Group 1: Product Performance - In 2024, the sales of high-end beer products increased by 13.96% year-on-year, reflecting the company's ongoing optimization of its product structure [1] Group 2: Dividend Policy - The company emphasizes reasonable returns to investors while considering its operational situation and sustainable development [1] Group 3: Business Outlook for 2025 - In 2025, the company plans to deepen reforms and innovations across five areas: product, business, promotion, brand communication, and management, aiming to enhance technological breakthroughs and high-end supply capabilities [1]

Group 1: Financial Performance - In 2024, the company achieved operating revenue of 5.731 billion yuan, a year-on-year increase of 6.56% [1] - The net profit attributable to shareholders in 2024 was 810 million yuan, reflecting a growth of 29.95% [1] - In Q1 2025, the operating revenue reached 1.227 billion yuan, up by 10.69% year-on-year [1] - The net profit attributable to shareholders in Q1 2025 was 157 million yuan, with a year-on-year increase of 29.83% [1] Group 2: Industry and Market Situation - The Chinese beer industry has entered a stable development phase, characterized by intense competition [2] - There is potential for structural upgrades in beer consumption, which the company aims to leverage by promoting high-end beer development [2] Group 3: Product and Marketing Strategy - In 2024, the company optimized its product structure, with high-end beer product sales increasing by 13.96% [2] - New products such as Zhujiang P9 and Zhujiang Beer 1985 were launched to strengthen market presence [2] - The company is enhancing its marketing network through diverse customer acquisition strategies and strengthening traditional and new retail channels [2] Group 4: Future Outlook and Management - In 2025, the company plans to deepen reforms in five areas: product, business, promotion, brand communication, and management [2] - The focus will be on improving innovation capabilities, enhancing high-end supply, and optimizing management efficiency [2] - The company emphasizes reasonable returns to investors while ensuring sustainable development and effective investor relations management [2]

对于中国啤酒行业而言，2024年是充满挑战的一年。5月8日，北京商报记者整理发现，2024年，包括百 威亚太、华润啤酒、青岛啤酒、燕京啤酒、重庆啤酒、珠江啤酒以及惠泉啤酒在内的7家啤酒上市公司 共实现营业收入约1521.33亿元，归属于上市公司股东的净利润约为174.37亿元。与此同时，业绩呈现 出"四降三升"的分化格局。 值得注意的是，透过2024年业绩表现不难发现，7家啤酒上市公司中有57%的酒企出现啤酒销量下滑情 况。而在此背后，是即饮场景消费的下降以及高端产品销量的下降。此前，众多啤酒企业曾寄希于通过 高端市场谋求更多增量空间，而如今伴随着市场从蓝海变为红海、高端产品销量逐步下降时，未来啤酒 企业要如何突破销量困局寻找其他增量市场？ "四降三升"分化格局 北京商报记者梳理财报发现，2024年7家啤酒上市公司合计实现营收1521.33亿元，合计实现归属于上市 公司股东的净利润174.37亿元。若按照营收水平来看，目前7家啤酒上市公司业绩呈现出明显的三大阵 营，即300亿元以上、100亿—300亿元以及100亿元以下。其中，百威亚太以62.46亿美元（约合456.7亿 元人民币）的营收规模占据榜首之位，此 ...

Industry Overview - The beer industry in 2024 is experiencing a significant divergence, with some companies thriving while others struggle, reflecting a structural adjustment within the market [2][3] - The National Bureau of Statistics reported a 0.6% year-on-year decline in beer production and a 5.7% decrease in industry revenue, making beer the only category in the food and beverage sector to see a revenue drop [2] Market Dynamics - The Chinese beer market is characterized by oligopolistic competition, with the top six companies (CR6) holding a market share of 92.6% [3] - Beer production has been declining since its peak in 2013, leading to a contraction in the overall consumption market, which directly impacts the performance of leading companies [3] Financial Performance - Major companies like Budweiser APAC, China Resources Beer, and Tsingtao Brewery reported revenue declines of 8.89%, 0.76%, and 5.3% respectively in 2024 [4][5] - Net profits for Budweiser APAC, China Resources Beer, and Chongqing Beer also fell by 14.8%, 8.03%, and 17.05% respectively, attributed to weak consumer demand and challenges in traditional sales channels [4][5] Growth Segmentation - Yanjing Beer and Zhujiang Beer are exceptions, showing positive growth in both revenue and profit, with Yanjing's revenue increasing by 3.20% and net profit by 54.87% [5] - Yanjing U8 has successfully penetrated the mid-to-high-end market, achieving a 31.40% increase in sales volume [6] Strategic Shifts - Companies are shifting focus towards operational efficiency and market segmentation to find sustainable profit growth in a saturated market [8][9] - Budweiser APAC is reallocating resources from super-premium products to the core price segment of 8-10 yuan, which is performing better in the current consumption environment [7][8] Cost Management - Several companies, including Budweiser APAC and China Resources Beer, have reduced their sales costs by 8.93% and 2.93% respectively, due to lower barley prices and improved cost control measures [9][10] - Qingdao Beer managed to achieve a slight net profit increase despite revenue decline by reducing various operational costs [10][12] Marketing Innovations - Companies are adopting innovative marketing strategies to engage younger consumers, such as emotional and scenario-based marketing [13][14] - Budweiser APAC is focusing on expanding non-drinking channels and targeting new consumption scenarios, while China Resources Beer has seen over 30% growth in online business [15][16]

Investment Rating - The report maintains a "Buy" rating for the company, with a target price not specified [6][18]. Core Views - The company reported a significant increase in non-recurring profit, with Q1 2025 revenue at 1.227 billion yuan, up 10.69% year-on-year, and net profit at 157 million yuan, up 29.83% year-on-year [1]. - Q1 2025 sales volume increased by 11.66% to 294,600 tons, with expectations for the 97 Pure Draft product to continue growing by around 30% [2]. - The gross margin improved significantly, with a 2.9 percentage point increase, and a decrease in cost per ton by 5.8% year-on-year [3]. Financial Performance Summary - Revenue projections for 2025-2027 are 6.212 billion yuan, 6.662 billion yuan, and 7.130 billion yuan, respectively, with growth rates of 8%, 7%, and 7% [3]. - Net profit projections for the same period are 976.8 million yuan, 1.105 billion yuan, and 1.241 billion yuan, with growth rates of 20.55%, 13.12%, and 12.32% [3]. - The company is expected to maintain a price-to-earnings ratio (P/E) of 24X, 21X, and 19X for 2025, 2026, and 2027, respectively [3]. Key Financial Metrics - The company’s total revenue for 2023 is projected at 5.378 billion yuan, with a growth rate of 9.13% [5]. - The EBITDA for 2025 is estimated at 1.370 billion yuan, with a steady increase in subsequent years [5]. - The net profit attributable to the parent company for 2025 is projected at 976.8 million yuan, with an EPS of 0.44 yuan [12].

Industry Overview - The performance of listed liquor companies has been disclosed, with nearly 20 companies reporting their 2024 annual reports and some also releasing Q1 reports as of April 27 [1] - The overall trend shows a slowdown in the liquor industry, particularly in the white liquor segment, while top brands continue to show growth [1] - Beer stocks have rebounded in Q1 after a decline last year, with companies like Yanjing Beer and Zhujiang Beer reporting high growth in profits [1] Company Performance - Wuliangye reported a revenue of 89.175 billion yuan for 2024, a year-on-year increase of 7.09%, with a net profit of 31.853 billion yuan, up 5.44% [1] - Gujing Gongjiu achieved a revenue of 23.578 billion yuan in 2024, growing 16.41% year-on-year, and a net profit of 5.517 billion yuan, up 20.22% [2] - Luzhou Laojiao's revenue for 2024 was 31.196 billion yuan, a 3.19% increase, with a net profit of 13.473 billion yuan, up 1.71% [3] - Yanjing Beer reported a revenue of 3.827 billion yuan in Q1 2025, a 6.69% increase, with a net profit of 165 million yuan, up 61.10% [4] - Zhujiang Beer achieved a revenue of 1.227 billion yuan in Q1 2025, a 10.69% increase, with a net profit of 157 million yuan, up 29.83% [4] - Laobai Gan Jiu reported a revenue of 5.358 billion yuan for 2024, a 1.9% increase, with a net profit of 787 million yuan, up 18% [5] - Tianyoude Jiu's revenue for 2024 was 1.255 billion yuan, a 3.7% increase, but net profit fell by 53% to 42.135 million yuan [7] - Zhangyu A reported a revenue of 811 million yuan in Q1 2025, a slight increase of 0.01%, with a net profit of 159 million yuan, up 0.21% [8] Market Dynamics - The liquor industry is experiencing a significant differentiation between leading brands and others, with some companies facing delisting risks due to poor performance [1] - The overall liquor market is still in a period of adjustment, with increased competition and declining production [7] - Guizhou province's liquor manufacturing sector saw a growth of 6.6% in Q1 2025, contributing to the overall economic growth of the region [16] - The import of wine has rebounded to become the top category, while the import value of spirits has decreased significantly [17]

Core Insights - The company reported a total revenue of 5.73 billion yuan for 2024, representing a year-on-year increase of 6.6% [1] - The net profit attributable to shareholders for 2024 was 810 million yuan, up 29.9% year-on-year [1] - The first quarter of 2025 saw a revenue of 1.23 billion yuan, reflecting a 10.7% increase compared to the same period last year [1] Financial Performance - In 2024, the beer sales volume reached 1.44 million tons, a 2.6% increase year-on-year, outperforming the industry average [1] - The average price per ton of beer increased by 4.3% year-on-year, driven by the strong performance of the premium product 97 Pure Draft [1] - The gross profit margin for 2024 was 46.3%, influenced by product structure upgrades and a decrease in raw material costs [1] Profitability and Cost Management - The net profit margin for 2024 was 14.1%, with a non-recurring net profit margin of 13.3%, both showing improvements of 2.5 and 2.9 percentage points year-on-year, respectively [1] - In the first quarter of 2025, the sales volume was 295,000 kiloliters, marking an 11.7% increase year-on-year [2] - The cost per kiloliter of beer decreased by 5.8% year-on-year, attributed to lower raw material prices and improved procurement management [2] Future Outlook - The company has raised its revenue forecasts for 2025-2027, expecting revenues of 6.13 billion, 6.51 billion, and 6.88 billion yuan, respectively [3] - The net profit forecasts for the same period are 970 million, 1.09 billion, and 1.21 billion yuan, indicating growth rates of 19.6%, 12.1%, and 11.0% year-on-year [3] - The current price-to-earnings ratios are projected to be 24, 22, and 20 for 2025, 2026, and 2027, respectively [3] Market Position - The company is expected to continue experiencing strong growth in its premium product segment and gain market share in Guangdong province [4]

Investment Rating - The investment rating for the company is "Add" [5] Core Views - The company has maintained a high net profit growth rate, with revenue growth improving compared to the same period last year. In Q1 2025, the company achieved revenue of 1.227 billion yuan (YoY +10.69%), an increase from the previous year's growth of +7.05%. The net profit attributable to the parent company was 157 million yuan (YoY +29.83%), although this was a decrease from the previous year's growth of +39.37%. The net profit excluding non-recurring items was 145 million yuan (YoY +39.4%), down from +45.79% in the same period last year [2][3] - Both gross margin and net margin have improved, while selling expense ratio and management expense ratio have slightly decreased. In Q1 2025, the gross margin was 45.00% (YoY +2.87 percentage points), and the net margin was 13.16% (YoY +1.79 percentage points). The selling expense ratio, management expense ratio, R&D expense ratio, and financial expense ratio were 15.78%, 7.78%, 3.17%, and -3.34%, respectively, showing a decrease of -0.84 percentage points and -0.25 percentage points [2][3] - The company is expected to continue its high-end product strategy, which is anticipated to sustain steady growth. The forecast for net profit attributable to the parent company for 2025-2027 is 951 million, 1.021 billion, and 1.110 billion yuan, respectively, with year-on-year growth rates of 17.43%, 7.29%, and 8.72% [3][4] Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 1.227 billion yuan, a year-on-year increase of 10.69%. The net profit attributable to the parent company was 157 million yuan, up 29.83% year-on-year, while the net profit excluding non-recurring items was 145 million yuan, reflecting a 39.4% increase [2][3] - The beer price per ton was 4,164.19 yuan, a slight decrease of 0.86% year-on-year, while beer sales volume reached 294,600 tons, an increase of 11.66% [2][3] Profit Forecast - The updated profit forecast for the company indicates net profits of 951 million yuan in 2025, 1.021 billion yuan in 2026, and 1.110 billion yuan in 2027, with corresponding EPS of 0.43, 0.46, and 0.50 yuan per share [3][4] Valuation Metrics - As of April 24, the closing price was 10.11 yuan, with a total market capitalization of 22.377 billion yuan. The corresponding PE ratios for 2025, 2026, and 2027 are projected to be 24, 22, and 20 times, respectively [5][4]

Investment Rating - The investment rating for the company is "Add" [5][3] Core Views - The company has maintained a high net profit growth rate, with revenue growth improving compared to the same period last year. In Q1 2025, the company achieved revenue of 1.227 billion yuan (YoY +10.69%), an increase from the previous year's growth of +7.05%. The net profit attributable to the parent company was 157 million yuan (YoY +29.83%), although this was a decrease from the previous year's growth of +39.37% [2][3] - The gross margin and net margin have both improved, while the sales expense ratio and management expense ratio have slightly decreased. In Q1 2025, the gross margin was 45.00% (YoY +2.87 percentage points), and the net margin was 13.16% (YoY +1.79 percentage points) [2][3] - The company is expected to continue its high-end product strategy, which is anticipated to sustain steady growth. The forecast for net profit attributable to the parent company for 2025-2027 is 951 million, 1.021 billion, and 1.110 billion yuan, respectively, with corresponding EPS of 0.43, 0.46, and 0.50 yuan per share [3][4] Summary by Sections Financial Performance - In Q1 2025, the company reported revenue of 1.227 billion yuan, a year-on-year increase of 10.69%. The net profit attributable to the parent company was 157 million yuan, up 29.83% year-on-year, while the net profit excluding non-recurring items was 145 million yuan, reflecting a 39.4% increase [2][3] - The beer price per ton slightly decreased to 4,164.19 yuan/ton, down 0.86% year-on-year, while beer sales volume increased by 11.66% to 294,600 tons [2][3] Profitability Metrics - The company's gross margin improved to 45.00%, and the net margin increased to 13.16%. The sales expense ratio was 15.78%, the management expense ratio was 7.78%, and the R&D expense ratio was 3.17% [2][3] Earnings Forecast - The updated earnings forecast for the company indicates net profits of 951 million yuan in 2025, 1.021 billion yuan in 2026, and 1.110 billion yuan in 2027, with expected growth rates of 17.43%, 7.29%, and 8.72%, respectively [3][4]

Core Viewpoint - The company reported strong Q1 2025 performance with revenue of 1.23 billion, a year-on-year increase of 10.7%, and a net profit attributable to shareholders of 157 million, up 29.8% year-on-year, driven by effective marketing and improved market conditions in Guangdong [1] Group 1: Sales Performance - In Q1 2025, the company achieved beer sales of 295,000 tons, a year-on-year increase of 11.7%, outperforming the overall industry which saw a decline of 2.2% [2] - The revenue per ton of beer was 4,164.2 yuan, a slight decrease of 0.9% year-on-year, influenced by promotional activities and the timing of the Spring Festival [2] Group 2: Profitability and Cost Management - The gross margin increased by 2.9 percentage points to 45.0%, supported by a decrease in raw material costs, particularly barley, which led to a 5.8% reduction in cost per ton of beer [3] - The net profit margin reached 12.8%, up 1.9 percentage points year-on-year, reflecting improved operational efficiency and effective marketing strategies [3] Group 3: Future Outlook - The company is expected to benefit from a strong brand presence and consumer recognition in Guangdong, with high-end products like 97 Pure Draft continuing to drive growth [2] - Projections for 2025-2027 indicate an EPS of 0.45, 0.52, and 0.60 yuan respectively, with a net profit CAGR of 23%, surpassing the industry average [3]