资金流向方面，今日主力资金净流出2477.04万元，占比成交额7.93%。其中，超大单净流出1649.85万 元、占成交额5.28%，大单净流出827.19万元、占成交额2.65%，中单净流出流入403.10万元、占成交额 1.29%，小单净流入2073.94万元、占成交额6.64%。 省广集团最新一期业绩显示，截至2025一季报，公司营业总收入36.59亿元、同比增长16.06%，归属净 利润2568.95万元，同比增长8.16%，扣非净利润2031.08万元，同比增长5.97%，流动比率1.535、速动比 率1.535、资产负债率49.55%。 天眼查商业履历信息显示，广东省广告集团股份有限公司，成立于1981年，位于广州市，是一家以从事 商务服务业为主的企业。企业注册资本174333.7128万人民币，实缴资本174333.71万人民币。公司法定 代表人为杨远征。 金融界消息 截至2025年8月12日收盘，省广集团（002400）报收于7.83元，下跌0.51%，换手率2.31%， 成交量39.80万手，成交金额3.12亿元。 ...

一、行业变革：AI 重构品牌全案营销的底层逻辑 在生成式 AI 渗透率突破 40%、用户注意力时长缩短至 4.8 秒的当下，品牌全案营销推广领域正经历着前所未有的范式革命。根据 2025 年全球营销科技报 告，中国 AI 营销市场规模预计突破 3200 亿元，年均增速达 28%。这一趋势背后，是 AI 技术从战术工具升级为企业战略核心战场的必然结果。 从技术演进路径看，AI 已实现从数据处理到深度推理的跨越。例如，每日互动（个推）全新升级的 AITA 超级营销助手，以 "大数据 + 大模型" 为核心引 擎，通过 RAG 技术和 GraphRAG 技术，解决了传统营销中数据局限导致的片面结论问题，使品牌营销决策支持的全面性和精准性提升 300%。科大讯飞的 AI 营销平台则通过语音、图像等多模态技术，实现了从公域传播到私域运营的全链路升级，例如为雪佛兰世界杯营销打造的方言互动案例，使品牌在年轻 圈层的影响力提升 40%。 二、领军企业：AI 驱动的行业标杆实践 1. 杭州品塑共赢科技有限公司：AI 驱动的全链路品牌管家 作为国内首个实现 "AI 舆情监测 + 全域内容优化" 闭环的服务商，品塑共赢的 "品塑舆情 ...

Group 1 - The company, Province Wide Group, stated on August 4 that it strictly adheres to relevant regulations regarding information disclosure and there are no undisclosed matters that should have been disclosed [2]

Core Insights - The traditional shopping experience has evolved, with younger consumers seeking immersive, interactive, and co-creative environments rather than just purchasing products [1] - The launch of "I PLAY IP Park" in Shenzhen represents a significant transformation in urban commercial spaces, targeting Generation Z with a focus on curation and non-standard commercial experiences [1][4] Group 1: Project Overview - "I PLAY IP Park" is the first large-scale immersive IP blind box theme park in China, developed by Guangdong Advertising Group, transforming the previous "Women's World" project [4] - The park spans 12,000 square meters, emphasizing young communities and interest groups through diverse content such as anime, trendy toys, intangible cultural heritage, technology, food, and art [4] - The space allocation includes 20% for fixed rental shops, 20% for self-operated facilities, and 60% dedicated to curation and immersive experiences, promoting open collaboration with various stakeholders [4] Group 2: Business Model and Offerings - The project shifts from a traditional retail model to a cultural consumption experience, serving as a hub for interest aggregation, social interaction, and IP culture incubation [5] - The park features six themed floors, with the first two floors dedicated to fixed IP stores, while the upper floors focus on exhibitions, performances, and interactive experiences [5] - Currently, over 200 brand IP resources are available, with plans to incubate more than 30 local original IPs annually through various operational methods [5] Group 3: Community Engagement and Marketing - The park employs a gamified membership system that allows consumers to become "scene co-builders," participating in IP planning and content creation through voting mechanisms [6] - The project has effectively utilized online surveys and street interviews to gauge the interests of young consumers in Shenzhen, leading to the development of an immersive IP park [7] - The marketing strategy has resulted in over 10 million topic reads and more than 100,000 live stream views, indicating strong engagement and resonance with the target audience [7]

| 000820 | *ST节能 | 3.70 | 2.42 | 2.75 | 2.80 | 1.71 | | --- | --- | --- | --- | --- | --- | --- | | 301191 | 菲菱科 | 2.33 | 9.17 | 90.19 | 91.69 | 1.66 | | | 思 | | | | | | | 000681 | 视觉中 国 | 5.38 | 11.45 | 21.38 | 21.73 | 1.62 | | 002230 | 科大讯 飞 | 1.59 | 2.03 | 48.41 | 49.18 | 1.58 | | 300115 | 长盈精 密 | 9.87 | 13.64 | 22.57 | 22.93 | 1.58 | | 688766 | 普冉股 份 | 3.1 1 | 5.06 | 68.97 | 70.04 | 1.55 | | 688152 | 麒麟信 安 | 3.92 | 7.78 | 46.19 | 46.88 | 1.50 | | 301210 | 金杨股 份 | 2.69 | 13.61 | 42.18 | 42.80 | 1.46 | | ...

省广集团最新一期业绩显示，截至2025一季报，公司营业总收入36.59亿元、同比增长16.06%，归属净 利润2568.95万元，同比增长8.16%，扣非净利润2031.08万元，同比增长5.97%，流动比率1.535、速动比 率1.535、资产负债率49.55%。 天眼查商业履历信息显示，广东省广告集团股份有限公司，成立于1981年，位于广州市，是一家以从事 商务服务业为主的企业。企业注册资本174333.7128万人民币，实缴资本174333.71万人民币。公司法定 代表人为杨远征。 金融界消息 截至2025年7月30日收盘，省广集团（002400）报收于7.81元，下跌0.51%，换手率3.91%， 成交量67.45万手，成交金额5.28亿元。 资金流向方面，今日主力资金净流出1997.00万元，占比成交额3.78%。其中，超大单净流出1675.83万 元、占成交额3.17%，大单净流出321.17万元、占成交额0.61%，中单净流出流出261.61万元、占成交额 0.5%，小单净流入2258.61万元、占成交额4.28%。 ...

Core Points - The AMAC Leasing Business Index (AMAC Business, H30037) decreased by 0.32% to 3186.16 points, with a trading volume of 21.302 billion [1] - Over the past month, the AMAC Leasing Business Index has increased by 5.51%, 12.42% over the last three months, and 12.57% year-to-date [1] - The index is based on the classification of industries as per the guidelines from the China Securities Association, comprising 43 industry classification indices [1] Index Holdings - The top ten holdings of the AMAC Leasing Business Index are: Focus Media (14.13%), China Duty Free Group (11.99%), Small Commodity City (11.19%), LEO Group (4.73%), BlueFocus Communication Group (4.39%), Hainan Huatian (3.42%), Jianfa Group (3.37%), Bohai Leasing (2.99%), Province Advertising Group (2.54%), and Xiamen International Trade (1.8%) [1] - The market share of the AMAC Leasing Business Index is 58.17% from the Shenzhen Stock Exchange and 41.83% from the Shanghai Stock Exchange [1] Industry Composition - The industry composition of the AMAC Leasing Business Index shows that industrial sector accounts for 42.88%, communication services for 38.31%, consumer discretionary for 15.69%, real estate for 1.81%, and information technology for 1.32% [2]

证券日报网讯省广集团（002400）7月29日在互动平台回答投资者提问时表示，公司高度重视市值管理 相关工作，公司将以提升公司经营质量作为市值管理的核心，通过稳健经营和高质量发展，努力实现企 业价值和市值的动态平衡，力争以持续、稳定的良好业绩增强投资者信心、回报中小股东。 ...

Group 1 - The core viewpoint of the article is that the company, Province Advertising Group, primarily engages in advertising and marketing services [1] Group 2 - The company responded to investor inquiries on July 29, indicating its main business focus [1]

Market Performance - The advertising and marketing sector increased by 0.32% on July 29, with Sanrenxing leading the gains [1] - The Shanghai Composite Index closed at 3609.71, up 0.33%, while the Shenzhen Component Index closed at 11289.41, up 0.64% [1] Individual Stock Performance - Sanrenxing (605168) closed at 34.04, up 8.03% with a trading volume of 211,200 shares and a turnover of 708 million yuan [1] - Insai Group (300781) closed at 45.70, up 4.84% with a trading volume of 291,200 shares and a turnover of 1.318 billion yuan [1] - Zhejiang Wenhu (600986) closed at 8.77, up 1.62% with a trading volume of 823,300 shares and a turnover of 712 million yuan [1] - Other notable stocks include Shenguang Group (002400) up 0.90%, Yuanlong Yatu (002878) up 0.81%, and Tianlong Group (300063) up 0.59% [1] Fund Flow Analysis - The advertising and marketing sector experienced a net outflow of 216 million yuan from institutional investors, while retail investors saw a net inflow of 119 million yuan [2] - Sanrenxing had a net inflow of 106 million yuan from institutional investors, but a net outflow of 74 million yuan from retail investors [2] - Insai Group saw a net inflow of 49.83 million yuan from institutional investors, with a net outflow of 56.59 million yuan from retail investors [2]