Core Insights - The 2025 China Economic Media Integration Development Exchange Conference was held in Beijing, focusing on the theme "Digital Intelligence Empowerment and Transformation Efficiency" [1] - The conference released the "2025 China Economic Media Integration Development Practice Report," which includes the "Top 10 Original Influence Indexes for Weibo" and "Top 10 Original Influence Indexes for WeChat Official Accounts" [3] Weibo Original Influence Index Top 10 - The top ten media outlets in the Weibo Original Influence Index include Beijing Daily, Hongxing News, Modern Express, China News Network, Qilu Evening News, First Financial Daily, Central Radio Network, Southern Metropolis Daily, Daily Economic News, and Zhitong Finance APP [3][5] - Beijing Daily ranked first in exclusive material quantity and hot search counts, while Hongxing News led in reporter interview counts, original material quantity, and video play duration [5] - China News Network achieved the highest reading volume, interaction volume, and government blue V retweets [5] WeChat Official Account Original Influence Index Top 10 - The top ten media outlets in the WeChat Official Account Original Influence Index include Chang'an Street Observer, China News Network, Southern Metropolis Daily, China Fund News, Securities China, Zhitong Finance, First Financial, Hongxing News, Daily Economic News, and Qilu Evening News [6][9] - Chang'an Street Observer ranked first with an influence index score of 83.050, leading in total reading counts among member media [9] - China News Network ranked first in total published articles, total likes, and total "views" among member media [9] Data Collection Methodology - The "2025 China Economic Media Integration Development Practice Report" was organized and published by the New Media Branch of the China Economic Media Association and the Media Tea Talk, with data support from Weibo and Chuanbo Brain Technology Company [9] - The data collection period spanned from October 1, 2024, to September 30, 2025, capturing information from 47 Weibo accounts and 49 WeChat official accounts of member media [9]

Core Insights - The essence of effective brand marketing on Weibo lies in leveraging trending topics to drive engagement and visibility, rather than merely posting content without strategic alignment [1][2] - Brands must establish a real-time monitoring mechanism for trending topics and align them with their values to create meaningful interactions [2] - Keyword optimization is crucial for ensuring brand content is discoverable on Weibo and search engines, requiring a focus on long-tail keywords relevant to user queries [3] Group 1: Brand Marketing Strategies - Brands should not only aim for exposure but also engage in discussions around trending topics to shape their image effectively [1][2] - A lightweight team structure, such as a "core planner + all staff creating accounts" model, is recommended for small and medium enterprises to manage costs while maximizing outreach [4] - Collaborating with KOLs should focus on the quality of their audience and their ability to create trust and engagement, rather than just their follower count [5] Group 2: Engagement and Interaction - Transforming one-way communication into two-way dialogue is essential for increasing interaction rates, which can be achieved through questions, polls, and user story submissions [8] - Timely and genuine responses to comments can turn user interactions into new content opportunities, enhancing brand relatability [8] Group 3: Measuring Effectiveness - A dual-level indicator system is necessary to measure the effectiveness of Weibo marketing, focusing on both process metrics (like engagement rates and search rankings) and outcome metrics (like direct sales conversions) [9] - Regular analysis of these metrics helps brands understand the tangible returns on their marketing investments and adjust strategies accordingly [9]

微博视频怎么下载？在当今信息高度发达的时代，社交媒体已经成为了人们获取信息、交流思想和分享生活的重要平台。其中，微博以其简洁明了的发布方 式和广泛的用户基础，成为了自媒体从业者必须掌握的工具。下载微博不仅是获取信息的途径，更是自媒体繁荣发展的重要助力。首先，下载微博可以让自 媒体从业者实时获取热点信息。微博上的热搜榜单和话题讨论迅速反映出社会各界的关注点，通过这一平台，自媒体从业者能够迅速捕捉到最新的动态和趋 势。这种快速的信息获取能力，使得他们在创作内容时能够紧跟时代潮流，充分把握公众心理，从而更好地与受众进行沟通。其次，微博是一个充满互动的 平台。自媒体从业者可以通过下载并使用微博，与受众建立更直接的联系。 第1步，请将这个方法需要结束的星优视频解析下载器软件安装到电脑上，安装结束后打开软件。 第2步，找到并复制微博视频链接： ① 在电脑上打开微博网站，从网站里找到需要的视频。如下图所示点击视频小图标右侧的橙色文字，打开视频播放主页。 ② 随后将视频比方也的网址链接复制下来。 第3步，再次回到刚安装的星优视频解析下载器软件，将复制的网址链接粘贴到上方输入框里。由于每次只能解析下载一个视频，所以只能粘贴一个 ...

日前，国内权威第三方数据机构QuestMobile发布了《2025年新媒体生态盘点》报告。报告显示，随着人工智能技术的爆发 式增长，AI相关内容已深度融入主流内容平台，正在重塑用户的媒介使用习惯。数据显示，2025年10月AI相关内容用户渗 透率同比增长9.9个百分点，且深度兴趣用户呈年轻化特征。在这一轮技术变革中，微博凭借其独特的"开放社交+热点搜 索"生态，在AI应用落地方面展现出极高的用户粘性与活跃度。 领跑行业：日均8.1次高频调用，AI成微博用户"刚需" 报告披露，AI插件正在成为头部平台的新标配。2025年10月抖音、微博、快手平台AI插件月活跃用户规模均已超三千万 级。值得注意的是，在用户粘性指标上，微博用户APP端AI应用插件的人均单日使用次数高达8.1次，这一数据显著高于行 业同类平台的平均水平，位居前列。 QuestMobile披露的最新数据，从侧面印证了微博在AI业务布局上的阶段性成效。2024 年，面对AI这一全球科技巨头竞相 布局的核心赛道，微博基于DeepSeek大模型技术及平台内容生态，推出了AI 搜索产品"微博智搜"，为用户提供"热点追踪- 即时搜索-深度解析"的闭环体验。今年 ...

Group 1 - The core viewpoint emphasizes that Weibo's trending topics are not merely marketing channels but are influenced by a complex algorithm assessing search popularity, interaction quality, content timeliness, and public sentiment [2] - Brands should align their content with public issues to avoid being ignored or disliked by users, positioning themselves as participants rather than promoters [2] - Authentic content that resonates with users is crucial, as stiff advertising language fails to generate shares, while emotionally valuable or socially relevant content encourages organic dissemination [3] Group 2 - Brands should respect user activity patterns but not solely rely on peak posting times; maintaining content quality and ongoing interaction is essential for sustaining topic vitality [4] - Initial interactions should come from genuine audiences, as attempts to artificially create buzz through non-natural means violate Weibo's community guidelines, leading to potential penalties [5] - Official advertising resources must be clearly marked, as these tools differ in user perception and interaction effectiveness compared to organic trending topics [6] Group 3 - Trending topics reflect genuine public interest rather than direct results of marketing budgets; brands should focus on whether their content is worthy of discussion while respecting platform rules and user attention for sustainable social influence [7]

Group 1 - The core viewpoint of the news is the strategic partnership between Weibo and the World Table Tennis Professional League (WTT), focusing on enhancing social media engagement and building a vibrant fan community [1][2] - The partnership will last for two years, with Weibo acting as the official content cooperation platform for WTT events, leveraging its capabilities in hot topic planning, short video dissemination, and strong interactivity [1] - Data indicates a significant interest in table tennis content on Weibo, with over 1,800 trending topics related to WTT in 2024 and nearly 3,000 in 2025, reflecting the sport's growing popularity among millions of fans [1] Group 2 - Weibo's collaboration with WTT represents a deepening of its strategy in the table tennis sector, capitalizing on the sport's status as China's national game and its emotional connection with the public [2] - The partnership aims to explore innovative integration models between table tennis and social media, enhancing the appeal of the sport to younger generations [2] - Weibo is committed to creating a new paradigm for the development of top-tier sports IPs in the Chinese market by merging social elements with sports content [2]

Core Viewpoint - Nubia's president, Ni Fei, announced that the Doubao phone will take over his Weibo comment section to answer user questions, indicating a shift towards more direct user engagement and transparency in communication [1] Group 1: Company Strategy - Doubao phone will address the challenge of being blocked by Tencent and Alibaba, suggesting that the company is aware of significant competitive pressures and is planning to communicate its strategies through official channels in the future [1]

Group 1 - The core issue revolves around a public dispute between Hua Shan, founder of Hua, and Luo Yonghao, with Luo demanding an apology from Hua regarding comments made on social media [3] - The conflict originated from a Weibo post by Hua on November 25, where he referred to Xibei as the "ceiling of China's catering industry" and mentioned that it was "lured into the network of the demon country and suffered a calculated attack," leading to a public relations crisis [3] - Hua's personal Weibo account has recently lifted its one-click protection mode, but he has not addressed the ongoing dispute with Luo during this period [1]

智通财经APP获悉，海通国际发布研报称，首次覆盖，给予微博-SW(09898)"优于大市"评级，目标价每 股107港元，主要考虑到微博用户及时长基本盘已稳固，平台已进入稳态发展阶段，增速趋于平稳，相 较其他可比互联网公司处于低位。 微博是中国领先的社交媒体平台，在社交媒体平台中具有独特的地位(庞大的用户群，充足的社交关系 资源，实时的、裂变式的信息传播模式，丰富的营销资源和名人效应),能品效合一营销解决方案效率 高，是企业不可或缺的广告购买渠道。另外，该行认为生成式AI技术在微博内容创作、精准投放及热 点发现等场景的应用，未来将进一步提升平台变现效率。 3Q25业绩喜忧参半 总营收4.4亿美元(同比下降5%/环比下降1%)，与10月下旬被下调后的彭博一致预期持平。在线广告收入 按美元计同比下降6%，人民币口径同比下降5%;增值服务收入6,690万美元，同比增加2%。调整后净利 润1.1亿美元，超预期3%，调整后净利率比彭博一致预期高1个百分点;调整后营业利润率为30%，环比/ 同比均下滑6个百分点。 Q4广告温和复苏，2026年收入可见性目前较低，但不改其营销的独特性 三季度电商、汽车板块表现韧性，游戏、3C ...

海通国际发布研报称，首次覆盖，给予微博-SW(09898)"优于大市"评级，目标价每股107港元，主要考 虑到微博用户及时长基本盘已稳固，平台已进入稳态发展阶段，增速趋于平稳，相较其他可比互联网公 司处于低位。 海通国际主要观点如下： 公司背景 微博是中国领先的社交媒体平台，在社交媒体平台中具有独特的地位(庞大的用户群，充足的社交关系 资源，实时的、裂变式的信息传播模式，丰富的营销资源和名人效应),能品效合一营销解决方案效率 高，是企业不可或缺的广告购买渠道。另外，该行认为生成式AI技术在微博内容创作、精准投放及热 点发现等场景的应用，未来将进一步提升平台变现效率。 三季度电商、汽车板块表现韧性，游戏、3C等板块因预算收缩同比出现下滑趋势，食品饮料、鞋服则 受高基数拖累。四季度受益于"双十一"及电商平台竞争加剧，预计电商广告将为其提供一定支撑;但游 戏、手机、明星代言、美妆等品类同比回暖尚待观察。明年即便有冬奥会、世界杯及电商持续内卷等积 极因素，但汽车国补退坡或拖累增长。该行预测Q4广告收入4.4亿美元(同比下降3%)，2026年全年收入 为17.2亿美元(同比下滑2%)。 社区活跃度在变现低谷中继续夯实 ...