第三，借势热源撬动初始流量。多关注近期活跃在微博生活榜的家居、美食、旅行等垂类头部账号，可通过内容共创或在评论 区精准互动的方式，借力其粉丝基础打开初始流量池。同时，官方发起的生活类话题活动入口，也是提升内容曝光的重要渠 道。 第四，用数据驱动运营优化。内容发布后的 2 小时是黄金窗口期，需密切关注数据变化：若阅读量增长缓慢，可及时追加互动 引导话术；若原创参与人数快速上升，则加大优质内容的推荐力度。微博后台的 "话题分析" 工具，是调整运营策略的核心依 据。 第五，做好上榜后的长效运营。登上生活榜并非终点，而是流量转化的起点。此时需快速补充高质量内容，持续维持话题讨论 热度，同时引导用户关注账号，沉淀为长期可触达的用户群体。 想让内容跻身微博生活榜前列，仅靠创意远远不够，核心是摸透平台算法偏好与用户行为逻辑，做好以下五个关键步骤即可稳 步突围。 第一，打造具备 UGC 潜力的话题。话题需满足 "可聊、可晒、可模仿" 三大特质，比如 "小户型收纳神操作""一人食的 100 种可 能"，这类内容能激发用户分享欲，自发产出衍生内容，形成传播裂变。 第二，让内容成为用户的 "标准答案"。用户参与生活类话题，本质是寻 ...

Core Viewpoint - The United Nations has officially included the 100th anniversary commemoration of Gu Fangzhou, known as "Sugar Pill Grandpa," in its series of commemorative activities, highlighting his significant contributions to polio vaccination [1] Group 1: Commemoration Activities - The 100th anniversary activities will be jointly held in 2026-2027 in locations including China, France, and Italy [1] - The decision was made during the 43rd session of the UNESCO General Conference [1] Group 2: Contributions to Polio Research - Gu Fangzhou began his research on poliomyelitis in 1957, taking significant personal risks by consuming the vaccine himself and having his infant son do the same [1] - His team innovatively transformed the liquid vaccine into a solid form using glucose and milk powder, which facilitated widespread distribution across the country [1] - By the year 2000, China officially became a country that had eradicated polio [1] Group 3: Legacy and Impact - Gu Fangzhou expressed fulfillment in his life's work, emphasizing the importance of children growing up to serve their country [1]

Group 1 - The article discusses the "Weibo Super Useful Video Contest" and its initiative to create trending topics across the internet [1] - The contest aims to engage users in generating valuable video content, enhancing user interaction on the platform [1] - The initiative is part of a broader strategy to leverage user-generated content for increasing platform visibility and engagement [1]

Core Viewpoint - The company maintains confidence in its long-term strategy and is committed to creating long-term value for shareholders, as evidenced by the approval of a stock repurchase plan [1] Group 1: Stock Performance - The company's stock price rose by 7.5% during trading, reaching a high of 85 HKD, the highest level since November 13 of the previous year [1] Group 2: Stock Repurchase Plan - The board has approved a stock repurchase plan, authorizing the company to buy back up to 200 million USD (approximately 1.56 billion HKD) worth of shares, including American Depositary Shares, over the next 12 months [1] - The company anticipates using existing cash for the repurchase [1]

12月31日，微博在港交所公告，公司董事会已批准一项股票回购计划，授权公司可在于2026年12月31日 截止的未来12个月内回购总额不超过2亿美元的股份（包括美国存托股份）。股票回购将依据市场状况 开展，可不时于公开市场按现行市价、通过私下磋商交易、大宗交易及/或通过其他法律许可方式进 行，并将根据适用规则及法规执行。公司预期使用现有现金进行回购。 ...

Core Viewpoint - The company, Sina, has received an unfavorable ruling regarding its privatization valuation process under Section 238 of the Cayman Islands Companies Law, and it has appealed this decision [2] Group 1: Legal Proceedings - Sina has filed an appeal to the Cayman Islands Court of Appeal against the unfavorable ruling [2] - The appeal court has granted a stay on the execution of the ruling and related orders until the appeal outcome is determined [2] - The result of the Section 238 appeal is still uncertain [2] Group 2: Share Buyback Authorization - The company's board has approved a share buyback program, allowing for the repurchase of up to $200 million worth of shares, including American Depositary Shares [2] - The buyback program is set to be executed within the next 12 months, ending on December 31, 2026 [2]

Core Viewpoint - The company remains confident in its long-term strategy and is committed to creating long-term value for shareholders through a stock repurchase plan [1] Group 1: Stock Repurchase Plan - The board of directors has approved a stock repurchase plan, authorizing the company to repurchase up to $200 million worth of shares, including American Depositary Shares, within the next 12 months, ending on December 31, 2026 [1] - The stock repurchase will be conducted based on market conditions and may occur in the open market at current market prices, through private negotiations, block trades, and/or other legally permitted methods [1] - The company expects to use existing cash for the repurchase [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性 或完整性亦不發表任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 Weibo Corporation 微博股份有限公司 （於開曼群島註冊成立以不同投票權控制的有限責任公司） （股份代號：9898） 內幕消息 新浪訴訟及通過股票回購計劃 本公告乃由微博股份有限公司（「本公司」）根據香港聯合交易所有限公司證券上 市規則（「上市規則」）第13.09及13.10B條及香港法例第571章證券及期貨條例第 XIVA部項下內幕消息條文（定義見上市規則）刊發。 本公司獲悉其控股股東新浪公司（「新浪」）在根據開曼群島公司法第238條所進行 涉及其私有化的估值程序（「s.238案件」）中收到不利判決。新浪已就該判決向開曼 群島上訴法院提出上訴，上訴法院已批准暫緩執行該判決及相關命令，直至得出 上訴結果。 本公司董事會正透過由獨立董事組成的特別委員會持續監察s.238案件的進展，並 在得出上訴結果前評估對本公司的潛在影響，包括對本公司與新浪之間的股權和 其他關係以及交易的影響，並考慮採取任何 ...

Group 1 - The original New Year's Eve live stream by Xiaomi's Lei Jun has been postponed to January 3 at 7 PM due to his severe cold [1][3][6] - The live stream was intended to discuss memorable moments from 2025 and look forward to 2026, featuring a live car disassembly by engineers [1][6] - As a gesture for the audience, Xiaomi will be giving away 15 units of the Xiaomi 17 Ultra to participants who share the announcement on social media [3][6]

Core Insights - The 2025 Weibo Revitalization Intangible Cultural Heritage (ICH) Gala and related events successfully concluded in Chengdu, focusing on the theme "New Vitality of ICH, Empowering the Future" [1] - The event gathered over 600 representatives from government, media, academia, enterprises, and ICH inheritors, aiming to bridge ICH with various industries and create a high-value platform for ICH [1][3] Event Highlights - The gala featured nine annual ICH honors awarded to individuals and organizations making significant contributions to the field [3] - Keynote speeches emphasized the role of youth as core transmitters and innovators of ICH in the internet era [3] - Weibo's commitment to building an open and collaborative ICH communication system was highlighted, focusing on deep integration and cross-industry empowerment [3][12] Awards and Recognitions - Eight projects received the "Annual ICH Local Newborn Model Project" honor, showcasing diverse media efforts in promoting ICH [4] - Various organizations and individuals were recognized for their contributions, including "Annual ICH Youth Power Model" and "Annual ICH Charm Performance Figure" awards [6][7] Technological Integration - The event showcased the potential of AI technology in enhancing ICH transmission, with interactive demonstrations highlighting its capabilities [7] - Experts discussed the synergy between intangible and tangible cultural heritage, emphasizing the importance of storytelling in engaging younger audiences [7] Future Initiatives - The launch of the "Weibo ICH Resident Program" aims to invite influential content creators to collaborate with local governments, enhancing cultural transmission and economic development [11] - A report on the integration of ICH and industry was released, focusing on sustainable development and the dual empowerment of ICH and industry [14][15]