Investment Rating - The report maintains a "Strong Buy" rating for the company, with a target price of 100.64 CNY per share, compared to the current price of 83.65 CNY [3]. Core Views - The company is experiencing steady growth in the smartphone market, with a focus on high-end products and expansion into emerging markets. The overall revenue for 2024 is projected to be 687.15 billion CNY, representing a year-over-year increase of 10.31% [3][7]. - The company aims to diversify its business by expanding into digital accessories and home appliances, leveraging its established presence in emerging markets [3]. - The TECNO AI ecosystem is being developed to enhance user experience through advanced technology, including AI-driven features in imaging and charging [3]. Financial Performance - In 2024, the company achieved a total revenue of 687.15 billion CNY, with a net profit of 55.49 billion CNY, reflecting a slight increase of 0.21% year-over-year [3][7]. - The smartphone business generated 631.97 billion CNY in revenue, marking a 10.20% increase, with a total shipment of approximately 201 million units [3]. - The company holds a 14.0% share of the global smartphone market, ranking third among manufacturers, and leads the African smartphone market with over 40% share [3]. Future Projections - The report forecasts net profits for 2025, 2026, and 2027 to be 63.74 billion CNY, 73.97 billion CNY, and 84.69 billion CNY respectively, indicating a positive growth outlook [3][7]. - Revenue growth is expected to continue, with projected increases of 13.5% in 2025 and 12.7% in 2026 [7].

长江商报消息 ●长江商报记者 沈右荣 "非洲手机之王"传音控股（688036.SH）经营压力加大，盈利能力下滑。 4月23日晚，传音控股披露了2024年年度报告。公司实现营业收入约687亿元，同比增长逾10%，但增速 放缓；归属母公司股东的净利润（简称"归母净利润"）约55亿元，较上年同期微增0.22%；扣除非经常 性损益的净利润（简称"扣非净利润"）约45亿元，同比下降11.54%。 长江商报记者发现，这是传音控股近三年来年度扣非净利润第二次出现下降。2022年，全球手机市场需 求疲软，出货量下降，公司扣非净利润大降。这一次，公司手机出货量有所增长，为何会出现下降？公 司解释，市场竞争加剧，毛利率下降。 2024年，传音控股经营现金流28.48亿元，同比下降76.05%，降幅之大较为罕见。公司解释，到期的采 购款增加，付款同比增长较多。 此外，长江商报记者发现，2024年，传音控股的董监高薪酬大幅缩水，合计净减少逾2000万元，其中， 董事严孟降薪超千万元。 营收增64亿扣非减少5.9亿 传音控股首次出现年度营收净利背离现象。 根据年报，2024年，传音控股实现营业收入687.15亿元，较上年同期增加64. ...

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative increase of over 15% compared to the CSI 300 index in the next six months [1][7][16]. Core Views - The company shows steady revenue growth, achieving a revenue of 687.15 billion yuan in 2024, a year-on-year increase of 10.31%, and a net profit of 55.49 billion yuan, up 0.22% year-on-year [4][5]. - The company is expanding its presence in emerging markets and diversifying its product offerings, which is expected to drive future growth [6][10]. Revenue and Profitability - The company sold approximately 201 million mobile phones in 2024, contributing to revenue growth despite a decline in profit margins due to market competition and supply chain costs [5]. - The gross margin for the mobile phone business in 2024 was 20.62%, a decrease of 2.63 percentage points year-on-year [5]. Financial Projections - Revenue projections for 2025-2027 are 770.24 billion yuan, 882.33 billion yuan, and 1,008.80 billion yuan, respectively, with corresponding net profits of 63.56 billion yuan, 75.40 billion yuan, and 90.41 billion yuan [7][8]. - The expected growth rates for revenue are 12.09% in 2025, 14.55% in 2026, and 14.33% in 2027 [8]. Cost Management - The company effectively managed its operating expenses, with a sales expense ratio of 7.04%, a decrease of 0.82 percentage points year-on-year, and a management expense ratio of 2.52%, down 0.10 percentage points year-on-year [5][8]. Market Position and Strategy - The company maintains a strong position in the African mobile phone market and is actively pursuing a multi-brand strategy to enhance its ecosystem through mobile internet and digital accessories [6][10].

Core Insights - Transsion Holdings achieved a record high of 201 million mobile phone shipments in 2024, becoming the first Chinese smartphone manufacturer to surpass the 200 million mark in annual shipments [1] - The company's global market share rose to 14%, maintaining its position as the third-largest smartphone manufacturer globally for five consecutive years, despite a 3.2% decline in the global smartphone market [1] - The primary growth driver remains the African market, where smartphone market share exceeds 40% and feature phone market share is over 78% [1] Group 1: Financial Performance - Revenue increased by 10.31% year-on-year to 68.715 billion yuan, but non-net profit decreased by 11.54% to 4.541 billion yuan, resulting in a net profit margin drop from 9.8% in 2020 to 6.6% [2] - Supply chain costs surged, with 4G chip procurement prices rising by 22% and DRAM memory prices increasing by 18%, leading to a 3.2 percentage point decline in gross margin to 21.3% [2] - Currency depreciation in emerging markets, such as a 35% devaluation of the Nigerian Naira and a 28% devaluation of the Ethiopian Birr, resulted in exchange losses of 820 million yuan, equivalent to 14.8% of net profit [2] Group 2: Market Dynamics - Increased competition led to a price war, with Xiaomi's quarterly shipments in Africa growing by 22% and realme's by 70%, causing Transsion's fourth-quarter shipments in Africa to grow only by 1%, reducing market share from 51% to 49% [2] - Inventory pressure rose, with inventory amounts climbing to 15.3 billion yuan, a 29% year-on-year increase, and inventory turnover days extending to 107 days [2] Group 3: Strategic Initiatives - Transsion is pursuing a strategic transformation to break through profitability constraints by entering the mid-to-high-end market with the Tecno Phantom X3 series priced above $400 [3] - The company is expanding its AIoT ecosystem, with its digital accessory brand oraimo ranking 81st in Africa's top 100 brands, and expanding its smart home product line to 32 SKUs, although this segment still accounts for less than 5% of total revenue [3] - Financial strategies show a dual nature, with a total dividend of 3.421 billion yuan, representing 61.65% of net profit, while capital expenditure was reduced to 1.8 billion yuan, a 12% decrease year-on-year [3] Group 4: Industry Challenges - Analysts highlight three critical challenges for Transsion: competing against localized offerings from Xiaomi in Africa, facing low-cost Samsung A-series models in Asia, and achieving a 15% share of 5G models by 2025, up from less than 5% currently [4]

Group 1 - The core viewpoint of the news is the significant institutional ownership in Transsion Holdings, with 835 institutional investors holding a total of 959 million shares, representing 84.13% of the total share capital [1] - The top ten institutional investors collectively hold 73.55% of the shares, although this represents a decrease of 3.41 percentage points compared to the previous quarter [1] Group 2 - In the public fund sector, 32 funds increased their holdings, with a total increase ratio of 0.27%, while 79 funds decreased their holdings, with a total decrease ratio of 1.59% [2] - One social security fund increased its holdings, specifically the National Social Security Fund 111 Combination, with an increase ratio of 0.17% [2] - A total of 686 new public funds disclosed their holdings in Transsion Holdings, while 63 funds were no longer disclosed [2]

Group 1 - The core viewpoint of the article highlights the strong financial performance of Transsion Holdings in 2024, with a revenue of 68.715 billion RMB and a net profit of 5.549 billion RMB, indicating a year-on-year growth of 10.31% and 0.22% respectively [1] - The company announced a cash dividend plan, proposing to distribute 1.5 RMB per share, totaling 1.711 billion RMB, which reflects a commitment to returning value to shareholders [1] - Cumulatively, Transsion Holdings has distributed cash dividends exceeding 10.91 billion RMB since 2021, showcasing a consistent dividend policy supported by strong performance [1] Group 2 - Transsion Holdings primarily focuses on the design, research, production, sales, and brand operation of mobile devices, with a total shipment of approximately 201 million units in 2024 [2] - The mobile business generated a revenue of 63.197 billion RMB, with the African market contributing 22.719 billion RMB, demonstrating a 2.97% growth and a gross margin of 28.59% [2] - The company achieved a global market share of 14.0% in the smartphone sector, ranking third among global manufacturers, with leading positions in several emerging markets [2] Group 3 - The achievements of Transsion Holdings reflect its accurate strategic positioning in emerging markets and its comprehensive capabilities in brand building, product development, marketing, and supply chain management [3] - The outlook for smartphone development in emerging markets remains strong, suggesting continued robust growth potential for the company [3]

深圳传音控股股份有限公司全体股东： 一、审计意见 我们审计了深圳传音控股股份有限公司（以下简称传音控股公司）财务报表， 包括 2024 年 12 月 31 日的合并及母公司资产负债表，2024 年度的合并及母公司 利润表、合并及母公司现金流量表、合并及母公司所有者权益变动表，以及相关 财务报表附注。 目 录 | 一、审计报告……………………………………………………… 第 1—5 | | 页 | | --- | --- | --- | | 二、财务报表……………………………………………………… 第 6—13 | | 页 | | （一）合并资产负债表…………………………………………… | 第 | 6 页 | | （二）母公司资产负债表………………………………………… | 第 | 7 页 | | （三）合并利润表………………………………………………… | 第 | 8 页 | | （四）母公司利润表……………………………………………… | 第 | 9 页 | | （五）合并现金流量表……………………………………………第 | | 10 页 | | （六）母公司现金流量表…………………………………………第 | | 11 ...

中信证券股份有限公司 关于深圳传音控股股份有限公司 2024 年度募集资金存放与使用情况的核查意见 中信证券股份有限公司（以下简称"中信证券"、"保荐机构"）作为深圳 传音控股股份有限公司（以下简称"传音控股"、"公司"）首次公开发行股票 并在科创板上市的保荐机构，根据《证券发行上市保荐业务管理办法》《上海证 券交易所科创板股票上市规则》《上市公司监管指引第 2 号——上市公司募集资 金管理和使用的监管要求》《上海证券交易所上市公司自律监管指引第 11 号— —持续督导》等相关法规和规范性文件的要求，对传音控股 2024 年度募集资金 存放与使用情况的事项进行了审慎核查，情况如下： 一、募集资金基本情况 （一）实际募集资金金额和资金到账时间 根据中国证券监督管理委员会《关于同意深圳传音控股股份有限公司首次公 开发行股票注册的批复》（证监许可〔2019〕1656 号），公司向社会公众公开 发行人民币普通股（A 股）股票 8,000 万股，发行价为每股人民币 35.15 元，共 计募集资金 281,200.00 万元，坐扣承销和保荐费用 11,033.20 万元后的募集资金 为 270,166.80 万元，已由主 ...

目 录 一、内部控制审计报告…………………………………………第 1—2 页 内部控制审计报告 天健审〔2025〕6791 号 深圳传音控股股份有限公司全体股东： 按照《企业内部控制审计指引》及中国注册会计师执业准则的相关要求，我 们审计了深圳传音控股股份有限公司（以下简称传音控股公司）2024 年 12 月 31 日的财务报告内部控制的有效性。 一、企业对内部控制的责任 第 1 页 共 2 页 范》和相关规定在所有重大方面保持了有效的财务报告内部控制。 天健会计师事务所（特殊普通合伙） 中国注册会计师： 中国·杭州 中国注册会计师： 按照《企业内部控制基本规范》《企业内部控制应用指引》以及《企业内部 控制评价指引》的规定，建立健全和有效实施内部控制，并评价其有效性是传音 控股公司董事会的责任。 二、注册会计师的责任 我们的责任是在实施审计工作的基础上，对财务报告内部控制的有效性发表 审计意见，并对注意到的非财务报告内部控制的重大缺陷进行披露。 三、内部控制的固有局限性 内部控制具有固有局限性，存在不能防止和发现错报的可能性。此外，由于 情况的变化可能导致内部控制变得不恰当，或对控制政策和程序遵循的程度降低， ...

深圳传音控股股份有限公司 2024年度独立董事沐职报告 本人作为深圳传音控股股份有限公司(以下简称"公司")的独立董事,严格 按照《公司法》、《证券法》、《上市公司治理准则》、《上市公司独立董事管理 办法》、《上海证券交易所科创板股票上市规则》等相关法律法规的要求和《公司 章程》及公司《独立董事工作制度》等相关规定,秉持客观、公正、独立的原则, 诚信、勤勉、认真履行职责,积极参与公司股东会、董事会及董事会各相关专门委 员会会议,及时了解公司的经营管理及发展情况,切实维护公司及全体股东的利益, 特别是中小股东的合法权益。现将 2024年度履职情况报告如下: 一、独立董事的基本情况 (一)独立董事个人工作履历、专业背景以及兼职情况 本人黄益建,1979年出生,博士研究生学历,曾任北京石头世纪科技股份有限 公、中电电机股份有限公司独立董事;现任中央财经大学会计学院副教授,同时担 任财政部会计准则咨询委员会委员,中国上市公司协会独董委员会委员等;2023年 10月至今担任公司独立董事。 (二)是否存在影响独立性的情况 作为公司的独立董事,本人符合中国证监会《上市公司独立董事管理办法》中 关于独立性的要求。同时,本人具 ...