Part 1 引言：家庭消费场景成为数字化广告的关键阵地 电梯媒体的数字化浪潮，将家庭消费场景推至品牌营销的前沿。然而，在同一赛道中，新潮传媒与分众传媒却选择了截然不同的进化方向：一家以"社区智 能屏"为支点，用超200项技术专利撬动精准营销；另一家以"规模覆盖"为护城河，用饱和攻击铸造品牌引爆力。这种分野背后，不仅是企业战略的差异，更 折射出广告主在效果转化与品牌心智之间的深层权衡。本文将从多个维度，拆解两家企业的数字化路径，为品牌决策提供参照。 Part 3 新潮传媒：技术驱动的社区精准营销平台 新潮传媒围绕"社区"与"家庭"构建媒体网络，覆盖全国超200座城市。第三方调研显示，其为中国社区电梯智能屏数量第一的运营商，覆盖约70万部电梯智 能屏，每日触达近1.8亿城市中产家庭人群。其核心能力源于自主研发的数字化投放与管理体系。 公司累计获超200项专利及软件著作权，技术团队包括150余位软件工程师，支撑从硬件到软件的全链路技术自主。例如，电梯屏配备计算机视觉系统，可自 动检测播放状态，保障投放透明。 其"生活圈智投放平台" 实现了投前、投中、投后的全流程数字化闭环： 需要明确的是，据近期公开信息，新潮传媒 ...

Group 1 - The core viewpoint of the article emphasizes the importance of technological innovation for the company's business empowerment, particularly in areas such as elevator media intelligent placement, data analysis, and AI tools [1] - The company is continuously enhancing its layout in technology innovation to improve media operation efficiency and customer service levels [1] - The goal is to transition from high reach, high attention, high frequency, and high completion to a model that is precise, attributable, interactive, and optimizable [1]

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With a decline in birth rates, young consumers are increasingly spending on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [12][13][15][16]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, showcasing the potential of the aging population as a lucrative market segment [17][18][19]. - **Health Food and Beverages**: Changing demographics and rising health awareness have led to the growth of sugar-free beverages and functional foods in both Japan and China, with brands like Suntory and Dongpeng gaining traction [21][22]. - **Beauty and Aesthetic Products**: The demand for beauty products, including collagen supplements and at-home beauty devices, remains strong, indicating that consumers prioritize personal care even in economic downturns [23][24][26]. - **Outdoor Recreation**: Companies in the outdoor equipment sector, such as Snow Peak in Japan and various Chinese brands, are benefiting from increased interest in outdoor activities as a form of stress relief [29][31][32]. - **Convenience Economy**: The rise of frozen foods and smart home appliances reflects a shift towards convenience, with brands like Anjijia and Kewell seeing steady growth as consumers seek time-saving solutions [39][40][42]. - **Lazy Economy**: The trend of reduced cooking time among younger generations has led to a preference for ready-to-eat meals and smart appliances that automate household tasks, indicating a shift in consumer priorities [39][40][42]. Group 2: Market Dynamics - The article emphasizes that even in a low-desire economy, there are significant opportunities for those willing to invest in counter-cyclical sectors. Companies that can identify and act on these opportunities are likely to emerge as winners [44].

【中信证券传媒】分众传媒草根调研 2026M2W2 数据总结 根据草根调研，26M2W2 分众上海四张网去重广告主数量为 17 家，环比 26M2W1 回落。 根据草根调研，26M2W2 分众上海四张网去重广告主数量为 17 家，环比 26M2W1 回落。 但从结构看，广告主投放集中度提升，阿里千问APP投放力度显著。 广告主结构方面：互联网平台中京东、淘宝闪购、淘宝维持露出，春节假期前最后一周电商平台投放以促销与流 量获取为主，整体投放时长占比接近15%。 【中信证券传媒】分众传媒草根调研 2026M2W2 数据总结 但从结构看，广告主投放集中度提升，阿里千问APP投放力度显著。 广告主结构方面：互联网平台中京东、淘宝闪购、淘宝维持露出，春节假期前最后一周电商平台投放以促销与流 量获取为主，整体投放时长占比接近15%。 < 本周最大亮点来自 AI 应用类广告主阿里千问，投放时长占比达30%+，成为本周绝对核心广告主，体现出春节前 为流量争夺关键窗口期，大厂正加大 AI 应用运营投入，通过集中曝光提升用户规模与活跃度。 #本周千问已正式启动线下渠道投放，标志着头部互联网大厂在 AI 应用端进入主动获客与品牌心 ...

Group 1 - The company stated that it operates in strict compliance with laws, regulations, and regulatory requirements [2] - The fluctuations in the secondary market stock price are influenced by multiple factors, including macroeconomic environment, industry cycles, and market sentiment [2] - The company aims to strengthen its core business operations and improve operational quality to provide stable performance for investors [2]

Core Insights - The AI application in the media and gaming sectors is driving significant market activity, with various ETFs experiencing substantial gains, particularly the Film ETF which saw a limit-up increase [1] - ByteDance's launch of the AI video generation model Seedance 2.0 has sparked interest in AI-related stocks, although the model's ability to reference real human materials has been temporarily suspended for optimization [2] - The domestic gaming market is projected to continue its growth, with a notable increase in the number of game licenses issued, indicating a robust pipeline for future products [3] Group 1: ETF Performance - The Film ETF has increased by 10.03% year-to-date, with an estimated scale of 238 million [2] - The Gaming ETF has seen a rise of 6.68% year-to-date, with an estimated scale of 3.537 billion [2] - The Media ETF has grown by 5.87% year-to-date, with an estimated scale of 11.47 billion [2] Group 2: Market Trends - The pre-sale box office for new films during the 2026 Spring Festival has exceeded 86 million, indicating strong consumer interest [3] - The number of domestic game licenses issued in January increased by 33 compared to the previous month, and by 54 compared to the same period last year, suggesting improved approval processes [3] - The actual sales revenue of the domestic gaming market is projected to reach 350.79 billion in 2025, a year-on-year increase of 7.68% [3] Group 3: Industry Analysis - The gaming sector is expected to maintain a high growth trajectory, with the mobile gaming market projected to generate 257.08 billion in revenue, up 7.92% year-on-year [3] - The SW Media sector's allocation has shifted, with the gaming segment seeing an increase in overweight positions to 40.26% [4] - The revival of PC gaming and the increasing budget for mobile game development are expected to enhance the market's product offerings [5]

Investment Rating - The industry is rated as "Outperforming the Market" with an expected relative increase of over 10% in the industry index compared to the broader market within the next six months [47]. Core Insights - In Q4 2025, the SW Media Industry Index decreased by 4.92%, with a slight reduction in capital activity, yet it remains at a high level. The fund's heavy allocation in the media sector has shifted to an underweight status, while the gaming sector continues to attract market attention and remains overweight [1][2][10]. - The gaming sector occupies a significant portion of the top ten heavy stocks, indicating high market interest. Among the top ten heavy stocks, eight are from the gaming industry, with notable declines in stock prices for most, except for one stock that saw an increase [2][24]. Summary by Sections 1. Capital Activity - The SW Media Industry Index closed at 819.69 points at the end of Q4 2025, down from 862.14 points at the beginning of the quarter, reflecting a 4.92% decline. The average daily trading volume was 51.09 billion yuan, a decrease of 5.20 billion yuan from the previous quarter [10]. 2. Industry Allocation Status - The allocation ratio for the SW Media Industry in Q4 2025 was 1.63%, with a fund heavy allocation ratio of 1.22%, indicating a low allocation of 0.41%. This reflects a shift from overweight to underweight status [13][16]. - The number of heavy allocation stocks accounted for 50.77% of the total, showing a slight decrease in concentration, ranking 14th among all primary industries [17]. - The gaming sector maintained an overweight status with a 40.26% allocation, while other sub-sectors remained underweight [35][39]. 3. Fund Concentration - The concentration of fund heavy stocks decreased slightly, with the top five, ten, and twenty stocks accounting for 68.74%, 85.72%, and 97.33% of the total fund heavy stock value, respectively, indicating a high concentration in leading stocks [3][43]. 4. Investment Recommendations - Given the current fund allocation and valuation levels in the SW Media Industry, it is suggested to focus on leading companies in the gaming sector, particularly those with rich game license reserves and applications in AI [45].

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-Hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth, indicating a shift in consumer spending towards second-hand goods [6][7][8][9]. - **Pet Economy**: With declining birth rates, young people are spending more on pets, leading to significant growth in pet food and healthcare products. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend [11][12][14][15]. - **Adult Care Products**: The adult diaper market in Japan has surpassed $10 billion, indicating a growing demand for adult care products in China, with companies like Kexin showing potential for growth [16][17][18]. - **Health Food and Beverages**: The rise in health consciousness has led to increased demand for sugar-free beverages and functional drinks. Brands like Dongfang Shuye and Jianchun are gaining traction in this sector [21][22]. - **Beauty Economy**: The demand for beauty products, including collagen supplements and at-home beauty devices, is on the rise. Companies like Jinbo Biological are seeing significant market value growth [23][25]. - **Outdoor and Leisure Products**: The outdoor equipment market is thriving, with brands like Kailas and Camel experiencing rapid sales growth, as consumers seek leisure activities despite economic constraints [25][26][27]. - **Emotional Economy**: Brands like Labubu and Rio are tapping into the emotional needs of consumers, providing products that offer comfort and joy, even in a tight economic climate [28][29][30]. - **Convenience Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations spend less time cooking. Companies like Anjijia and Kewot are benefiting from this trend [33][35][36]. Group 2: Market Trends - The article emphasizes that the current economic climate, often viewed as a "winter," presents opportunities for those willing to invest in counter-cyclical sectors. The key to success lies in recognizing and seizing these opportunities [39].

证券日报网讯2月4日，分众传媒（002027）在互动平台回答投资者提问时表示，公司目前主营业务稳健 发展，经营现金流健康，具备稳定实施现金分红的基础和能力。 ...

Core Viewpoint - The advertising and marketing sector experienced a decline of 4.2% on February 4, with Tian Di Online leading the drop, while the overall stock market indices showed slight increases [1]. Group 1: Market Performance - The Shanghai Composite Index closed at 4102.2, up 0.85% [1]. - The Shenzhen Component Index closed at 14156.27, up 0.21% [1]. Group 2: Individual Stock Performance - Tian Di Online (002995) saw a significant drop of 10.00%, closing at 33.29, with a trading volume of 308,900 shares and a transaction value of 1.055 billion [2]. - Other notable declines included InSai Group (300781) down 9.39% to 48.84, and YiDianTianXia (301171) down 9.25% to 63.85 [2]. - The top gainer was SanRenXing (605168), which increased by 4.15% to 41.64, with a transaction value of 320 million [1]. Group 3: Capital Flow - The advertising and marketing sector experienced a net outflow of 6.727 billion in main funds, while retail investors saw a net inflow of 5.481 billion [2][3]. - The main funds showed a net inflow of 39.924 million into SanRenXing (605168), while other stocks like FenZhongChuanMei (002027) and JiaYunKeJi (300242) experienced net outflows [3].