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微博应该给雷军分红
Sou Hu Cai Jing· 2026-01-09 21:14
Group 1 - The article highlights the significant influence of Lei Jun and Xiaomi on Weibo, suggesting that 2024 could be considered the "Year of Lei Jun" in the Chinese internet landscape [2][4] - Lei Jun's presence on Weibo has transformed him into a major source of traffic, with his personal account boasting over 24 million followers and an average of 3-4 posts per day [7][9] - Xiaomi's marketing strategy, particularly for the launch of the SU7, heavily favored Weibo, allocating 47.6% of its promotional budget to the platform, resulting in 57 trending topics and over 28 billion views during the launch period [11][13] Group 2 - The article notes that Lei Jun's active engagement on Weibo has prompted other automotive industry leaders to adopt similar strategies, leading to a surge in content creation and user interaction on the platform [20][21] - The number of automotive KOLs on Weibo increased by 32.23% in 2024, with original content reading volume reaching 425 billion, indicating a revitalization of the automotive content ecosystem on the platform [21][23] - The shift in Weibo's content focus from entertainment to technology and automotive sectors has enhanced its commercial value, demonstrating the reciprocal relationship between influential users and the platform's growth [24][25]
腾势前高管转发余承东智界V9预热微博
Xin Lang Cai Jing· 2026-01-09 10:26
1月9日,华为常务董事、终端BG董事长余承东在微博发文称,鸿蒙智行首款旗舰MPV—智界V9将于春 天正式亮相。 随后赵长江转发该微博并为智界V9预热,称"行业里总需要一些产品来拔高想象力的天花 板",并在评论区回复网友留言评价这台车"保守估计三年内没有对手"。 炒股就看金麒麟分析师研报,权威,专业,及时,全面,助您挖掘潜力主题机会! (来源:智通财经) ...
雷军,微博的大救星?
3 6 Ke· 2026-01-09 03:12
Core Insights - Lei Jun, the founder of Xiaomi, has a net worth of $36.8 billion, which is significantly higher than the market value of Weibo at $2.607 billion, suggesting he could easily acquire multiple Weibo platforms [2] - Despite not acquiring Weibo, Xiaomi and Lei Jun have significantly contributed to Weibo's visibility and engagement, making them a vital part of the platform's ecosystem [4][10] Group 1: Weibo's Performance and Xiaomi's Influence - Weibo has shown resilience in user engagement, with daily posts increasing from 90 million to 105 million and comments from 55 million to 63 million between 2023 and Q3 2024, while other platforms like Toutiao and WeChat have seen declines [5] - Xiaomi and Lei Jun have been instrumental in driving traffic to Weibo, with over 400 mentions in trending topics within a year, indicating their strong presence on the platform [5][6] - The advertising budget from Xiaomi has heavily favored Weibo, with over 46.8% of marketing expenses directed towards the platform during product launches [6] Group 2: The Strategic Importance of Weibo for Xiaomi - Lei Jun's long-standing relationship with Weibo dates back to Xiaomi's inception, using the platform as a primary communication channel, which has fostered a strong connection with users [11][12] - Weibo serves as an effective platform for Xiaomi to engage with users, collect feedback, and manage public relations, making it a critical tool for brand management [14][15] - The absence of a formal acquisition allows Xiaomi to maintain a more objective relationship with Weibo, avoiding potential backlash associated with content control [16] Group 3: Broader Industry Implications - The automotive sector has seen increased advertising on Weibo, with a reported 11% growth in ad spending, highlighting the platform's importance for new car launches [8] - The rise of KOLs (Key Opinion Leaders) in the automotive sector on Weibo has been driven by increased investment from brands, with a 32.23% growth in KOL accounts in 2024 [9] - Weibo's unique position as a discussion platform allows for deeper engagement compared to short video platforms, making it a preferred choice for brands looking to foster meaningful conversations [14]
雷军:微博基本上都是我自己写的
Xin Lang Cai Jing· 2026-01-07 14:45
Core Viewpoint - The founder, chairman, and CEO of Xiaomi Group, Lei Jun, clarified during a live broadcast that he personally writes most of his posts on Weibo, often preparing them in advance and posting them during meetings or breaks, rather than being constantly active on social media [1]. Group 1 - Lei Jun emphasized that his busy schedule often leads him to post on social media during downtime, countering the perception that he is frequently engaged on platforms like Weibo and Douyin [1]. - He acknowledged that while he does occasionally post during meetings, he tries to minimize such behavior, indicating a focus on professionalism [1].
微博网友爆料:sywg期货总经理推打员工致脑震荡
Xin Lang Cai Jing· 2026-01-07 07:41
新浪合作大平台期货开户 安全快捷有保障 责任编辑:朱赫楠 微博网友爆料:sywg期货总经理推打员工致脑震荡 微博网友爆料:sywg期货总经理推打员工致脑震荡 新浪合作大平台期货开户 安全快捷有保障 责任编辑:朱赫楠 ...
格力CMO朱磊微博炮轰创维抄袭空调海报
Xin Lang Ke Ji· 2026-01-07 02:58
【#格力电器CMO炮轰创维抄袭##格力朱磊让创维下次别抄了#】格力电器CMO朱磊于微博发文炮轰创 维电器称,"抄得挺像的,下次别抄了。" 据朱磊发布配图内容,于创维空调官方视频号发布的一则创维空调海报设计页面,与格力推出的"真铜 实料 格力造"海报高度相似,明显涉嫌抄袭。 不过,目前该发布于创维空调视频号的海报已经删除。对于涉嫌抄袭一事,截至发稿创维方面暂无回 应。(新浪科技) ...
疑因投放“相关KOL”遭米粉抵制 小米高管微博致歉
Xi Niu Cai Jing· 2026-01-06 07:17
Group 1 - Xiaomi Group's Assistant to the Chairman, Xu Jieyun, publicly apologized on Weibo for previous interactions with a controversial KOL, stating that the company has terminated any potential collaborations and will not engage in the future [1][2] - The controversy arose from a planned collaboration with a KOL known as "Universal Bear," who has criticized Xiaomi's brand strategy and marketing methods, leading to significant backlash from users and fans [2] - "Universal Bear" has a substantial following on Weibo, with 2.57 million followers, and has previously been involved in legal disputes with Xiaomi regarding online defamation and misinformation [2]
征信修复政策出台 微博借钱提示用户及时还款维护个人征信
Nan Fang Du Shi Bao· 2026-01-05 16:12
Core Viewpoint - The People's Bank of China has introduced a one-time credit repair policy effective from January 1, aimed at helping individuals with small overdue debts, particularly those affected by the COVID-19 pandemic, to restore their credit status by not displaying certain overdue information in the credit system [2][3]. Group 1: Policy Details - The credit repair policy targets individuals with overdue information from January 1, 2020, to December 31, 2025, with a single overdue amount not exceeding 10,000 RMB [2]. - Eligible individuals must have fully repaid all overdue debts by March 31, 2026, to benefit from the policy [2]. - The policy features an "automatic recognition" mechanism, allowing eligible individuals to benefit without submitting application materials [2]. Group 2: Additional Benefits - In the first half of 2026, the People's Bank of China will provide each individual with two additional free opportunities to check their credit report [3]. - If debts are repaid by November 30, 2025, the overdue information will not be displayed from January 1, 2026 [3]. - For debts cleared between December 1, 2025, and March 31, 2026, the credit system will update the information by the end of the month following repayment [3]. Group 3: Practical Considerations - Users are advised to confirm their repayment status after paying off debts to avoid issues with third-party delays [4]. - Caution is advised against illegal intermediaries claiming to "clean" credit records for a fee, as such actions may be fraudulent [4]. - It is emphasized that repairing credit is just the first step; individuals should manage their debt levels responsibly to build a solid credit history for future financial activities [4].
科技品牌为何要重视微博科技榜?
Sou Hu Cai Jing· 2026-01-04 07:45
Group 1 - The core viewpoint is that Weibo's technology rankings have evolved beyond traditional rankings, becoming a significant metric for measuring the social influence of technology companies [1] - Hot Search Media focuses on providing systematic solutions for certified brands in technology, AI, and smart hardware sectors, emphasizing natural growth through content optimization and interaction management within Weibo's algorithm framework [1][2] - The company helps clients maximize communication effectiveness by strategically timing content releases around fixed weekly and monthly ranking updates, while adhering to platform anti-cheating mechanisms to ensure data authenticity [2] Group 2 - Weibo has a "Potential List" mechanism that encourages growing accounts, offering additional exposure resources for those that improve their weekly ranking by over 20 positions [2] - Hot Search Media believes that merely appearing on technology rankings is just the beginning; building sustainable influence assets is essential for long-term brand value [3]
稳登微博生活榜的五个关键步骤
Sou Hu Cai Jing· 2026-01-04 07:16
第三,借势热源撬动初始流量。多关注近期活跃在微博生活榜的家居、美食、旅行等垂类头部账号,可通过内容共创或在评论 区精准互动的方式,借力其粉丝基础打开初始流量池。同时,官方发起的生活类话题活动入口,也是提升内容曝光的重要渠 道。 第四,用数据驱动运营优化。内容发布后的 2 小时是黄金窗口期,需密切关注数据变化:若阅读量增长缓慢,可及时追加互动 引导话术;若原创参与人数快速上升,则加大优质内容的推荐力度。微博后台的 "话题分析" 工具,是调整运营策略的核心依 据。 第五,做好上榜后的长效运营。登上生活榜并非终点,而是流量转化的起点。此时需快速补充高质量内容,持续维持话题讨论 热度,同时引导用户关注账号,沉淀为长期可触达的用户群体。 想让内容跻身微博生活榜前列,仅靠创意远远不够,核心是摸透平台算法偏好与用户行为逻辑,做好以下五个关键步骤即可稳 步突围。 第一,打造具备 UGC 潜力的话题。话题需满足 "可聊、可晒、可模仿" 三大特质,比如 "小户型收纳神操作""一人食的 100 种可 能",这类内容能激发用户分享欲,自发产出衍生内容,形成传播裂变。 第二,让内容成为用户的 "标准答案"。用户参与生活类话题,本质是寻 ...