据五粮液监测，这些非授权店铺未经品牌官方许可销售"五粮液"品牌产品，不仅扰乱线上销售秩序，更给消费者带来多重权益风险。 五粮液相关负责人表示，品牌将持续提供免费产品鉴定服务，消费者若对所购产品存疑，或发现侵权行为，可拨打官方客服热线反馈。 品牌明确提示，从非授权渠道购酒可能面临四大问题：产品真伪无法通过官方体系验证、品质缺乏保障、无法享受官方售后服务，且后续维权困难。 值得注意的是，此次公布的非授权名单中，包含歪马送酒、1919酒类直供等部分知名酒类销售店铺，抖音超市及部分平台"百亿补贴"相关渠道也在列。 为帮助消费者精准识别正品渠道，五粮液同步公布了55家最新电商授权渠道。其中，官方自营店铺涵盖京东、天猫、抖音、苏宁等平台的五粮液官方旗舰 店，以及微信小程序五粮液官方商城等。 10月19日晚，五粮液集团通过官方微信发布第四封《致五粮液消费者的告知书》，首次公开曝光46家线上非授权店铺名单，涉及抖音、京东、快手、美团、 拼多多、天猫淘宝六大主流平台，引发消费者广泛关注。 第三方授权店铺则包括酒仙网、歌德老酒行等在各平台的官方店铺，同时覆盖唯品会自营、七鲜、盒马等零售渠道。若消费者倾向线下购买，可通过五粮液 官 ...

证券之星消息，10月21日白酒板块较上一交易日上涨0.14%，*ST岩石领涨。当日上证指数报收于 3916.33，上涨1.36%。深证成指报收于13077.32，上涨2.06%。白酒板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 000596 | 古井贡酒 | 156.24 | -1.05% | 2.31万 | 3.63亿 | | 600809 | 山西汾酒 | 189.72 | -0.97% | 4.69万 | 8.95亿 | | 603369 | 今世缘 | 39.21 | -0.33% | 5.44万 | 2.13亿 | | 002304 | 洋河股份 | 69.95 | -0.33% | 1 2.37万 | 1.66亿 | | 616809 | 金徽酒 | 20.28 | -0.15% | 2.82万 | 5699.56万 | | 000799 | 潤鬼澳 | 62.65 | -0.02% | 7.80万 | 4.87 亿 | | 000858 | 五粮液 | 12 ...

从个股来看，贵州茅台收盘价达1462.26元/股，上涨0.30%；五粮液收盘价达120.52元/股，上涨0.05%； 山西汾酒收盘价达189.72元/股，下跌0.97%；泸州老窖收盘价134.21元/股，上涨0.80%；洋河股份收盘 价达69.95元/股，下跌0.33%。 方正证券发布研报称，近期第113届秋季糖酒会在南京召开。当前白酒板块经历长期回调，估值已显著 回落，市场预期处于低位，优质资产底部逻辑清晰。在外部扰动重新显现，催动内需重要性提升的背景 下，板块有望迎来估值切换与修复行情。 北京商报讯（记者 刘一博 冯若男）10月21日尾盘，三大指数集体上涨，沪指3916.33点上涨1.36%。白 酒板块2298.72收盘微涨0.90%，其中14只白酒股上涨。 ...

主播&直播间 1、黄子韬卫生巾品牌成立电子商务公司 10月20日，天眼查App显示，近日，杭州朵子电子商务有限公司成立，法定代表人为徐嘉斌，注册资本100万元人民币，经营范围包括互联网直播技术服 务、母婴用品销售、日用品批发与零售等。 该主播的行为违反了中央网信办部署开展的"清朗·打击网络谣言和虚假信息"专项行动相关内容，扰乱了社会秩序，涉嫌违反《互联网信息服务管理办法》 《网络信息内容生态治理规定》和《中华人民共和国治安管理处罚法》第二十五条第一项规定"散布谣言、谎报险情、疫情、警情或者以其他方法故意扰乱 公共秩序的行为将受到行政处罚"等法律法规。因发现及时未能造成严重社会影响，故对其进行了普法教育和约谈训诫，并责令其立即删除虚假视频。 股权全景穿透图显示，该公司由浙江朵薇护理用品有限公司全资持股，后者由杭州衡研科技有限公司、杭州龙则灵网络科技有限公司、黄子韬等共同持股。 2、西宁一主播被约谈 近期，西宁市网信办在网络巡查过程中发现某短视频平台账号"雪莲花18133"（ID：1474785529）发布虚假灾害视频。经核实，该主播为博流量恶意拼接外 地火灾旧闻视频，影响社会秩序。对此，西宁市网信办约谈了该短视 ...

"双11"促销期间，继茅台、习酒之后，五粮液也发布了囤酒避雷指南。10月19日晚间，五粮液发布的 《致五粮液消费者的告知书（四）》直言，近期通过市场监测发现，抖音、快手等在内的部分网络平台 存在非授权门店销售"五粮液"品牌产品的情况，包括1919酒类直供、歪马送酒，以及抖音超市等46家网 店。此类行为不仅扰乱了正常的线上销售秩序，更可能为消费者带来多重权益风险。 此次五粮液公布的部分非授权店铺名单中，共有46家店铺。值得关注的是，名单中不仅包含普通第三方 店铺，还明确点名了抖音超市、美团歪马送酒、美团1919酒类直供，以及天猫淘宝百亿补贴官方频道等 具备一定平台背书或流量优势的销售主体。 五粮液表示，非官方授权店铺所售"五粮液"产品，其货源渠道未纳入五粮液官方产品管控与追溯体系， 消费者从该类渠道购买产品，可能面临产品真伪无法验证、产品品质难以保障、官方售后服务缺失、合 法权益维权困难四种风险。 当下，白酒电商爆火，各大电商平台推出的"百亿补贴"等白酒促销活动，备受消费者青睐。然而，热闹 之下，低价、虚假宣传、假冒伪劣、以次充好等乱象频发，侵犯消费者权益。 回溯过往，五粮液此前已分别于2024年11月2日、1 ...

Group 1 - The food ETF (515710) showed stable performance with a price increase of 0.16% and a trading volume of 11.51 million yuan, bringing the fund's latest scale to 1.313 billion yuan [1] - Key performing stocks included Yunnan Energy Investment, Luzhou Laojiao, and New Dairy Industry, with increases of 1.8%, 1.25%, and 1.11% respectively [1] - Conversely, Yanjing Beer, New Nuo Wei, and Miao Ke Lan Duo experienced declines of 4.56%, 2.32%, and 1.64% respectively [1] Group 2 - Data from the double festival period indicated strong liquor consumption, with JD Seven Fresh reporting a 109% year-on-year increase in liquor sales, and Douyin's liquor sales up 58% month-on-month [1] - The release of the twelve fragrance standard sample aims to further standardize the industry's quality system [1] - Guizhou Moutai is enhancing brand experience through a wine tourism integration project, promoting innovation in consumption scenarios [1] Group 3 - According to Guotai Junan, the food and beverage industry is primarily driven by growth, with beverage leaders maintaining structural prosperity under the influence of major products [1] - The white liquor industry is experiencing a "low expectation, weak reality" state, with the third-quarter reports being a crucial observation window [1] - As external factors diminish and liquor companies adjust strategies, the industry may enter a substantial destocking cycle, with channel confidence expected to improve [1] Group 4 - According to招商证券, Q3 white liquor sales improved month-on-month, but the financial reports continue to show clearing, with government and business demand under pressure [2] - The performance of consumer goods is mixed, with snacks, beverages, pets, and health products showing good momentum, while traditional consumer goods like dairy, condiments, and beer remain flat [2] - The cost side shows a continued decline in raw material prices, although the rate of decrease is narrowing, while packaging prices have increased month-on-month [2] Group 5 - The food ETF (515710) and its linked funds passively track a segmented food index, with the top ten weighted stocks including Wuliangye, Guizhou Moutai, Yili, Luzhou Laojiao, Shanxi Fenjiu, Haitian Flavoring, Dongpeng Beverage, Yanghe, Jinshiyuan, and Gujing Gongjiu [2]

Core Viewpoint - The current adjustment in the liquor industry is nearing its end, with household banquet scenarios expected to recover faster than business demand, and leading companies continuing to enhance management efficiency to increase market share [1][2]. Group 1: Industry Adjustment Analysis - The liquor industry has experienced two rounds of adjustments, with the first from 2013 to 2016 driven by declining profits in industrial enterprises and reduced real estate investment, impacting business consumption scenarios [1]. - The second round, starting in 2022, has seen a continuous contraction in business demand, influenced by government policies promoting frugality, but the impact on liquor demand is less severe compared to the previous round [2]. - The current adjustment has lasted five quarters, with expectations for recovery by the second quarter of 2026, based on historical patterns [2]. Group 2: Market Changes and Investment Implications - The top six liquor companies account for 48.1% of total sales, indicating enhanced industry self-regulation and a more moderate adjustment process due to government guidance [3]. - The expansion of sauce liquor production capacity has not yet translated into revenue share, but it is expected to gain traction in the competitive landscape [3]. - Companies are improving their market value management strategies, increasing dividend payouts, and utilizing flexible buyback methods, which will enhance investor returns [3].

1978年的金秋十月，当数学家华罗庚的"优选法""双选法"在宜宾酒厂绽放异彩，中国第一瓶39°五粮液 低度酒诞生之时，谁曾想这场始于1972年出口需求的低度技艺革新，竟开创了一个绵延47年的品质传 奇。2025年，当29°五粮液·一见倾心携邓紫棋的青春活力翩然而至，这不仅是数字的简单下探，更是五 粮液将半个世纪的低度酿造智慧凝练而成的时代献礼。 图1 29°五粮液·一见倾心 一、历史深处的开创者 在白酒行业的编年史上，1972年湖北粮油食品进出口公司的一纸公函，注定成为浓墨重彩的转折点。当 其他酒厂还在60°高度酒的赛道上竞逐时，五粮液已敏锐捕捉到国际市场的低度化趋势，率先开启技术 攻关。1978年那个收获的季节，五粮液运用华罗庚"优选法""双选法"创造的"降度不降味"工艺，不仅解 决了困扰行业多年的酒体浑浊难题，更用多味调味酒技术填补了低度酒风味空缺——这项获得四川 省"双法"成果二等奖的突破，比其他名酒企业研制出低度酒都要早很多年。 翻阅档案，1978年对39°、29°和25°五粮液的评语至今仍熠熠生辉："窖香馥郁，清冽甘爽，柔润丰雅， 酒味全面，各味协调"。当1986年29°五粮液首获"银樽奖"，199 ...

当地时间10月16日，EFQM可持续绩效大会暨2025全球奖颁奖典礼在西班牙举行。 会上，五粮液凭借其在经济、环境、社会等方面的可持续实践和突出成果，以中国企业创奖以来最高分 荣膺EFQM全球奖(七钻)，获评全球卓越绩效最高认证。同时，还荣获"联合国可持续发展目标践行与企 业绩效卓越奖"单项奖，彰显其在商业卓越与可持续发展融合上的标杆力量。 业内人士表示，五粮液将可持续发展理念深度融入企业战略，充分践行龙头担当，着力打造"生态、品 质、文化、数字、阳光"五位一体的高质量发展路径，引领中国白酒为全球可持续发展贡献和美力量。 问鼎EFQM全球奖"七钻"认证 在当前全球不确定性日益凸显的大背景下，以可持续发展为核心的卓越绩效管理，成为企业增强核心竞 争力与长期韧性的关键。 作为全球知名的质量专业组织，欧洲质量管理基金会(EFQM)长期致力于卓越绩效理念的推广与传播， 其颁发的欧洲EFQM全球奖被公认为世界卓越绩效领域的最高荣誉之一，其严格的"七钻"认证体系代表 EFQM卓越认可体系中的最高等级。 而作为中国白酒典型代表、民族品牌典范，五粮液始终长期坚持经济、环境、社会协同发展，形成了可 持续发展架构，其在实践EFQ ...

Core Viewpoint - Wuliangye is intensifying its efforts to combat counterfeit products during the "Double 11" e-commerce promotion season, highlighting the risks posed to consumers by unauthorized sales on various online platforms [2][3]. Group 1: Company Actions - Wuliangye has identified 46 unauthorized stores selling its products on platforms such as Douyin, JD.com, Kuaishou, Meituan, Pinduoduo, and Tmall [2]. - Since November 2023, Wuliangye has issued four notices addressing online counterfeit issues, resulting in the closure of 261 counterfeit stores and the removal of 6,431 infringing links [2]. - The company has authenticated 1,610 bottles of products from January to May 2024, with 268 bottles identified as counterfeit, accounting for 16.65% [2]. Group 2: Industry Challenges - The prevalence of low-priced promotions on e-commerce platforms creates an environment conducive to counterfeit products, as the white liquor industry has high profit margins and low production costs for fakes [4]. - There exists a dual dependency and wariness among traditional liquor companies towards e-commerce, as they seek to leverage online traffic while being cautious of price disruptions and counterfeit threats [4]. Group 3: Consumer Guidance - Consumers are advised to prioritize official and authorized channels to mitigate the risk of counterfeit products and ensure their rights are protected [4]. - A dual verification mechanism is recommended for online purchases, including checking the store's deposit and being wary of prices significantly lower than market rates [4]. Group 4: Long-term Solutions - Experts suggest that brand owners and major e-commerce platforms should establish a regular cooperation mechanism for rights protection, utilizing big data monitoring and information sharing to enhance verification processes [5]. - A "genuine product alliance" involving liquor companies, platforms, regulatory bodies, and consumers is proposed to maintain a healthy market ecosystem, which is essential for protecting brands and consumers as well as for the sustainable development of the industry [5].