[Table_Page] 投资策略月报|房地产 证券研究报告 [Table_Title] 房地产行业 26 年 1 月市场总结 市场信心逐步回升，主流标的表现优异 [Table_Summary] 核心观点： [Table_Grade] 行业评级 买入 前次评级 买入 报告日期 2026-02-26 [相对市场表现 Table_PicQuote] [分析师： Table_Author]郭镇 SAC 执证号：S0260514080003 SFC CE No. BNN906 021-38003639 guoz@gf.com.cn 分析师： 邢莘 SAC 执证号：S0260520070009 021-38003638 xingshen@gf.com.cn 分析师： 谢淼 SAC 执证号：S0260522070007 SFC CE No. BVB342 021-38003637 xiemiao@gf.com.cn 分析师： 李怡慧 SAC 执证号：S0260524040001 SFC CE No. BVI219 021-38003636 liyihui@gf.com.cn 分析师： 辛恬 SAC 执证号：S026052 ...

2 月 25 日，上海五部门联合印发楼市新政"沪七条"。在限购松绑、公积 金支持、房产税优化三大维度全面发力，放松力度高于年前的北京新政。我 们认为，新政将有效降低购房门槛、提升支付能力，精准激活刚需与改善需 求，放松力度超市场预期。叠加 2 月 2 日的收储新政，有望推动上海楼市从 "预期底"向"量价修复"加速过渡，为一线城市稳市场提供重要样本，也 有望为房地产市场存量去化与行业转型注入新动能。我们看好"三好"房企、 优秀商业运营商、港资房企、高分红物管公司的投资机遇。 三维发力：大幅降低限购门槛，提升支付能力，疏通置换链条 证券研究报告 稳定楼市预期下的上海范本 ——上海"沪七条"点评 华泰研究 2026 年 2 月 25 日│中国内地 动态点评 新政对非沪籍及持居住证群体的限购政策进行系统性优化：1、将非沪籍外 环内购房社保/个税要求从 3 年大幅降至 1 年；2、社保/个税满 3 年的非沪 籍家庭可在外环内增购 1 套；3、持居住证满 5 年者可直接购房，无需社保 证明。新政在公积金和房产税方面同步发力：公积金首套贷款最高额度从 160 万提至 240 万，叠加多子女及绿色建筑政策后最高可达 324 ...

Investment Rating - The report maintains an "Overweight" rating for the real estate sector, indicating a positive outlook for the market in 2026 [5][8]. Core Insights - The release of Shanghai's "New Seven Measures" on February 25, 2026, is expected to effectively release pent-up reasonable demand, leading to a simultaneous recovery in both new and second-hand housing markets [3][5]. - The new policies include adjustments to purchase restrictions, optimization of housing provident fund loans, and improvements to property tax regulations, which are designed to stimulate market activity [5][6]. Summary by Sections Policy Changes - The new measures involve: - Reduction of purchase restrictions for non-local residents and single individuals, allowing them to buy multiple properties under certain conditions [5]. - Increase in the maximum loan amount for first-time homebuyers from 1.6 million CNY to 2.4 million CNY, with potential increases for families with multiple children and those purchasing green buildings [5]. - Property tax exemptions for local families under specific conditions, aimed at facilitating housing upgrades [5]. Market Outlook - The report anticipates a "small spring" in the market characterized by increased transaction volumes and stable prices, driven by targeted policy measures that address qualification, funding, and cost [5][6]. - The combination of these policies is expected to effectively release previously accumulated reasonable demand, boosting both new and second-hand housing markets [5][6]. Recommended Stocks - The report recommends several stocks for investment, including: - Development companies: Poly Developments, China Merchants Shekou, and Jin Di Group [5]. - Commercial and residential: China Resources Land and Longfor Group [5]. - Property management: Wanwu Cloud and China Overseas Property [5]. - Cultural tourism: Overseas Chinese Town A [5].

行 业 及 产 业 房地产 行 业 研 究 / 行 业 点 2026 年 02 月 25 日 楼市改善趋势下政策放松加码，更彰显维稳房 价的目标和决心 看好 ——上海 225 楼市新政点评 事件： ⚫ 2026 年 2 月 25 日，上海市住房城乡建设管理委、市房屋管理局、市财政局、市税务局、 市公积金管理中心等五部门联合印发《关于进一步优化调整本市房地产政策的通知》，其 中：1）优化限购：缩短非沪籍居民购买外环内住房所需缴纳社保或个税年限。对非本市 户籍居民家庭或成年单身人士购买外环内住房的，购房所需缴纳社会保险或个人所得税的 年限，调整为购房之日前连续缴纳满 1 年及以上。符合条件非沪籍居民可在外环内增购 1 套住房。符合条件的持《上海市居住证》群体可在本市购买住房。2）优化住房公积金贷 款政策。3）完善个人住房房产税政策。 点评： 证券分析师 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 评 证 券 研 究 报 告 相关研究 袁豪 A0230520120001 yuanhao@sws ...

此番地产行情走强，得益于多重积极信号叠加催化。 政策层面，2月25日，上海市住房城乡建设管理委、市房屋管理局等五部门联合印发《关于进一步优化调整本市房地产政策 的通知》，自2026年2月26日起施行，主要包括三方面：进一步调减住房限购政策、优化住房公积金贷款政策和完善个人住 房房产税政策。 其中，限购方面，非沪籍外环内购房社保门槛降至1年；缴纳社保/个税满 3 年可增购1套；持居住证满5年可购1套住房，无 需提供社保或个税证明。公积金方面，首套贷款最高额度提至240万（多子女家庭贷款最高额度可达324万元），并放宽二 套贷款认定。税收方面，成年子女首套房暂免征收个人住房房产税。 上海易居房地产研究院副院长严跃进表示，上海发布楼市新政，充分体现上海综合施策、因城施策、发挥好存量和增量政 策集成效应的导向，亦符合2026年住房消费工作的相关要求。此次新政将在降低购房成本的同时，进一步促进住房消费需 求积极释放和供求关系平衡，亦进一步巩固当前楼市稳中向好的态势。 除政策利好外，春节期间，房企积极促销，多地项目"春节不打烊"，以特惠房源、购房折扣等促销活动，为市场"小阳 春"提前蓄力。 2月25日，港股、A股两市的地 ...

Group 1 - The core viewpoint of the news is that Binhai Group's stock price increased by 5.04%, reaching 12.09 yuan per share, with a trading volume of 165 million yuan and a turnover rate of 0.51%, resulting in a total market capitalization of 37.617 billion yuan [1] - Binhai Group, established on August 22, 1996, and listed on May 29, 2008, primarily engages in real estate development and sales, with 98.93% of its revenue coming from property sales [1] - The company's revenue composition includes property sales (98.93%), property leasing (0.44%), property project management services (0.34%), hotel management services (0.27%), and other services (0.02%) [1] Group 2 - Among the top ten circulating shareholders of Binhai Group, a fund under the Fortune Fund ranks first, having reduced its holdings by 3 million shares to 50 million shares, representing 1.86% of the circulating shares [2] - The Fortune Tianhui Growth Mixed Fund (LOF) A/B (161005) has a current scale of 21.102 billion yuan and has achieved a year-to-date return of 7.2%, ranking 3115 out of 8889 in its category [2] - The fund manager, Zhu Shaoxing, has a tenure of 20 years and 107 days, with the fund's total asset scale at 22.483 billion yuan, achieving a best return of 1810.53% during his tenure [3]

华源证券研判，我国房地产调整的长度与深度已相对充分，复盘全球主要经济体房地产危机，平均跌幅 35%、调整时间6年，当前实际调整幅度与持续时间均已接近历史均值；叠加中央高频强调"好房子"建 设、REITs试点加速落地、保障性住房金融支持政策扩围等新机制逐步成型，行业有望进入调整尾声阶 段。 中银证券指出，"政策拐点"需要提前布局，"基本面拐点"机会持续时间会更长，持续性的修复仍要待价 格止跌回稳。"政策拐点"可能会体现在房地产供需两端的政策积极性提升，"基本面拐点"主要指需求好 转的明朗度，主要体现在二手房价格的降幅收窄。从投资主线来说，部分房企在2025年计提减值相对充 分，2026、2027年减值压力减轻，在此变化之下有反转可能性；部分持有性商业地产公司已经提前布局 新业态、新模式、新场景，更能把握新消费时代下的机遇。 截至2026年2月25日 09:41，房地产ETF(512200)上涨2.15%，成交6902.58万元。跟踪指数中证全指房地 产指数成分股光明地产上涨10.07%，城投控股上涨9.96%，我爱我家上涨4.56%，滨江集团，华联控股 等个股跟涨。 上周为春节假期，受此影响市场整体成交回落。但 ...

行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 2025-02 2025-06 2025-10 房地产 沪深300 相关研究报告 《上海三区启动住房以旧换新，推动 新房去库存 — 行 业 点 评 报 告 》 -2026.2.4 行 业 研 究 2026 年 02 月 24 日 投资评级：看好（维持） 《2025Q4 公募基金延续低配，持股集 中度进一步提升—行业点评报告》 -2026.1.27 《销售延续调整态势，期待政策显效 与市场筑底 — 行 业 点 评 报 告 》 -2026.1.19 楼市延续筑底行情，政策宽松下布局时点已至 ——行业点评报告 | 齐东（分析师） | 胡耀文（分析师） | | --- | --- | | qidong@kysec.cn | huyaowen@kysec.cn | | 证书编号：S0790522010002 | 证书编号：S0790524070001 | huyaowen@kysec.cn 证书编号：S0790524070001 春节市场成交量：一手房网签偏弱，二手房基本持平 一手房方面，2026 年除夕前一周 40 城市合计一手房成交 133.68 ...

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors, highlighting the potential for recovery in quality real estate companies and commercial properties [3]. Core Insights - The report indicates that new home sales during the Spring Festival period saw a year-on-year increase of 5.4%, with a total of 9.3 million square meters sold across 16 major cities [3][13]. - The overall sentiment in the real estate market is improving, driven by recent government policies aimed at stabilizing the market and addressing local government debt risks [3]. - The report emphasizes that the fundamental bottom of the real estate sector is approaching, with expectations for quality companies to recover profits more quickly and flexibly [3]. Summary by Sections 1. Industry Data - New home sales in 34 key cities during the week before the Spring Festival totaled 192.3 million square meters, a decrease of 1.1% week-on-week, but an increase of 56.6% compared to the average weekly sales this year [4]. - In February, new home sales in 34 cities increased by 88.5% year-on-year, with first and second-tier cities showing a 96.8% increase [9]. - The inventory of new homes in 15 cities was reported at 8,870.4 million square meters, with a slight decrease of 0.1% week-on-week [54]. 2. Policy News - The report notes that the government has reiterated its commitment to stabilizing the real estate market, with various local policies being introduced to optimize housing supply and manage existing stock [3]. - Specific measures include the promotion of REITs in commercial real estate, with 12 applications submitted recently [3]. 3. Company Dynamics - Sales data for major real estate companies in January showed mixed results, with China Jinmao reporting a 13.6% increase in sales, while other companies like Poly Developments saw a 13.3% decrease [3]. - The report highlights the performance of the property management sector, which has shown resilience compared to the broader market [3]. 4. Market Performance - The SW Real Estate Index fell by 0.69%, underperforming the Shanghai and Shenzhen 300 Index, which rose by 0.36% [3]. - The report suggests that the current valuation levels for quality real estate companies are at historical lows, making them attractive for investment [3].

Investment Rating - The report rates the real estate industry as "Outperform" compared to the market [1] Core Insights - New home sales in January showed a narrowing year-on-year decline, while second-hand home sales turned positive year-on-year [1][21] - The central bank has released favorable policies, including lowering the re-lending rate and reducing the down payment ratio for commercial properties [1][4] New Home Sales - In January, the new home sales area in 40 cities decreased by 42.3% month-on-month and by 22.0% year-on-year, with the year-on-year decline narrowing by 10.1 percentage points compared to the previous month [5][14] - First-tier cities saw a year-on-year decline of 14.0%, while second-tier cities experienced an 18.1% decline, and third and fourth-tier cities had a 41.1% decline [15][20] Second-Hand Home Sales - The second-hand home sales area in 18 cities decreased by 2.0% month-on-month but increased by 9.0% year-on-year, with the year-on-year growth rate improving by 41.3 percentage points compared to the previous month [21][25] - All city tiers showed positive year-on-year growth in second-hand home sales, with first-tier cities growing by 15.0% year-on-year [21][30] Inventory and Absorption - As of the end of January, the new home inventory area in 12 cities was 112.91 million square meters, down 0.4% month-on-month and down 6.3% year-on-year, with an overall absorption cycle of 18.1 months [28][29] - The absorption cycle for first-tier cities increased by 4.3 months year-on-year, while third and fourth-tier cities saw a decrease of 8.2 months [28] Land Market - The land market in January saw a transaction area decrease of 76.5% month-on-month and a 20.2% year-on-year decline, with an average land premium rate of 2.87% [1][12] - The average land price per square meter decreased by 36.8% month-on-month and by 20.9% year-on-year [13] Real Estate Companies - The top 100 real estate companies saw a 49.5% year-on-year decline in land acquisition amounts, with a land acquisition intensity of 32% [1][12] - The financing scale for the real estate industry in January was 39.6 billion yuan, down 26% year-on-year but up 7% month-on-month [1][14] Policy Developments - The central bank's policy changes include lowering the re-lending rate to 1.25% and reducing the minimum down payment ratio for commercial properties from 50% to 30% [1][4] - The first batch of commercial real estate REITs has been submitted for approval, with a total expected fundraising of 31.47 billion yuan [1][4] Sector Performance - The real estate sector outperformed the CSI 300 index in January, with an absolute return of 4.3% and a relative return of 2.7% [1][12] - The report anticipates two potential turning points in 2026: a policy turning point around the end of Q1 and a fundamental turning point around Q4 [1][12]