证券代码：688036 证券简称：传音控股 公告编号：2026-001 深圳传音控股股份有限公司 2025 年年度业绩预告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性依法承担法律责任。 一、本期业绩预告情况 （一）业绩预告期间 2025 年 1 月 1 日至 2025 年 12 月 31 日。 （二）业绩预告情况 （1）经深圳传音控股股份有限公司（以下简称"公司"）财务部门初步测 算，预计 2025 年年度实现营业收入 655.68 亿元左右，比上年同期减少 31.47 亿 元左右，同比减少 4.58%左右。 （2）预计 2025 年年度实现归属于母公司所有者的净利润 25.46 亿元左右， 比上年同期减少 30.03 亿元左右，同比减少 54.11%左右。 （3）预计 2025 年年度实现归属于母公司所有者的扣除非经常性损益的净利 润 19.04 亿元左右，比上年同期减少 26.37 亿元左右，同比减少 58.06%左右。 （三）本次业绩预告数据未经注册会计师审计。 二、上年同期业绩情况和财务状况 1 （一）利润总额：66.78 亿元 ...

传音控股1月29日公告，预计2025年年度实现归属于母公司所有者的净利润25.46亿元左右，同比减少 54.11%左右。公司由于受供应链成本影响，存储等元器件价格上涨较多，对公司的产品成本和毛利率 造成一定影响，导致报告期内公司整体毛利率出现下滑态势。为应对市场竞争，提升公司品牌形象，以 及为保持公司长期核心竞争能力，报告期内，公司销售费用和研发投入有所增加。 ...

格隆汇1月29日丨传音控股(688036.SH)公告称，预计2025年归属于上市公司股东的净利润为25.46亿元左 右，比上年同期减少30.03亿元左右，同比减少54.11%左右。公司由于受供应链成本影响，存储等元器 件价格上涨较多，对公司的产品成本和毛利率造成一定影响，导致报告期内公司整体毛利率出现下滑态 势。报告期内，公司销售费用和研发投入有所增加。 ...

Investment Rating - The report does not explicitly provide an investment rating for the industry. Core Insights - In 2025, Chinese companies' overseas expansion did not experience a singular turning point but rather accelerated along multiple changing trajectories, significantly impacting their overseas operations [6] - The focus of overseas market layout has shifted, with compliance and organizational setup becoming prerequisites, and localization evolving from a strategic option to a fundamental requirement [6] - The importance of 2025 lies not only in what occurred but in the changes that have begun to emerge, reshaping the decision-making logic of overseas enterprises and influencing their long-term choices [6] Summary by Sections Overall Changes in 2025 - The industry coverage for Chinese companies going abroad has expanded, encompassing retail e-commerce, tea drinks, entertainment, AI, automotive, and hardware, with Southeast Asia, the Middle East, Latin America, and Africa becoming significant growth sources [14] - The technological investment has increased, and compliance challenges have intensified, with a notable shift in export structure, as evidenced by a trade surplus exceeding $1 trillion for the first time in 2025 [19][21] Country-Specific Roles in Overseas Expansion - The Global South has emerged as a crucial growth source for Chinese companies, transitioning from a supplementary market to a core strategic depth [28] - The Gulf region is becoming a key node in the global AI capability competition, with significant investments in digital infrastructure and AI technologies [31] - Competition in the European and American markets has shifted towards regulatory and compliance aspects, with stringent measures impacting market access for Chinese firms [34] Industry-Specific Changes in Overseas Expansion - The automotive industry's focus has shifted from export expansion to deep localization, with significant investments in overseas manufacturing facilities [43][48] - The global AI landscape is being restructured, with Chinese AI capabilities transitioning from a follower to a leader in the market [49] - The competitive focus in cross-border e-commerce has shifted towards fulfillment and infrastructure capabilities, reflecting the need for robust operational frameworks [6] Strategic Responses of Companies and Service Systems - Chinese brands are entering a critical window for global reputation and brand premium, with the first generation of overseas experience beginning to systematically fail [4][10] - The overseas service system is evolving from a reactive response to customer needs to a proactive global service model, indicating a shift towards comprehensive service offerings [10]

Investment Rating - The report maintains an "Outperform" rating for the electronics industry [1][10]. Core Insights - The report highlights a transition from structural shortages and price increases to a more widespread inflation across the electronics industry, driven by sustained high demand for AI computing and storage capabilities [1]. - It emphasizes the optimistic outlook for 2026 as a year of significant growth in domestic hard technology, driven by innovations in AI smartphones, AI glasses, and foldable screens [1]. - The report recommends focusing on companies involved in self-controllable manufacturing and the overseas supply chain for storage and computing [1]. Summary by Sections Market Trends - The Shanghai Composite Index rose by 0.84%, while the electronics sector increased by 1.39% over the past week, with optical electronics up by 3.21% and consumer electronics down by 0.69% [1][13]. - Global AI computing and storage demand continues to drive resource competition within the supply chain, leading to price increases across various components [1]. Semiconductor Developments - Alibaba's AI chip subsidiary, Pingtouge, is preparing for an independent IPO, indicating a strong trend towards domestic alternatives in computing chips [2]. - The report expresses confidence in the growth of domestic GPU and ASIC companies, such as Cambricon and Aojie Technology [2]. Storage Market Dynamics - NAND Flash prices have risen by 18% and DRAM prices by 33% in the past month, leading to increased cost proportions for PC manufacturers [3]. - Companies like Demingli and Jiangbolong are expected to see significant profit growth due to the ongoing storage cycle [3]. PCB Industry Insights - The report notes that rising raw material prices and increasing demand are positively impacting the performance of PCB upstream manufacturers [4]. - Companies such as Shenghong Technology and Jinan Guojiji are highlighted for their strong performance and market expectations [4]. Key Investment Recommendations - The report recommends several companies across different segments, including: - Optical Electronics: Lantech Optical, Aojie Technology, and others [1]. - Storage: Demingli, Jiangbolong, and others [3]. - PCB: Shengyi Technology and others [4]. - A focus on semiconductor companies like SMIC and Aojie Technology is also advised [9].

从"手机界的隐形冠军"到被镁光灯反复审视的"出海标杆"，宁波富豪竺兆江和他的传音控股 （688036.SH）正迎来创业二十载以来最严峻的时刻。 如果说市场竞争是外伤，那么上游供应链的暴涨则是直击命门的内伤。 2025年进入AI服务器爆发期，存储芯片迎来了罕见的"超级牛市"。据Counterpoint数据显示，2025年第 四季度，DRAM和NAND闪存价格涨幅高达40%-50%，且这种涨势在2026年一季度并无放缓迹象。对于 主打中低端市场的传音而言，存储芯片占据其手机成本的15%至25%，涨价潮导致其2025年9月末毛利 率降至19.47%，创近五年新低。 2026年1月21日，LG在印度正式对传音发起4/5G专利诉讼，为传音本就动荡的全球化版图再添阴霾。仅 仅两天前，传音在资本市场的表现同样令人唏嘘：截至1月19日，其股价徘徊在64.99元/股，市值相较 巅峰期已蒸发超过千亿元。 而在港交所递交二次上市申请的冷遇，更是直接撕开了这家昔日黑马的"增长焦虑"。 传音的崛起曾是商业教科书式的"降维打击"。2006年，竺兆江避开国内手机市场的惨烈内卷，深入手机 普及率仅6%的非洲大陆。通过四卡四待、深肤色美颜算法 ...

25 January 2026 | 5:00PM HKT Equity Research Global Smartphones: Cutting TAM growth to -6% / +2% on memory tightness We cut our smartphone TAM in 2026E / 27E to reflect our global tech analysts' changes, given rising memory prices. We reduce our global smartphone volume estimates by 6% / 5% to 1.2bn / 1.2bn in 2026 / 27E, or -6% / +2% YoY (vs. +1% / +1% previously). In the cycle of memory cost increases, we expect high-end smartphones to gain market share as the single material accounts for less percentage ...

高盛 公司将 传音控股 评级下调至卖出，目标价55元人民币。 ...

高盛公司将传音控股评级下调至卖出，目标价55元人民币。 ...

跨境出海 周度市场观察 行业环境 头部品牌动态 投资运营 产品技术 营销活动 本周看点： 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐； 2025出海盘点：下一片出海热土，为什么还是中东？ 出海2026：决定营销成败的是什么？ 行业环境： 1. 2026年海外仓智造出海新方式：聚焦美国海外仓市场新版匹配推荐 关键词：电商出海,本地化运营,技术驱动,精细化运营,海外仓 概要：全球电商发展推动品牌从依赖平台转向本地化运营和技术驱动的海外仓体系。2026年企 业将更注重本地团队和服务闭环，实现从跨境到本地化的转型。美国海外仓通过"微型总部" 整合营销、客服和供应链提升体验。推荐五家主流美国海外仓：海云汇（全链路服务）、万邑 通（高效仓储）、艾凡达（智能分仓）、星奕（灵活对接）、轶仓（数据管理）。跨境电商进 入"效率时代"，海外仓成为提升运营效率的关键。 01 行业趋势 Industry Trends 原文链接：http://finance.sina.com.cn/tjhz/2026-01-09/doc-inhfssrr3001471.shtml 2026/1.5-1.11 第 3 周 2026/1 ...