Core Points - Wuliangye has issued a notice to consumers regarding unauthorized stores selling its products on various e-commerce platforms ahead of the "Double Eleven" shopping festival [1] - The company identified 46 unauthorized stores across platforms such as Douyin, JD, Kuaishou, Meituan, Pinduoduo, and Tmall Taobao [1] - Wuliangye has previously issued similar notices, with this being the third such announcement since the beginning of 2024, indicating a more direct approach by exposing specific unauthorized stores [4][5] Summary by Category Unauthorized Stores - Wuliangye's notice lists 46 unauthorized stores, including 17 on Douyin, 4 on JD, 9 on Kuaishou, 3 on Meituan, 8 on Pinduoduo, and 5 on Tmall Taobao [1] - The company emphasizes the risks associated with purchasing from these unauthorized channels, including issues with product authenticity, quality assurance, lack of official after-sales service, and difficulties in protecting consumer rights [4] Consumer Protection Measures - Wuliangye has provided free product authentication services, having authenticated 1,610 bottles from January to May 2024, with 268 bottles identified as counterfeit, representing 16.65% of the total [5] - The company has also worked with e-commerce platforms to shut down 261 counterfeit stores and remove 6,431 infringing links since November 2024 [5] Authorized Sales Channels - Wuliangye has updated its list of authorized e-commerce sales channels, now exceeding 50 stores, including official self-operated stores and those on platforms like JD, Tmall, and Douyin [5] - The latest authorized channels include 17 official self-operated stores, 11 on JD, 10 on Tmall, and 7 on Douyin, along with other retail platforms [5]

同时，五粮液公布了部分线上非授权店铺名单，记者注意到名单中包括了美团名酒行、1919、淘宝 的百亿补贴频道等。 同期贵州习酒也发布声明，指责线上非授权渠道销售产品存在假冒伪劣风险，但公布的线上授权名 单中，主要是习酒和经销商在电商平台开设的店铺。此前几日，贵州茅台也公布了官方及第三方合作线 上渠道的名单。 美团、淘宝被五粮液点名！知名酒企齐指电商白酒"货源复杂" 【中国白酒网】"双十一"刚刚开场，名酒大促就已经上了力度，也引发了酒企的担忧。 近日包括茅台、五粮液、贵州习酒等多家酒企发布声明，指责部分电商平台并未获得授权，货源来 源复杂，存在真伪难辨的问题。 记者在部分电商平台看到，截至10月20日16时，53度飞天茅台补贴后价格为1650元/瓶，比前两日 又下滑了30元，五粮液普五769元/瓶与此前价格持平，都明显低于市场批发价。 10月19日晚，五粮液发布了《致五粮液消费者告知书》，称部分网络平台存在非授权门店销售"五 粮液"品牌产品的情况。经排查发现，非官方授权店铺所售"五粮液"产品，其货源渠道未纳入五粮液官 方产品管控与追溯体系，可能存在假冒伪劣、以次充好等问题。 有江苏酒商告诉记者，酒企此时再发布声明 ...

Core Viewpoint - Wuliangye has issued a notice to consumers regarding unauthorized online stores selling its products, aiming to strengthen channel control and protect consumer rights during the upcoming "Double 11" shopping festival [1][2]. Group 1: Consumer Protection Measures - Wuliangye identified 46 unauthorized online stores and warned consumers about the risks of purchasing from these outlets, including issues with product authenticity, quality assurance, lack of official after-sales service, and difficulties in rights protection [2][3]. - The company encourages consumers to purchase from officially listed channels and to request invoices for traceability [2]. Group 2: Industry Context - The move reflects the increasing pressure on the liquor industry, with declining product prices and intensified competition between direct sales and traditional distribution models [1][9]. - Analysts suggest that the ongoing disputes between liquor companies and direct supply stores like 1919 highlight the challenges faced by brands in maintaining pricing and distribution integrity [5][9]. Group 3: Sales and Revenue Insights - Wuliangye's revenue from the direct sales model has been increasing, with reported income of 211.95 billion yuan in the first half of the year, a growth of 8.6%, while traditional distribution revenue grew only 1.2% to 279.25 billion yuan [10]. - The average wholesale price of Wuliangye's products has dropped to around 805 yuan per bottle, indicating a significant price decline in the market [10].

Core Viewpoint - Wuliangye has achieved the highest score for a Chinese company in the history of the EFQM Global Award, receiving the "Seven Diamonds" certification and the "UN Sustainable Development Goals Implementation and Corporate Performance Excellence Award," highlighting its outstanding performance in performance management and sustainable development [1][5]. Group 1: EFQM Global Award Overview - The EFQM Global Award, established in 1991, is one of the world's three major quality awards, alongside the Deming Prize and the Malcolm Baldrige National Quality Award, aimed at recognizing outstanding organizations globally [3]. - The award is based on a globally recognized excellence performance management framework and has been awarded annually since 1992 [3]. Group 2: Wuliangye's Achievements - In 2023, over 200 companies globally participated in the EFQM Global Award evaluation, with only 14 companies recognized for their excellence, including Wuliangye, which is the only company to achieve such results within one year of implementing the EFQM model and RADAR logic [5]. - Wuliangye has been a pioneer in comprehensive quality management since the 1980s, integrating quality management deeply into its corporate strategy and operations [5]. Group 3: Sustainable Development Initiatives - Wuliangye has established a complete system based on its "Harmony and Beauty" culture, focusing on sustainable development and aiming to create a "zero-carbon liquor enterprise," integrating green practices throughout its entire value chain [8]. - The company actively promotes ESG awareness and zero-carbon emissions among its suppliers, demonstrating exceptional industry leadership [8]. Group 4: Future Directions - Wuliangye plans to continue adhering to its quality philosophy of "Quality as the Foundation, Craftsmanship in Brewing," driving management innovation and industrial upgrades to showcase the excellence and responsibility of Chinese national brands on the global stage [10].

Core Viewpoint - Wuliangye Group has issued a consumer notice highlighting the risks associated with purchasing its products from unauthorized online stores, revealing a list of 46 such stores [1][6][8]. Group 1: Unauthorized Sales and Risks - Wuliangye has identified 46 unauthorized online stores selling its products, warning consumers that these products are not part of its official product control and traceability system [1][8]. - The company emphasizes that products from unauthorized channels may be counterfeit or of inferior quality, lacking verification through its official traceability system [5][8]. - Consumers purchasing from these unauthorized stores may face difficulties in verifying product authenticity, ensuring product quality, and accessing official after-sales services [5][8]. Group 2: Market Context and Company Performance - The announcement comes ahead of the "Double Eleven" shopping festival, a time when the company aims to combat low-priced counterfeit products and other market irregularities [6][8]. - In the first five months of the year, Wuliangye provided free product authentication services for 1,610 bottles, identifying 268 counterfeit products, which accounted for 16.65% of the total [8]. - Despite challenges in the white liquor market, Wuliangye reported a revenue of 52.771 billion yuan, a year-on-year increase of 4.19%, and a net profit of 19.492 billion yuan, up 2.28% [8].

新京报贝壳财经讯10月19日，五粮液（000858）发布了致五粮液消费者的告知书，称近期公司通过市场 监测发现，部分网络平台存在非授权门店销售"五粮液"品牌产品的情况，此类行为不仅扰乱了正常的线 上销售秩序，更可能为消费者带来多重权益风险。非官方授权店铺所售"五粮液"产品，其货源渠道未纳 入五粮液官方产品管控与追溯体系，消费者从该类渠道购买产品，将可能面临多重风险。告知书发布了 部分非授权店铺名单详情。 告知书称，为确保能购买到正品五粮液产品、享受优质消费体验，郑重建议通过五粮液官网公布的销售 渠道购买，并主动索要发票等购买凭证，便于后续溯源验证。公司将持续提供免费产品鉴定服务，若对 所购产品真伪、品质有疑问，或发现侵犯五粮液品牌权益的行为，欢迎随时拨打五粮液官方客服热线 95195反馈。 ...

又一家头部酒企发布了正规购酒渠道。 10月20日下午，国台通过其公司微信公众号发布消息，披露该公司产品正规购酒渠道。该消息提到，因年终消费 旺季来临，为切实维护广大消费者合法权益，国台提醒消费者在购买国台酒时，请严格选择官方授权及正规销售 渠道，规避非正规渠道带来的风险。 南都湾财社-酒水新消费指数课题组记者注意到，本次国台合计披露了47个线上正规销售渠道，其中包含了当下主 流电商、拼购、短视频以及部分即时零售平台。与此同时，该公司还通过"国粉俱乐部"发布线下专卖店和核心终 端店的信息。 10月14日，贵州茅台发布了正规购酒渠道，其中线上平台包含了i茅台、酒仙网、1919吃喝，以及两个大型电商平 台都是正规购酒渠道，而某拼购平台、某即时零售以及主流短视频平台并未被纳入；10月17日，习酒发布《致习 酒消费者的告知书》披露购买习酒的正规渠道，包括歪马送酒、酒小二、唯品会等合计215个渠道都是购买习酒的 正规平台。 国台通过微信公众号发布正规购酒渠道。（截图来源：国台微信公众号） 据南都湾财社记者了解，这已是近期第四家头部酒企发布正规购酒渠道信息。在此之前，包括贵州茅台、习酒均 发布了类似信息。 南都湾财社记者还 ...

当都市的霓虹掠过餐桌，那抹流淌的天青色骤然成为全场焦点——水晶玻璃折射出《诗经》里"青青子衿"的千年意境，纤长瓶身勾勒出Z世代最爱的极简 线条，这便是五粮液29°一见倾心带来的视觉革命。在白酒行业沉浸于传统厚重美学的当下，这款低度白酒以颠覆性的设计语言，重新定义了高端白酒的 审美标准，让东方诗意与青春潮流完成了一场惊艳邂逅。 图1 29°五粮液·一见倾心 破界之色：天青重塑白酒视觉基因 29°五粮液·一见倾心大胆启用中式传统色"天青色"为主色调，并通过融入《诗经・郑风》"青青子衿，悠悠我心"的古典意象，对白酒视觉体系的彻底焕 新，将中国人骨子里的浪漫情怀注入现代设计。当温润的天青色在水晶玻璃上流动，恰似雨过天青时的朦胧意境，既打破了传统白酒的沉闷厚重，又 以"生也，象物生时色也"的生机象征，精准击中年轻群体对希望与活力的精神追求。 这种色彩突破的背后是对消费心理的深刻洞察。有行业专家评价："天青色的运用完全打破了市场对白酒的固有印象，它既保留了五粮液作为高端品牌的 文化底蕴，又通过清新淡雅的色调，与年轻人崇尚的悦己生活理念产生强烈共鸣。其瓶身巧妙运用的渐变工艺更让这份美感有了层次变化，在不同光线下 呈现从浅蓝 ...

Group 1 - Major liquor companies, including Moutai and Wuliangye, have expressed concerns over unauthorized sales on e-commerce platforms during the "Double Eleven" shopping festival [4][5] - Wuliangye's consumer notice highlighted the presence of unauthorized stores selling its products online, with prices significantly lower than market wholesale prices [4][5] - As of October 20, the price of Moutai was reported at 1650 yuan per bottle, down 30 yuan from previous days, while Wuliangye remained at 769 yuan per bottle, both below official retail prices [4] Group 2 - The online sales of liquor products are primarily sourced from market procurement by e-commerce platforms, leading to complex supply chains and potential quality issues [7] - Taobao's customer service claimed that its "Billion Subsidy Channel" guarantees product authenticity and has third-party testing, promising compensation for counterfeit products [7] - Industry experts noted that e-commerce platforms often pursue low-price strategies to attract traffic, which can create opportunities for counterfeit products [7]

2025.10. 20 本文字数：932，阅读时长大约2分钟 作者 | 第一财经 栾立 "双十一"刚刚开场，名酒大促就已经上了力度，也引发了酒企的担忧。 近日包括茅台、五粮液、贵州习酒等多家酒企发布声明，指责部分电商平台并未获得授权，货源来源 复杂，存在真伪难辨的问题。 记者在部分电商平台看到，截至10月20日16时，53度飞天茅台补贴后价格为1650元/瓶，比前两 日又下滑了30元，五粮液普五769元/瓶与此前价格持平，都明显低于市场批发价。 本报记者任玉明 摄 同期贵州习酒也发布声明，指责线上非授权渠道销售产品存在假冒伪劣风险，但公布的线上授权名单 中，主要是习酒和经销商在电商平台开设的店铺。此前几日，贵州茅台也公布了官方及第三方合作线 上渠道的名单。 有江苏酒商告诉记者，酒企此时再发布声明形式大于实际作用，线上补贴后名酒售价远低于官方门店 和线下。记者对比发现，贵州习酒的官方旗舰店同款产品优惠后售价，比平台百亿补贴频道大促价高 出30%。 一家线上白酒销售公司市场负责人表示，目前"双十一"大促的名酒产品主要是电商平台从市场采 购，自行出资补贴，但市场流通货品可能在流转中经手多次，货源确实较为复杂，对电商 ...