Exhibit 99.1 Weibo Announces First Quarter 2025 Unaudited Financial Results BEIJING, China – May 21, 2025 – Weibo Corporation ("Weibo" or the "Company") (Nasdaq: WB and HKEX: 9898), a leading social media in China, today announced its unaudited financial results for the first quarter ended March 31, 2025. "We are pleased with our progresses made on the AI product front," said Gaofei Wang, CEO of Weibo. "On the user front, we remain committed to creating user value by focusing on the integration of Weibo's s ...

Financial Performance - Weibo-SW reported Q1 2025 net revenue of $396.9 million, flat year-over-year, or a 1% increase when adjusted for fixed exchange rates [1] - Operating profit was $110 million, with an operating margin of 28% [1] - Net profit attributable to Weibo shareholders reached $107 million, a year-over-year increase of 116.36% [1] - Diluted earnings per share stood at $0.41 [1] User Engagement - As of March 2025, Weibo had 591 million monthly active users and 261 million daily active users [1] - The user scale and engagement further improved in Q1, focusing on user value and product integration [2] Revenue Breakdown - Advertising and marketing revenue was $339.1 million, remaining stable compared to the previous year [1] - Excluding Alibaba's advertising revenue, this segment decreased by 6% to $296.5 million, primarily due to reduced contributions from the online gaming and mobile sectors [1] - Revenue from Alibaba's advertising increased by 89% to $42.6 million, driven by promotional needs related to the Spring Festival and AI product marketing [1] - Value-added services revenue was $57.7 million, a 2% increase year-over-year, mainly due to growth in membership services [1] Strategic Focus - The CEO expressed satisfaction with the progress in AI applications, highlighting the launch of the Weibo Smart Search feature to all users [2] - The company aims to enhance content marketing and improve the efficiency of information flow bidding ads, maintaining stable advertising business performance [2] - Cost management has improved operational efficiency, allowing for investments in product competitiveness, AI technology, and shareholder returns [2]

Financial Performance - In Q1 2025, Weibo reported net revenue of $396.9 million, remaining flat year-over-year, or a 1% increase when adjusted for fixed exchange rates [1] - Advertising and marketing revenue was $339.1 million, also flat year-over-year, or a 1% increase when adjusted for fixed exchange rates [1] - Value-added services revenue reached $57.7 million, representing a 2% year-over-year increase, or a 3% increase when adjusted for fixed exchange rates [1] - Operating profit for Q1 2025 was $110.3 million, with an operating margin of 28% [1] - Net profit attributable to Weibo shareholders was $107.0 million, with diluted earnings per share of $0.41 [1] - Non-GAAP operating profit was $129.5 million, with a non-GAAP operating margin of 33% [1] - Non-GAAP net profit attributable to Weibo shareholders was $119.5 million, with diluted non-GAAP earnings per share of $0.45 [1] User Engagement - As of March 2025, Weibo had 591 million monthly active users and 261 million daily active users [2] - The company reported a total of $2.08 billion in cash, cash equivalents, and short-term investments as of March 31, 2025, down from $2.35 billion as of December 31, 2024 [2] Strategic Initiatives - The CEO expressed satisfaction with the progress in artificial intelligence applications [2] - The company focused on user value and product integration, enhancing the recommendation system [2] - Weibo's AI search feature, "Weibo Zhisu," was made available to all users, showing significant growth in user scale and daily search volume [2] - The company continued to leverage its strengths in content marketing and improved the efficiency of its information flow bidding ads, maintaining stable advertising business [2] - Rigorous cost management led to improved operational efficiency, allowing for investments in product competitiveness, AI technology, and shareholder returns [2]

Financial Performance - Total net revenues for Q1 2025 were $396.9 million, flat year-over-year, or an increase of 1% on a constant currency basis[5] - Advertising and marketing revenues were $339.1 million, flat year-over-year, with a 1% increase on a constant currency basis; excluding Alibaba, revenues decreased by 6% to $296.5 million[7] - Value-added services (VAS) revenues increased by 2% year-over-year to $57.7 million, driven by growth in membership services[8] - Income from operations was $110.3 million, representing an operating margin of 28%, up from 25% in the same period last year[9] - Net income attributable to Weibo's shareholders was $107.0 million, compared to $49.4 million for the same period last year, with diluted net income per share of $0.41[12] - Non-GAAP income from operations was $129.5 million, with a non-GAAP operating margin of 33%, compared to 32% last year[9] - Non-operating income for Q1 2025 was $22.1 million, compared to a non-operating loss of $23.6 million for the same period last year[10] - Adjusted EBITDA improved from $133,025 thousand in Q1 2024 to $139,720 thousand in Q1 2025, indicating an increase of 5.1%[28] - Total net revenues slightly increased from $395,497 thousand in Q1 2024 to $396,855 thousand in Q1 2025, showing a growth of 0.34%[32] - Non-GAAP net income attributable to Weibo's shareholders also increased from $106,612 thousand in Q1 2024 to $119,532 thousand in Q1 2025, reflecting a growth of 12.1%[28] User Metrics - Monthly active users (MAUs) reached 591 million in March 2025, while average daily active users (DAUs) were 261 million[5] - The company has made Weibo Intelligent Search available to all users, achieving decent sequential growth in both user base and daily search queries[2] Assets and Liabilities - Cash, cash equivalents, and short-term investments totaled $2.08 billion as of March 31, 2025, down from $2.35 billion at the end of 2024[13] - Total assets increased from $6,504,499 thousand as of December 31, 2024 to $6,658,879 thousand as of March 31, 2025, representing a growth of approximately 2.37%[26] - Current liabilities increased from $968,136 thousand as of December 31, 2024 to $1,191,480 thousand as of March 31, 2025, a rise of 23.1%[26] - Total liabilities rose from $2,925,613 thousand as of December 31, 2024 to $3,150,661 thousand as of March 31, 2025, reflecting an increase of 7.7%[26] Revenue Breakdown - Advertising and marketing revenue from non-Ali advertisers decreased from $316,400 thousand in Q1 2024 to $296,494 thousand in Q1 2025, a decline of 6.3%[32] - Revenue from Alibaba increased from $22,551 thousand in Q1 2024 to $42,612 thousand in Q1 2025, representing a growth of 89.1%[32] - Non-GAAP operating margin improved from 32% in Q1 2024 to 33% in Q1 2025, indicating enhanced operational efficiency[28]

Financial Performance - Weibo's net revenue for Q1 2025 was $396.9 million, flat year-over-year, or a 1% increase when adjusted for fixed exchange rates[4]. - Advertising and marketing revenue was $339.1 million, unchanged from the previous year, with a 6% decline in revenue excluding Alibaba's contributions[5]. - Value-added services revenue increased by 2% year-over-year to $57.7 million, driven by growth in membership services[5]. - Operating profit for Q1 2025 was $110.3 million, with an operating margin of 28%, up from 25% in the same quarter last year[6]. - Net profit attributable to Weibo shareholders was $107.0 million, compared to $49.4 million in the prior year, with diluted earnings per share of $0.41[7]. - Non-GAAP operating profit was $129.5 million, with a non-GAAP operating margin of 33%[6]. - Non-GAAP net profit attributable to Weibo shareholders was $119.5 million, with diluted earnings per share of $0.45[7]. - The company reported a 3% decrease in total costs and expenses to $286.5 million, primarily due to reduced sales and marketing expenses[5]. - The total net revenue for the three months ended March 31, 2024, was $395,497 thousand, slightly increasing to $396,855 thousand in 2025, indicating stable revenue growth[16]. - Operating profit for the three months ended March 31, 2024, was $99,737 thousand, which increased to $110,310 thousand in 2025, showing improved operational efficiency[16]. - The basic earnings per share attributable to Weibo shareholders rose from $0.21 in 2024 to $0.45 in 2025, demonstrating strong earnings growth[17]. - The diluted earnings per share attributable to Weibo shareholders increased from $0.19 in 2024 to $0.41 in 2025, indicating enhanced profitability per share[17]. - Advertising and marketing revenue for the three months ended March 31, 2024, was $338,951 thousand, slightly increasing to $339,106 thousand in 2025, reflecting stable demand in advertising[16]. - Value-added services revenue grew from $56,546 thousand in 2024 to $57,749 thousand in 2025, indicating a positive trend in service offerings[16]. - Total costs and expenses decreased from $295,760 thousand in 2024 to $286,545 thousand in 2025, highlighting cost management efforts[16]. - The company reported a total revenue of $396,855 thousand for the three months ended March 31, 2025, compared to $395,497 thousand for the same period in 2024, indicating a marginal increase of 0.34%[22]. User Engagement - Monthly active users reached 591 million in March 2025, while daily active users were 261 million[4]. - The company expects to continue enhancing its advertising and marketing solutions to improve user engagement and relevance[13]. Assets and Liabilities - Cash, cash equivalents, and short-term investments totaled $2.08 billion as of March 31, 2025, down from $2.35 billion at the end of 2024[7]. - As of March 31, 2025, total assets increased to $6,658,879 thousand from $6,504,499 thousand as of December 31, 2024, representing a growth of approximately 2.37%[18]. - Total liabilities increased from $2,925,613 thousand as of December 31, 2024, to $3,150,661 thousand as of March 31, 2025, marking an increase of approximately 7.68%[19]. - Long-term investments increased from $1,389,199 thousand as of December 31, 2024, to $1,408,323 thousand as of March 31, 2025, reflecting a growth of approximately 1.01%[18]. - The company's cash and cash equivalents decreased from $1,890,632 thousand as of December 31, 2024, to $1,205,765 thousand as of March 31, 2025, a decline of about 36.3%[18]. Management Insights - Weibo's management emphasizes the importance of non-GAAP financial metrics to provide a clearer picture of ongoing operational performance[11]. - The number of shares used to calculate diluted earnings per share attributable to Weibo shareholders increased from 263,644 thousand to 266,494 thousand from March 31, 2024, to March 31, 2025[21]. - Adjusted EBITDA for the three months ended March 31, 2025, was $139,720 thousand, compared to $133,025 thousand for the same period in 2024, showing an increase of about 5.7%[21]. - Non-GAAP operating profit for the three months ended March 31, 2025, was $129,479 thousand, compared to $125,808 thousand for the same period in 2024, reflecting a growth of approximately 1.33%[20]. - The company's net income attributable to Weibo shareholders for the three months ended March 31, 2025, was $106,964 thousand, up from $49,438 thousand for the same period in 2024, indicating a significant increase of 116%[20]. - Advertising revenue from non-Alibaba advertisers decreased slightly from $316,400 thousand in Q1 2024 to $296,494 thousand in Q1 2025, a decline of about 6.3%[22].

Core Viewpoint - Weibo Corporation will announce its unaudited financial results for Q1 2025 on May 21, 2025, before the U.S. market opens, followed by a conference call to discuss financial performance and business operations [1]. Company Overview - Weibo is a leading social media platform that allows users to create, share, and discover content online, combining real-time public self-expression with social interaction and content distribution [3]. - The platform enables users to post feeds with multimedia and long-form content, fostering a viral conversation stream through its asymmetric user relationships [3]. Advertising and Marketing - Weibo generates a substantial majority of its revenue from advertising and marketing services, including social display advertisements and promoted marketing offerings [4]. - The company employs a "mobile first" philosophy, displaying content in a simple information feed format and offering native advertisements that align with the platform's content [4]. - Weibo has developed a social interest graph recommendation engine to enhance marketing effectiveness by targeting audiences based on demographics, social relationships, interests, and behaviors [4].

Financial Performance - For the year ended December 31, 2022, total costs and expenses reported under U.S. GAAP were $1,355,864, while under IFRS they adjusted to $1,370,286, reflecting an increase of $14,422[1] - Net income attributable to Weibo's shareholders for the year ended December 31, 2022, was $85,555 under U.S. GAAP, which adjusted to $10,000 under IFRS, indicating a significant decrease of 88.3%[1] - For the year ended December 31, 2023, total costs and expenses reported under U.S. GAAP were $1,286,902, which adjusted to $1,247,140 under IFRS, showing a reduction of $39,762[2] - Net income for the year ended December 31, 2023, was $357,495 under U.S. GAAP, adjusting to $351,340 under IFRS, a slight decrease of 1.7%[2] - For the year ended December 31, 2024, total costs and expenses reported under U.S. GAAP were $1,260,353, which adjusted to $1,222,774 under IFRS, indicating a decrease of $37,579[5] - Net income attributable to Weibo's shareholders for the year ended December 31, 2024, was $300,801 under U.S. GAAP, adjusting to $329,378 under IFRS, reflecting an increase of 9.5%[6] Revenue and Expenses - The cost of revenues for the year ended December 31, 2022, was $400,585 under U.S. GAAP, which adjusted to $403,102 under IFRS, an increase of $2,517[1] - Sales and marketing expenses for the year ended December 31, 2022, were $477,107 under U.S. GAAP, adjusting to $480,010 under IFRS, an increase of $2,903[1] - The fair value changes through earnings on investments for the year ended December 31, 2023, were $43,002 under U.S. GAAP, adjusting to $63,336 under IFRS, an increase of $20,334[2] - Interest expense for the year ended December 31, 2023, was $(120,070) under U.S. GAAP, adjusting to $(122,498) under IFRS, indicating an increase of $2,428[2] Assets and Liabilities - Total assets as of December 31, 2023, reported at $7,280,358, with IFRS adjustments resulting in a total of $7,322,919[7] - Long-term investments measured at fair value increased to $1,376,307 as of December 31, 2023, reflecting a fair value adjustment of $55,921[7] - Total liabilities amounted to $3,892,810, with convertible senior notes at $356,545 and accrued liabilities at $656,109[7] - Shareholders' equity as reported under IFRS was $3,338,694, after adjustments for redeemable non-controlling interest[7] - The company reported a decrease in goodwill from $166,436 to $155,332 after IFRS adjustments[7] - Total liabilities, redeemable non-controlling interests, and shareholders' equity combined were reported at $7,322,919[7] - As of December 31, 2024, total assets were reported at $6,504,499, with adjustments leading to a total of $6,548,499[8] - The company’s convertible senior notes under U.S. GAAP were reported at $320,803, with fair value adjustments leading to a total of $362,759[9] - Non-controlling interests increased to $91,415, reflecting a fair value adjustment of $41,262[9] - The total shareholders' equity reported was $3,517,583, after accounting for various adjustments[9]

Corporate Structure and Compliance - Weibo Corporation reported a total of 244,271,505 shares outstanding as of December 31, 2024, comprising 156,449,481 Class A ordinary shares and 87,822,024 Class B ordinary shares[10]. - The company is classified as a large accelerated filer under the Securities Exchange Act[12]. - Weibo Corporation's financial statements are prepared in accordance with U.S. Generally Accepted Accounting Principles (GAAP)[12]. - The annual report is submitted in compliance with the Securities Exchange Act of 1934, specifically under sections 13 and 15(d)[12]. - The company has confirmed that it has submitted all required reports under the Securities Exchange Act in the past 12 months[12]. - Weibo Corporation's annual report is available for review on the Hong Kong Stock Exchange website and its own investor relations website[3]. - The report includes audited financial results for the fiscal year ending December 31, 2024[3]. - The board of directors includes notable members such as Chairman Cao Guowei and independent directors[4]. - The company has not indicated any errors in previously issued financial statements that require correction[12]. - Weibo Corporation is not classified as a shell company under the Securities Exchange Act[12]. Financial Performance - Revenue for the last quarter was reported at $1.2 billion, a 15% increase compared to the previous quarter[16]. - Total revenue for the year ended December 31, 2024, was $1,754.677 million, a slight decrease from $1,759.836 million in 2023[51]. - Net profit attributable to Weibo shareholders for the year ended December 31, 2024, was $300.801 million, compared to $342.598 million in 2023, reflecting a decrease of approximately 12.2%[51]. - Third-party revenue for the year ended December 31, 2024, was $1,512.278 million, down from $1,531.675 million in 2023, indicating a decline of about 1.3%[51]. - Operating expenses for the year ended December 31, 2024, totaled $1,260.353 million, compared to $1,286.902 million in 2023, showing a reduction of approximately 2.1%[51]. - The company reported a profit before income tax expense of $420.655 million for the year ended December 31, 2024, compared to $502.782 million in 2023, a decrease of around 16.3%[51]. - The share of profits from subsidiaries for the year ended December 31, 2024, was $438.191 million, down from $529.304 million in 2023, representing a decline of approximately 17.3%[51]. - The company recorded a decrease in inter-company revenue from $714.835 million in 2023 to $712.383 million in 2024, a marginal decline of about 0.3%[51]. - The total cost and expenses for the year ended December 31, 2024, were $1,417.757 million, compared to $1,430.782 million in 2023, reflecting a decrease of approximately 0.9%[51]. - The net profit for the year ended December 31, 2024, was $310.105 million, compared to $357.495 million in 2023, indicating a decrease of about 13.2%[51]. - The company’s income tax expense for the year ended December 31, 2024, was $110.550 million, compared to $145.287 million in 2023, a decrease of approximately 24%[51]. User Engagement and Growth - The company reported a significant increase in daily active users, reaching an average of 250 million, representing a 10% year-over-year growth[15]. - User engagement metrics improved, with a 25% increase in content creation by top content creators[15]. - As of December 2024, the monthly active users reached 590 million, with an average daily active user count of 260 million[68]. - The company acknowledges that user growth rates are expected to continue to fluctuate and slow down due to market saturation and increased competition[68]. - The ability to retain existing users and enhance user engagement is critical for the company's future performance and financial health[68]. Market Strategy and Expansion - The company plans to expand its market presence in Southeast Asia, targeting a 20% increase in user base by the end of the next fiscal year[18]. - New product launches are expected to contribute an additional $300 million in revenue over the next year[19]. - The company is focusing on enhancing cybersecurity measures, allocating $10 million for upgrades in the next year[19]. - Future guidance indicates a focus on enhancing operational efficiency and exploring potential acquisitions to drive growth in the upcoming fiscal year[53][54]. Risks and Challenges - The management highlighted potential risks related to market volatility and regulatory changes that could impact future performance[18]. - The company faces significant risks related to the enforceability of its contractual arrangements with VIEs under Chinese law[27]. - There is uncertainty regarding future Chinese regulations that may affect the VIE structure and the company's operations[29]. - The company faces various legal and operational risks related to its business in China, including regulatory approvals for overseas issuance and foreign investment, which may significantly impact its operations and the value of its American Depositary Shares[30]. - The evolving regulatory environment regarding data security and privacy in China poses challenges for compliance, particularly with laws enacted in 2021 and 2024, which may affect the company's operations and lead to potential penalties[31]. - The company faces significant risks related to its business operations in China, which may impact its financial performance[61]. - The company is navigating competitive pressures in social media, online marketing, and other related businesses[23]. Regulatory Environment - The company is subject to the HFCAA, which may impact its ability to trade on U.S. exchanges if its auditor is not PCAOB inspected for two consecutive years[38]. - The company must file with the China Securities Regulatory Commission for any future overseas issuance of securities[37]. - The company is required to establish internal security management systems and implement data security measures, including data classification and encryption[184]. - The National Cybersecurity Law imposes stricter requirements on operators deemed as "critical information infrastructure," particularly regarding data storage and cross-border data transfer[185]. - The company may be classified as a "critical information infrastructure" operator, which would impose additional obligations under Chinese cybersecurity laws[185]. Financial Structure and Debt - The company has outstanding principal amounts of $750 million for 3.375% senior notes due in 2030 and $330 million for 1.375% convertible senior notes due in 2030 as of December 31, 2024[125]. - The company has a $1.2 billion revolving credit facility, which includes a $900 million term loan and a $300 million revolving credit line, with a floating interest rate of SOFR plus 1.28%[125]. - The company has fully drawn $900 million from the term loan and partially drawn $5 million from the revolving credit line, repaying $100 million of the term loan in Q4 2023[125]. - The company relies on dividends and distributions from its Chinese subsidiaries to meet cash needs, which are subject to various restrictions under Chinese law[128]. - The company’s ability to pay interest and repay debt depends on its operational management and cash flow generation capabilities[128]. Intellectual Property and Legal Risks - The company relies on patents, copyrights, trademarks, and trade secrets to protect its intellectual property, but faces challenges in monitoring unauthorized use and may incur significant legal costs[132]. - The company is at risk of third-party intellectual property infringement claims, which could adversely affect its business and financial outlook, especially in the competitive internet and technology sectors[133]. - The company allows users to upload content on its platform, which may lead to copyright infringement claims and potential legal disputes, impacting its reputation and financial performance[134]. - The company anticipates ongoing impacts from legal, regulatory, and administrative processes related to its operations, which may adversely affect its financial performance and condition[135]. Strategic Partnerships and Collaborations - Alibaba is a crucial strategic partner and major shareholder for the company, and failure to maintain this partnership could significantly impact business performance and development prospects[88]. - The company's sales, marketing, and branding efforts significantly benefit from its collaboration with Sina, and any negative developments in Sina's market position could adversely affect these efforts[156]. - The company benefits significantly from its relationship with Sina, which provides extensive support, including financial, management, and marketing services[153]. User-Generated Content and Compliance - The company faces legal risks related to user-generated content on its social media platform, which may lead to significant costs and liabilities[143]. - The company has implemented measures to comply with regulations, including filtering and removing offensive content and closing illegal accounts, but some forms of online misconduct may still be difficult to detect[180]. - Non-compliance with content regulation could result in significant costs and distract management from core business operations[180]. Economic and Market Conditions - The company is sensitive to macroeconomic conditions, with potential declines in advertising budgets from clients if the economic situation worsens[149]. - The overall economic impact of the COVID-19 pandemic has negatively affected the company's revenue and business growth[76]. - Concerns about economic downturns may lead to reduced advertising budgets from clients, negatively impacting business performance[96].

Financial Performance - Revenues from VIEs accounted for 83.9%, 87.0%, and 86.2% of total revenues for the years 2022, 2023, and 2024, respectively[30]. - The consolidated total revenues for the year ended December 31, 2024, amounted to US$1,754.7 million, with third-party revenues contributing US$1,512.3 million[61]. - Total revenues for the year ended December 31, 2023, were $1,759,836 thousand, a decrease from $1,836,332 thousand in 2022, representing a decline of approximately 4.2%[62]. - Net income attributable to Weibo's shareholders for 2023 was $342,598 thousand, compared to $85,555 thousand in 2022, indicating a significant increase of 300.5%[62]. - The net income attributable to Weibo's shareholders for the year ended December 31, 2024, was US$300.8 million[61]. - The total amount of service fees paid by VIEs to the relevant WFOE for the years ended December 31, 2022, 2023, and 2024 was US$1,076.4 million, US$757.8 million, and US$769.0 million, respectively[55]. - The share of income from subsidiaries for 2023 was $529,304 thousand, compared to $305,672 thousand in 2022, reflecting an increase of 73.5%[62]. - The company had total shareholders' equity of $3,448,888 thousand as of December 31, 2023, compared to $3,533,783 thousand in 2022, indicating a decrease of 2.4%[65]. Regulatory Environment - The PRC regulatory environment regarding data security and privacy is rapidly evolving, posing compliance challenges[38]. - New anti-monopoly regulations in China may impact the company's operations and compliance requirements[39]. - The company may face penalties if it fails to comply with PRC laws and regulations, which could adversely affect its business[42]. - The company is subject to risks associated with the interpretation and enforcement of PRC laws, which could affect its operations[42]. - The company must file with the CSRC for future overseas offerings and listings, which may impact capital raising activities[44]. - The PCAOB has not issued any new determination regarding the inspection of accounting firms in mainland China and Hong Kong, which may affect the company's status under the HFCAA[47]. - The company does not expect to be identified as a Commission-Identified Issuer under the HFCAA after filing the annual report on Form 20-F[46]. - The Chinese government has implemented new advertising regulations effective May 1, 2023, requiring internet platform operators to prevent illegal advertisements and establish compliance mechanisms[101]. - The company is obligated to monitor advertising content for compliance with PRC laws, which could expose it to penalties if not adhered to[100]. - The company is subject to numerous cybersecurity regulations, which may lead to significant operational disruptions if compliance is not met[228]. Corporate Structure and VIEs - The company relies on contractual arrangements with VIEs for operations, which may not provide the same control as direct ownership[36]. - The company is classified as a "controlled company" under Nasdaq rules, allowing it to rely on exemptions from certain corporate governance requirements[201]. - Current PRC laws restrict foreign ownership in internet-related businesses to a maximum of 50%, impacting the company's corporate structure[207]. - The company consolidates the operating results of its VIEs under U.S. GAAP, despite investors purchasing equity in a Cayman Islands holding company[207]. - The VIEs hold critical assets such as the Internet Content Provision License and Online Culture Operating Permit, which are essential for business operations[215]. - There are uncertainties regarding the interpretation and enforcement of PRC laws that could impact the viability of the company's corporate structure[209]. - The company may face adverse tax consequences if PRC tax authorities challenge the arm's length nature of its contractual arrangements[216]. - Shareholders of the VIEs may have conflicts of interest that could adversely affect the performance of contractual arrangements[214]. - The legal system in China presents uncertainties regarding the enforcement of contractual arrangements, which could disrupt business operations[211]. - The company may lose access to important assets if any VIE declares bankruptcy or undergoes liquidation proceedings[215]. User Engagement and Advertising - The company relies heavily on online advertising and marketing services for revenue generation, which poses risks if user engagement declines[78]. - Advertising and marketing services accounted for 87%, 87%, and 85% of total revenues in 2022, 2023, and 2024, respectively, highlighting the company's reliance on this revenue stream[95]. - The effectiveness of the company's advertising services depends on user engagement and the size of its user base compared to competitors[105]. - The company emphasizes the importance of user-generated content and influencer contributions for maintaining user engagement and platform attractiveness[84]. - The company has introduced new functionalities and content formats, including Trends, Search, and live streaming, to enhance user engagement, but the effectiveness of these strategies remains uncertain[83]. - The company must adapt its advertising services to evolving user preferences, particularly the increasing demand for video content, to maintain revenue growth[98]. - The company is focused on developing new features and services to attract users and generate revenue, but new initiatives may not always succeed[117]. - The company has experienced revenue fluctuations due to external factors such as COVID-19, economic conditions, and competition, leading to a slowdown in revenue growth[94]. - The company continues to combat spam on its platform, which could negatively impact user engagement and operational costs[124]. - The company reported 590 million monthly active users (MAUs) and 260 million daily active users (DAUs) as of December 2024, indicating a potential decline in user growth rate due to market saturation[82]. Financial Obligations and Capital Needs - The company relies on dividends from PRC subsidiaries for cash needs, which are subject to restrictions under PRC laws, potentially impacting financial obligations[161]. - The company may need additional capital and financing, which may not be available on acceptable terms, potentially leading to increased debt obligations and operational restrictions[162]. - As of December 31, 2024, the company was in compliance with financial covenants related to its 2027 Loans, but failure to comply could lead to technical default[163]. - The company reported a net cash used in financing activities of $(1,029,439) thousand for the year ended December 31, 2024[67]. - The company experienced a decline in cash provided by operating activities from $(35,216) thousand in 2022 to $(84,940) thousand in 2023[68]. Legal and Compliance Risks - The company faces significant legal and regulatory risks related to data security and privacy, including potential penalties for non-compliance with various laws[131]. - The company may face liability for copyright or trademark infringement due to user-generated content on its platform, which could harm its reputation and financial condition[167]. - The company is required to verify the identities of all users who post on its platform, but has not been able to do so, exposing it to potential severe penalties[236]. - The company must conduct personal information protection compliance audits at least once every two years if processing data of over 10 million individuals[233]. - Regulatory investigations could lead to additional expenses and changes in business practices that may adversely affect the company's operations[239]. Operational Challenges - The company faces risks related to user misconduct on its platform, which could negatively impact brand image and financial performance[141]. - The company may face significant operational challenges if telecommunications and internet service costs rise, potentially affecting user growth and engagement[173]. - Service disruptions and infrastructure failures could hinder the company's ability to retain and attract users, impacting overall business performance[174]. - The company prioritizes product innovation and user experience over short-term results, which may adversely affect revenues and operating results[176]. - A prolonged economic downturn could materially affect the company's business and financial condition, particularly in advertising revenues[185]. Strategic Relationships - The relationship with SINA is crucial for the company's operations, and any reduction in support from SINA could lead to operational challenges[190]. - SINA has pledged 50% of its Class B ordinary shares in the company to secure a loan of up to $150 million, with a maturity date of March 13, 2028[196]. - If SINA defaults on the loan, it may lead to a change in control of the company, as the security agent could sell or foreclose on the pledged shares[198]. - Conflicts of interest may arise due to SINA's controlling ownership, potentially leading to decisions that favor SINA over the company's interests[203]. - The company has agreed to indemnify SINA for liabilities related to its business, which could create adverse interests between the two entities[204].

Financial Data and Key Metrics Changes - Total revenue for Q4 2024 reached USD 456.8 million, a decrease of 1% year-over-year, or relatively flat on a constant currency basis [10] - Total ad revenue for Q4 2024 was USD 385.9 million, a decrease of 4% year-over-year [11] - Value-added service revenues for Q4 2024 reached USD 71 million, an increase of 18% year-over-year [11] - For the full year 2024, total revenue was USD 1.75 billion, relatively flat year-over-year, or an increase of 1% on a constant currency basis [11] - Non-GAAP operating income for Q4 2024 was USD 136.2 million, representing a non-GAAP operating margin of 30% [11] - Full year 2024 non-GAAP operating income reached USD 584.1 million, with a margin of 33% [12] Business Line Data and Key Metrics Changes - Advertising and marketing revenues for Q4 2024 were USD 385.9 million, a decrease of 4% year-over-year [52] - Mobile ad revenue contributed approximately 94% of total ad revenue in Q4 2024 [53] - Value-added service revenue for the full year 2024 increased by 13% to USD 256 million, driven by membership service growth [53] Market Data and Key Metrics Changes - In Q4 2024, the automotive sector saw solid growth, benefiting from the shift to new energy vehicles [23] - Ad revenue from the online game, cosmetics, personal care, and luxury industries showed a downward trend in Q4 2024 [24] - The food and beverage industry experienced solid growth, boosted by events like the Paris Olympics [58] Company Strategy and Development Direction - The company plans to enhance its content ecosystem and operating efficiency as key goals for 2025 [27] - Focus on integrating social products and revamping the recommendation system to drive user growth and engagement [29] - Investment in AI technologies to enhance product capabilities and improve monetization strategies [43][44] Management Comments on Operating Environment and Future Outlook - Management noted that while some industries faced challenges, there were early signs of recovery in advertising spending due to government stimulus policies [25][26] - The company remains cautious about discretionary categories like cosmetics and luxury goods, which are under pressure [88] - The gaming industry is viewed as uncertain for 2025 due to a lack of blockbuster game launches [94] Other Important Information - The company announced an annual cash dividend of USD 0.82 per ordinary share for the fiscal year 2022, totaling approximately USD 200 million [68] - The Board's capital allocation strategy focuses on balancing long-term growth with shareholder returns [106] Q&A Session Summary Question: Future strategy of AI applications - Management highlighted ongoing integration of multiple AI models and the development of intelligent search capabilities, with a focus on enhancing user experience and monetization [72][73][81] Question: 2025 outlook for advertisement - Management expects positive growth in ad revenue from sectors benefiting from government subsidies, while remaining cautious about discretionary industries [86][88][96] Question: Shareholder return policy - Management emphasized a balanced capital allocation strategy that supports long-term growth while delivering value to shareholders, including the potential for share buybacks [102][106]