aiming to attract affluent consumers and sports enthusiasts [3][4]. - The store emphasizes product experience, with a layout that prioritizes retail and experiential areas in a 172 square meter space [4][5]. Group 2: Product Offerings - The store features a comprehensive range of sports equipment, apparel, smart wearables, and fitness foods, catering to home fitness and outdoor training needs [4]. - Keep's offline strategy includes promoting smart sports watches and the KS smart fitness machine, linking hardware with its membership system to enhance user conversion [6]. Group 3: Financial Performance and Market Position - Keepland's average monthly revenue per store failed to exceed 150,000 yuan, while competitors achieved higher revenues, leading to a strategic retreat [7]. - Keep's self-branded sports products were initially seen as a growth opportunity, but the market potential has not met expectations, prompting a shift in focus towards event organization [8]. Group 4: Event Organization and Revenue Sources - Keep is increasingly viewing offline events as a new growth engine, with a shift in resources towards this area as virtual sports event growth slows [8][9]. - The company has organized nearly 100 paid virtual sports events in 2023, with participation fees ranging from 20 to 179 yuan, and has begun to integrate offline events into its strategy [8][9]. Group 5: Technological Integration - Keep's "All in AI" initiative aims to enhance user experience through AI-generated training plans and personalized recommendations, which has positively impacted its market perception [10]. - The offline stores serve as product showcases and user experience hubs, while the event business activates users and expands brand reach, supported by AI technology and membership systems [10][11].

Core Viewpoint - Keep has announced a significant improvement in its financial performance for the first half of 2025, with a projected loss of approximately RMB 36 million, a substantial reduction of 78.0% compared to the same period last year, which recorded a loss of RMB 163 million [1] Financial Performance - For the six months ending June 30, 2025, the adjusted net profit is expected to be around RMB 10 million [1] - The improvement in profitability is attributed to a focus on optimizing business structure and revenue quality, leading to an increase in gross margin [1] Strategic Focus - The company is concentrating on two main areas: AI integration in its app and the continued profitability growth of its proprietary fitness products [1] - In AI integration, Keep aims to enhance user experience and engagement through AI-driven sports scenarios and tools [1] - For proprietary fitness products, Keep plans to optimize product structure and introduce new products that meet market demands while expanding sales channels [1] AI Development - In early 2023, Keep's founder announced a commitment to fully integrate AI into its operations, leveraging ten years of accumulated exercise data [2] - The company launched a specialized model, Kinetic.ai, in March, along with the first general AI coach, Kaka, which customizes training plans based on user needs [2] - The updated AI coach, released in May, offers features such as intelligent workout plan generation, training guidance, and tracking of exercise and dietary data [2]