桃李面包 后续宣发正式由我们年轻人接管 批评我们都接受,反思也在进行中,态度端正,挨 打立正 (有一说一,五仁蛋月烧真的挺好吃的,别迁怒它 (83) 关注 我们文案翻车了,全是领导的责任! 确实是领导拍的板,这个锅只能他来背 在此鞠躬道歉,他现在正在接受"现实毒打" 从今天起 !! #桃李面包称广告语的锅领导背#【#桃李面包再就广告语致歉# : 后续宣发由年轻人接管】针对桃李面 包"桃李蛋月烧"月饼电梯广告争议，9月5日，桃李面包官方账号发文表示，"确实是领导拍的板，这个 锅只能他来背，在此鞠躬道歉，他现在正在接受'现实毒打'。从今天起，后续宣发正式由我们年轻人接 管。批评我们都接受，反思也在进行中，态度端正，挨打立正。"（界面，泽塔）#桃李面包广告 没饱 尝过生活的毒打# #桃李面包 0 2 2 2 2 2 2 1 1 1 1 2小时前 辽宁 ...

Core Viewpoint - The recent elevator advertisement by Tao Li Bread has sparked controversy due to its provocative wording, which suggests that those who dislike a specific product have not yet experienced the hardships of life [1] Group 1: Advertisement Controversy - The advertisement for the "Tao Li Egg Moon Cake" product included a statement implying that dislike for the five-nut filling is a sign of youth and inexperience [1] - In response to the backlash, Tao Li Bread's official account acknowledged the mistake, attributing it to leadership and promising that future promotions will be managed by younger staff [3] Group 2: Previous Issues - The controversial advertisement was taken down within a day of its release [5] - This incident is not the first for Tao Li Bread; in August 2022, its subsidiary faced an administrative penalty for food safety violations, where one batch of cake contained foreign matter [5][6] - The penalty included a fine of 50,000 yuan, with the company admitting to insufficient pest control measures [6] Group 3: Company Background - Tao Li Bread, originally established as Shenyang Tao Li Food Co., Ltd. in January 1997, has a registered capital of 1.6 billion yuan and specializes in the production and sale of baked goods, including seasonal products like mooncakes and rice dumplings [7]

Core Viewpoint - The advertisement by Taoli Bread, which suggested that consumers dislike five-nut mooncakes because they are "young" and have not experienced life's hardships, has drawn widespread criticism and has been taken down by the company [1][2]. Group 1: Company Response - Taoli Bread has apologized to consumers and stated that the controversial advertisement has been removed, indicating a commitment to improve their review mechanisms to prevent similar incidents in the future [1]. Group 2: Consumer Perception - The advertisement's tone was perceived as condescending, likening consumer preferences to a parental lecture, which has led to negative reactions from the public [2]. - Instead of focusing on product quality or improvements in the five-nut mooncake, the advertisement attempted to chastise consumers, which backfired and resulted in public ridicule [2]. Group 3: Advertising Strategy - In the current era of flow economy, companies are increasingly focused on creating impactful advertisements to attract attention, but they must prioritize respect for consumers and avoid a patronizing approach [2]. - The incident serves as a reminder to businesses that attempting to "educate" consumers can lead to backlash and negative market reactions [2].

Core Viewpoint - The recent controversial advertisement by Tao Li Bread has sparked significant backlash on social media, leading to the removal of the ad and raising questions about the company's marketing strategies [1][3][4]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which was met with criticism from consumers [1][3]. - Following the backlash, Tao Li Bread's customer service confirmed that the advertisement was taken down and that the five-nut flavor was no longer available for purchase [3][4]. - The company acknowledged the controversy and expressed regret, stating that the ad was part of a new creative approach involving contributions from employees of various ages [4]. Group 2: Financial Performance - Tao Li Bread's revenue for 2024 was reported at 1.26 billion yuan, with mooncake sales accounting for approximately 2.07% of total revenue, indicating a minor impact on overall performance [5]. - The company experienced a decline in both revenue and profit in the first half of the year, with total revenue of 2.611 billion yuan, down 13.55% year-on-year, and a net profit of 204 million yuan, down 29.7% [5]. - The significant drop in net profit was attributed to increased depreciation costs from new projects and higher advertising expenses [5][6]. Group 3: Market Position - Tao Li Bread, established in 1997 and listed on the Shanghai Stock Exchange in 2015, is recognized as the "first stock of bread" in A-shares, operating over 310,000 retail terminals nationwide [5]. - As of the latest market data, the company's stock price was reported at 5.68 yuan, with a market capitalization of 9 billion yuan [7].

近日，有网友在社交平台发文投诉桃李面包投放的一则电梯广告，桃李面包在该广告中称"有人说五仁不好吃，我们认为，那是因为你还年轻，还没饱尝 生活的毒打"。对此，部分网友认为该文案"对消费者说教"，且文案内容没有逻辑，"分不清是讨好消费者，还是讨厌消费者"等。 9月4日，桃李面包相关负责人向南都湾财社记者表示，涉事广告画面在上线一天后已下架，并称，本次投放是品牌方第一次尝试开放式的内部共创机制， 为了兼顾不同年龄阶段的共鸣，公司邀请了不同年龄层的同事自由创作文案，最终共产出了20组版本进行投放，本意是希望通过多样化的表达与不同受众 建立连接，但其中一个版本在投放后引发了争议。该负责人表示，对此表示歉意，并将进一步完善审核机制，努力在鼓励创意的同时，更好地平衡审慎把 关，避免类似情况再次发生。 桃李面包（603866.SH）官网显示，桃李面包股份有限公司的前身是沈阳市桃李食品有限公司，成立于1997年1月23日，公司主要经营面包、糕点，以及 月饼、粽子等季节性产品。2015年12月22日，桃李面包股份有限公司登陆上交所上市。最新财报显示，今年上半年，企业营收同比下滑13.55%至26.11亿 元，归母净利润同比下滑2 ...

Core Viewpoint - The advertisement for "Peach Li Egg Mooncake" by Peach Li Bread has sparked controversy due to its provocative wording, leading to consumer backlash and the subsequent removal of the ad within a day of its launch [1][3]. Group 1: Advertisement Controversy - The advertisement claimed that those who dislike five-nut mooncakes are simply too young and have not experienced life's hardships, which was met with significant consumer discontent [1][3]. - Consumers expressed their dissatisfaction online, with some stating they would avoid the product due to the ad's tone, suggesting it could lead to a loss of sales [3]. - The company acknowledged the backlash and stated that the ad was part of a new internal creative process, which inadvertently led to the controversial version being published [3]. Group 2: Company Background and Financials - Peach Li Bread, established in 1997 and known as the "first bread stock" in A-shares, primarily produces bread, pastries, and seasonal products like mooncakes [4]. - According to the 2025 semi-annual report, the company reported a revenue of 2.611 billion yuan, a decrease of 409 million yuan or 13.55% compared to the previous year [4]. - The company's R&D investment was 10.66 million yuan, down 30.81% year-on-year, representing only 0.4% of total revenue, while advertising expenses increased by over 40% to 42.96 million yuan compared to the same period in 2024 [4].

Core Viewpoint - The advertisement for "Peach Li Egg Mooncake" by Peach Li Bread has sparked controversy due to its provocative wording, leading to a swift retraction of the ad after just one day of being online [3][5]. Company Overview - Peach Li Bread Co., Ltd., originally established as Shenyang Peach Li Food Co., Ltd. in 1997, specializes in baked goods including bread, pastries, and seasonal products like mooncakes and rice dumplings. The company is known as the "first bread stock" in A-shares, having been listed in December 2015 [5][6]. Financial Performance - In the first half of 2025, Peach Li Bread reported a revenue of 2.611 billion yuan, a decrease of 409 million yuan or 13.55% compared to the same period last year [6]. - Research and development expenses for the same period amounted to 10.66 million yuan, down 30.81% year-on-year, representing only 0.4% of total revenue [6]. - Advertising and promotional expenses reached 42.96 million yuan, showing an increase of over 40% compared to 30.60 million yuan in the same period of 2024 [6]. Advertising Controversy - The controversial advertisement was part of an initiative to engage employees of different age groups in creating diverse content, resulting in 20 versions being produced. However, one version led to significant backlash from consumers [5][6]. - Following the backlash, the company expressed apologies and committed to improving its review processes to better balance creativity with caution in future advertising [5][6].

Group 1 - The State Council issued 20 measures to boost sports consumption and promote high-quality development of the sports industry, aiming for a total scale exceeding 7 trillion yuan by 2030 [4] - The Ministry of Industry and Information Technology and the State Administration for Market Regulation released the "Action Plan for Stable Growth of the Electronic Information Manufacturing Industry for 2025-2026" [5] - The expected average growth rate of the added value of the computer, communication, and other electronic equipment manufacturing industries is around 7% for 2025-2026, with an annual revenue growth rate of over 5% for the electronic information manufacturing industry [6] Group 2 - The semiconductor industry, particularly AI chips, is experiencing significant market fluctuations, with a notable decline in the market value of companies like Cambrian [10][11] - Cambrian's market value dropped by over 100 billion yuan due to a passive adjustment in the sample weight of the Sci-Tech Innovation 50 Index, despite a 4347.82% year-on-year increase in revenue [11] - Huawei launched its new generation of foldable phones starting at 17,999 yuan, capturing a 75% market share in the foldable phone segment [12] Group 3 - The banking sector's performance in the first half of 2025 showed improvement, with profit and revenue growth benefiting from financial policies and a recovering capital market [19] - The brokerage sector is seeing active interest from funds, with significant gains in stocks like Pacific Securities and Huayin Securities [19] - The consumer sector, represented by retail stocks, is showing resilience, with companies like Guofang Group and Bubugao experiencing stock price increases [19]

Core Viewpoint - The recent advertisement by Tao Li Bread has sparked controversy due to its insensitive wording, leading to public backlash and the removal of the ad [1][3][5]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which was criticized as using others' suffering for marketing [1][3]. - Following the backlash, Tao Li Bread's official customer service confirmed that the advertisement was taken down and the five-nut flavor was no longer available on their e-commerce platform [5][6]. - The company acknowledged that the ad was part of a new internal creative process involving employees of different ages, but one version led to significant controversy [5][6]. Group 2: Financial Performance - Tao Li Bread's financial performance has been under pressure, with a reported revenue of 1.26 billion yuan from mooncakes in 2024, accounting for approximately 2.07% of total revenue [7]. - The company experienced a decline in both revenue and profit in the first half of the year, with total revenue of 2.611 billion yuan, down 13.55% year-on-year, and a net profit of 204 million yuan, down 29.7% [8]. - The decline in net profit was attributed to increased depreciation costs from new projects and higher advertising expenses, which rose to 42.96 million yuan in the first half of 2025, a more than 40% increase from the previous year [8]. Group 3: Market Position - Tao Li Bread, established in 1997 and known as the "first bread stock" in A-shares, operates a comprehensive business in baked goods, including seasonal products like mooncakes [7]. - The company's stock price recently closed at 5.68 yuan, with a market capitalization of 9 billion yuan [9].

Core Viewpoint - The advertisement by Peach Li Bread (603866.SH) has sparked controversy due to its insensitive wording, leading to public backlash and the subsequent removal of the ad [1][3][6]. Group 1: Advertisement Controversy - The advertisement for the "Egg Mooncake" product included a phrase suggesting that those who dislike the five-nut flavor have not yet experienced life's hardships, which many consumers found offensive [1][3]. - Following the backlash, Peach Li Bread deleted the controversial advertisement and consumer comments expressing dissatisfaction [3][6]. - The company acknowledged the issue, stating that the ad was part of a creative initiative involving employees from different age groups, but one version led to significant controversy [6][7]. Group 2: Financial Performance - Peach Li Bread's revenue for the first half of 2024 was reported at 2.6 billion yuan, a year-on-year decline of 13.55%, with net profit dropping by 29.7% to 204 million yuan [8]. - The mooncake segment contributed only 1.26 billion yuan to total revenue, accounting for approximately 2.07% of the company's overall earnings, with production and sales volumes declining significantly [7][8]. - The company has increased its advertising and promotional expenses by over 40% in the first half of 2025 compared to the same period in 2024, amounting to 42.96 million yuan [9]. Group 3: Market Position - Peach Li Bread, established in 1997 and listed on the Shanghai Stock Exchange in 2015, is recognized as the "first stock of bread" in A-shares, operating over 310,000 retail terminals nationwide [7]. - The company's stock price recently closed at 5.68 yuan, with a market capitalization of 9 billion yuan [9].