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开学季航司“盯紧”学生党钱包:送行李额、推权益卡,机票直减…
Bei Jing Shang Bao· 2025-08-29 02:19
Core Viewpoint - Airlines are targeting the student demographic not only for immediate ticket sales but also for their long-term consumption potential, as students are likely to become frequent flyers in the future [10][11]. Group 1: Student Market Strategies - Major airlines, including Air China, Eastern Airlines, and Southern Airlines, have launched exclusive offers and services for students, aiming to attract this significant travel group during the back-to-school season [2][4]. - The offers primarily include benefits such as extra baggage allowance, discount coupons, and free travel cards, with promotions running from late August to mid-September [4][5]. - Eastern Airlines has upgraded its "Back-to-School" services, offering direct ticket discounts, free baggage allowances, and surprise gift boxes for students [4][8]. Group 2: Revenue Generation During Off-Peak Season - The back-to-school period marks a transition from peak to off-peak travel season, prompting airlines to implement student discounts as a revenue-boosting strategy [7]. - Data indicates a decline in passenger turnover for September compared to the summer peak, with Air China's passenger turnover decreasing by 15.9% and Southern Airlines by 13.72% [7]. - Airlines are adjusting their pricing strategies to attract price-sensitive students, who often compare prices across multiple platforms to find the best deals [7][11]. Group 3: Long-Term Consumer Potential - Airlines view the student demographic as a long-term consumer base, anticipating that students will continue to travel for business and personal reasons after graduation [10][11]. - The increasing proportion of young travelers in the aviation market highlights the potential of the "first-time flyer" segment, with young people aged 18-25 making up 11.3% of air travelers in 2024, a 3.4% increase year-on-year [13]. - The Civil Aviation Administration of China has been promoting "first-time flyer services" to tap into this market potential and enhance the overall travel experience for students [13][14].
航司掘金学生“首乘”经济
Bei Jing Shang Bao· 2025-08-28 17:17
临近9月开学,航空市场迎来一波以学生为主力的出行小高峰。截至8月28日,包括国航、东航、南航在 内的多家航司纷纷推出针对学生群体的专属优惠和服务措施。在暑运末尾及9月平季,学生是规模较大 的民航出行客群。抢占学生市场的背后,是航司吸引客流、拉动客座率、增加收益的意图。同时,学生 群体在上学期间频繁往返于家校之间,既是民航潜在的"首次乘机"(以下简称"首乘")人群,也是航司 的潜在常旅客会员。近年来,民航局在全国范围内持续创新并推进"首乘服务",进一步挖掘航空市场潜 力。对航司而言,学生客群存在长远的消费能力,"锁定"学生人群,有利于培育用户对航司的品牌认 同,进而拓展全客群服务。 优惠持续到9月中下旬 北京商报记者查阅众多航司官网或App发现,以国航、东航、南航为首的国内航司相继推出了学生出行 优惠,其优惠方式主要集中在权益卡、优惠券和免费行李额三方面,优惠持续时间集中在8月下旬至9月 中下旬。 以国航为例,在国航App的"2025学生专区",北京商报记者看到,国航的2025级新生福利包括了20kg额 外行李额、2025青春畅游卡、选座免费礼券、特惠升舱、留学生"行李+1"以及票价立减优惠。 根据2025青春 ...
“开学季”竞相揽客,航司掘金学生“首乘”经济
Bei Jing Shang Bao· 2025-08-28 11:48
根据2025青春畅游卡规则,学生完成身份认证并领取该卡后,可直接获得10元、20元指定舱位机票优惠 券;学生使用青春畅游卡出游1次或2次时,能够分别获得指定舱位30—60元的机票优惠券。 东航相关负责人表示,东航于近期全面升级"开学季"系列服务产品,推出机票直减优惠、赠送免费行李 额度、"开学季惊喜盲盒"、免费"学生权益卡"等举措。在领取上述福利前,学生旅客需注册成为东 航"东方万里行"会员并通过活动专区完成身份认证;刚被录取的新生可凭借录取通知书完成认证以享受 同等福利。 临近9月开学,航空市场迎来一波以学生为主力的出行小高峰。截至8月28日,包括国航、东航、南航在 内的多家航司纷纷推出针对学生群体的专属优惠和服务措施。在暑运末尾及9月平季,学生是规模较大 的民航出行客群。抢占学生市场的背后,是航司吸引客流、拉动客座率、增加收益的意图。同时,学生 群体在上学期间频繁往返于家校之间,既是民航潜在的"首次乘机"(以下简称"首乘")人群,也是航司 的潜在常旅客会员。近年来,民航局在全国范围内持续创新并推进"首乘服务",进一步挖掘航空市场潜 力。对航司而言,学生客群存在长远的消费能力,"锁定"学生人群,有利于培育用 ...
东航“宠物进客舱”服务新增93条航线
Cai Jing Wang· 2025-08-28 09:01
8月28日,东航宣布,9月1日将进一步升级"宠物进客舱"服务,新增93条航线,包括三亚、大连、长 沙、乌鲁木齐、哈尔滨、沈阳等往返上海的航线,还有沈阳—南京、昆明—上海、昆明—北京大兴、西 安—北京大兴等多条跨区域航线,覆盖31个机场、110条热门航线。 (东航) ...
航空机场板块8月28日涨0.39%,白云机场领涨,主力资金净流出2.32亿元
Zheng Xing Xing Ye Ri Bao· 2025-08-28 08:43
Core Insights - The aviation and airport sector saw a slight increase of 0.39% on August 28, with Baiyun Airport leading the gains [1] - The Shanghai Composite Index closed at 3843.6, up 1.14%, while the Shenzhen Component Index closed at 12571.37, up 2.25% [1] Stock Performance - Baiyun Airport (600004) closed at 9.94, up 1.02% with a trading volume of 289,200 shares and a turnover of 286 million yuan [1] - China Eastern Airlines (600115) closed at 4.15, up 0.97% with a trading volume of 1,051,800 shares and a turnover of 43.5 million yuan [1] - HNA Holding (600221) closed at 1.58, up 0.64% with a trading volume of 5,617,700 shares and a turnover of 887 million yuan [1] - Shenzhen Airport (000089) closed at 7.21, up 0.42% with a trading volume of 224,900 shares and a turnover of 162 million yuan [1] - Shanghai Airport (600009) closed at 32.65, up 0.40% with a trading volume of 159,000 shares and a turnover of 519 million yuan [1] - China National Aviation (601111) closed at 7.55, up 0.40% with a trading volume of 718,000 shares and a turnover of 538 million yuan [1] - Xiamen Airport (600897) closed at 14.94, up 0.34% with a trading volume of 29,500 shares and a turnover of 43.81 million yuan [1] - China Southern Airlines (600029) closed at 6.03, up 0.33% with a trading volume of 654,400 shares and a turnover of 393 million yuan [1] - Spring Airlines (601021) closed at 54.00, unchanged with a trading volume of 62,700 shares and a turnover of 337 million yuan [1] - Juneyao Airlines (603885) closed at 12.54, down 0.08% with a trading volume of 209,000 shares and a turnover of 262 million yuan [1] Capital Flow - The aviation and airport sector experienced a net outflow of 232 million yuan from institutional investors, while retail investors saw a net inflow of 219 million yuan [2] - The detailed capital flow for individual stocks shows varying trends, with some stocks experiencing significant outflows from institutional investors [3] Individual Stock Capital Flow - Shenzhen Airport (000089) had a net outflow of 30.91 million yuan from institutional investors, with a retail net inflow of 22.64 million yuan [3] - Juneyao Airlines (603885) had a net inflow of 3.39 million yuan from institutional investors, but a net outflow of 10.06 million yuan from retail investors [3] - China National Aviation (601111) saw a net outflow of 8.40 million yuan from institutional investors, with a retail net inflow of 7.28 million yuan [3] - China Eastern Airlines (600115) had a net outflow of 37.44 million yuan from institutional investors, with a retail net inflow of 22.91 million yuan [3]
东航“宠物进客舱”升级:覆盖31个机场110条航线
Zhong Guo Min Hang Wang· 2025-08-28 08:08
据悉,目前该项服务仅在经济舱指定区域提供,每趟航班最多接纳2只宠物、每名旅客限携1只。旅客须 提前备好《动物检疫合格证明》、宠物疫苗注射证明,还有尺寸合规的宠物箱和宠物常用用品,宠物需 由18周岁以上旅客全程看管,且佩戴口套、穿戴纸尿裤,从源头杜绝异味与噪音干扰,让"人宠同行"既 满足宠物家庭,也避免影响同机旅客。(编辑:张薇,校对:李季威,审核:程凌) 东航团队保障携宠同行的旅客与宠物(东航供图) 《中国民航报》、中国民航网 记者钱擘 报道:9月1日起,东航"宠物进客舱"服务迎来第三次升级,覆 盖范围达31个机场、110条热门航线,其中本次新增的共有93条,让更多旅客享受到"人宠同行"的快乐 体验。 本次升级所新增的航线,包括三亚、大连、长沙、乌鲁木齐、哈尔滨、沈阳等地往返上海的航线,以及 沈阳—南京、昆明—北京大兴、西安—北京大兴、昆明—西安、广州—重庆、深圳—重庆、武汉—青 岛、银川—沈阳等。 为了让"携宠出行"更省心,东航优化了申请流程,航班起飞前24小时,打开东航App或小程序,进 入"特殊服务出行专区"在线提交申请,仅需几步就能完成。申请成功后,旅客不仅能和宠物全程同舱乘 机,还有宠物专属服务柜台 ...
猫猫狗狗上飞机?东航覆盖110条航线
Zhong Guo Qing Nian Bao· 2025-08-28 06:18
据悉,本次升级新增了93条航线,其中包括三亚、大连、长沙、乌鲁木齐、哈尔滨、沈阳等往返上海的 航线,还有沈阳-南京、昆明-上海、昆明-北京大兴、西安-北京大兴、昆明-西安等多条跨区域航线。 中国青年报客户端上海8月28日电(中青报·中青网记者 王烨捷)记者今天从中国东方航空获悉,9月1日 开始,该航司"宠物进客舱"服务将迎来第三次升级,覆盖31个机场、110条热门航线,让更多旅客可以 实现"人宠同行"。 宠物登机。中国东航供图 东航这次优化了申请流程,航班起飞前24小时,打开东航App或小程序,进入"特殊服务出行专区"在线 提交申请。申请成功后,旅客不仅能和"毛孩子"全程同舱乘机,还有宠物专属服务柜台、专业的客舱运 输服务保驾护航。东航还为"毛孩子"准备了定制化行李牌。 需要注意的是,目前该项服务仅在经济舱指定区域提供,每趟航班最多接纳2只宠物、每名旅客限携1 只。旅客须提前备好《动物检疫合格证明》、宠物疫苗注射证明,还有尺寸合规的宠物箱和宠物常用用 品,宠物需由18周岁以上旅客全程看管,且佩戴口套、穿戴纸尿裤。 组人员合影。中国东航供图 记者注意到,今年暑期国内各大航空公司呈现一片"争宠"趋势,东航、南航、 ...
海外航空市场25H1景气度跟踪:全球航空业经营端企稳,机遇与挑战仍并存
Shenwan Hongyuan Securities· 2025-08-28 06:07
Investment Rating - The report recommends a "Buy" rating for the aviation sector, highlighting potential long-term benefits from the civil aviation authority's "anti-involution" policy and the expected recovery in airline revenues [90][91]. Core Insights - The global aviation market is experiencing a normalization phase with a year-on-year increase in passenger turnover (RPK) of 5.1% in H1 2025, driven by a higher growth rate in international RPK at 7.0% compared to domestic RPK at 2.0% [3][5]. - The U.S. aviation industry shows signs of stabilization with a profit margin of 3.6% in H1 2025, an increase of 0.9 percentage points year-on-year, despite a 1% increase in revenue and a 1% rise in costs [30][32]. - The European aviation market faces uncertainties but shows potential for profit growth, with ticket prices fluctuating significantly due to seasonal factors [66][72]. - In Asia, key markets like Southeast Asia and Japan are witnessing a recovery in passenger volumes, with some airports exceeding pre-pandemic levels [78][81]. Summary by Sections Global Aviation Market Overview - The global aviation market's growth rate has slowed, with H1 2025 showing a 5.1% increase in RPK and a 4.8% increase in available seat kilometers (ASK) [3][5]. - The market's load factor improved to 82.5%, reflecting a 0.2 percentage point increase year-on-year [3]. U.S. Aviation Market Tracking - The U.S. aviation sector's profit margin reached 3.6% in H1 2025, with a 1% increase in revenue and a 1% rise in costs, including a 13% decrease in fuel costs [30][32]. - Ticket prices in the U.S. have seen a decline, with a 5.1% drop in inflation-adjusted prices from January to July 2025 [34][38]. European Aviation Market Tracking - The European aviation market's ticket prices showed volatility, with significant fluctuations in early 2025, but overall recovery in passenger volumes is noted [66][63]. - Major airlines like Lufthansa and IAG reported profit growth in Q2 2025, driven by increased ticket prices and demand recovery [66][72]. Asian Aviation Market Tracking - Southeast Asia and Japan's airports are experiencing a resurgence in passenger traffic, with notable increases in throughput compared to pre-pandemic levels [78][81]. - Key transit airports in the region, such as Singapore and Doha, also reported growth in passenger numbers [81]. Investment Analysis Opinion - The report suggests that the seasonal increase in passenger volume coupled with a decrease in ticket prices has been adequately reflected in market expectations, indicating a favorable outlook for airline profitability [90]. - The report recommends focusing on airlines such as China Southern Airlines, China Eastern Airlines, and Spring Airlines, as well as global aircraft leasing companies and airport operators [90][91].
从“初行无忧”到“世界触达”:东航甘肃分公司首乘服务再升级
Zhong Guo Min Hang Wang· 2025-08-28 05:43
Core Viewpoint - Eastern Airlines Gansu Branch is enhancing its first-time passenger services by introducing innovative offerings and focusing on personalized, differentiated, and international service experiences [1][2]. Group 1: International First-Time Passenger Services - The company has launched an "online reservation + full-service accompaniment" model to cater to international first-time passengers, allowing them to connect with ground staff for comprehensive travel guidance [2]. - This initiative aims to alleviate travel anxiety by providing multi-language support and cultural tips for destinations, ensuring a smoother travel experience for first-time flyers [2]. Group 2: Services for Military Personnel and Their Families - The company has established a "priority + emotional" dual-channel service for military personnel and their families, including dedicated check-in counters and priority security checks [3]. - Full-service guidance is provided throughout the check-in, security, and boarding processes, ensuring respectful and caring treatment for military passengers [3]. Group 3: Digital Empowerment and Service Optimization - The company is leveraging digital tools to enhance privacy protection for first-time passengers and improve service accuracy by sharing passenger information within designated service groups [4]. - As of the end of July, the number of first-time passengers departing from Lanzhou reached 415, representing an 18% year-on-year increase, indicating growing brand loyalty [4]. - Future plans include expanding first-time services across all routes and exploring cross-industry collaborations with cultural tourism to contribute to the high-quality development of civil aviation in Northwest China [4].
民航华东局成功组织嘉兴南湖机场建设工程试飞
Zhong Guo Min Hang Wang· 2025-08-28 05:20
《中国民航报》、中国民航网 记者胡夕姮 通讯员陈星报道:在有关军航的大力支持下,民航华东局于8 月26日组织协调各相关单位,成功使用东航空客A321NEO型飞机对嘉兴南湖机场建设工程进行试飞。 华东局顾青副局长、东航李晔副总经理、嘉兴市颜海荣常务副市长,以及军民航相关单位领导亲临现 场,对试飞工作进行了督导。 本次试飞历时1小时30分钟,验证了机场飞行程序和运行最低标准,检查了机场通信导航、目视助航等 设备设施的运行情况,以及飞行区道面、标志、标记牌的标绘和设置情况,滑行路线和停机位情况,机 场净空情况等,实际检验了机场运行保障能力。试飞结果表明飞行程序设计合理、设施设备工作正常, 达到了预期目标,完成了机场建设工程关键环节的一项重要工作,为机场从"建起来"到"飞起来"奠定了 坚实的基础。 试飞前,机组进行准备工作 在试飞讲评会上,管理局领导对机场建设工程试飞取得成功表示祝贺,并对前期工作取得的成绩予以肯 定。同时,其要求嘉兴机场大力弘扬红船精神,做实、做细各项工作,以验证试飞为契机,扎实做好行 业验收及通航的各项准备工作,强化机场保障体系和能力建设。此外,其希望嘉兴市深化政策协同与支 持,推动嘉兴民航从"飞 ...