格隆汇8月6日｜支付宝官方今日发布消息称，分众传媒联合支付宝推出"碰一下抢红包"创新玩法，目前 已在北上广深等20多个城市上线。等电梯时，拥护解锁手机碰一下分众广告屏幕旁的蓝环，即可领 取"碰一下"支付红包、品牌优惠券，直接存入支付宝，下次消费时可用。 资金安全方面，支付宝表 示，将采用多种方式保障用户体验与资金安全：手机未解锁、不触碰蓝环时，不会领取红包；碰一下领 红包或优惠券时，不会进行支付；支付宝和分众传媒承诺用户碰一下"被盗即赔"。 今年6月，支付宝宣 布与分众传媒合作"创新玩法"，电梯里也有"支付宝碰一下"。从"电梯里"到"等电梯"，场景覆盖逐步升 级。 ...

Core Viewpoint - Alipay has launched an innovative feature called "Tap to Grab Red Packets" in collaboration with Focus Media, allowing users to receive cash rewards and brand coupons while waiting for elevators in over 20 cities across China [1][9]. Group 1: Product Features - Users can unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive "Tap to Grab" cash rewards and brand coupons, which can be stored in Alipay for future use [3][6]. - Alipay has committed to ensuring user experience and fund security by implementing measures such as requiring the phone to be unlocked and not allowing payments during the reward collection process [6]. Group 2: Market Expansion - The "Tap to Grab" feature is part of a broader strategy to transform passive viewing into active engagement, potentially shifting the elevator advertising landscape from passive display to interactive digital entry points [9]. - Alipay has been expanding the coverage of the "Tap to Grab" feature, with recent implementations in various locations, including Shanghai Pudong International Airport and over 100,000 delivery stations and lockers [10]. Group 3: Strategic Partnerships - Focus Media described the collaboration with Alipay as a groundbreaking technological partnership aimed at exploring location-based interactive applications and enhancing consumer experiences [9]. - Ant Group's CEO emphasized that "Tap to Grab" serves as a new entry point for offline services, aiming to foster innovation and improve service efficiency across various industries [10].

Core Viewpoint - Alipay has launched an innovative feature called "Tap to Grab Red Packets" in collaboration with Focus Media, allowing users to receive cash rewards and brand coupons by tapping their phones on advertising screens while waiting for elevators in over 20 cities across China [2][4][6]. Group 1: Product Features and User Experience - Users can unlock their phones and tap on the blue ring next to Focus Media's advertising screens to receive red packets and discount coupons, which can be stored in Alipay for future use [4][6]. - Alipay ensures user safety by implementing measures such as requiring the phone to be unlocked and not processing payments during the tapping action, with a "theft compensation" promise from both Alipay and Focus Media [6][10]. Group 2: Market Expansion and Future Plans - Alipay has committed 100 million yuan in cash red packets and 10 million free shopping vouchers to promote the "Tap to Grab" feature [9]. - The project is currently in a pilot phase, with plans to expand coverage based on project progress and market demand, transforming passive viewing into active engagement [10][11]. - Recent expansions include the introduction of "Tap to Grab" services at Shanghai Pudong International Airport and over 100,000 delivery stations, with additional services like "Tap to Send Packages" and "Tap to Retrieve Meals" planned for the future [11]. Group 3: Industry Implications - The collaboration between Focus Media and Alipay represents a significant shift in advertising dynamics, moving from passive display to interactive engagement, potentially reshaping the elevator media landscape [10]. - Alipay's CEO emphasized the importance of this feature as a new entry point for offline services, aiming to enhance service efficiency and user experience across various industries [11].

Group 1 - The core concept of "Alipay Tap" is to enhance user interaction by allowing consumers to receive red packets and coupons while waiting for elevators, thus integrating digital experiences into everyday scenarios [1] - The service has been launched in over 20 cities, showcasing its potential as a new entry point for various industries to connect online and offline experiences, promoting a vision of a digital future where "everything can be tapped" [1] - Ant Group's CEO stated that "Alipay Tap" has surpassed 100 million users, becoming the second phenomenon-level product after "Yu'e Bao," indicating its significant market impact [1] Group 2 - The "Alipay Tap" service effectively shortens the conversion path from traditional advertising to consumer action, creating a full marketing loop that includes various scenarios such as new customer acquisition, e-commerce, and in-store promotions [2] - This new marketing model, described as a fusion of brand effectiveness and sales conversion, allows advertisers to achieve precise targeting and efficient conversion, breaking down barriers between brand communication and sales [2]

| 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 002027 | 分众传媒 | 7.80 | -2.62% | 131.61万 | 10.35 Z | | 603598 | 引力传媒 | 18.25 | -1.08% | 11.65万 | 2.12亿 | | 000607 | 来媒控股 | 4.75 | -0.63% | 22.73万 | 1.08亿 | | 300612 | 富亚国际 | 16.30 | -0.43% | 9.45万 | 1.54亿 | | 600556 | 天下秀 | 5.18 | -0.38% | 44.19万 | 2.29亿 | | 605168 | 三人行 | 33.87 | -0.38% | 6.44万 | 2.19亿 | | 002878 | 元隆雅图 | 19.01 | -0.37% | 11.02万 | 2.09亿 | | 300063 | 天龙集团 | 8.77 | -0.34% | 31.81万 | 2.78亿 | | 300058 | 蓝色光标 | 7.0 ...

8月6日，分众传媒（002027）与支付宝宣布联合推出"碰一下抢红包"服务。即日起，全国20余个城市的 用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝环，即可领取红包、优惠券并在消费时使 用。 蚂蚁集团首席执行官韩歆毅表示，"支付宝碰一下"作为线下服务的亿级新入口，将坚持开放共赢，持续 助力各行各业创新交互、提升服务效率和用户体验，服务更多合作伙伴借助新入口创造新增量。 据了解，除了让交互体验更简单，支付宝也采用多种方式保障用户体验与安全：用户在未解锁手机、不 触碰蓝环时不会领取红包；同时，电梯内的"碰一下"蓝环设备仅支持抢红包的功能，不会发生主动支付 行为。 行业人士认为，"碰一下抢红包"通过广告内容与优惠券的联动方式，打破了传统广告从曝光到转化链路 过长的瓶颈，通过覆盖拉新、电商、到店、配送、会员、留资等多个场景，构建从曝光到转化的全链路 营销闭环。这一模式有效缩短转化路径，让每一次触达都蕴藏更多商业转化可能性，助力品牌带来新增 量。 分众传媒创始人、董事长江南春表示，这种"品效销"融合的三位一体新营销模式，让广告位升级为交易 新入口，可助力广告主实现智能精准触达与高效转化的双重突破，打破品牌传 ...

北京商报讯（记者 刘四红）8月6日，北京商报记者了解到，分众传媒与支付宝宣布联合推出"碰一下抢 红包"服务。即日起，全国20余个城市的用户在等电梯时，只需解锁手机"碰一下"分众广告屏幕旁的蓝 环，即可领取红包、优惠券并在消费时使用。 作为创新交互方式，"支付宝碰一下"首次被引入至电梯场景。据介绍，分众在电梯屏幕旁安装支付 宝"碰一下"蓝色圆环，构建起连接消费者与商业资源的全新交互入口，消费者通过手机"碰一下，抢红 包"，即可领取1亿现金红包，1000万份淘宝闪购免单和各类优惠券。目前，这一创新模式正在全国20多 座城市的电梯间快速铺开。 ...

Core Viewpoint - The collaboration between Focus Media and Alipay introduces a new interactive service called "Tap to Grab Red Envelopes," enhancing user engagement in elevator settings while promoting cash rewards and discounts [1] Group 1: Service Launch - The "Tap to Grab Red Envelopes" service is launched in over 20 cities, allowing users to unlock their phones and tap the blue ring next to Focus Media's advertising screens to receive cash rewards and coupons [1] - Starting from August 6, the initiative will distribute 100 million yuan in cash rewards and 10 million free purchases on Taobao, along with various discounts [1] Group 2: User Experience and Security - Alipay has implemented multiple measures to ensure user experience and security, such as preventing users from receiving rewards unless their phones are unlocked and they actively tap the blue ring [1] - The blue ring device in elevators is designed solely for the purpose of claiming rewards, eliminating the risk of unintended payments [1] Group 3: Marketing Strategy - Focus Media's founder, Jiang Nanchun, emphasizes that this new marketing model integrates brand promotion and sales conversion, transforming advertising spaces into new transaction entry points [1] - The approach aims to achieve intelligent and precise targeting for advertisers while enhancing conversion efficiency, effectively breaking down barriers between brand communication and sales conversion [1]

Group 1 - The core idea of the collaboration between Focus Media and Alipay is to create a new interactive ecosystem called "Tap to Grab Red Packets," which is rapidly expanding in over 20 cities across China [1][2] - The innovative model allows users to simply unlock their phones and tap a device to receive cash red packets or brand coupons, enhancing user experience and service efficiency [1][2] - The partnership aims to transform Focus Media's advertising spaces into digital service points, creating measurable offline-to-online interactions and improving marketing effectiveness [1][2] Group 2 - The "Tap to Grab Red Packets" model emphasizes security by ensuring that no payment actions occur unless the phone is unlocked, thus mitigating financial risks [2] - The interactive experience is designed to be quick and enjoyable, providing consumers with rewards while waiting for elevators, and serves as a new leverage point for brands to enhance market engagement [2][3] - The model is expected to cover various marketing scenarios, including customer acquisition, e-commerce, and membership retention, creating a full marketing loop from exposure to action [2][3] Group 3 - Case studies show significant engagement, with a 65% increase in daily active rates and high coupon redemption rates during the pilot in Shanghai and Hangzhou [3] - The new advertising approach allows for immediate consumer interaction and conversion, validating its effectiveness in real-time retail scenarios [3] - The evolution of elevator advertising from passive exposure to active participation aligns with national policies aimed at stimulating consumption and economic growth [3]

通过天眼查大数据分析，分众传媒信息技术股份有限公司共对外投资了15家企业，参与招投标项目104 次，知识产权方面有商标信息29条，专利信息55条，此外企业还拥有行政许可10个。 来源：金融界 分众传媒最新一期业绩显示，截至2025一季报，公司营业总收入28.58亿元、同比增长4.70%，归属净利 润11.35亿元，同比增长9.14%，扣非净利润9.88亿元，同比增长4.56%，流动比率2.850、速动比率 2.848、资产负债率22.98%。 天眼查商业履历信息显示，分众传媒信息技术股份有限公司，成立于1997年，位于广州市，是一家以从 事商务服务业为主的企业。企业注册资本1444219.9726万人民币，实缴资本342581.8777万人民币。公司 法定代表人为江南春（JIANG NANCHUN）。 金融界消息 截至2025年8月6日收盘，分众传媒（002027）报收于7.8元，下跌2.62%，换手率0.91%，成 交量131.61万手，成交金额10.35亿元。 资金流向方面，今日主力资金净流入6467.19万元，占比成交额6.25%。其中，超大单净流入3077.38万 元、占成交额2.97%，大单净流入3 ...