FF301 股份發行人及根據《上市規則》第十九B章上市的香港預託證券發行人的證券變動月報表 截至月份: 2025年10月31日 狀態: 新提交 致：香港交易及結算所有限公司 公司名稱: 九毛九国际控股有限公司 (於開曼群島註冊成立的有限公司) 呈交日期: 2025年11月5日 | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | | 於香港聯交所上市 (註1) | | 是 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 證券代號 (如上市) | 09922 | 說明 | | | | | | | | | | 法定/註冊股份數目 | | | 面值 | | 法定/註冊股本 | | | 上月底結存 | | | 500,000,000,000 | USD | 0.0000001 | USD | | 50,000 | | 增加 / 減少 (-) | | | | | | USD | | | | 本月底結存 | | | 500,000,000,000 | USD | 0.0000001 | USD | | 50,000 | 本月底法定/註冊股 ...

Core Viewpoint - The core growth driver for Jiumaojiu (09922) is the accelerated implementation of the Taier "5.0 Fresh Model," entering a phase of expansion and store openings [1] Financial Performance - The company has revised its net profit forecasts for 2025, 2026, and 2027 to CNY 150 million, CNY 204 million, and CNY 242 million respectively, with corresponding PE ratios of 15.2x, 11.2x, and 9.4x [1] - The target price for 2026 is set at HKD 2.24, maintaining a "Buy" rating based on brand strength and product innovation capabilities [1] Sales and Store Performance - In Q3, Taier's same-store daily sales decreased by 9.3% year-on-year, a significant improvement from a 19.0% decline in the first half of the year, marking three consecutive quarters of improvement [1] - Same-store sales in key cities like Beijing and Shanghai achieved positive year-on-year growth in Q3, indicating successful store model optimization and regional strategy adjustments [1] Restaurant Network and Customer Metrics - As of September 30, 2025, the total number of restaurants (including franchises) is 686, with Taier accounting for 530, Song Hotpot 71, and Jiumaojiu 64 [2] - The table turnover rate for Taier's self-operated stores is 3.3, with 3.2 in mainland China and 3.9 in other regions; Song Hotpot and Jiumaojiu have turnover rates of 2.4 and 2.5 respectively [2] - The average spending per customer at Taier's self-operated stores is CNY 74, while Song Hotpot's is CNY 100, both showing stability over multiple quarters [2] Strategic Initiatives - The company has shifted its strategy from short-term promotions to enhancing product quality and customer experience, gradually moving away from price competition [2] - The "5.0 Fresh Model" focuses on fresh ingredients like live fish, fresh chicken, and fresh beef, with 106 locations implementing this model by the end of September, and plans to accelerate promotion to over 200 locations by year-end [2]

Core Viewpoint - The core growth driver for Jiumaojiu (09922) is the accelerated deployment of the Taier "5.0 Fresh Model," entering a phase of expansion and store openings [1] Financial Performance - The company has raised its net profit forecasts for 2025, 2026, and 2027 to 150 million, 204 million, and 242 million respectively, with corresponding PE ratios of 15.2, 11.2, and 9.4 times [1] - The target price is set at 2.24 HKD based on a 14 times PE for 2026, maintaining a "Buy" rating [1] Sales and Store Performance - In Q3, Taier's same-store average daily sales decreased by 9.3% year-on-year, a significant improvement from the 19.0% decline in the first half of the year, marking three consecutive quarters of improvement [1] - Same-store sales in key cities like Beijing and Shanghai achieved positive year-on-year growth in Q3, indicating effective store model optimization and regional strategy adjustments [1] Restaurant Network - As of September 30, 2025, the total number of restaurants (including franchises) is 686, with Taier accounting for 530, Song Hotpot 71, Jiumaojiu 64, and others [2] - The average table turnover rate for Taier's self-operated stores is 3.3, with 3.2 in mainland China and 3.9 in other regions [2] Consumer Experience and Strategy - The average consumer spending at Taier's self-operated stores is 74 RMB, while Song Hotpot is 100 RMB, both showing stability over multiple quarters [2] - The company's strategy has shifted from short-term promotions to enhancing product strength and customer experience, gradually moving away from price competition [2] Model Implementation - The "5.0 Fresh Model" is being rapidly implemented, focusing on fresh ingredients like live fish, fresh chicken, and fresh beef, which has led to brand upgrades and improved customer experiences [2] - As of the end of September, 106 locations have adopted the "5.0 Fresh Model," with plans to accelerate promotion to exceed 200 locations by the end of the fourth quarter [2]

Core Insights - Jiumaojiu Group reported its Q3 2025 operational data, indicating that while same-store sales remain under pressure, initial effects of operational adjustments are becoming evident [1][4] - The Taier brand has seen a narrowing decline in same-store sales for three consecutive quarters, with positive year-on-year growth in key cities like Beijing and Shanghai during Q3 [1][3] Group Performance - For Q3 2025, the table turnover rates for Taier (self-operated), Song Hotpot, and Jiumaojiu (self-operated) were 3.3, 2.4, and 2.5 respectively, while same-store average daily sales decreased by 9.3%, 19.1%, and 14.8% year-on-year [3] - Despite the overall negative growth, the decline rates for Taier and Jiumaojiu have narrowed compared to Q2, indicating that the group's operational adjustments are having a positive impact [3][4] Strategic Initiatives - Jiumaojiu Group is actively promoting the transformation and upgrade of the Taier brand through the "5.0 Fresh Model," with 106 restaurants already established in mainland China as of the announcement date [3] - The average daily dining revenue for the "5.0 Fresh Model" restaurants has increased by approximately 15 percentage points compared to conventional stores [3] - The company aims to increase the number of "5.0 Fresh Model" restaurants to over 200 by the end of 2025 [3] Menu and Design Changes - The "5.0 Fresh Model" has made significant adjustments to the menu structure, expanding from a single-item strategy centered on sour fish to three main categories: "live fish, fresh chicken, and premium beef," along with a wider selection of hot dishes [3] - Store design has shifted from the previous black-and-white comic style to a warmer atmosphere using natural wood materials, and a "fresh" ingredient display area has been added to enhance the dining experience [3] Market Outlook - According to CMB International's latest research report, while same-store sales remain under pressure, signs of recovery are beginning to emerge [4] - The firm has slightly lowered its profit forecasts for Jiumaojiu for 2025-2027 and adjusted the target price to HKD 2.32, maintaining a "neutral" rating [4] - The challenges faced by Jiumaojiu Group are not only due to internal transformation pressures but are also closely related to changes in the overall restaurant industry environment [4]

Investment Rating - The report maintains a "Buy" rating for Jiumaojiu (09922.HK) with a target price of HKD 2.24 [2][8]. Core Insights - Jiumaojiu's same-store sales have shown improvement over three consecutive quarters, with Taier's same-store daily sales declining by 9.3% year-on-year, a significant improvement from the 19.0% decline in the first half of the year. The other brands, Song Hotpot and Jiumaojiu, also showed reduced declines of 19.1% and 14.8% respectively [2][8]. - The company is actively implementing its "5.0 Fresh Model" restaurant upgrades, with 106 locations operational by the end of September, aiming to expand to over 200 by year-end, reinforcing its strategy of fresh ingredients [2][8]. Financial Performance Summary - Total revenue for 2024 is projected at HKD 6,074 million, with a year-on-year growth rate of 1.3%. However, a decline of 9.1% is expected in 2025, followed by a recovery with growth rates of 9.4% and 7.7% in 2026 and 2027 respectively [4][9]. - The net profit attributable to shareholders is forecasted to be HKD 56 million in 2024, with a dramatic increase to HKD 150 million in 2025, reflecting a growth rate of 168.7%. This trend continues with projected profits of HKD 204 million and HKD 242 million in 2026 and 2027 respectively [4][9]. - Earnings per share (EPS) are expected to rise from HKD 0.04 in 2024 to HKD 0.11 in 2025, and further to HKD 0.15 and HKD 0.17 in the following years [4][9]. Operational Insights - The total number of restaurants, including franchises, reached 686 by September 30, 2025, with Taier accounting for 530 locations [8]. - The average table turnover rate for Taier was 3.3, with stable average spending per customer at HKD 74 for Taier and HKD 100 for Song Hotpot [8]. - The strategic focus has shifted from short-term promotions to enhancing product quality and customer experience, moving away from price competition [8]. Growth Drivers - The core growth driver is the accelerated rollout of the "5.0 Fresh Model," which is expected to enhance brand positioning and customer experience [8]. - The company has adjusted its profit forecasts for 2025, 2026, and 2027, reflecting increased confidence in its operational strategy and market recovery [8].

Group 1 - The stock of Jiumaojiu (09922.HK) fell over 7%, reaching a new low of 1.84 HKD [2] - As of the report, the stock was down 7.07%, trading at 1.84 HKD with a transaction volume of 22.51 million HKD [2]

Group 1 - The core point of the article highlights that Jiumaojiu (09922) experienced a significant decline in stock price, dropping over 7% to a new low of 1.84 HKD, with a trading volume of 22.5 million HKD [1] - Jiumaojiu's third-quarter operational data reveals that same-store sales for its main brands continue to decline, with Taier's same-store sales down 9.3% year-on-year, and declines for Songhuo Hotpot and Jiumaojiu Northwest Cuisine at 19.1% and 14.8%, respectively [1] - Despite the negative same-store sales growth, the decline rates for Taier and Jiumaojiu have narrowed compared to the second quarter, indicating initial positive effects from operational adjustments [1] Group 2 - The company is currently adopting a cautious expansion strategy, with its main brands still under pressure, but has clarified its strategic positioning around "fresh ingredients" [1] - The new "5.0 Fresh Model" for Taier's stores has shown promising performance, and the company plans to accelerate its promotion, which may further improve its performance [1]

Group 1 - The core point of the article highlights that Jiumaojiu (09922) experienced a significant decline in stock price, dropping over 7% to a new low of 1.84 HKD, with a trading volume of 22.5 million HKD [1] - Jiumaojiu's third-quarter operational data shows that same-store sales for its main brands continue to decline, with Taier's same-store sales down 9.3% year-on-year, and declines for Songhuo Hotpot and Jiumaojiu Northwest Cuisine reaching 19.1% and 14.8%, respectively [1] - Despite the negative same-store sales growth, Jiumaojiu's brands have shown a narrowing decline compared to the second quarter, indicating initial positive effects from operational adjustments, particularly for Taier, which has improved for three consecutive quarters [1] Group 2 - The company is currently adopting a cautious expansion strategy, with its main brands still under pressure, but has clarified its strategic positioning around "fresh ingredients" [1] - The new "5.0 Fresh Model" for Taier's stores has shown promising performance, and the company plans to accelerate its promotion, which is expected to further improve performance [1]

Investment Rating - The report provides various investment ratings for companies in the consumer staples sector, with "Outperform" ratings for companies like China Feihe, Haidilao, and China Resources Beer, while Budweiser APAC is rated as "Neutral" [1]. Core Insights - The report highlights a rise in packaging material prices and an increase in the beer spot cost index by 2.96% year-on-year, indicating upward pressure on costs in the consumer staples sector [1][35]. - The cost indices for six categories of consumer goods monitored by HTI mostly increased, with notable changes in spot and futures indices across beer, frozen food, soft drinks, instant noodles, dairy products, and condiments [35]. Summary by Category Beer - The beer spot cost index is at 116.32, down 0.06% from last week, while the futures index is at 115.68, up 1.2% [13]. - Year-to-date, the spot index has decreased by 0.86%, and the futures index has decreased by 7.13% [14]. Condiments - The condiments spot cost index is at 100.51, down 0.1%, and the futures index is at 101.3, up 1.55% [17]. - Year-to-date, the spot index has decreased by 2.66%, and the futures index has decreased by 7.47% [17]. Dairy Products - The dairy products spot cost index is at 101.25, down 0.13%, and the futures index is at 91.04, up 0.69% [20]. - Year-to-date, the spot index has decreased by 2.89%, and the futures index has decreased by 3.28% [20]. Instant Noodles - The instant noodles spot cost index is at 103.62, down 0.23%, and the futures index is at 102.53, up 0.88% [23]. - Year-to-date, the spot index has decreased by 2.29%, and the futures index has decreased by 5.47% [24]. Frozen Food - The frozen food spot cost index is at 120.39, up 1.02%, and the futures index is at 119.44, up 1.72% [28]. - Year-to-date, the spot index has decreased by 0.17%, and the futures index has decreased by 1.35% [28]. Soft Drinks - The soft drinks spot cost index is at 109.39, up 0.22%, and the futures index is at 109.26, up 0.72% [31]. - Year-to-date, the spot index has decreased by 3.04%, and the futures index has decreased by 9.54% [31].

Core Insights - The well-known restaurant group Jiumaojiu (09922.HK) reported that same-store sales for its main brands continue to decline as of Q3 2025 [2] Group 1: Same-Store Sales Performance - The same-store daily sales changes for major brands as of September 30, 2025, show declines: Tai Er (self-operated) -9.3%, Chong Hot Pot -19.1%, and Jiumaojiu (self-operated) -14.8% [3] - Despite the declines, Tai Er's same-store sales drop has been narrowing for three consecutive quarters, with positive growth in key markets like Beijing and Shanghai [3] Group 2: Strategic Initiatives - The improvement in Tai Er's performance is closely related to the "5.0 Fresh Model" restaurants, which focus on fresh ingredients like live fish, fresh chicken, and fresh beef [3] - As of the announcement date, Tai Er has established 106 new model restaurants in mainland China and plans to accelerate this rollout, expecting to exceed 200 by the end of 2025 [3] Group 3: Operational Efficiency - The table turnover rate, a key indicator of restaurant operational efficiency, shows differentiation: Tai Er's self-operated stores have a turnover rate of 3.3, compared to Chong Hot Pot's 2.4 and Jiumaojiu's 2.5 [4] - Customer average spending has remained relatively stable across major brands, indicating a strategic shift from short-term promotions to enhancing product quality and customer experience [4] Group 4: Challenges and Competition - Chong Hot Pot, anticipated to be the "third growth curve," has not met expectations, with a 3.5% decline in revenue and a significant 59.6% drop in segment profit in the first half of the year [4] - The competitive hot pot market presents challenges for Chong Hot Pot, particularly in product differentiation, as its youthful atmosphere has not effectively translated into sustained consumer attraction [4]