证券代码：600706 证券简称：曲江文旅 编号：临 2025-041 西安曲江文化旅游股份有限公司 关于控股股东所持部分股份拟被拍卖的提示性公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 二、拍卖价格 展示价为三笔 3,088.4 万元和一笔 162.16648 万元，合计 9,427.36648 万元。 起拍价为 2025 年 10 月 13 日（不含）前 20 个交易日收盘价均价的 70%乘以总 股数。 我司目前正在积极推动该事项的解决方案，要求欠款方尽快还款，解决该事 项，保障我司对上市公司控制权的稳定性，进展情况将及时告知上市公司。" 二、其他相关说明及风险提示 1、本次拟被拍卖的股份处于冻结状态。 一、本次拟被拍卖情况 西安曲江旅游投资（集团）有限公司（以下简称：旅游投资集团）因债务担 保为曲江文化产业资本运营管理有限公司（以下简称：资本运营公司）向绍兴柯 桥汇金小额贷款股份有限公司（以下简称：绍兴柯桥小贷公司）借款连带责任保 证担保，因该担保事项，旅游投资集团所持有公司的共计 12,210,033 万股股票 ...

Core Points - Xi'an Qujiang Cultural Tourism Co., Ltd. announced that its controlling shareholder, Xi'an Qujiang Tourism Investment (Group) Co., Ltd., has had 12,210,033 shares judicially frozen due to debt guarantees [1] - The shares will be publicly auctioned on Taobao's judicial auction platform from October 13 to October 14, with a total display price of approximately 94.273 million yuan [1] - The tourism investment group is actively seeking solutions and urging the debtor to repay the owed amount [1] - The frozen shares do not affect the company's production and operations, nor will it lead to a change in the controlling shareholder or actual controller [1]

Market Overview - On September 15, the tourism and scenic spots sector rose by 0.12% compared to the previous trading day, with Xiyu Tourism leading the gains [1] - The Shanghai Composite Index closed at 3860.5, down 0.26%, while the Shenzhen Component Index closed at 13005.77, up 0.63% [1] Key Performers - Xiyu Tourism (300859) closed at 51.06, up 5.34% with a trading volume of 202,300 shares and a transaction value of 1.019 billion [1] - Songcheng Performance (300144) closed at 9.19, up 2.11% with a trading volume of 926,800 shares [1] - Other notable performers include Xi'an Tourism (000610) up 1.53%, Huangshan Tourism (600054) up 0.90%, and Guilin Tourism (000978) up 0.58% [1] Decliners - Longzi Mountain (603099) closed at 50.03, down 2.91% with a trading volume of 123,300 shares [2] - Dalian Shengya (600593) closed at 37.32, down 1.84% with a trading volume of 58,400 shares [2] - Other notable decliners include Lingnan Holdings (000524) down 1.43% and ST Zhangjiajie (000430) down 0.99% [2] Capital Flow - The tourism and scenic spots sector experienced a net outflow of 401 million in main funds, while retail investors saw a net inflow of 361 million [2] - Speculative funds had a net inflow of 39.31 million [2] Individual Stock Capital Flow - Songcheng Performance saw a main fund net outflow of 19.2 million, while retail investors had a net outflow of 23.37 million [3] - Qujiang Cultural Tourism (600706) had a main fund net inflow of 7.83 million, but a retail net outflow of 8.67 million [3] - Huangshan Tourism (600054) recorded a main fund net inflow of 7.2 million, with retail investors experiencing a net outflow of 4.23 million [3]

西安曲江文化旅游股份有限公司 关于控股股东所持部分股份拍卖进展公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 证券代码：600706 证券简称：曲江文旅 编号：临 2025-040 公司于 2025 年 8 月 8 日披露了《西安曲江文化旅游股份有限公司关于控股股 东所持部分股份拍卖的结果公告》（详见公告编号：临 2025-037）。2025 年 9 月 8 日，公司收到控股股东西安曲江旅游投资（集团）有限公司（以下简称：旅游投 资集团）出具的《西安曲江旅游投资（集团）有限公司关于所持曲江文旅部分股 份司法拍卖进展的通知》，主要内容如下： "根据我司 2025 年 8 月 6 日《关于所持曲江文旅部分股份司法拍卖进展的通 知》相关内容，2025 年 8 月 5 日用户陕西润研科技有限责任公司竞得曲江文旅 1200 万股股票。 目前根据浙江省绍兴市中级人民法院《告知书》，买受人已放弃此次竞价结 果。后续如有相关进展，我司将及时告知上市公司。" 公司指定的信息披露媒体为《中国证券报》及上海证券交易所网站 http://www ...

Core Insights - The tourism and scenic area industry has shown a mixed performance in the first half of 2025, with 23 listed companies reporting a total revenue of 17.55 billion yuan, a year-on-year increase of 4.8%, but a net profit of 1.167 billion yuan, down 4.25% [2][3] - The divergence in performance among companies is attributed to differences in tourism resources, location conditions, operational models, and capital operation capabilities, reflecting a deepening marketization process in the tourism industry [2][3] Revenue Performance - Among the listed companies, China Youth Travel Service (中青旅) led with a revenue of 4.866 billion yuan, while Tibet Tourism (西藏旅游) reported less than 100 million yuan [3][4] - Ten companies achieved positive revenue growth, with Tianfu Culture and Tourism (天府文旅) leading at an 86.75% increase, followed by Xiangyuan Culture and Tourism (祥源文旅) at 35.41% and Jiuhua Tourism (九华旅游) at 22.26% [3][4] Profitability Analysis - Seven companies, including Changbai Mountain (长白山) and Dalian Shengya (大连圣亚), reported losses, with Changbai Mountain transitioning from profit to loss due to extreme weather and rising costs [4][8] - Companies like Guilin Tourism (桂林旅游) and Tibet Tourism achieved profitability through non-recurring gains, with Guilin reporting a net profit of 8 million yuan, a 141.94% increase [4][5] Challenges Faced - Extreme weather and cost pressures were significant factors leading to losses for several companies, with Changbai Mountain and Dalian Shengya both citing decreased visitor numbers and increased operational costs [8][9] - Yunnan Tourism experienced a substantial revenue decline of 61.22%, primarily due to project delays and losses from its subsidiaries [10] Notable Performers - Xiangyuan Culture and Tourism was the only company to achieve over 30% growth in both revenue and net profit, with a revenue of 500 million yuan and a net profit of 92 million yuan [11] - ST Zhangjiajie (ST张家界) reported a revenue increase of 11.40% to 194 million yuan, with a significant reduction in net loss by 45.60% [12] Visitor Trends - Visitor numbers showed significant variation, with Jiuhua Mountain receiving approximately 5.65 million visitors, a year-on-year increase of 11.81%, while Emei Mountain and Lijiang saw declines in visitor numbers [13]

Core Viewpoint - The launch of the "Qingdao Beer Exchange" in Xi'an represents a successful integration of cultural tourism and commercial activities, creating a unique immersive experience for consumers while promoting the local economy and cultural heritage [3][5][21]. Group 1: Cultural and Commercial Integration - The "Qingdao Beer Exchange" allows consumers to engage in a trading-like experience with beer prices fluctuating in real-time, enhancing the enjoyment of local culture and commerce [3][7]. - The project exemplifies the successful fusion of ancient cultural elements with modern commercial practices, positioning Xi'an as a leading destination for cultural tourism [5][21]. - The collaboration with various brands, such as Master Kong and Anmuxi, showcases the innovative approach to integrating cultural experiences with consumer products [9][11]. Group 2: Night Economy Development - The "Long'an Night·Night Unending" event aims to boost Xi'an's night economy by showcasing key attractions and enhancing nighttime consumer experiences [23][25]. - The design of night tourism experiences is expected to extend visitor stay by 2-4 hours, thereby increasing overall consumption [25][28]. - The ongoing development of the night economy in Xi'an, particularly in the Qujiang area, highlights the city's commitment to enhancing its cultural and commercial landscape [26][30]. Group 3: Policy and Market Trends - Recent government policies emphasize the importance of cultural tourism and its economic potential, encouraging innovative transformations to enhance cultural dissemination [30][31]. - The integration of culture, tourism, and commerce is seen as a necessary strategy for both immediate and long-term economic benefits [31][33]. - The focus on creating immersive cultural experiences aligns with national strategies to stimulate domestic demand and enhance consumer engagement in the cultural tourism sector [30][31].

Market Performance - The tourism and scenic spots sector rose by 1.21% on August 28, with Tianfu Culture and Tourism leading the gains [1] - The Shanghai Composite Index closed at 3843.6, up 1.14%, while the Shenzhen Component Index closed at 12571.37, up 2.25% [1] Key Stocks in Tourism Sector - Tianfu Culture and Tourism (000558) closed at 6.42, up 5.77% with a trading volume of 2.815 million shares and a transaction value of 1.774 billion [1] - Other notable performers include: - Caesar Travel (000796) at 5.38, up 5.28% [1] - Qujiang Culture and Tourism (600706) at 10.92, up 3.02% [1] - Xiyu Tourism (300859) at 44.60, up 2.95% [1] - Zhongxin Tourism (002707) at 8.07, up 1.51% [1] Capital Flow Analysis - The tourism and scenic spots sector saw a net inflow of 52.0195 million in main funds, while retail investors experienced a net outflow of 69.5711 million [2] - Notable capital flows include: - Caesar Travel had a main fund net inflow of 14.66 million, but retail investors had a net outflow of 93.9169 million [3] - Xiyu Tourism experienced a main fund net inflow of 24.3052 million, with a retail net outflow of 20.6620 million [3] - Qujiang Culture and Tourism had a main fund net inflow of 18.2792 million, but retail investors faced a net outflow of 26.9226 million [3]

Core Viewpoint - The financial performance of Qujiang Cultural Tourism (600706) for the first half of 2025 shows a significant decline in revenue and a negative net profit, indicating increased short-term debt pressure and overall weak financial health [1] Financial Performance Summary - Total operating revenue for the first half of 2025 was 532 million yuan, a decrease of 30.95% compared to 770 million yuan in 2024 [1] - The net profit attributable to shareholders was -13.88 million yuan, an increase of 92.58% from -18.7 million yuan in the previous year [1] - The gross profit margin fell to 6.62%, down 70.81% from 22.68% in 2024 [1] - The net profit margin improved to -2.94%, an increase of 88.14% from -24.75% in 2024 [1] - Total expenses (selling, administrative, and financial) amounted to 103 million yuan, accounting for 19.35% of revenue, a slight decrease of 1.01% year-on-year [1] Cash Flow and Debt Situation - Cash flow per share was 0.5 yuan, an increase of 96.09% from 0.26 yuan in 2024 [1] - The current ratio was 0.67, indicating rising short-term debt pressure [1] - The interest-bearing debt decreased by 15.18% to 954.1 million yuan from 1.125 billion yuan in 2024 [1] Historical Performance Insights - The company's historical return on invested capital (ROIC) has been weak, with a median of 3.38% over the past decade and a low of -8.79% in 2022 [1] - The company has reported losses in 8 out of 37 annual reports since its listing, suggesting a generally poor financial track record [1]

Group 1 - The core point of the article is that Qujiang Cultural Tourism has significantly reduced its losses by over 90% in the first half of 2025, with a net loss of 13.88 million yuan, attributed to financial improvements and enhanced operational efficiency [1] - The company benefited from substantial receivables during the reporting period, which contributed to its financial recovery [1] - The optimization of the asset structure and cost reduction measures through internal controls have played a crucial role in the company's performance [1] Group 2 - Wuliangye has launched a new low-alcohol product, "Wuliangye·Yijianqingxin," with an alcohol content of 29 degrees, priced at 399 yuan per 500ml bottle, available exclusively online [2] - The collaboration with celebrity G.E.M. as the global ambassador aims to attract younger consumers, reflecting the industry's shift towards low-alcohol and health-conscious drinking trends [2] - This strategic move indicates a response from traditional liquor companies to the evolving market demands, transitioning from high-alcohol products to a more diversified competition landscape [2]

Group 1 - The core point of the article is that Qujiang Cultural Tourism has significantly reduced its losses by over 90% in the first half of 2025, with a net profit loss of 13.88 million yuan, attributed to financial improvements and enhanced core business capabilities [1] - The financial improvement was primarily due to receiving substantial repayments during the reporting period, alongside cost reduction measures and asset optimization [1] - The company's core business in cultural tourism has shown an improved ability to generate revenue, aligning with industry trends, but its future success will depend on converting policy benefits and location advantages into a sustainable business model [1] Group 2 - The "Lu Xun Smoking" controversy highlights the sensitivity around historical representations, with the Lu Xun Memorial Hall emphasizing the importance of respecting history and art in its response to complaints [2] - The Lu Xun Memorial Hall serves as a cultural landmark that attracts millions of visitors annually, making any changes to its imagery a delicate matter due to its role as a connection between the public and Lu Xun's cultural legacy [2] Group 3 - Wuliangye has launched a new low-alcohol product, "Wuliangye·One Glance and Fall in Love," with an alcohol content of 29 degrees, priced at 399 yuan per 500ml bottle, available exclusively online [3] - The collaboration with celebrity G.E.M. (邓紫棋) as the global spokesperson and the online pre-sale strategy targets the younger consumer demographic, reflecting a shift in the industry towards lower-alcohol and health-conscious drinking trends [3] - This move represents a strategic response by traditional liquor companies to the growing trend of younger consumers favoring low-alcohol beverages, indicating a broader industry shift from high-alcohol products to a more diverse competition landscape [3]