2026 年 01 月 04 日 《房地产行业 2026 年投资策略： 潮平待 风起，扬帆更远航》 2025/11/17 《好房子的另类破局之道，引领核心城市 五重共振——好房子专题报告系列之三》 2025/09/10 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 顾铮 A0230525120002 guzheng@swsresearch.com 研究支持 顾铮 A0230525120002 guzheng@swsresearch.com 联系人 顾铮 A0230525120002 guzheng@swsresearch.com 申万宏源研究微信服务号 《求是》明确房地产金融属性,强调经济重要 地位及居民最大资产，建议政策要一次性给足 —— 地产及物管行业周报（2025/12/27-2026/1/2） 本期投资后示: 请务必仔细阅读正文之后的各项信息披露与声明 相关研究 地产行业数据：新房成交环比回升、二手房成交环比回落，库存周环比下降。 上周(12.27- 0 1.2)34 个重点城市新房合计成交 406.7 万平米，环比+10.8%，其中，一二线环比+12 ...

2025 年 12 月 28 日 相关研究 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 顾铮 A0230525120002 guzheng@swsresearch.com 研究支持 顾铮 A0230525120002 guzheng@swsresearch.com 联系人 顾铮 A0230525120002 guzheng@swsresearch.com 申万宏源研究微信服务号 住建部明确因城施策稳定房地产市场，北 京进一步放松限购政策 — 地产及物管行业周报（2025/12/20-2025/12/26） 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 ● 地产行业数据: 新房、二手房成交环比均回升,新房成交推盘比小幅下降。上周(12.20- 12.26)34 个重点城市新房合计成交 363 万平米，环比+17.3%，其中，一二线环比+19.9%, 三四线环比-13.6%。12 月(12.1-12.19)34 城一手房成交同比-29%, 较 11 月+7.5pct。其 中，一二线同比-28.4%，三四线同比-35.7%，分别较 11 月+6.5p ...

Investment Rating - The report maintains a "Positive" rating for the real estate sector and property management, highlighting potential opportunities in shopping centers and the "Good House" new track [3][4]. Core Insights - The investment side of the real estate industry continues to weaken, with significant declines in new starts and completions. For January to November 2025, total real estate investment decreased by 15.9% year-on-year, with new starts down by 20.5% and completions down by 18% [3][4][19]. - The sales side shows a downward trend in sales area, sales amount, and average sales price. For the same period, the sales area fell by 7.8%, sales amount by 11.1%, and average price by 3.4% year-on-year [20][32]. - The funding side indicates a widening decline in funding sources, with total funding down by 11.9% year-on-year. In November alone, funding sources dropped by 32.5% [37]. Investment Analysis Summary Investment Side - From January to November 2025, real estate development investment totaled 785.91 billion yuan, down 15.9% year-on-year. In November, the investment growth rate was -30.3%, a decline of 7.3 percentage points from October [4][19]. - The residential investment during the same period was 604.32 billion yuan, also down 15% year-on-year, with November showing a -29.5% growth rate [4][19]. Sales Side - The total sales area for January to November was 790 million square meters, down 7.8% year-on-year. In November, the sales area decreased by 17.3% [20][32]. - The total sales amount reached 7.5 trillion yuan, down 11.1% year-on-year, with November's sales amount at 611.3 billion yuan, a 25.1% decrease [20][32]. Funding Side - Total funding sources for real estate development enterprises amounted to 850 billion yuan, down 11.9% year-on-year. In November, the decline was 32.5% [37]. - Domestic loans decreased by 10.4% in November, while self-raised funds fell by 30.7% [37].

Investment Rating - The report maintains a "Positive" rating for the real estate sector, highlighting opportunities in shopping center value reassessment and new housing tracks [4][22][39] Core Insights - The investment side of the real estate sector continues to weaken, with cumulative investment from January to November 2025 down by 15.9% year-on-year, and a significant drop of 30.3% in November alone [4][21] - The sales side is also under pressure, with cumulative sales area down by 7.8% year-on-year and a notable decline of 25.1% in November [22][35] - Funding sources are tightening, with total funding for real estate development down by 11.9% year-on-year, and a sharp decline of 32.5% in November [40] Investment Side Summary - Cumulative real estate development investment from January to November 2025 reached 785.91 billion yuan, down 15.9% year-on-year, with November's single-month investment declining by 30.3% [5][21] - New construction starts fell by 20.5% year-on-year, with a 27.6% drop in November [19][21] - The report forecasts continued weakness in investment, with predictions for 2025-2026 showing construction starts down by 18.0% and total investment down by 14.2% [4][21] Sales Side Summary - Cumulative sales area for real estate from January to November 2025 was 790 million square meters, down 7.8% year-on-year, with November's sales area declining by 17.3% [22][35] - Cumulative sales revenue reached 7.5 trillion yuan, down 11.1% year-on-year, with a 25.1% drop in November [22][35] - The average selling price of properties decreased by 3.4% year-on-year, with a notable decline of 9.5% in November [34][35] Funding Side Summary - Total funding sources for real estate development amounted to 850 billion yuan, down 11.9% year-on-year, with November showing a 32.5% decline [40] - Domestic loans decreased by 2.5% year-on-year, with a 10.4% drop in November [40] - Self-raised funds fell by 11.9% year-on-year, with a significant 30.7% decline in November [40]

2025 年 12 月 14 日 防观/行业 相关研究 证券分析师 研究支持 顾铮 A0230125070004 guzheng@swsresearch.com 联系人 顾铮 A0230125070004 guzheng@swsresearch.com 申万宏源研究微信服务号 经济工作会议定调,着力稳定房地产、积极稳妥化解风险 － 地产及物管行业周报（2025/12/6-2025/12/12） 本期投资提示: 袁豪 A0230520120001 yuanhao@swsresearch.com 请务必仔细阅读正文之后的各项信息披露与声明 地产行业数据：新房、二手房成交环比均回落，新房成交推盘比下降。上周(12.6-12.12)34 个重点 ● 城市新房合计成交 242.3 万平米，环比-12.3%，其中，一二线环比-12.9%，三四线环比-2.6%。12 月(12.1-12.12)34 城一手房成交同比-32%，较 11 月+4.3pct。其中，一二线同比-32%，三四线同比 -34.4%，分别较 11 月+2.9pct 和+18.9pct。上周 13 城二手房合计成交 111.4 万平米，环比-0.4%； 1 ...

2025 年 12 月 14 日 行 业 研 究 / 行 业 点 评 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 研究支持 顾铮 A0230125070004 guzheng@swsresearch.com 联系人 顾铮 A0230125070004 guzheng@swsresearch.com 经济工作会议定调，着力稳定房地产、积极稳妥化解风险 看好 —— 地产及物管行业周报（2025/12/6-2025/12/12） 本期投资提示： 房地产 请务必仔细阅读正文之后的各项信息披露与声明 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 行 业 及 产 业 - ⚫ 地产行业数据：新房、二手房成交环比均回落，新房成交推盘比下降。上周(12.6-12.12)34 个重点 城市新房合计成交 242.3 万平米，环比-12.3%，其中，一二线环比-12.9%，三四线环比-2.6%。12 月(12.1-12.12)34 城一手房成交同比-32%，较 11 月+ ...

2025 年 12 月 07 日 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 研究支持 顾铮 A0230125070004 guzheng@swsresearch.com 联系人 顾铮 A0230125070004 guzheng@swsresearch.com 申万宏源研究微信服务号 证监会表态稳步发展不动产 REITs, 发改委进一步拓 戏/行业市 相关研究 宽 REITs 底层资产范围 ―― 地产及物管行业周报（2025/11/29-2025/12/5） 本期投资提示: 请务必仔细阅读正文之后的各项信息披露与声明 0 地产行业数据: 新房成交环比回升, 二手房成交环比回落, 新房成交推盘比回升。上周(11.29- 12.5)34 个重点城市新房合计成交 276.2 万平米,环比+9%,其中,一二线环比+9%,三四线环比 +9.7%。12 月(12.1-12.5)34 城一手房成交同比-23.6%, 较 11 月+12.8pct。其中,一 二线同比- 24.3%，三四线同比-14.6%，分别较 11 月+10.6pct 和+38.8pct。上周 13 城 ...

行 业 研 究 / 行 业 点 相关研究 证 券 研 究 报 告 证券分析师 袁豪 A0230520120001 yuanhao@swsresearch.com 行 业 及 产 业 研究支持 顾铮 A0230125070004 guzheng@swsresearch.com 联系人 顾铮 A0230125070004 guzheng@swsresearch.com 2025 年 12 月 07 日 证监会表态稳步发展不动产 REITs，发改委进一步拓 宽 REITs 底层资产范围 看好 —— 地产及物管行业周报（2025/11/29-2025/12/5） 本期投资提示： 请务必仔细阅读正文之后的各项信息披露与声明 1．行业数据 1.1 新房成交量 本研究报告仅通过邮件提供给 博时基金 博时基金管理有限公司(researchreport@bosera.com) 使用。1 评 房地产 - ⚫ 地产行业数据：新房成交环比回升，二手房成交环比回落，新房成交推盘比回升。上周(11.29- 12.5)34 个重点城市新房合计成交 276.2 万平米，环比+9%，其中，一二线环比+9%，三四线环比 +9.7%。12 月(1 ...

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [4][38]. Core Views - The report highlights two major opportunities: the rise of favorable policies for quality housing and the potential revaluation of consumer-oriented commercial real estate assets due to the current monetary easing cycle [4][38]. - It suggests that while the real estate market continues to stabilize, core cities are expected to recover sooner [4][38]. Industry Data Summary New Housing Transaction Volume - In the week of November 22-28, 2025, 34 key cities saw a total new housing transaction volume of 2.52 million square meters, a decrease of 1.7% week-on-week [6][9]. - Year-on-year, November transactions in these cities dropped by 35%, with first and second-tier cities down by 33.4% and third and fourth-tier cities down by 51.4% [9][10]. Second-hand Housing Transaction Volume - In the same week, 13 cities recorded a total second-hand housing transaction volume of 1.16 million square meters, an increase of 4.2% week-on-week [14][15]. - Year-to-date, the total transaction volume for second-hand housing is 5.37 million square meters, reflecting a year-on-year increase of 0.7% [14][15]. Inventory and Supply - In the week of November 22-28, 2025, 15 cities had a total of 1.37 million square meters of new housing launched, with a transaction volume of 1.03 million square meters, resulting in a transaction-to-launch ratio of 0.75 [24][30]. - The total available residential area in these cities was 89.846 million square meters, a 0.4% increase week-on-week [24][30]. Policy and News Tracking Real Estate Industry - The National Development and Reform Commission is promoting the expansion of REITs to include hotels and commercial offices [33][34]. - The China Securities Regulatory Commission has initiated a pilot program for commercial real estate REITs [33][35]. Company Announcements - New City Holdings successfully issued a private REIT with a scale of 616 million yuan [38][41]. - China Jinmao announced plans to sell 100% equity of its Sanya tourism business for 2.27 billion yuan [38][41].

Investment Rating - The report maintains a "Positive" rating for the real estate and property management sectors [5]. Core Viewpoints - The real estate market in China is expected to continue bottoming out, with core cities likely to stabilize sooner. Two major opportunities are highlighted: the elevation of housing policies and the strong performance of quality commercial enterprises during a monetary easing cycle, which may lead to a revaluation of consumer-oriented commercial real estate assets [5]. Industry Data Summary - **New Housing Transactions**: In the week of November 22-28, 2025, 34 key cities saw a total new housing transaction of 2.52 million square meters, a decrease of 1.7% week-on-week. Year-on-year, new housing transactions in November dropped by 35% [6][9]. - **Second-Hand Housing Transactions**: In the same week, 13 cities recorded a total of 1.16 million square meters in second-hand housing transactions, an increase of 4.2% week-on-week. Year-to-date, second-hand housing transactions have increased by 0.7% [14]. - **Inventory Levels**: As of November 28, 2025, the total available residential area in 15 cities was 89.846 million square meters, with a week-on-week increase of 0.4%. The average months of inventory depletion was 23.3 months, a slight decrease [25]. Policy and News Tracking - **REITs Development**: The National Development and Reform Commission is promoting the expansion of public REITs to include hotels and commercial offices. The China Securities Regulatory Commission has initiated a pilot for commercial real estate REITs [34][36]. - **Local Housing Policies**: Qingdao has introduced housing subsidies for talent, offering up to 300,000 yuan for doctoral graduates. Fuzhou plans to provide subsidies for families with multiple children, while Beijing's "14th Five-Year Plan" emphasizes improving the housing supply system [34][35]. - **Land Market Activity**: In Shanghai, nine land parcels were sold for a total of 17.33 billion yuan, while Wuhan's land sales totaled approximately 3.97 billion yuan [34][39]. Company Dynamics - **New City Holdings**: Successfully issued private REITs with a scale of 616 million yuan, backed by the Wuyue Plaza asset [5]. - **Vanke**: Engaged in discussions regarding the extension of a bond due on December 15, 2025, with a remaining balance of 2 billion yuan [5][41]. - **China Jinmao**: Announced plans to sell 100% equity in Jinmao (Sanya) Tourism Co., Ltd. for 2.27 billion yuan [5][43].