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五粮液携手齐鲁足球超级联赛共绘“绿茵山海”荣耀新篇
Xin Lang Cai Jing· 2025-09-11 01:38
Group 1 - The 2025 Wuliangye Shandong Qilu Super League and the inaugural Qilu Football Club League Finals will commence on September 13 in Zibo, the birthplace of football, under the theme "Green Field Starts a New Journey, Mountains and Seas Share Glory" [2] - Wuliangye, as the title sponsor, collaborates with the Shandong Football Association to promote the integration of "sports + culture + industry," aiming to elevate Shandong football to a higher platform [4] - The sponsorship of the Qilu Super League represents Wuliangye's commitment to deepening its market presence in Shandong, a key strategic market, while fulfilling its social responsibility [6] Group 2 - Wuliangye aims to create a unique fan experience by integrating brand spirit into the event, focusing on "Shandong culture + football passion + Wuliangye craftsmanship" to enhance fan interaction and local特色活动 [8] - Visual elements such as medals, trophies, and mascots will incorporate Qilu culture and Wuliangye's brand spirit, with the championship trophy "Qilu Ruyi" symbolizing good fortune and dreams coming true [10] - The Qilu Super League serves as a crucial pathway from local amateur football to professional leagues, having already nurtured seven professional teams, thus contributing to the development of football talent in Shandong [10] Group 3 - Wuliangye expresses its intention to continuously support sustainable local events like the Qilu Super League, leveraging the FIFA 2026 World Cup platform to enhance its brand visibility [12] - The event is not only a sports occasion but also a reflection of the integration of Shandong's culture, tourism, and commerce, with Wuliangye's involvement enriching the overall experience [14] - Wuliangye plans to foster a harmonious and passionate community through football, engaging with millions of fans to create a vibrant lifestyle [14]
2025年第35周:跨境出海周度市场观察
艾瑞咨询· 2025-09-11 00:03
Group 1 - Amazon released the "Top 50 Innovative Brands for 2025" in cross-border e-commerce, projecting a 16.9% year-on-year growth in China's cross-border e-commerce export scale to 2.15 trillion yuan in 2024, with significant growth in high-tech products [3][4] - The Middle East is identified as a prime market for Chinese companies looking to expand overseas, with retail spending expected to reach $300 billion and a rapidly growing e-commerce market potentially exceeding $1 trillion [5] - The Chinese micro-short drama industry is accelerating its overseas expansion, with the market size expected to surpass 50 billion yuan in 2024, focusing on cultural elements and diverse content to enhance competitiveness [6] Group 2 - A "Robot Outbound Cooperation Network" was officially launched in Beijing, aimed at promoting the international development of China's robotics industry through strategic partnerships [7] - Southeast Asia's e-commerce market has seen explosive growth, with sales increasing from $4 billion in 2012 to $184 billion in 2024, driven by Chinese companies leveraging supply chain advantages [8] - The rise of a new generation in cross-border e-commerce is reshaping global business, with emotional value and technology becoming core competitive elements [9] Group 3 - Localization in research and development is becoming a key strategy for Chinese brands going overseas, with companies adapting products to meet local demands and enhancing market fit [10] - The global popularity of Chinese metaphysics and feng shui is growing, with a projected market size of $48.7 billion by 2024, driven by emotional consumer needs [12] - Chinese service and logistics robot companies are successfully entering the Japanese market by optimizing technology and localizing strategies [13] Group 4 - Chinese brands are rapidly expanding internationally, transitioning from OEM production to independent innovation, with significant sales growth in Europe and other markets [14] - The new tea beverage sector is emerging as a global force, particularly in Southeast Asia, but faces challenges such as supply chain vulnerabilities and cultural differences [15] - Over 20 Chinese beauty brands have accelerated their overseas sales through Alibaba's AliExpress, with significant growth in markets like Europe and Mexico [17] Group 5 - Chinese companies are entering a new wave of "innovative outbound" strategies, with over 2,000 companies targeting 96 countries, integrating local resources and capabilities [18] - Great Wall Motors has completed its factory in Brazil, enhancing its local service and production capabilities to support its global strategy [20] - AliExpress reports a doubling of sales for Chinese beauty brands in the past year, with a focus on integrating influencer marketing and comprehensive solutions for market entry [21] Group 6 - Meituan's Keeta is rapidly expanding into the Middle East, achieving a 10% market share in Saudi Arabia within five months and planning further regional growth [22] - Reading Group's revenue from IP operations has shown strong growth, with a 68.5% increase in net profit, driven by successful adaptations of popular content [23] - Cainiao is transforming into a global logistics enterprise, focusing on international logistics and technology to support Chinese brands' overseas expansion [25]
“大咖话川酒”第二季第二期揭秘:为何长江堪称世界第一美酒河?
Xin Hua Cai Jing· 2025-09-10 10:39
9月9日,由四川日报全媒体、五粮液联合主办的"大咖话川酒"第二季第二期活动在四川宜宾举行。来自农业、地 理、文化、经济和酿造等领域权威专家学者汇聚长江首城,挖掘"长江美酒河"文化魅力与时代价值,探寻发源于此 的五粮液与长江相生相伴、共生共荣奥秘。 长江沿线汇聚了中国80%以上的名酒,包括四川的五粮液等名酒,是名副其实的"世界级美酒河"。现场专家学者围 绕"长江美酒河"的独特生态、经济、文化多重耦合特征以及在社会经济发展中的重要地位和作用,从地理、农业、 文化、酿造、经济与社会责任等维度进行全方位解读。 为何长江是世界第一美酒河? "长江造就了从巴山蜀水到江南水乡的千年文脉,是中华民族的代表性符号和中华文明的标志性象征。以五粮液为代 表的中国白酒承载着深厚的中国传统文化。"长江文化促进会会长、中国三峡集团原总经理王琳表示,本次活动将通 过专家献策、企业践责搭桥,携手共护长江美酒河文化生态,共创长江文化新价值。 图为长江文化促进会会长、中国三峡集团原总经理王琳 在圆桌论坛环节,来自农业、酒业、文化、经济和历史领域的5位专家学者,从"地理为基、农业为根、文化为魂、 酿造为术、经济为果"的维度,共同解码"长江美酒河" ...
酒业观察:白酒上半年业绩加剧下滑 “低度化”恐难成破局“良药”
Xin Hua Cai Jing· 2025-09-10 09:40
半年报数据显示,22家白酒上市企业中,仅有6家企业实现营收、净利润正增长,行业增长加剧失速,集中度进一步提升,库存与 现金流压力持续增大,面临从"量降利升"到"量缩利减"的发展困境。 新华财经北京9月10日电 2025年上半年,白酒行业延续深度调整态势。截至8月31日,22家白酒上市企业半年报已披露完毕。半年 报数据显示,22家白酒上市企业中,仅有6家企业实现营收、净利润正增长,行业增长加剧失速,集中度进一步提升,库存与现金 流压力持续增大,面临从"量降利升"到"量缩利减"的发展困境。 | 证券名称 | 营业收入(亿元) | 同比增长率 | 归母净利润(亿元) | 同比增长率 | | --- | --- | --- | --- | --- | | 贵州茅台 | 893.89 | 9.10% | 454.03 | 8.89% | | 五 根 液 | 527.71 | 4.19% | 194.92 | 2.28% | | 山西汾湿 | 239.64 | 5.35% | 85.05 | 1.13% | | 泸州老窖 | 164.54 | -2.67% | 76.63 | -4.54% | | 洋河股份 | 147. ...
五粮液:投资者建议用现金投初创高科技公司,董秘感谢建议
Xin Lang Cai Jing· 2025-09-10 09:10
投资者提问: 五粮液新设一支数字经济产业基金,公司有上千亿的现金躺在银行睡大觉,可以委托天使基金,创投基金操盘,投入人工智能,创新药,芯片等方向初创高科技公司,广撒网,只要投出一个像英 免责声明:本信息由新浪财经从公开信息中摘录,不构成任何投资建议;新浪财经不保证数据的准确性,内容仅供参考。 董秘回答(五 粮 液SZ000858): 尊敬的投资者,感谢您的建议! 查看更多董秘问答>> ...
11只白酒股下跌 贵州茅台1522.01元/股收盘
Bei Jing Shang Bao· 2025-09-10 08:53
从个股来看,贵州茅台收盘价达1522.01元/股,上涨1.13%;五粮液收盘价达128.06元/股,下跌0.57%; 山西汾酒收盘价达205.92元/股,上涨0.06%;泸州老窖收盘价达139.58元/股,下跌0.52%;洋河股份收 盘价达73.31元/股,下跌0.62%。 北京商报讯(记者 刘一博 冯若男)9月10日尾盘,沪指3812.22点上涨0.13%。白酒板块2364.85点收盘 上涨0.14%,其中11只白酒股下跌,贵州茅台1522.01元/股收盘。 开源证券在公告中指出:"酒企轻装上阵后,有望与后续行业回暖同频共振,资金布局意愿逐步提升。 部分白酒开瓶率已有向好迹象,我们判断基本面底部区间已渐行渐近。" ...
白酒板块9月10日涨0.53%,*ST岩石领涨,主力资金净流入8.96亿元
Zheng Xing Xing Ye Ri Bao· 2025-09-10 08:30
证券之星消息,9月10日白酒板块较上一交易日上涨0.53%,*ST岩石领涨。当日上证指数报收于 3812.22,上涨0.13%。深证成指报收于12557.68,上涨0.38%。白酒板块个股涨跌见下表: | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 600702 | 舍得酒业 | 66.68 | -1.70% | 12.06万 | 8.11亿 | | 616809 | 全徽酒 | 22.54 | -1.57% | 8.50万 | 1.93亿 | | 600559 | 老白干酒 | 17.88 | -0.78% | 18.19万 | 3.26亿 | | 600779 | 水井坊 | 46.66 | -0.74% | - 3.63万 | 1.70亿 | | 000860 | 顺鑫农业 | 16.15 | -0.74% | 9.72万 | 1.57亿 | | 002304 | 洋河股份 | 73.31 | -0.62% | 4.89万 | 3.60亿 | | 000858 | 五根液 | 128.06 ...
专家学者齐聚宜宾李庄古镇解码“长江美酒河”
Zhong Guo Xin Wen Wang· 2025-09-10 06:26
Group 1 - The event "Big Names Talk about Sichuan Wine" focused on the theme "Yangtze River, the Beautiful Wine River," highlighting the relationship between the Yangtze River and wine production, with experts from various fields participating to explore this connection [1][3] - The Yangtze River is home to over 80% of China's famous wines, establishing it as a "world-class wine river," with discussions on its unique characteristics from geographical, agricultural, cultural, brewing, economic, and social responsibility perspectives [3][4] - The event featured keynote speeches from prominent figures, emphasizing the cultural significance of the Yangtze River and its role in Chinese civilization, with a call to protect and promote the cultural ecology of the "Yangtze Wine River" [3][4] Group 2 - Experts discussed the historical and cultural depth of the wine culture in the Yangtze River region, asserting that the concept of "Yangtze Wine River" must be promoted globally to showcase its unique charm and value [6] - The Yangtze Economic Belt is identified as a crucial strategic area for national development, with the wine industry being a key pillar that supports high-quality development in this region [6][4] - The event underscored the importance of integrating the development of the wine industry with the Yangtze Economic Belt, positioning brands like Wuliangye as leaders in promoting high-quality development in the region [6][4]
五粮液也向年轻人低头了
Sou Hu Cai Jing· 2025-09-10 04:00
是白酒需要年轻人,而非年轻人需要白酒 作者丨岳轻 编辑丨罗素 曾经有知乎网友在"房价什么时候才能跌"的问题下回答了这么一段话:像邮票、古董、玉石、书画、白酒等年轻人不玩了的领域,都是既得利益者着急寻 找接盘侠的重灾区。 白酒特别是高度白酒,作为上述领域中最"亲民"的消费选项、这两年一直被频繁讨论是否崩塌的问题。当初某知名酒企掌门那句"并不担心未来市场的问 题,年轻人到了一定岁数就会喝白酒"的言论犹在耳边,但没想到这届年轻人固执的超乎想象。 直到今年8月,秉着山不过来我就过去的态度,各大酒企开始密集的宣布推出低度酒系列,而且领头的居然是白酒品牌唯二T0级的五粮液——官宣推出低 度新品29°五粮液·一见倾心。 T0级出手自然不俗。此次、一见倾心共设计高端轻奢装500ml/1瓶/399元,百变个性装100ml/3瓶/300元,仅两天内就预售破万。再加上邓紫棋的代言,颇 有要在年轻受众群中刷屏的架势。 不过和这"盛况"对应的,是五粮液8月27日晚公布的2025半年报:营收527.7亿,同比增长4.19%。净利润194.9亿,同比增长2.28%。拿下了2015至2025这 十年中报里最差的增长速度。 还是那些老调重弹的 ...
酒香也怕巷子深,茅台五粮液们的中秋考
Sou Hu Cai Jing· 2025-09-09 04:33
随着中秋佳节临近,酒水市场再度进入传统的销售冲刺阶段。 作为下半年最重要的消费节点之一,中秋国庆"双节"历来被酒业寄予厚望,往往能够贡献全年超过20% 的销售额。 然而,在表面热烈的营销造势之下,行业正面临高库存、动销慢与消费分化所带来的长期压力。今年中 秋,酒企与经销商在热战之余,更多了几分冷思考。 八月初起,各大酒企的"中秋战役"便已悄然打响。 线下商超中,茅台、五粮液、国窖1573等高端品牌礼盒被陈列于最醒目位置,而百元价位段的地产酒、 光瓶酒与新兴低度酒则组成辅助矩阵,试图覆盖自饮、宴席与礼品等多重场景。 线上阵地的竞争则更为激烈。 电商平台推出大规模补贴与限时秒杀,酒企也加码自有小程序和直播带货,强调"一键下单,极速配 送"。例如泸州老窖推出的中秋定制款"福禄黄葫芦",在淘宝平台搜索量短期内迅速上升,反映出品牌 对礼赠市场的精准捕捉。 不难发现,今年酒企推出新品的节奏显著早于往年。茅台推出500ml×4瓶装飞天茅台,降低整箱购买门 槛,切入中小规模宴饮与家庭场景;古井贡酒与舍得酒业则推出低度产品,迎合年轻消费者与健康饮酒 趋势。无论是规格创新还是品类拓展,都显示出行业对当前消费疲软态势的主动应对。 ...