GREAT WALL MOTOR COMPANY LIMITED * （於 中 華 人 民 共 和 國 註 冊 成 立 的 股 份 有 限 公 司 ） 股 份 代 號 ： 02 33 3（ 港 幣 櫃 台 ） 及 823 33（ 人 民 幣 櫃 台 ） 自願公告 香 港 交 易 及 結 算 所 有 限 公 司 及 香 港 聯 合 交 易 所 有 限 公 司 對 本 公 告 的 內 容 概 不 負 責，對 其 準 確 性 或 完 整 性 亦 不 發 表 任 何 聲 明，並 明 確 表 示，概 不 對 因 本 公 告 全 部 或 任 何 部 份 內 容 而 產 生 或 因 倚 賴 該 等 內 容 而 引 致 的 任 何 損 失 承 擔 任 何 責 任 。 長 城 汽 車 股 份 有 限 公 司 12月新能源車銷售38,922台，1-12月累計銷售403,653台。 務請注意，上述產銷量數字未經審核，亦未經本公司審計師確認，或會予以調整並有待最終確認。本公司刊發財務業績後，股東及潛在投資者務必詳閱。 本公告乃承本公司董事會之命而刊發，各董事願對本公告所載資料之準確性承擔法律責任。 承董事會 命 2025年12月產銷 ...

Core Insights - The Chinese automotive market is at a historic crossroads, with increasing penetration of new energy vehicles (NEVs) and a shift in market dominance, marking the end of the era of broad market growth and the beginning of a multi-dimensional competition focused on technology, ecology, and globalization [1] Market Performance - In November 2025, retail sales of passenger vehicles in China reached 2.225 million units, a year-on-year decline of 8.1% and a month-on-month decline of 1.1% [2] - The retail sales of fuel vehicles fell by 22% year-on-year, while pure electric models saw a 9.2% increase, pushing the NEV retail penetration rate to 59.3%, which further rose to 62.3% by mid-December [3] Competitive Landscape - The competition in the NEV sector has shifted from growth to a focus on existing market share, with companies now competing on technology iteration, ecosystem building, and organizational efficiency [5] - BYD's domestic sales in November 2025 were 348,300 units, down 26.81% year-on-year, indicating increased competitive pressure and a need for technological advancement [5] - Chery's wholesale sales in November 2025 reached the top three among NEV manufacturers, with a year-on-year growth of 54% and a market share of 6.5% [6] Export Dynamics - Chinese automotive exports surpassed 700,000 units in November 2025, marking a transition to a more localized production and ecosystem output model in the global market [4][10] - From January to November 2025, China exported 6.343 million vehicles, a year-on-year increase of 18.7%, with NEV exports doubling and becoming a key driver of overseas growth [9] Strategic Shifts - Companies are adopting diverse strategies for international expansion, with BYD focusing on localized production and ecosystem integration, while Chery emphasizes high-value market penetration through technology [10][11] - New entrants like NIO and Li Auto are facing challenges in their unique business models, while Leap Motor is validating its differentiated survival path through vertical integration and cost control [9] Policy Implications - The adjustment of the new energy vehicle purchase tax policy in 2026 is expected to compel companies to enhance cost control and supply chain optimization [14] - The automotive industry is anticipated to shift from a "policy-driven" growth model to a "value-driven" one, emphasizing high-quality transitions [15] Future Outlook - The market is expected to see a modest growth of around 3% in 2026, with NEV penetration continuing to rise but at a slower pace [15][16] - Companies are preparing for intensified competition by focusing on product iteration, technological implementation, and cost optimization in both domestic and international markets [17][18]

Core Viewpoint - Great Wall Motors is undergoing significant changes in leadership and strategy for its premium brand Wey, aiming to enhance its market position and address challenges in high-end vehicle branding [2][4][5]. Group 1: Leadership Changes - Great Wall Motors has appointed Zhao Yongpo, the general manager of Haval, as the CEO of Wey, marking the tenth leadership change in eight years for the brand [2][4]. - The frequent changes in leadership reflect the complexities and challenges of managing a high-end automotive brand [8][9]. Group 2: Sales Performance - Wey's sales have surged, with 89,000 units sold in the first eleven months of the year, representing a 93.34% year-on-year increase, while other brands like Tank and Haval saw much lower growth rates of 1.18% and 11.13% respectively [4][5]. - The overall sales for Great Wall Motors reached 1.1997 million units in the same period, showing a 9.26% increase year-on-year [7]. Group 3: Investment and Financials - The company has invested at least 2 billion yuan in direct sales channels, contributing to a significant increase in sales expenses, which rose to 7.95 billion yuan in the first three quarters, a 55.6% increase year-on-year [5][6]. - Revenue for the first three quarters was 153.58 billion yuan, up 7.96%, while net profit attributable to shareholders fell by 16.97% to 8.635 billion yuan [5]. Group 4: Brand Strategy and Market Position - Great Wall Motors is focusing on high-end positioning for Wey, emphasizing the need for a clear value proposition in the minds of consumers [5][14]. - The average selling price of Great Wall vehicles exceeds 180,000 yuan in international markets and 200,000 yuan domestically, positioning it as the highest among traditional Chinese automakers [6][14]. Group 5: Future Goals and Challenges - The company has set ambitious targets for 2026, aiming for sales of at least 1.8 million units and a net profit of no less than 10 billion yuan [6][7]. - The challenge remains in establishing a sustainable and replicable growth model for the brand, particularly in the context of high-end market dynamics [7].

Core Viewpoint - Great Wall Motors is actively seeking public input for naming its new technology platform, which aims to accommodate diverse global energy scenarios and vehicle types [1] Group 1: New Technology Platform - The new technology platform will include hybrid, plug-in hybrid, gasoline, diesel, pure electric, and hydrogen energy vehicles to meet global mobility needs [1] - The platform will support various vehicle types, including hatchbacks, sedans, SUVs, station wagons, and multi-functional vehicles [1] Group 2: Product Strategy - Great Wall Motors emphasizes the importance of providing safe and reliable products while also considering low ownership costs, including maintenance and repair expenses, as well as vehicle resale value [1] Group 3: Global Expansion - The company aims to not only export its technology but also to promote its culture as part of its international strategy [1]

Core Viewpoint - Great Wall Motors emphasizes user engagement by allowing customers to participate in naming its new platform, reflecting a commitment to user-centric development [2] Group 1: User Engagement - Great Wall Motors has launched a special live broadcast themed "Seeking Advice" to involve users in the naming process of its new platform [2] - The company has gathered over 8,400 suggestions and creative ideas from users regarding potential names for the new platform [2] Group 2: Platform Features - The new platform is designed to accommodate various powertrains, including gasoline, diesel, pure electric, hybrid, plug-in hybrid, and hydrogen, catering to diverse global user needs [2] - The platform aims to meet different energy structures and scenarios worldwide, showcasing its versatility [2]

Core Viewpoint - The demand for plug-in hybrid vehicles (PHEVs) is declining in the domestic market but is surging in overseas markets, driven by global automotive industry transformation, changes in trade environments, and technological advancements by Chinese automakers [2][16]. Group 1: Market Performance - In November, PHEV exports reached 124,000 units, a month-on-month increase of 37.3% and a year-on-year increase of 400%, significantly outpacing pure electric vehicle (EV) growth [2]. - From January to November, PHEV exports totaled 842,000 units, a year-on-year increase of 240%, compared to less than 300,000 units for the entire previous year [2]. - In Shanghai, the export value of hybrid vehicles reached 25.72 billion yuan, a substantial increase of 174.8% [2]. Group 2: Charging Infrastructure Disparities - The development of charging infrastructure is uneven globally, creating a natural market space for PHEVs, especially in regions like Europe and Southeast Asia where fast-charging facilities are lacking [3]. - As of the end of 2024, Europe is projected to have nearly 1 million public charging stations, but this growth is insufficient to meet the demand from the increasing number of EVs [3]. - In Germany, the ratio of electric vehicles to public charging stations is approximately 16.7:1, indicating a significant shortfall in charging infrastructure [4]. Group 3: Trade Policy Impacts - Trade policies favoring PHEVs have emerged as a significant driver for their export growth, as many countries impose high tariffs on pure EVs while exempting PHEVs [6][7]. - The EU has announced a 5-year anti-subsidy tax on Chinese pure EVs, while PHEVs remain exempt due to their classification as transitional technologies [7]. - Similar favorable policies exist in markets like Brazil and Indonesia, where PHEVs benefit from lower import tariffs compared to pure EVs [7][8]. Group 4: Domestic Market Trends - The domestic PHEV market is experiencing a slowdown, with a year-on-year growth of 16.4% from January to November, compared to 41.2% for pure EVs [9][11]. - The initial demand for PHEVs driven by license plate advantages is diminishing as cities adjust their policies, leading consumers to prefer pure EVs [9]. - The improvement of charging infrastructure in urban areas has reduced the appeal of PHEVs, as consumers find pure EVs more convenient [9]. Group 5: Competitive Landscape - The domestic PHEV market has become highly competitive, with over 150 models available, leading to price wars that have reduced prices by 10% to 15% [10]. - The increase in competition has pressured profit margins for manufacturers, prompting a more rational consumer choice [10]. Group 6: Technological and Cost Advantages - Chinese automakers have developed advanced PHEV technologies, such as the series-parallel hybrid system, which enhances energy efficiency and driving experience [13][14]. - The complete supply chain for PHEVs in China allows for lower production costs compared to European counterparts, making Chinese PHEVs more competitively priced in international markets [14]. - The cost advantage is evident, with Chinese PHEV SUVs starting at approximately 36,000 euros, significantly lower than similar models from European brands [14]. Group 7: Future Outlook - The growth of PHEVs in overseas markets provides a crucial support for the global expansion of Chinese automakers, allowing them to leverage their technological and cost advantages [15][16]. - As global charging infrastructure improves and pure EV technology advances, PHEVs may gradually exit mature markets but will continue to meet demand in emerging markets [15]. - The long-term vision remains focused on pure EVs as the ultimate goal, but PHEVs will play a vital role during the global energy transition [15].

Group 1 - The automotive market is transitioning from a high-intensity "sprint" to a "marathon" mode by 2026, with electric vehicle (EV) growth slowing and consumers becoming more cautious about value and reliability [1] - Consumers are increasingly embracing hybrid and plug-in hybrid vehicles as a "bridge solution" to reduce range anxiety and stabilize purchasing decisions [1] - The supply side is experiencing compressed model development cycles, with a shift towards rapid iteration similar to the Chinese model, making "annual updates" and "mid-cycle facelifts" essential [1] Group 2 - The focus for 2026 is shifting towards addressing "problems" rather than just introducing "new cars," including questions about brand coherence and the ability to maintain consumer trust [2] - The success of the SU7 indicates that a clear product positioning and ongoing conversation can mitigate the disadvantages of late market entry, but the YU9 faces a crowded high-end SUV segment [3][7] Group 3 - The YU9 is expected to target the family flagship market with a three-row layout and reduced range anxiety, but it must adapt its sporty narrative to emphasize comfort and long-distance experience [7] - The Z model from Tengshi aims to rebrand the company by packaging its technological capabilities into a more appealing product narrative, enhancing its market presence [35] Group 4 - The iX3 from BMW is positioned to address how joint venture electric vehicles can differentiate themselves in the Chinese market, focusing on comfort and local adaptations while retaining driving characteristics [47][49] - The second-generation Roadster from Tesla, delayed for nearly nine years, needs to redefine its narrative to maintain its market allure amidst increasing competition in the high-performance electric vehicle segment [51][54] Group 5 - The introduction of large GT and convertible models by Genesis is seen as a brand investment rather than a sales strategy, aiming to elevate brand perception and value in the luxury market [56][59]

Investment Rating - The report maintains a positive outlook on the automotive industry, particularly focusing on globalization, intelligence, and high-end market opportunities [5]. Core Insights - The automotive industry is experiencing intensified competition in the domestic market while witnessing significant growth in new energy vehicle (NEV) exports [2][3]. - The overall vehicle sales are projected to remain stable in 2026, with a notable increase in NEV sales driven by favorable policies and consumer demand [4][5]. - The report emphasizes the importance of high-end vehicles and intelligent driving technologies as key growth areas for automotive companies [5][14]. Summary by Sections 1. 2025 Review: Intensified Domestic Competition, High Growth in NEV Exports - Total vehicle sales in China for January to November 2025 reached 20.45 million units, a year-on-year increase of 2.0% in retail and 11.2% in wholesale [2]. - Domestic sales showed slight growth, heavily influenced by policy changes, while exports surged, particularly in the NEV segment, which saw a 19% increase year-on-year [2][19]. - The NEV penetration rate reached 40.8% in exports, with significant contributions from plug-in hybrid vehicles [19]. 2. 2026 Outlook: Stability Expected, Acceleration in Globalization and Intelligence - Retail sales of passenger vehicles are expected to reach 22.03 million units in 2026, with NEVs projected to grow by 12% year-on-year [3][4]. - The high-end vehicle segment is anticipated to perform better due to a shift in consumer preferences and the increasing market share of domestic brands [4]. - NEV exports are expected to reach 6.73 million units, with a 34% increase in NEV exports alone, driven by improved product quality and market maturity [4]. 3. Investment Strategy: Favorable Opportunities in Globalization, Intelligence, and High-End Markets - The report highlights the potential for automotive companies that excel in international markets, high-end product offerings, and advanced intelligent driving technologies [5][13]. - Companies like BYD, Geely, and Li Auto are identified as key players likely to benefit from these trends due to their strong export capabilities and innovative products [5][13]. - The report also emphasizes the importance of the AI driving sector, predicting that leading companies will leverage their technological advancements to gain competitive advantages [14][15].

Core Viewpoint - Great Wall Motors is engaging with users to name its new platform, emphasizing the importance of user participation in the development process [1] Group 1: Company Initiatives - Great Wall Motors held a live event on December 30, where Chairman Wei Jianjun invited online users to suggest names for the new platform [1] - The company aims to provide more choices for global users by developing a platform that supports multiple powertrains, body styles, and vehicle categories [1] - The initiative reflects the company's strategy to adapt to diverse energy scenarios worldwide [1]

这种对技术底色的自信，也让长城汽车的新平台具备了"一车多动力、一车多品类、一车多姿态"的灵活 拓展能力，可以根据不同市场需求快速衍生出多种车型，从而在全球竞争中形成差异化优势。 除了技术实力，长城汽车还在直播中重申了其服务用户的核心理念——"不让用户花冤枉钱"。魏建军对 记者表示，真正的用户利益不仅体现在购车价格上，更在于车辆全生命周期的低成本和高可靠性。 12月30日，长城汽车（601633）股份有限公司(以下简称"长城汽车")董事长魏建军举办全网直播活动， 围绕全新平台征名及企业技术价值观深度交流。不同于以往车企自主发布平台命名的传统模式，长城汽 车此次选择将全新平台的命名权开放给全网用户。 魏建军在直播中笑言："新平台起名比造车还难。"他呼吁广大网友积极参与，并在直播结束后针对呼声 最高的十个候选名称发起了全网投票，将最终决定权交给用户。新平台命名结果预计将在一周后正式公 布。 在外界看来，这次直播不仅是一次营销事件，更是一次技术"亮家底"。魏建军在对话中详细介绍了支撑 新平台的核心能力——全域自研。 据介绍，长城汽车是全球唯一一家能够实现全类型发动机、变速器自研自产的车企，其研发和试验能力 覆盖全场景 ...