封面寓意 鹰 三七互娱网络科技集团股份有限公司 股票代码：002555 联系邮箱：csr@37.com 三七互娱 社会责任报告 2025年半年度 设计释义 设计灵感源自公司研发中的湿地环境保护功 能游戏《绿境守护者》（暂定名），秉持"保 护生态环境，共筑绿水青山"的理念，以具 有代表性的动物和游戏中的特色动物为核心 元素，应用 AI 工具进行图片创作，并经人工 后期优化。画面中融入科技感和自然元素， 展示科技发展和自然生态交融的和谐场景。 三七互娱 2025年半年度社会责任报告 企业简介 企业简介 科技创新方面，三七互娱全面开发和应用 三七互娱 股票代码：002555 国家文化出口重点企业 视野与担当的化身，象征企业以"雄鹰展翅" 的开阔格局和奋进精神，主动舒展臂膀、担 当社会责任，为高质量发展创造共享价值 封面图像由 AI 生成，并经人工后期优化处理 企业简介 关键绩效 企业荣誉 02 08 30 20 42 04 06 目录 AI 驱动，创新发展加速 跨界探索，引领价值共创 乡村振兴，赋能人才发展 保护环境，共筑绿美广东 国家文化产业示范基地 MSCI ESG AA 级企业 三七互娱全球总部设在广州，并在 ...

证券代码：002555 证券简称：三七互娱 公告编号：2025-045 三七互娱网络科技集团股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误导性陈 述或重大遗漏。 根据中国证券监督管理委员会《上市公司募集资金监管规则》和《深圳证券交易所上市公司 自律监管指引第 1 号——主板上市公司规范运作》有关规定，三七互娱网络科技集团股份有限公 司（以下简称"公司"或"本公司"）董事会编制了公司 2025 年半年度募集资金存放与使用情况 的专项报告。现将公司 2025 年半年度募集资金存放与使用情况说明如下： 一、募集资金基本情况 经中国证券监督管理委员会（以下简称"中国证监会"）《关于核准芜湖三七互娱网络科技 集团股份有限公司非公开发行股票的批复》（证监许可【2021】16 号）核准，公司本次非公开发 行人民币普通股(A 股)股票 105,612,584 股，每股面值为人民币 1.00 元，发行价为每股人民币 27.77 元，募集资金总额为人民币 2,932,861,457.68 元，扣除发行费用（不含税）31,309,777.95 元后，本次募集资金净额为人民币 2,901,5 ...

Core Viewpoint - The National Press and Publication Administration approved 166 domestic online games in August 2025, including titles from companies like Zhongqingbao and NetEase, indicating a positive trend in the gaming industry and potential growth opportunities for these companies [1]. Company Summaries - Zhongqingbao (300052.SZ) has three games approved: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack Team," showcasing its active participation in the gaming market [1]. - NetEase (09999) has its game "Tianxia: Wanxiang" approved, reflecting its ongoing efforts to expand its gaming portfolio [1]. - Sanqi Interactive Entertainment (002555.SZ) received approval for "Super Cow Hero," indicating its continued growth in the mobile gaming sector [1]. Industry Insights - A total of 166 games were approved, highlighting the regulatory body's support for the gaming industry, which may lead to increased competition and innovation among gaming companies [1]. - The approval of multiple games from various companies suggests a robust pipeline of new content, which could enhance user engagement and revenue generation in the gaming sector [1].

Core Insights - The National Press and Publication Administration approved 166 domestic online games in August 2025, including three games from Zhongqingbao and titles from NetEase and 37 Interactive Entertainment [1] Company Highlights - Zhongqingbao (300052.SZ) received approval for three games: "Let's Go! Kulu," "Cat Island Party," and "Cute Beast Attack" [1] - NetEase (09999) has its game "Tianxia: Myriad Forms" approved [1] - 37 Interactive Entertainment (002555.SZ) also had its game "Super Cow Hero" approved [1] Industry Overview - A total of 166 games were approved, indicating a continued growth and regulatory support for the domestic gaming industry in China [1]

Group 1 - The gaming sector is experiencing a triple boost from continuous policy support, industry recovery, and accelerated AI implementation [1][2] - The normalization of license approvals and the launch of new products during the summer will support performance realization in the short term [1][2] - AI technology is reshaping research and operations, driving cost reduction and efficiency improvements, as well as content upgrades in the medium term [1][4] Group 2 - The gaming industry's recovery is reflected in the sales revenue, which reached 29.084 billion yuan in July, showing a month-on-month increase of 8.14% and a year-on-year increase of 4.62% [3] - The mobile gaming segment continues to dominate, accounting for over 74% of the total revenue, with companies like Gigabit achieving a revenue of 2.518 billion yuan, up 28.49% year-on-year [3] - New game launches and long-term operations are becoming the core logic for industry growth, indicating a stable and positive trend [3] Group 3 - AI is significantly enhancing research and operations, with companies like Gigabit and Giant Network leveraging AI to reduce costs and improve efficiency [4] - The integration of AI in game development is leading to faster development cycles and improved player experiences, as demonstrated by various companies [4] - The large-scale implementation of AI technology is expected to enhance both competitive strength and player experience across the industry [4] Group 4 - Recommended stocks based on product validation and the summer window include Gigabit, Giant Network, 37 Interactive, and Perfect World [5] - Companies with outstanding AI capabilities include 37 Interactive and Kaiying Network [5] - Firms benefiting from policy support and cultural expansion include Shenzhou Taiyue, Century Huatong, and Zhongqingbao [5]

Group 1 - The article highlights the collaboration between local companies and the city of Guangzhou to enhance urban aesthetics and promote sustainability during the 15th National Games [4][6][8] - Nippon Paint, as a "city partner," is involved in the renovation of the Tianhe Sports Center, aiming to make it the first large-scale sports venue in China to achieve near-zero carbon emissions [6][8] - The project utilizes green building standards and eco-friendly materials, showcasing Guangzhou's commitment to a vibrant and livable urban environment [6][8] Group 2 - The integration of AI and gaming technology is emphasized, with the introduction of a virtual assistant named "Congmei" to provide information about the National Games and local attractions [10][12] - The gaming company 37 Interactive Entertainment plans to release a special version of a game that allows global players to experience Guangzhou's culture and tourism virtually [12][14] - The company aims to leverage its digital capabilities to support future city events, enhancing the digital economy and cultural development in Guangzhou [14]

Market Performance - The gaming sector increased by 3.01% on August 22, with Kunlun Wanwei leading the gains [1] - The Shanghai Composite Index closed at 3825.76, up 1.45%, while the Shenzhen Component Index closed at 12166.06, up 2.07% [1] Individual Stock Performance - Kunlun Wanwei (300418) closed at 44.38, up 20.01% with a trading volume of 2.1688 million shares and a transaction value of 9.047 billion [1] - Shunwang Technology (300113) also saw a rise of 20.00%, closing at 27.24 with a trading volume of 866,700 shares [1] - Other notable performers included ST Dazheng (600892) with a 5.07% increase, and Zhejiang Shuju Culture (600633) with a 3.77% increase [1] Capital Flow Analysis - The gaming sector experienced a net inflow of 1.491 billion in main funds, while retail investors saw a net outflow of 637 million [2][3] - Main funds showed significant interest in Kunlun Wanwei with a net inflow of 1.28 billion, while retail investors had a net outflow of 400 million [3] ETF Performance - The Gaming ETF (product code: 159869) tracked the China Securities Animation and Gaming Index, with a recent five-day increase of 2.53% and a net inflow of 21.067 million [5] - The Food and Beverage ETF (product code: 515170) saw a five-day increase of 3.13% but experienced a net outflow of 23.49 million [5]

Game Launch Overview - In July 2025, a total of 11 new key mobile games were launched, including titles from Tencent Games, KuLo Games, and others [1] Game Performance Analysis - "Douluo Continent: Soul Hunting World" has established strong competitiveness in the MMORPG sector through its open world, IP fidelity, and multi-soul combat system. It is the first 3D realistic MMO RPG mobile game based on the Douluo IP developed by 37 Interactive Entertainment [2] - The game features unique innovations such as an open world, multi-soul combat design, and deep character development, along with multiple branching storylines and a sect social system. It achieved significant success, topping the iOS free charts in multiple regions and maintaining the number one position in China for four consecutive days [2] - On July 12, the game reached a peak daily download of 113,776 times. As of August 15, the corrected total revenue for the iOS mobile version was $4,643,377, with a peak daily revenue of $323,467 on July 20. Initial revenue growth has stabilized after a decline [2] Investment Outlook - The number of game licenses issued in July 2025 remains high, with a continuous release of industry product reserves and a stabilizing market environment, indicating promising performance for new games. There is a recommendation to focus on quality game developers with innovative capabilities and effective IP adaptation and fidelity [2]

Group 1 - The gaming industry is experiencing a strong recovery starting in 2024, driven by both market sentiment and fundamental performance of certain companies [1][2] - The current gaming market is characterized by a significant reliance on user acquisition strategies, with many companies shifting from a focus on quality to large-scale user acquisition [2][3] - The introduction of new high-quality games from major internet companies in 2024 is expected to act as a stabilizing force for the industry [2][4] Group 2 - The financial impact of user acquisition is significant, often leading to a delay in profit realization after new game launches due to high initial marketing costs [3][7] - The gaming industry has shown resilience due to its non-cyclical nature and a more relaxed regulatory environment in recent years [7][8] - Institutional investors are increasingly optimistic about gaming companies, with a notable increase in public fund holdings, indicating a shift in market sentiment towards these companies [7][8] Group 3 - The upcoming release of Tencent's "Valorant Mobile" is highly anticipated, with over 60 million pre-registrations, although its short-term commercial success remains uncertain due to a crowded market [6][7] - The overall new game releases in the market are limited, leading to a focus on performance verification of existing companies [7][8] - The absence of new trending topics in the gaming industry suggests that performance validation will be the main focus in the latter half of the year [8]

Investment Rating - The report maintains a "Market Perform" rating for the media sector relative to the Shanghai and Shenzhen 300 Index [1] Core Views - The report expresses a positive outlook on sub-sectors such as gaming, publishing, and IP derivatives, highlighting strong performance and growth potential in these areas [12][13] - The gaming market in H1 2025 reached new highs in both market size and user data, supported by favorable policies and the integration of AI technology [12][42] - The publishing sector shows stable demand for educational materials, with a recommendation to focus on state-owned companies with high dividend yields [13] - The film sector is expected to see improved performance in Q3 due to the summer box office demand, despite a weaker Q2 [14] Summary by Sections Investment Recommendations - Continuous optimism for gaming, publishing, and IP derivative sectors due to strong performance and growth potential [12] - Emphasis on the gaming sector's resilience and AI's role in enhancing valuation [12][42] - Recommendations to monitor companies with positive fundamentals ahead of the upcoming mid-year reports [12] Market Review - From July 21 to August 15, 2025, the media sector rose by 6.56%, outperforming the Shanghai and Shenzhen 300 Index [15][16] - The gaming and broadcasting sectors saw significant increases of 12.55%, while the publishing sector grew by 1.35% [16] - The overall PE ratio for the media sector as of August 15, 2025, is 31.11, significantly above the historical average [22] Industry News - New policies from the Shanghai Municipal Government aim to support high-quality internet content creation [23] - The approval of 127 domestic game licenses in July 2025 indicates a robust regulatory environment for the gaming industry [25] - The central government emphasizes the importance of artificial intelligence in driving economic growth and innovation [25] Monthly Data Film Market - In July 2025, the domestic film market generated a box office of 4.067 billion yuan, a year-on-year decrease of 24.38% [26] - The total box office for the first seven months of 2025 reached 33.299 billion yuan, reflecting a 13.72% increase year-on-year [26] Game Market - The domestic gaming market's actual sales revenue for the first half of 2025 was 168 billion yuan, marking a 14.08% year-on-year increase [42] - The user base for games reached 679 million, a 0.72% increase from the previous year [42]