Investment Rating - The industry rating is "Recommended" indicating a positive outlook for the sector [4]. Core Insights & Investment Recommendations - The report highlights the upcoming deadline for tariff negotiations, which may increase external trade uncertainties. However, there remains a cautious optimism regarding the substantive implementation of existing trade agreements [2][23]. - The film box office for the first half of 2025 reached 29.231 billion yuan, marking a 22.91% year-on-year increase and the best performance in six years. The top five films were all domestic productions, showcasing the resilience of domestic entertainment consumption and the strengthening of the content ecosystem [2][24]. - The report suggests focusing on investment opportunities in the following areas: 1) Hong Kong internet leaders, 2) the gaming industry, and 3) the film and cultural tourism sector, driven by consumption policies that promote recovery [3][24]. Summary by Sections Market Overview - In the week of June 30 to July 4, 2025, the Shanghai Composite Index rose by 1.4%, while the SW Media Index increased by 2.7%, ranking 6th among 31 industries [10][16]. Sub-industry Data Film Industry - The top three films for the week were "Jurassic World: Rebirth" with a box office of 18.175 million yuan, "Detective Conan: The Lone Eye's Residue" with 8.402 million yuan, and "F1: Speeding" with 7.569 million yuan [25][26]. Gaming Industry - The top three iOS games were "Honor of Kings," "Peacekeeper Elite," and "Delta Force," while the top three Android games were "Heartbeat Town," "Honkai: Star Rail," and "Staff Sword Legend" [25][26]. TV Series - The top three TV series based on broadcast index were "In the Name of the Law," "Splendid Blossoms," and "Book Roll Dream" [28][29]. Variety Shows & Animation - The top variety show was "Ha Ha Ha Ha Season 5," followed by "Run, Brother Season 9" and "New Rap 2025" [30]. The leading animation was "Cang Yuan Tu: The Beauty Award" [31].

Investment Rating - The report maintains a "Buy" rating for the media industry [6][10]. Core Insights - The media industry is expected to benefit from the integration of AI applications, particularly with the launch of GPT-5 and AI glasses, which are anticipated to drive new consumption patterns and enhance content creation across various sectors [5][17]. - The report emphasizes the importance of leveraging IP (Intellectual Property) to stimulate consumer spending and highlights the potential of AI to improve operational efficiency and create innovative applications [5][16]. Summary by Sections 1. Industry Review - The media sector has shown significant performance, with a 47.3% increase over the past 12 months, outperforming the Shanghai and Shenzhen 300 indices [2][15]. - The gaming index has seen substantial growth, while the animation index has experienced a decline [15][24]. 2. Key Recommendations - The report recommends several stocks within the media sector, including Tianzhou Culture, Wanda Film, and Mango Super Media, highlighting their potential for financial recovery and growth through AI integration [6][10]. 3. AI Glasses and Applications - AI glasses are positioned as a new focus for the summer season, with companies like Xiaomi and Rokid launching new products that enhance user interaction and content consumption [5][16]. - The report discusses the potential market expansion for AI glasses as they reach a technological tipping point, with applications in daily life and creative processes [16]. 4. Upcoming Market Trends - The report anticipates a surge in AI applications across various fields, including digital marketing, education, and entertainment, driven by the release of GPT-5 and advancements in AI technology [17][18]. - The summer box office is projected to benefit from new film releases, with total box office earnings exceeding 2 billion yuan as of early July 2025 [28][31]. 5. Company Performance and Forecasts - The report provides detailed earnings forecasts for key companies, indicating a positive outlook for several firms in the media sector, with expected EPS growth in the coming years [10][18].

证券代码：603466 证券简称：风语筑 公告编号：2025－036 上海风语筑文化科技股份有限公司 关于可转债转股结果暨股份变动的公告 公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要提示： ●累计转股情况：风语转债于 2022 年 10 月 10 日开始转股，截至 2025 年 6 月 30 日，累计已有 221,000 元风语转债转换为公司股份，因转股形成的股份数 量为 14,601 股，占风语转债转股前公司已发行股份总数的 0.002440%。 ●未转股风语转债情况：截至 2025 年 6 月 30 日，尚未转股的风语转债金额 为 499,779,000 元，占风语转债发行总额的 99.9558%。 债券代码：113643 债券简称：风语转债 ●本季度转股情况：本季度，风语转债转股金额为 2,000 元，因转股形成的 股份数量为 149 股。 一、风语转债发行上市概况 经中国证券监督管理委员会《关于核准上海风语筑文化科技股份有限公司公 开发行可转换公司债券的批复》（证监许可[2021]4026 号）的核准，公司 ...

Group 1 - The company Shanghai Fengyuzhu Culture Technology Co., Ltd. issued convertible bonds totaling 500 million yuan, with a net fundraising amount of 491.64 million yuan after deducting issuance costs [3][12][18] - The bonds have a maturity period of six years, with an annual interest rate that increases from 0.3% in the first year to 2.5% in the sixth year [3][4][5] - The initial conversion price for the bonds is set at 22.15 yuan per share, with provisions for adjustments based on various corporate actions [5][6][26] Group 2 - In 2024, the company reported a revenue of 1.376 billion yuan, a decrease of 41.44% compared to the previous year, and a net loss attributable to shareholders of 135.44 million yuan, down 147.97% year-on-year [16][22] - The company's total assets as of the end of 2024 were approximately 485.25 billion yuan, showing a slight decrease of 1.23% from the previous year [16][22] - The company maintains a credit rating of AA- for both its long-term credit and the convertible bonds, with a stable outlook [13][22][24] Group 3 - The company has utilized approximately 336.11 million yuan of the raised funds for various projects, with a remaining balance of about 173.59 million yuan in the dedicated fundraising account [18][19][20] - The company has not provided any guarantees for the bonds, as its net assets exceed 1.5 billion yuan [22][24] - The company has a strong willingness to repay debts, having made timely interest payments without any defaults [21][22]

Core Viewpoint - The tourism industry, once expected to thrive, is now facing significant challenges, highlighted by the bankruptcy of Qinghai Tourism Investment Group and the struggles of various tourism companies despite an increase in domestic travel and spending [2][3][4][8]. Group 1: Industry Challenges - Qinghai Tourism Investment Group and its subsidiaries have filed for bankruptcy, shocking the tourism sector [3]. - The company, which aimed for significant growth and public listing, mismanaged its resources, leading to a loss of 4.8 billion in registered capital [4]. - 44 listed companies in the tourism sector reported their Q1 earnings, with 25 experiencing negative revenue growth, accounting for 56.8% of the total [4]. Group 2: Financial Performance - Major airlines like China Southern Airlines, China Eastern Airlines, and Air China reported substantial losses in Q1, with losses of 747 million, 995 million, and 2.044 billion respectively [7]. - Despite a 26.4% increase in domestic travel and an 18.6% rise in spending, the tourism industry is struggling financially [8][9]. Group 3: Market Dynamics - The tourism market is saturated, with an increase in A-level scenic spots and travel agencies, yet average income has dropped by nearly 40% [31]. - Online travel platforms like Ctrip and Tongcheng are thriving, with Ctrip reporting a net profit of approximately 4.3 billion in Q1, showcasing the "shovel effect" where service providers profit while actual tourism businesses struggle [28][30]. Group 4: Shifts in Consumer Behavior - The tourism industry is transitioning to a 2.0 era, where experiential value is prioritized over mere scarcity of resources [46][50]. - Successful attractions like Jiuhua Mountain and Disney have capitalized on immersive experiences, contrasting with traditional scenic spots that fail to adapt [39][41]. Group 5: Future Outlook - Many tourism platforms are likely to face severe financial difficulties or bankruptcy if they cannot adapt to the changing market dynamics and consumer preferences [55][56]. - The current environment suggests a need for a significant restructuring within the tourism sector to eliminate ineffective players and allow successful entities to thrive [58][59].

证券代码：603466 股票简称：风 语 筑 债券代码：113643 债券简称：风语转债 上海风语筑文化科技股份有 限公司公开发行可转换公司 债券受托管理事务报告 （2024年度） 债券受托管理人 二〇二五年六月 重要声明 本报告依据《公司债券发行与交易管理办法》（以下简称《管理办法》）、 《上海风语筑文化科技股份有限公司公开发行可转换公司债券之受托管理协议》 （以下简称《受托管理协议》）、《上海风语筑文化科技股份有限公司公开发行 可转换公司债券募集说明书》（以下简称《募集说明书》）、《上海风语筑文化 科技股份有限公司 2024 年年度报告》等相关公开信息披露文件、第三方中介机 构出具的专业意见等，由本期债券受托管理人中信建投证券股份有限公司（以下 简称中信建投证券）编制。中信建投证券对本报告中所包含的从上述文件中引述 内容和信息未进行独立验证，也不就该等引述内容和信息的真实性、准确性和完 整性做出任何保证或承担任何责任。 本报告不构成对投资者进行或不进行某项行为的推荐意见，投资者应对相关 事宜做出独立判断，而不应将本报告中的任何内容据以作为中信建投证券所作的 承诺或声明。在任何情况下，投资者依据本报告所进行 ...

Investment Rating - The industry rating is "Recommended" [4] Core Insights & Investment Recommendations - GPT-5 is expected to be released this summer, marking a significant step towards achieving Artificial General Intelligence (AGI). The integration of natural language capabilities and scientific reasoning will enhance model performance and improve application sentiment [2][24] - The Chinese gaming market experienced a year-on-year growth of 9.86% in May 2025, reaching a market size of 28.051 billion yuan. Mobile games grew by 11.96%, driven by new and mature products [2][24] - The report suggests a cautious outlook on trade negotiations, emphasizing AI as a key investment direction amid global macroeconomic fluctuations. It highlights the importance of technology innovation and self-sufficiency for long-term development [3][25] - Recommended investment opportunities include leading internet companies in Hong Kong, the gaming industry, and the film and cultural tourism sectors, with specific companies identified as beneficiaries [3][25] Summary by Sections Market Overview - During the 24th week of 2025, major indices such as the Shanghai Composite Index and the Hang Seng Index saw declines of 0.51% and 2.25%, respectively. The SW Media Index fell by 1.81% [12][17] Sub-industry Data Gaming Industry - The gaming market in China is showing robust growth, with significant contributions from new releases and established products. The resilience of the overseas market is highlighted, with localization becoming a core competitive barrier [2][24] - The top three iOS games are "Honor of Kings," "Peacekeeper Elite," and "Genshin Impact," while the top three Android games are "Heart Town," "Sword and Legend," and "Genshin Impact" [30][31] Film Industry - The top three films by box office revenue are "Sauce Garden Case" (76.669 million yuan), "New Dragon Trainer" (48.016 million yuan), and "Breakup List" (25.714 million yuan) [27][28] TV Series Industry - The top three TV series based on viewership index are "Ling Jiang Xian" (82.1), "Seven Roots Heart Simple" (76.6), and "Chang'an's Lychee" (81) [33][34] Variety and Animation - The leading variety show is "Infinite Overcoming Class Season 3," followed by "Mahua Special Happiness Season 2" and "Hahaha Season 5" [35] - The top animation series includes "Cang Yuan Tu" and its related series, with a viewership index of 328.9 [36]

Core Viewpoint - Shanghai Fengyuzhu Cultural Technology Co., Ltd. maintains a stable credit rating of AA- for its long-term credit and for its convertible bonds, indicating a solid financial position despite recent operational challenges [1][3][5]. Company Overview - The company specializes in digital cultural display experience systems, providing planning, design, implementation, and maintenance services across various sectors including digital exhibitions, urban cultural experiences, and digital marketing [3][12]. - As of the end of 2024, the company had total assets of 48.53 billion yuan and equity of 22.11 billion yuan, with a revenue of 13.76 billion yuan and a net loss of 1.64 billion yuan [9][12]. Financial Performance - In 2024, the company experienced a significant decline in total revenue by 41.44% year-on-year, primarily due to a reduction in completed projects and rigid labor costs [6][19]. - However, in the first quarter of 2025, the company turned a profit with a total revenue of 3.82 billion yuan and a profit of 0.48 billion yuan, driven by an increase in completed projects and reduced labor costs [3][19]. Industry Analysis - The digital cultural display industry is highly competitive, with increasing pressure from both domestic and international players, leading to a decrease in demand from government clients and budget cuts [5][12][13]. - The CG (Computer Graphics) industry, which encompasses the company's services, is rapidly developing in China, with a market size expected to continue growing due to increasing demand in various sectors such as film, gaming, and advertising [12][14]. Competitive Advantages - The company holds a strong competitive position due to its creative design capabilities, technological research and development, and resource integration within the industry [5][12]. - As of the end of 2024, the company had a substantial order backlog, which is expected to support future growth despite current market challenges [5][19]. Risks and Challenges - The company faces risks related to long accounts receivable periods and high provisions for bad debts, which could impact cash flow and operational stability [6][19]. - The overall economic environment and reduced cultural investment from government clients pose additional challenges to the company's growth and profitability [5][12].

债券代码：113643 债券简称：风语转债 证券代码：603466 证券简称：风语筑 公告编号：2025－035 上海风语筑文化科技股份有限公司 关于可转换公司债券跟踪评级结果的公告 公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述或者 重大遗漏，并对其内容的真实性、准确性和完整性承担个别及连带责任。 重要内容提示： 联合资信在对公司经营状况及相关行业进行综合分析与评估的基础，于 2025 年 6 月 16 日出具了《上海风语筑文化科技股份有限公司公开发行可转换公 司债券 2025 年跟踪评级报告》，本次公司主体长期信用等级评级结果为"AA-", 评级展望为"稳定"；"风语转债"信用等级评级结果为"AA-"。本次评级结果 较前次没有变化。 本次跟踪评级报告详见同日在上海证券交易所网站（www.sse.com.cn）披露 的《上海风语筑文化科技股份有限公司公开发行可转换公司债券 2025 年跟踪评 级报告》。 前次债券评级："AA-",主体评级："AA-"，评级展望：稳定 本次债券评级："AA-",主体评级："AA-"，评级展望：稳定 特此公告。 上海风语筑文化科技股份有限公司 董事会 根据中国 ...

上海风语筑文化科技股份有限公司 公开发行可转换公司债券 2025 年跟踪评级报告 1 www.lhratings.com . 联合〔2025〕4413 号 联合资信评估股份有限公司通过对上海风语筑文化科技股份有 限公司主体及其相关债券的信用状况进行跟踪分析和评估，确定维 持上海风语筑文化科技股份有限公司主体长期信用等级为 AA-，维 持"风语转债"信用等级为 AA-，评级展望为稳定。 特此公告 联合资信评估股份有限公司 评级总监： 二〇二五年六月十六日 跟踪评级报告 | 2 声 明 一、本报告是联合资信基于评级方法和评级程序得出的截至发表之日的 独立意见陈述，未受任何机构或个人影响。评级结论及相关分析为联合资信基 于相关信息和资料对评级对象所发表的前瞻性观点，而非对评级对象的事实 陈述或鉴证意见。联合资信有充分理由保证所出具的评级报告遵循了真实、客 观、公正的原则。鉴于信用评级工作特性及受客观条件影响，本报告在资料信 息获取、评级方法与模型、未来事项预测评估等方面存在局限性。 二、本报告系联合资信接受上海风语筑文化科技股份有限公司（以下简称 "该公司"）委托所出具，除因本次评级事项联合资信与该公司构成评级委托 ...