广州好莱客创意家居股份有限公司 未来三年（2025 年-2027 年）股东分红回报规划 为完善和健全广州好莱客创意家居股份有限公司（以下简称"公司"）科 学、稳定、持续的分红机制，积极回报投资者，切实保护中小投资者的合法权 益，根据《中华人民共和国公司法》《上市公司监管指引第 3 号—上市公司现 金分红》等相关法律、法规和规范性文件及《广州好莱客创意家居股份有限公 司章程》（以下简称"《公司章程》"的规定，综合考虑公司盈利能力、发展 战略规划、股东回报、社会资金成本、外部融资环境等因素，公司董事会特制 定《广州好莱客创意家居股份有限公司未来三年（2025 年-2027 年）股东分红 回报规划》（以下简称"本规划"），具体内容如下： 一、制定股东回报规划考虑的因素 董事会制定利润分配方案时，综合考虑公司所处的行业特点、同行业的排 名、竞争力、利润率等因素论证公司所处的发展阶段，以及是否有重大资金支 出安排等因素制定公司的利润分配政策。利润分配方案遵循以下原则： 公司着眼于企业可持续发展，在综合考虑企业盈利能力、经营发展规划、 股东意愿、社会资金成本以及外部融资环境等因素的基础上，建立对投资者持 续、稳定、科学的 ...

| 证券代码：603898 | 证券简称：好莱客 | 公告编号：2025-023 | | --- | --- | --- | | 债券代码：113542 | 债券简称：好客转债 | | 广州好莱客创意家居股份有限公司 2024年度"提质增效重回报"行动方案评估报告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 为深入贯彻党的二十大和中央金融工作会议精神，落实国务院《关于进一步 提高上市公司质量的意见》要求，积极响应上海证券交易所《关于开展沪市公司 "提质增效重回报"专项行动的倡议》，贯彻"以投资者为本"的发展理念，维 护公司全体股东利益，好莱客结合自身发展战略和实际经营情况制定了 2024 年 度"提质增效重回报"行动方案，现将 2024 年度"提质增效重回报"行动方案 的评估情况报告如下。 2024 年度，我国家居消费市场仍面临复杂多变的经营环境，市场整体需求 尚处在缓慢恢复中，家居行业面临前所未有的挑战。公司在面对逆境和行业深刻 变化中，逆势加大投入，积极寻求变革，通过品牌升级、全渠道运营、产品升级、 组织优化、降本增效 ...

| 证券代码：603898 | 证券简称：好莱客 | 公告编号：2025-012 | | --- | --- | --- | | 债券代码：113542 | 债券简称：好客转债 | | 广州好莱客创意家居股份有限公司 关于可转债转股结果暨股份变动的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本季度转股情况：2025 年 1 月 1 日至 2025 年 3 月 31 日转股情况：累计 共有 1,000 元"好客转债"转换为公司股票，累计转股数为 65 股，占可转债转 股前公司已发行股份总额的 0.00002%。 累计转股情况：截至 2025 年 3 月 31 日，累计共有 27,397,000 元"好客 转债"转换为公司股票，累计转股数为 1,683,847 股，占可转债转股前公司已发 行股份总额的 0.5439%。 未转股可转债情况：截至 2025 年 3 月 31 日，已回售注销的可转债金额 为 1,000 元，占可转债发行总量的 0.0002%；尚未转股的可转债金额为 602,602,000 元， ...

Investment Rating - The report maintains a "Recommended" rating for the smart home industry [6][27]. Core Insights - The smart home industry is expected to benefit from a combination of policy support, technological advancements, and evolving consumer demands, driving rapid growth in the sector [4][27]. - Recent government policies, including expanded subsidies for home appliances and a focus on digital economy development, are set to stimulate consumption in the smart home market [19][27]. - The shift in consumer preference from "single product intelligence" to "whole-home smart solutions" is accelerating due to rising living standards and the aging population, which is increasing demand for home care solutions [4][27]. Summary by Sections Market Review - In the past two weeks (March 3, 2025 - March 14, 2025), the Shanghai Composite Index rose by 2.97%, the Shenzhen Component Index by 3.46%, and the ChiNext Index by 2.60%. The smart home index (399996.SZ) increased by 4.65%, outperforming the Shanghai Composite by 1.68 percentage points [1][11]. - Year-to-date (January 1, 2025 - March 14, 2025), the smart home index has risen by 15.37%, significantly outperforming the Shanghai Composite by 13.35 percentage points [11][14]. Industry Policy Tracking - New national subsidies have been introduced, including the inclusion of kitchen and bathroom renovation products in the subsidy program, which is expected to enhance market penetration of energy-efficient products [17]. - The "Shenzhen Action Plan for Accelerating the Development of the Artificial Intelligence Terminal Industry (2025-2026)" aims to integrate AI capabilities into various smart home products [18]. Industry News Tracking - The 2025 government work report emphasizes actions to boost consumption, develop the digital economy, and promote aging-friendly renovations, providing a supportive direction for the smart home industry [19]. - Notable collaborations, such as the establishment of a smart home IoT open platform by Haoleke, Haotaitai, and Fengzhushou, aim to enhance smart home integration and control [22]. - The MWC 2025 highlighted smart home technology as a core focus, showcasing innovations in AI and IoT that redefine future living [24][25]. Investment Recommendations - The report suggests that the combination of policy support, technological innovation, and consumer demand will create a resonant effect, driving the smart home industry into a rapid growth phase [4][27]. - The expansion of subsidy categories from 8 to 12 and the focus on recycling and upgrading consumer goods are expected to further stimulate market consumption [27].

Investment Rating - The report maintains a "Recommended" rating for the smart home industry [6][27]. Core Insights - The smart home industry is expected to benefit from a combination of policy support, technological advancements, and evolving consumer demands, driving rapid growth in the sector [4][27]. - Recent government policies, including expanded subsidies for home appliances and a focus on digital economy development, are set to stimulate consumption in the smart home market [3][4][19]. - The shift in consumer preference from "single product intelligence" to "whole-home smart solutions" is accelerating due to rising living standards and the aging population, which is increasing demand for home care solutions [4][27]. Summary by Sections Market Review - In the past two weeks (March 3, 2025 - March 14, 2025), the Shanghai Composite Index rose by 2.97%, the Shenzhen Component Index by 3.46%, and the ChiNext Index by 2.60%. The smart home index (399996.SZ) increased by 4.65%, outperforming the Shanghai Composite by 1.68 percentage points [1][11]. - Year-to-date (January 1, 2025 - March 14, 2025), the smart home index has risen by 15.37%, significantly outperforming the Shanghai Composite by 13.35 percentage points [11][14]. Industry Policy Tracking - New national subsidies have been introduced, including the inclusion of kitchen and bathroom renovation products in the subsidy program, which is expected to enhance market penetration of energy-efficient products [2][17]. - The "Shenzhen Action Plan for Accelerating the Development of the Artificial Intelligence Terminal Industry (2025-2026)" aims to integrate AI capabilities into various smart home products [2][18]. Industry News Tracking - The 2025 government work report emphasizes actions to boost consumption, develop the digital economy, and promote aging-friendly renovations, providing a supportive direction for the smart home industry [3][19]. - Collaborative efforts among major companies, such as the establishment of a smart home IoT open platform, are indicative of the industry's move towards integrated solutions [3][22]. Investment Recommendations - The report highlights that the expansion of the appliance subsidy program from 8 to 12 categories is expected to further stimulate the smart home market, building on the previous year's success which saw over 62 million units sold, generating nearly 270 billion yuan in consumption [4][27]. - The continuous evolution of technologies such as IoT, AI, and big data is expected to broaden the application boundaries of smart home devices, leading to the creation of high-value innovative products [4][27].

| 证券代码：603898 | 证券简称：好莱客 | 公告编号：2025-011 | | --- | --- | --- | | 债券代码：113542 | 债券简称：好客转债 | | 广州好莱客创意家居股份有限公司 关于控股子公司完成设立登记并取得营业执照的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 3、类型：其他有限责任公司 4、住所：广州市天河区员村东郊工业园科韵路 18 号 5、法定代表人：沈汉标 6、注册资本：伍仟万元（人民币） 7、成立日期：2025 年 03 月 13 日 广州好莱客创意家居股份有限公司（以下简称"好莱客"）与蜂助手股份有 限公司（以下简称"蜂助手"）、广东好太太科技集团股份有限公司（以下简称 "好太太"）于 2025 年 3 月 10 日签署《投资合作协议》，拟共同投资设立广州 合觅科技有限公司（以下简称 "合觅科技"），具体内容详见 2025 年 3 月 11 日刊登在《中国证券报》《上海证券报》《证券时报》《证券日报》及上海证券 交易所网站（www.sse.com.cn）上的《广州 ...

Investment Rating - The report does not explicitly state an investment rating for the home decoration and building materials industry or the specific company involved. Core Insights - The joint venture established by the company aims to create a smart home IoT open platform, integrating resources from all parties involved to enhance consumer experience and product offerings [9][10]. - The company anticipates a revenue growth target of 10%-16% for 2025, based on the employee stock ownership plan performance assessment [11]. - The company is focusing on optimizing its store network, with a trend of increasing store numbers after closing underperforming locations [15]. Summary by Sections Joint Venture Overview - The company signed an investment cooperation agreement to establish a joint venture with Bee Assistant and Good Wife, with a registered capital of 50 million yuan, where the company holds a 50% stake [9]. - The joint venture will leverage the company's full-house customization products and digital resources to develop smart home products [9]. Investor Q&A - The joint venture's business model focuses on developing smart home products and creating an open platform for digital goods, providing diverse options for consumers [10]. - Initial sales strategies will include both online and offline channels, targeting both C-end consumers and B-end enterprise clients [11]. - The joint venture will utilize existing channels from the company and Good Wife for rapid market penetration [11]. Market Trends and Goals - The company expects a gradual recovery in order trends influenced by national subsidy policies and seasonal factors [11]. - The company plans to maintain steady growth in bulk channels, which are seen as a major contributor to revenue [15]. - The shift in channel structure is expected to impact the overall gross margin, but individual channel margins are projected to remain stable [15]. Store Network and Sales Strategy - The company is optimizing its store network by closing underperforming locations while opening new, strategically located stores [15]. - The sales expense ratio may not decrease significantly due to the costs associated with opening new stores [15].

Investment Rating - The industry investment rating is "Positive" and maintained [8] Core Insights - Haolaike, Haotaitai, and Fengzhushou signed an investment cooperation agreement on March 10, 2025, to establish a joint venture with a registered capital of 50 million yuan, where Haolaike, Haotaitai, and Fengzhushou will contribute 25 million yuan, 12.5 million yuan, and 12.5 million yuan respectively, holding 50%, 25%, and 25% of the shares [2][6] - The joint venture aims to develop a smart home IoT open platform, leveraging Haolaike's full-house customization products, Fengzhushou's digital goods resources and IoT technology, and Haotaitai's smart home hardware product matrix and supply chain integration capabilities [12] - The joint venture will focus on creating a "smart integration gateway" product for home automation and control, enhancing the smart home product ecosystem through the resale of digital goods provided by Fengzhushou [12] Summary by Sections Company Overview - Haolaike specializes in full-house customization, integrating design, research, production, and sales, with a nationwide sales network and leading marketing and service scale in the industry [12] - Fengzhushou is a well-known provider of digital virtual goods services, focusing on mobile internet scenarios and expanding into IoT application solutions and cloud services [12] - Haotaitai has over 20 years of experience in the smart drying industry, leading with a market share of 40%, and aims to expand its product offerings into a full smart home ecosystem [12] Market Potential - The penetration rate of smart drying products in China is currently around 17%, indicating significant growth potential [12] - The expected national subsidies for smart homes in 2025 are anticipated to drive replacement demand in the market [12]

| 证券代码：603898 | 证券简称：好莱客 | 公告编号：2025-010 | | --- | --- | --- | | 债券代码：113542 | 债券简称：好客转债 | | 广州好莱客创意家居股份有限公司 关于签署投资合作协议及拟设立控股子公司的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 广州好莱客创意家居股份有限公司（ 以下简称（ 好莱客"或（ 公司"）与 蜂助手股份有限公司（ 以下简称（ 蜂助手"）、广东好太太科技集团股份有限公司 以下简称（ 好太太"）于 2025 年 3 月 10 日签署（ 投资合作协议》，拟共同投资 设立广州合觅科技有限公司（ 暂定名，以市场监督管理局核定为准，以下简称 （ 合 资公司"或（ 目标公司"）。合资公司注册资本 5,000 万元，好莱客认缴出资 2,500 万元，持股 50%，由好莱客控股；蜂助手认缴出资额 1,250 万元，持股 25%；好 太太认缴出资额 1,250 万元，持股 25%；各方均以货币方式出资。 本次交易构成关联交易，但不构成重大资产 ...

| 证券代码：603898 | 证券简称：好莱客 | 公告编号：2025-008 | | --- | --- | --- | | 债券代码：113542 | 债券简称：好客转债 | | 广州好莱客创意家居股份有限公司 2025 年第一次临时股东大会决议公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈 述或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 重要内容提示： 本次会议是否有否决议案：无 一、 会议召开和出席情况 (一) 股东大会召开的时间：2025 年 3 月 5 日 (二) 股东大会召开的地点：广州市天河区科韵路 18 号好莱客创意中心会议室 (三) 出席会议的普通股股东和恢复表决权的优先股股东及其持有股份情况： | 1、出席会议的股东和代理人人数 | 91 | | --- | --- | | 2、出席会议的股东所持有表决权的股份总数（股） | 211,372,561 | | 3、出席会议的股东所持有表决权股份数占公司有表决权股 | 67.9033 | | 份总数的比例（%） | | (四) 表决方式是否符合《公司法》及《公司章程》的规定，大会主持情况等。 本次会 ...