Financial Performance - The company's operating revenue for 2024 reached ¥20,658,081,487.15, representing a 23.90% increase compared to ¥16,673,363,454.02 in 2023[17]. - The net profit attributable to shareholders decreased by 34.07% to ¥100,930,209.75 from ¥153,092,559.77 in the previous year[17]. - The net profit after deducting non-recurring gains and losses fell by 51.43% to ¥64,780,532.26, down from ¥133,379,404.94 in 2023[17]. - The basic earnings per share decreased by 34.05% to ¥0.0579 from ¥0.0878 in the previous year[17]. - The total assets at the end of 2024 were ¥10,508,292,236.36, a decrease of 1.14% from ¥10,628,973,728.80 at the end of 2023[17]. - The net assets attributable to shareholders increased by 1.15% to ¥4,931,066,225.12 from ¥4,875,209,980.71 in 2023[17]. - The cash flow from operating activities showed a significant decline, with a net outflow of ¥296,873,570.00 compared to an inflow of ¥448,234,467.59 in 2023, marking a 166.23% decrease[17]. - The company reported a total of 36.15 million CNY in non-operating income after tax impacts and minority interests, a significant increase from 19.71 million CNY in 2023[24]. - The company reported a total revenue of approximately 586.25 million and a net profit of about 13.16 million for Beijing International Media[60]. - The company reported a total revenue of 4,420 million for the current period[75]. Revenue Breakdown - The advertising sector contributed ¥20,643,352,295.80, accounting for 99.93% of total revenue, with a year-on-year growth of 23.98%[35]. - Digital marketing revenue was ¥18,458,733,135.31, making up 89.35% of total revenue, and increased by 31.49% from ¥14,037,975,251.53 in 2023[35]. - Overseas revenue surged by 89.33% to ¥6,798,832,341.04, representing 32.91% of total revenue, compared to ¥3,590,982,805.41 in 2023[35]. Expenses and Costs - Total operating costs for 2024 were ¥20,496,280,248.22, up from ¥16,500,668,680.05 in 2023, reflecting a 24% increase[174]. - Total sales expenses decreased by 8.33% to ¥572,244,933.73, while management expenses increased by 11.68% to ¥264,569,858.36[44]. - R&D expenses were ¥324,964,138.92, showing a slight decrease of 1.59% compared to ¥330,227,301.95 in 2023[44]. Cash Flow and Liquidity - Operating cash inflow increased by 22.32% to ¥21,204,032,950.50, while cash outflow rose by 27.33% to ¥21,500,906,520.50[48]. - The net cash flow from operating activities turned negative at -¥296,873,570.00, a decline of 166.23% compared to ¥448,234,467.59 in 2023[48]. - The ending cash and cash equivalents balance for 2024 was 332,017,355.22 CNY, down from 1,015,676,389.48 CNY in 2023[181]. Market and Strategic Initiatives - The company plans to focus on "quality improvement and efficiency enhancement" in its 2025 operational plan, aiming to solidify its business foundation and expand cooperation with small and medium clients[63]. - The company is actively expanding its overseas marketing capabilities, integrating with major global media platforms like Meta, Google, and TikTok to support Chinese brands in international markets[29]. - The company is exploring partnerships with international firms to broaden its market reach and product offerings[82]. - The company plans to expand its market presence and enhance its product offerings in the upcoming years[78]. Shareholder and Governance - The company held four shareholder meetings during the reporting period, with participation rates of 19.26%, 19.24%, 20.55%, and 21.46% respectively[72]. - The annual shareholder meeting approved the three-year shareholder return plan for 2024-2026 and the remuneration plan for directors, supervisors, and senior management for 2024[72]. - The company has established independent financial management systems and does not share bank accounts with controlling shareholders[69]. Compliance and Internal Controls - There are no significant internal control deficiencies reported during the reporting period, and the internal control system is effectively implemented[101]. - The company has maintained effective internal controls over financial reporting as of December 31, 2024, according to the internal control audit report[104]. - The company has not faced any administrative penalties related to environmental issues during the reporting period[107]. Employee and Talent Management - The total number of employees at the end of the reporting period is 2,827, with 1,343 in the parent company and 1,484 in major subsidiaries[94]. - The company emphasizes the importance of retaining professional advertising talent to maintain its core competitiveness in a talent-intensive industry[63]. Future Outlook - The company provided an optimistic outlook, projecting a revenue growth of 20% for the next fiscal year[81]. - Future guidance indicates a positive outlook for revenue growth and market expansion initiatives[78].

消息面上，日前抖音电商推出史上力度最大的商家扶持计划，共包含免佣金、返推广费、设帮扶基金等 9条措施。 2025年内除货架场商品卡免佣举措外，还将在直播与短视频场景中免佣，覆盖近百个类目。 财联社1月9日电，省广集团直线涨停，此前银座股份3连板，利欧股份冲击涨停，天龙集团、美登科 技、福石控股、引力传媒、天娱数科等冲高。 ...

Group 1: Company Vision and Strategy - The company aims to become an outstanding global intelligent marketing group, characterized by four main features: focusing on marketing as its core business, advancing intelligent technology applications, maintaining a global perspective, and striving for excellence in the industry [2]. - The company achieved a revenue of 13.8 billion CNY and a net profit of 91 million CNY in the first three quarters, indicating stable overall performance [2]. Group 2: Business Development and Growth - The company plans to enhance its business through three engines: expanding market segments, upgrading business models, and driving technological innovation [2]. - Strategies include focusing on overseas business, innovating marketing technologies and methods, strengthening cross-industry cooperation, and extending upstream channels to explore new growth points [2]. Group 3: Investor Relations and Market Value Management - The company emphasizes the importance of market value management and aims to improve operational efficiency and profitability while enhancing investor relations and information disclosure quality [3]. - Future measures will include utilizing tools such as information disclosure, cash dividends, and investor relations management to promote the reasonable reflection of the company's investment value [3].

证券代码：002400 证券简称：省广集团 公告编号：2024-050 广东省广告集团股份有限公司 关于股票交易异常波动的公告 本公司及董事会全体成员保证公告内容的真实、准确、完整，不存在虚假记载、误导 性陈述或重大遗漏。 一、股票交易异常波动情况介绍 广东省广告集团股份有限公司（以下简称"公司"）股票（证券简称："省 广集团"；证券代码："002400"）连续3个交易日内（2024年12月10日、12月11 日、12月12日）日收盘价格涨幅偏离值累计达到25.26%。根据《深圳证券交易 所交易规则》的规定，属于股票交易异常波动的情况。 二、对重要问题的关注、核实情况说明 1、公司未发现近期公共传媒报道了可能或已经对公司股票交易价格产生 较大影响的未公开重大信息。 2、公司不存在需披露业绩预告的情形，公司未对外提供未公开的定期业 绩信息。 2、近期公司经营情况及内外部经营环境未发生重大变化。 3、公司、控股股东和实际控制人不存在关于公司应披露而未披露的重大 事项，或处于筹划阶段的重大事项。 4、控股股东、实际控制人在股票交易异常波动期间不存在买卖公司股票 的情形。 3、公司郑重提醒广大投资者：《证券时报》、《 ...

广州市天河区天河路 101 号兴业银行大厦 13 楼 电话：8620-3879 0290 传真：8620-3821 9766 国信信扬律师事务所 关于广东省广告集团股份有限公司 2024 年第四次临时股东会的 法律意见书 国信信扬法字（2024）0172 号 致：广东省广告集团股份有限公司 国信信扬律师事务所（以下简称"本所"）受广东省广告集团股份有限公司 （以下简称"公司"）委托，指派杨希律师、洪国琼律师（以下简称"本所律师"） 对公司召开的 2024 年第四次临时股东会（以下简称"本次股东会"）进行见证。 本所律师根据《中华人民共和国公司法》（以下简称"《公司法》"）、《中华 人民共和国证券法》（以下简称"《证券法》"）、中国证券监督管理委员会《上 市公司股东大会规则》等法律、法规、规章、规范性文件和《广东省广告集团股 份有限公司公司章程》的规定，出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限于： 4、公司于 2024 年 11 月 23 日刊登于深圳证券交易所网站（http://www.szse. cn/）的《广东省广告集团股份有限公司关于召开 2024 年第四次临 ...

证券代码：002400 证券简称：省广集团 公告编号：2024-049 广东省广告集团股份有限公司 2024 年第四次临时股东会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 特别提示： 1、本次股东会因涉及审议影响中小投资者利益的重大事项，公司将对中小 投资者表决情况进行单独计票。中小投资者是指以下股东以外的其他股东：1、 上市公司的董事、监事、高级管理人员；2、单独或者合计持有上市公司 5%以上 股份的股东。 2、本次股东会未出现否决提案的情形。 3、本次股东会不涉及变更以往股东会已通过的决议。 一、会议召开和出席情况 1、会议召开情况 （1）会议召开方式：本次股东会采取现场投票、网络投票相结合的方式召 开 （2）现场会议召开地点：广州市海珠区新港东路 996 号保利世界贸易中心 G 座 3 楼会议中心 （3）现场会议召开时间：2024 年 12 月 11 日（星期三）15:00 （4）网络投票时间：（1）通过深圳证券交易所交易系统进行网络投票的具 体时间为 2024 年 12 月 11 日 9:15—9:25、9:30-11:30、13:00- ...

第四条 董事会行使下列职权： 广东省广告集团股份有限公司 第一章 总 则 第一条 为了进一步完善公司法人治理结构，根据《中华人民共和国公司法》 （以下简称《公司法》）、《中华人民共和国证券法》（以下简称《证券法》）、 《上市公司治理准则》等有关法律法规和规范性文件以及《广东省广告集团股份 有限公司章程》（以下简称《公司章程》）的规定，制定本规则。 第二条 本规则中所称董事、董事会，是指本公司的董事、董事会。 第二章 董事会的职权 董事会议事规则 第三条 公司依法设立董事会。按照《公司章程》规定权限，负责经营和管 理公司的法人财产，对股东会负责。在股东会闭会期间，对外代表公司行使相关 权利。 二〇二四年十一月 （六）制订公司重大收购、收购本公司股票或者合并、分立、解散及变更 公司形式的方案； （七）在股东会授权范围内，决定公司对外投资、收购、出售资产、资产 抵押、对外担保事项、委托理财、关联交易、对外捐赠等事项； （八）决定公司内部管理机构的设置、公司分支机构的设立和撤销； （九）聘任或者解聘公司总经理、董事会秘书；根据总经理的提名，聘任 或者解聘公司副总经理、财务负责人等高级管理人员，并决定其报酬事项和奖 惩 ...

1.1、审议通过了（同意票 3 票，反对票 0 票，弃权票 0 票）2025 年预计与 省广博报堂整合营销有限公司发生的关联交易。 1.2、审议通过了（同意票 3 票，反对票 0 票，弃权票 0 票）2025 年预计与 广东省广代博广告营销有限公司发生的关联交易。 证券代码：002400 证券简称：省广集团 公告编号：2024-040 广东省广告集团股份有限公司 第六届监事会第十一次会议决议公告 本公司及监事会全体成员保证公告内容真实、准确和完整，公告不存在虚假记载、误导 性陈述或者重大遗漏。 广东省广告集团股份有限公司（以下简称"公司"）第六届监事会第十一次 会议于 2024 年 11 月 11 日以电子邮件形式发出会议通知，于 2024 年 11 月 22 日上午十点在公司会议中心以现场及通讯表决相结合的方式召开。本次会议由监 事会主席袁少媛女士主持，应参与表决的监事 3 名，实际参与表决监事 3 名，本 次会议符合《公司法》及《公司章程》有关召开监事会的规定，经审议通过如下 决议： 1、审议通过了《关于 2025 年度日常关联交易预计的议案》。 1.3、审议通过了（同意票 3 票，反对票 0 票，弃权票 ...