Core Viewpoint - The recent elevator advertisement by Tao Li Bread has sparked controversy due to its insensitive wording, leading to public backlash and the removal of the ad [1][3][5]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which many consumers found offensive [1][3]. - Following the backlash, Tao Li Bread's official customer service confirmed that the controversial advertisement was taken down after just one day of being live [5]. - The company stated that the ad was part of a new internal creative process involving employees from different age groups, but one version led to significant controversy [5][6]. Group 2: Sales and Financial Performance - The "Egg Mooncake" product was priced at 35.9 yuan for a pack of eight 80g bags, with over 1,000 units sold prior to the controversy [3]. - In the 2024 annual report, mooncake revenue accounted for only 1.26 million yuan, approximately 2.07% of total revenue, with production and sales volumes declining by double digits compared to the previous year [8]. - For the first half of 2024, the company reported a revenue of 2.611 billion yuan, a year-on-year decrease of 13.55%, and a net profit of 204 million yuan, down 29.7% [8]. Group 3: Company Background and Market Position - Tao Li Bread, established in 1997, is a comprehensive company engaged in the production, processing, and sales of baked goods, including seasonal products like mooncakes [6]. - The company has 35 subsidiaries and over 310,000 retail terminals nationwide, and it is known as the "first stock of bread" in A-shares since its listing in December 2015 [6][8]. - As of September 4, 2023, the company's stock price was 5.68 yuan, with a market capitalization of approximately 9 billion yuan [10].

Core Viewpoint - The recent elevator advertisement by Tao Li Bread featuring a controversial message about its Five Nut Mooncake has sparked significant public debate, leading the company to remove the ad following customer feedback [1][4]. Group 1: Advertisement Controversy - The advertisement claimed that those who dislike Five Nut Mooncake are simply too young to appreciate it, which drew criticism from social media users [1][3]. - Following the backlash, Tao Li Bread's customer service confirmed that the advertisement has been gradually taken down [4]. Group 2: Product Issues - In July, Tao Li Bread publicly apologized for the non-compliance of its "Chun Shu Sliced Bread" in a food safety inspection, where the total bacterial count exceeded national standards [4]. - The company took immediate corrective actions, including product recalls and enhanced quality control measures for online sales [4]. Group 3: Company Background - Tao Li Bread Co., Ltd. was established on January 23, 1997, and specializes in the production and sale of baked goods, including bread, pastries, and seasonal products like mooncakes [5]. - The company operates 35 subsidiaries and has established over 310,000 retail terminals across the country [5].

Core Viewpoint - The recent elevator advertisement by Tao Li Bread has sparked controversy due to its perceived condescending tone towards consumers, leading to a public backlash and subsequent removal of the ad within a day of its launch [1][4]. Group 1: Company Background - Tao Li Bread Co., Ltd. was established on January 23, 1997, originally as Shenyang Tao Li Food Co., Ltd. The company specializes in the production of bread, pastries, and seasonal products such as mooncakes and rice dumplings [4]. - The company was listed on the Shanghai Stock Exchange on December 22, 2015 [4]. Group 2: Financial Performance - In the first half of the year, Tao Li Bread reported a revenue decline of 13.55%, amounting to 2.611 billion yuan [4]. - The net profit attributable to the parent company decreased by 27.00%, totaling 272 million yuan [4]. Group 3: Advertising Controversy - The controversial advertisement was part of an open internal co-creation mechanism, where employees of different ages were invited to contribute to the ad copy, resulting in 20 versions being created [1]. - Following the backlash, the company expressed regret and stated it would enhance its review process to better balance creativity with careful oversight to prevent similar issues in the future [1].

Core Viewpoint - The advertisement by Tao Li Bread has sparked controversy for its provocative wording, suggesting that those who dislike a specific mooncake flavor (five-nut) are simply too young to appreciate it, which has been criticized as insensitive marketing [1] Group 1: Advertisement Controversy - The advertisement states, "If you think five-nut is not tasty, it is because you are still young and have not fully experienced the hardships of life" [1] - Social media reactions include criticism that the ad uses others' suffering for marketing purposes and confusion over why purchasing mooncakes should involve such negative connotations [1] - The product in question, "Egg Mooncake," is priced at 35.9 yuan for a package of 8 bags (80g each), with over 1,000 units sold on Taobao [1] Group 2: Company Response - A representative from Tao Li Bread indicated that the company would report the issue to relevant departments following the backlash [1] - As of the report's publication, no response had been received from Tao Li Bread regarding the controversy [1]

Group 1 - The company recently launched an elevator advertisement for its Five-Nut Mooncake, which sparked public controversy due to its provocative wording [1] - Following public backlash, the company announced on September 4 that it would gradually take down the controversial advertisement [1] - The company's official flagship store on e-commerce platforms no longer lists the Five-Nut flavor of the "Egg Mooncake," indicating it is out of stock [1] Group 2 - In July, the company publicly apologized for the non-compliance of its "Mature Sliced Bread" in food safety inspections conducted by the National Market Supervision Administration [2] - The company took immediate corrective actions, including recalling the affected batch and enhancing quality control measures for online sales [2] - Founded on January 23, 1997, the company specializes in the production, processing, and sale of baked goods, including bread, pastries, and seasonal products, with over 310,000 retail terminals established nationwide [2]

Core Viewpoint - The company, Taoli Bread, announced the approval of several proposals, including the revision and cancellation of the supervisory board, during its first extraordinary shareholders' meeting of 2025 [2] Group 1 - The extraordinary shareholders' meeting took place on September 2 [2] - The company is making significant governance changes by revising and canceling the supervisory board [2]

证券代码：603866 证券简称：桃李面包 公告编号：2025-051 桃李面包股份有限公司 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： ? 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一)股东会召开的时间：2025 年 9 月 2 日 (二)股东会召开的地点：沈阳桃李面包有限公司会议室，沈阳市沈河区青年大街 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： 份总数的比例（%） 61.3379 (四)表决方式是否符合《公司法》及《公司章程》的规定，股东会主持情况等。 本次股东会由公司董事会召集，采取现场投票和网络投票相结合的方式召开， 公司董事长因公未能出席本次会议，由半数以上董事共同推举董事盛龙主持本次 会议。本次会议的召集、召开及表决方式符合《公司法》和《公司章程》等有关 法律、法规及规范性文件的规定。 (五)公司董事和董事会秘书的出席情况 女士因公未能出席本次会议，已授权委托其他股东代为表决；公司独立董事 侯强先生、魏弘女士出席本次会议； 二、 议案审议情况 (一)非累 ...

【RAMPE】HANDS | GENTE | AIND | F.211 | X, JA | ANTRE | ANNING | HISA | GIDABING | STATE | GRASSO | IDE AN | BILLS | BHL 01 NG | 1972: [UNINAS |FINANO | VINANO | VINCE | DN LA | EINGE (NORIS) | NORTS | MORID | STEARLEM | NJE YOK | NALYSI | | Cathydia 国浩律师(深圳)事务所 关于 法律意见书 GLG/SZ/A1948/FY/2025-1043 致:桃李面包股份有限公司 国浩律师(深圳)事务所（以下简称"本所"）接受桃李面包股份有限公司 (以下简称"贵公司"或者"公司")委托,指派本所律师出席了贵公司 2025 年第一次临时股东会(以下简称"本次股东会")。现根据《中华人民共和国公 司法》(以下简称"《公司法》")、《中华人民共和国证券法》(以下简称"《证 券法》"）和中国证券监督管理委员会发布的《上市公司股东会规则》（以下简 称"《股东会规则》"）、《上市公司治理准则 ...

(一)股东会召开的时间：2025 年 9 月 2 日 (二)股东会召开的地点：沈阳桃李面包有限公司会议室，沈阳市沈河区青年大街 1-1 号沈阳市府恒隆广场办公楼 1 座 4005-4010 单元 (三)出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 453 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 981,235,394 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | | | 份总数的比例（%） | 61.3379 | 证券代码：603866 证券简称：桃李面包 公告编号：2025-051 桃李面包股份有限公司 2025年第一次临时股东会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (四)表决方式是否符合《公司法》及《公司章程》的规定，股东会主持情况等。 本次股东会由公司董事会召集，采取现场投票和网络投票相结合的方式召开， 公司 ...

Market Overview - The leisure food sector experienced a decline of 1.24% on September 2, with Ziyan Food leading the drop [1][2] - The Shanghai Composite Index closed at 3858.13, down 0.45%, while the Shenzhen Component Index closed at 12553.84, down 2.14% [1] Individual Stock Performance - Ziyan Food's stock price fell by 6.72% to 23.75, with a trading volume of 66,300 shares and a transaction value of 162 million yuan [2] - Other notable declines include: - Ximai Food down 2.82% to 21.40 - Guifaxiang down 2.81% to 12.82 - Three Squirrels down 2.43% to 26.11 [2] Trading Volume and Capital Flow - The leisure food sector saw a net outflow of 262 million yuan from main funds, while retail investors contributed a net inflow of 253 million yuan [2][3] - The trading volume for various stocks included: - Taoli Bread with a closing price of 5.69 and a trading volume of 250,700 shares [1] - Yanzhu Co. with a closing price of 13.17 and a trading volume of 44,400 shares [1] Capital Inflow Analysis - Main funds showed a net inflow in stocks like Taoli Bread (10.27 million yuan) and Youyou Food (3.91 million yuan) [3] - Conversely, stocks like Black Sesame and Maiqu'er experienced net outflows of -20.11 million yuan and -203.98 million yuan, respectively [3]