华帝股份有限公司 关于参加 2025 年广东辖区投资者 证券代码：002035 证券简称：华帝股份 公告编号：2025-028 网上集体接待日活动的公告 董事会 2025 年 9 月 17 日 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net），或关注微信公众号：全景财经，或下载全景路演 APP, 参与本次互动交流，活动时间为 2025 年 9 月 19 日（周五）15:30-17:00。届时 公司高管将在线就公司 2025 年半年度业绩、公司治理、发展战略、经营状况等 投资者关心的问题，与投资者进行沟通与交流，欢迎广大投资者踊跃参与！ 特此公告。 华帝股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或重大遗漏。 为进一步加强与投资者的互动交流，华帝股份有限公司（以下简称"公司"） 将参加由广东证监局、广东上市公司协会联合举办的"向新提质 价值领航 ——2025 年广东辖区投资者集体接待日暨辖区上市公司中报业绩说明会"活动， 现将相关事项公告如下： ...

Group 1 - The kitchen and bathroom appliance sector increased by 1.21% on September 16, with Sunrise Oriental leading the gains [1] - The Shanghai Composite Index closed at 3861.87, up 0.04%, while the Shenzhen Component Index closed at 13063.97, up 0.45% [1] - Key stocks in the kitchen and bathroom appliance sector showed varied performance, with Sunrise Oriental closing at 10.20, up 3.24%, and Zhejiang Meida at 7.07, up 3.06% [1] Group 2 - The main capital inflow in the kitchen and bathroom appliance sector was 38.65 million yuan, while retail investors saw a net outflow of 22.81 million yuan [1] - Detailed capital flow data indicates that Sunrise Oriental had a net inflow of 31.57 million yuan from main capital, while retail investors experienced a net outflow of 25.36 million yuan [2] - Other notable stocks included Zhejiang Meida with a net inflow of 8.04 million yuan from main capital and a net outflow of 10.50 million yuan from retail investors [2]

Group 1 - The core point of the article is that Vatti Corporation (华帝股份) is progressing as planned with its digital and intelligent kitchen appliance industrial park project [2] - The first phase of the project has not yet started production, but it is being developed in an orderly manner [2]

Group 1 - The report highlights a stable performance in the home appliance industry, with a focus on the support for domestic demand through policies and the potential turning point in exports [5][6] - White goods are expected to maintain strong sales momentum, supported by the third batch of subsidies for trade-in programs, with leading companies like Midea Group, Haier Smart Home, Hisense Home Appliances, and Gree Electric showing robust financial performance [7][8] - The black goods segment benefits from domestic trade-in policies, with a steady increase in average prices and a projected stable growth in the global market size by 2025, recommending Hisense Visual and TCL Electronics as key players [7][8] Group 2 - The report indicates that the two-wheeler market will see accelerated growth due to national subsidies, with leading companies like Yadea Holdings expected to outperform the industry significantly [7] - The post-cycle segment shows improved operations, with a narrowing decline due to supportive policies in real estate, recommending companies like Robam Appliances and Vatti Corporation for investment [7] - The small appliance sector is experiencing a turnaround, with expectations for improved demand and market dynamics by 2025, highlighting companies like Ecovacs Robotics and Supor as potential investment opportunities [7] Group 3 - The report provides a market review for August, noting that the home appliance index increased by 4.73%, although it underperformed compared to the broader market indices [16][17] - The relative valuation of the home appliance sector is at a low point, with a PE ratio of 14.14 times, indicating potential investment value [17][18] - Key data tracking shows fluctuations in commodity prices, with copper and aluminum prices increasing year-on-year, while shipping rates have decreased [22][24]

Group 1 - The cultural program "Gongchu Shangshi" has rapidly gained popularity, achieving 66 trending topics and over 300 million total reads across social media platforms [1][5] - The show features renowned screenwriter Yu Zheng as the host, who invites celebrities to recreate imperial cuisine from the Tang and Ming dynasties, showcasing the richness of ancient culinary culture [3][5] - The program has significantly boosted the user base for the producer, Vatti, with a 1118% increase in new users, particularly attracting Gen Z and young town residents [1][5] Group 2 - The show addresses the "parameter dilemma" in kitchen appliance products, where consumers are overwhelmed by similar functionalities and are now seeking emotional satisfaction and personalized experiences [6][10] - Vatti has successfully integrated modern technology with traditional culinary practices, exemplified by the use of their products to recreate complex ancient dishes in a fraction of the time [6][8] - The company's "clean kitchen" system enhances user experience by optimizing sensory interactions and maintaining a clean cooking environment, aligning with modern aesthetic and functional demands [8][10] Group 3 - Vatti is committed to promoting a "new Chinese stylish and healthy lifestyle," launching various products that combine traditional culture with modern design and technology [10][11] - The company has hosted events in historical cities to deepen the connection between Chinese culture and its products, showcasing innovations that meet the evolving needs of young consumers [10][11] - Vatti's approach serves as a valuable reference for other brands, emphasizing the importance of understanding consumer needs and avoiding homogenization in the market [10][11]

Core Insights - The company reported a revenue of 2.8 billion yuan and a net profit of 272 million yuan for the first half of 2025, showcasing strong operational resilience and strategic execution despite industry pressures [1] - The gross margin increased to 43.54%, up 2.86 percentage points year-on-year, while the net profit margin reached 9.70%, a slight increase of 0.07 percentage points compared to the same period last year [1] Financial Performance - The revenue from the cooking appliances segment was 730 million yuan, reflecting a year-on-year growth of 2% [1] - The company’s product categories showed varied performance, with the range of products contributing significantly to revenue and profitability [2] Product Innovation and Market Trends - The company is focusing on product innovation and optimizing its product mix, which has effectively controlled procurement and production costs [1] - The emerging kitchen appliance categories, such as steam and bake integrated machines and water purifiers, are showing promising growth, with revenue increases of 2.69% and 3.25% respectively [1] Brand Strategy and Consumer Engagement - The company is actively promoting a brand strategy that resonates with the changing consumer landscape, particularly targeting younger consumers who prioritize high-end and health-oriented products [1][3] - The introduction of high-end products, such as the GW6i beauty bath gas water heater, aligns with the trend of "self-care consumption" among young consumers [3] Marketing and Communication - The company is leveraging content marketing through short dramas and micro-variety shows to enhance brand storytelling and connect with younger audiences [6] - Recent marketing campaigns, including collaborations with well-known writers and events like flash sales and music festivals, have successfully increased brand penetration among younger demographics [8][9] Future Outlook - The company plans to continue its dual strategy of "high-end + youth-oriented" development, focusing on user needs and increasing investment in R&D to enhance product performance and smart experiences [9] - The commitment to integrating technology and culture aims to strengthen the brand's influence and reputation among young consumers, promoting high-quality development in the kitchen appliance industry [9]

Group 1 - The 35th Miss Asia Global Finals successfully concluded in Hainan, showcasing 31 contestants and integrating diverse cultural and fashion elements, emphasizing a visual feast of "beauty and wisdom" [1] - Vatti, as a supporting brand, leveraged its "serious living" philosophy and high-end kitchen appliance leadership to enhance the event, effectively penetrating the young consumer segment through deep connections with popular fashion IPs [1][3] Group 2 - Vatti's strategy focuses on understanding the evolving needs of young consumers, who seek practicality, aesthetic design, and emotional value in kitchen appliances, aligning with the event's core values of "health, confidence, and diversity" [3] - The event featured various segments, including a vibrant opening dance, a fusion of traditional and modern fashion, and a talent show, reflecting the diverse talents and aesthetic pursuits of the younger generation [3] Group 3 - Vatti has consistently pursued technological innovation and quality upgrades, holding 4,690 national patents by June 2025, and has received multiple prestigious design awards, including the IDEA and Red Dot awards [5] - The brand's collaboration with the Miss Asia competition is a significant step in its long-term strategy to appeal to younger consumers, emphasizing its positioning as a "fashionable scientific kitchen appliance" brand [5] Group 4 - Vatti's marketing strategy includes collaborations with well-known producers and influencers, creating engaging content that resonates with young audiences, and enhancing its flagship store design to reflect modern Chinese aesthetics [6] - The company aims to redefine traditional kitchen appliance branding by integrating with popular culture and emotional storytelling, positioning itself as a "fashion partner" for young consumers [8]

Core Insights - Huati Co., Ltd. reported a revenue of 2.8 billion yuan and a net profit of 272 million yuan for the first half of 2025, with a gross margin of 43.54%, an increase of 2.86% year-on-year [1] Product Performance - The revenue and gross margin of key products in the first half of 2025 are as follows: - Range hoods: Revenue of 1.17 billion yuan, gross margin of 48.41%, up 3.36% year-on-year - Gas stoves: Revenue of 733 million yuan, gross margin of 48.73%, up 3.60% year-on-year - Water heaters: Revenue of 519 million yuan, gross margin of 33.98%, up 1.21% year-on-year [2] High-End Strategy - The company has successfully optimized its product structure by focusing on high-end products, with significant sales growth in high-priced segments. The introduction of new high-end products, such as the GW6i water heater and FA50P steam oven, has been well-received by consumers [3][5] - The high-end product strategy has led to an increase in average selling prices, with the gross margins of core categories improving despite a competitive market [5][6] Market Trends - The average prices of online range hoods and gas stoves have decreased, yet Huati has managed to increase the gross margins of its core products, indicating a successful shift towards higher-value offerings [5] - The company has seen a notable increase in market share for high-end products, with significant growth in the sales of products priced above 3,500 yuan for range hoods and 2,000 yuan for gas stoves [6] Innovation and R&D - Huati has prioritized user needs in its high-end strategy, focusing on health-related cooking, cleaning, and bathing solutions. As of June 2025, the company holds 4,690 national patents, including 835 invention patents, maintaining a leading position in the industry [8]

Market Overview - The kitchen and bathroom appliance sector increased by 0.49% on September 11, with Mars leading the gains [1] - The Shanghai Composite Index closed at 3875.31, up 1.65%, while the Shenzhen Component Index closed at 12979.89, up 3.36% [1] Stock Performance - Key stocks in the kitchen and bathroom appliance sector showed varied performance: - Mars (300894) closed at 13.53, up 1.65% with a trading volume of 51,900 shares and a turnover of 69.21 million yuan [1] - Sunrise Oriental (603366) closed at 10.01, up 1.42% with a trading volume of 207,900 shares and a turnover of 206 million yuan [1] - Other notable stocks include: - Vatti (002035) at 6.51, up 1.24% - Wanhe Electric (002543) at 11.88, up 0.42% - Boss Electric (002508) at 20.27, down 0.05% [1] Capital Flow - The kitchen and bathroom appliance sector experienced a net outflow of 15.57 million yuan from institutional investors, while retail investors saw a net inflow of 8.15 million yuan [1] - Detailed capital flow for key stocks: - Mars (300894) had a net inflow of 6.38 million yuan from institutional investors, but a net outflow from retail investors [2] - Sunrise Oriental (603366) also saw a net inflow from institutional investors of 6.23 million yuan, with retail investors showing a net outflow [2] - Vatti (002035) had a net inflow of 4.57 million yuan from institutional investors, while retail investors had a slight net inflow [2]

Group 1 - The kitchen and bathroom appliance sector increased by 1.05% on September 5, with Aopu Technology leading the gains [1] - The Shanghai Composite Index closed at 3812.51, up 1.24%, while the Shenzhen Component Index closed at 12590.56, up 3.89% [1] - Aopu Technology's closing price was 12.47, with a rise of 1.71%, and a trading volume of 17,600 lots, amounting to 21.61 million yuan [1] Group 2 - The main funds in the kitchen and bathroom appliance sector experienced a net outflow of 13.30 million yuan, while retail funds saw a net outflow of 7.38 million yuan [1] - Aopu Technology had a net inflow of 5.14 million yuan from retail investors, despite a net outflow of 4.17 million yuan from speculative funds [2] - Zhejiang Meida experienced a significant net outflow of 8.66 million yuan from main funds, while retail investors contributed a net inflow of 6.93 million yuan [2]