Core Viewpoint - The company is expected to achieve record-high overseas sales revenue in 2024, actively expanding production capacity overseas to mitigate tariff risks, while continuing to develop its domestic brand business for future growth potential [1]. Investment Highlights - The company maintains a "Buy" rating, with new profit forecasts for 2027. Expected EPS for 2025-2027 is projected at 1.44, 1.59, and 1.74 yuan, representing year-on-year growth of 11%, 10%, and 9% respectively. A target price of 21.6 yuan is set based on a 15x PE for 2025 [2]. Performance Summary - In 2024, the company achieved revenue of 16.821 billion yuan, a year-on-year increase of 14.84%, with a net profit attributable to shareholders of 1.053 billion yuan, up 7.75%. In Q4 2024, revenue was 4.131 billion yuan, a 6.15% increase, and net profit was 268 million yuan, up 11.07% [3]. - For Q1 2025, revenue reached 3.834 billion yuan, a 10.36% increase, with net profit of 247 million yuan, up 43.02% [3]. - The company reported a total of 13.2 billion yuan in overseas sales, a 22% increase year-on-year, while domestic sales fell by 4% to 3.7 billion yuan [3]. Profitability Analysis - The overall gross margin for 2024 was 20.91%, down 1.83 percentage points year-on-year, with overseas gross margin at 19.33% and domestic gross margin at 26.62% [4]. - In Q1 2025, the gross margin improved to 22.42%, up 0.50 percentage points year-on-year [4]. - The net profit margin for 2024 was 6.26%, a decrease of 0.41 percentage points year-on-year, while Q4 2024 saw a net profit margin of 6.44%, an increase of 1.47 percentage points [4].

Core Viewpoint - The A-share market has shown robust growth in the home appliance sector for the fiscal year 2024 and the first quarter of 2025, particularly in the white goods segment, which has demonstrated impressive performance [1][2]. White Goods Industry - Most listed companies in the white goods sector reported revenue and profit growth for both 2024 and Q1 2025, with notable performances from Midea Group and Haier Smart Home [2][3]. - Midea Group achieved a total revenue of 409.1 billion yuan in 2024, a year-on-year increase of 9.5%, and a net profit of 38.5 billion yuan, up 14.29%. In Q1 2025, revenue reached 128.4 billion yuan, growing over 20%, with a net profit of 12.4 billion yuan, up 38.02% [2][5]. - Haier Smart Home reported a total revenue of 285.98 billion yuan in 2024, a 4.29% increase, with a net profit of 18.74 billion yuan, up 12.92%. In Q1 2025, net profit was 5.49 billion yuan, a 15.09% increase [2][5]. - Other companies like Gree Electric, TCL Smart Home, and Hisense Home Appliances also reported net profit growth exceeding 10% in Q1 2025 [3]. Black Goods Industry - The black goods sector showed performance divergence, with leading companies like Sichuan Changhong and Hisense Vision maintaining steady growth [6]. - Sichuan Changhong's 2024 revenue was 103.69 billion yuan, a 6.4% increase, with a net profit of 704 million yuan, up 2.3%. In Q1 2025, revenue was 26.84 billion yuan, a 12.89% increase, and net profit surged by 96.68% to 345 million yuan [6][8]. - Hisense Vision reported 2024 revenue of 58.53 billion yuan, a 9.17% increase, with a net profit of 2.25 billion yuan, up 7.17%. In Q1 2025, revenue was 13.38 billion yuan, a 5.31% increase, and net profit rose by 18.61% to 554 million yuan [6][8]. Small Appliances Industry - The small appliances segment exhibited mixed results, with leading companies like Supor and Xinbao maintaining growth while others faced declines [9][10]. - Supor's 2024 revenue reached 22.43 billion yuan, a 5.27% increase, with a net profit of 2.24 billion yuan, up 2.97%. In Q1 2025, revenue was 5.79 billion yuan, a 7.59% increase, and net profit was 497 million yuan, up 5.82% [9][11]. - Xinbao's 2024 revenue exceeded 16.82 billion yuan, a 14.84% increase, with a net profit of 1.05 billion yuan, up 7.75%. In Q1 2025, revenue was 3.83 billion yuan, a 10.36% increase, and net profit rose by 43.02% to 247 million yuan [10][11]. - Conversely, companies like Joyoung experienced significant declines, with a 7.94% drop in revenue for 2024 and a 68.55% decrease in net profit [10][11].

Group 1: Core Views - The A-share market has shown robust growth in the home appliance sector for the fiscal year 2024 and the first quarter of 2025, particularly in the white goods segment [2][4]. Group 2: White Goods Industry - Most listed companies in the white goods sector reported growth in both revenue and net profit for 2024 and Q1 2025. For instance, Midea Group achieved a total revenue of 409.1 billion yuan in 2024, a year-on-year increase of 9.5%, and a net profit of 38.5 billion yuan, up 14.29% [4][5]. - In Q1 2025, Midea Group's revenue reached 128.43 billion yuan, growing over 20%, with a net profit of 12.42 billion yuan, an increase of 38.02% [4][5]. - Haier Smart Home reported a revenue of 285.98 billion yuan in 2024, a 4.29% increase, and a net profit of 18.74 billion yuan, up 12.92%. In Q1 2025, its net profit was 5.49 billion yuan, growing by 15.09% [4][5]. - Other companies like Whirlpool, TCL, and Gree Electric also saw their net profit growth exceed 10% in Q1 2025 [4]. Group 3: Black Goods Industry - The black goods sector exhibited performance divergence, with leading companies showing stable growth. For example, Sichuan Changhong reported a revenue of 103.69 billion yuan in 2024, a 6.4% increase, and a net profit of 0.704 billion yuan, up 2.3% [8][9]. - In Q1 2025, Sichuan Changhong's revenue was 26.84 billion yuan, a 12.89% increase, with a net profit of 0.345 billion yuan, soaring by 96.68% [8][9]. - Haier Vision achieved a revenue of 58.53 billion yuan in 2024, a 9.17% increase, and a net profit of 2.246 billion yuan, up 7.17%. In Q1 2025, its revenue was 13.38 billion yuan, growing by 5.31%, with a net profit of 0.554 billion yuan, up 18.61% [8][9]. Group 4: Small Appliances Industry - The small appliances sector showed mixed results, with some leading companies continuing to grow. For instance, Supor reported a revenue of 22.43 billion yuan in 2024, a 5.27% increase, and a net profit of 2.24 billion yuan, up 2.97% [11][12]. - In Q1 2025, Supor's revenue was 5.79 billion yuan, growing by 7.59%, with a net profit of 0.497 billion yuan, up 5.82% [12][14]. - Newell's revenue exceeded 16.82 billion yuan in 2024, a 14.84% increase, with a net profit of 1.05 billion yuan, up 7.75%. In Q1 2025, its revenue was 3.83 billion yuan, growing by 10.36%, with a net profit of 0.247 billion yuan, up 43.02% [12][14]. - Conversely, companies like Joyoung experienced declines, with a revenue drop of 7.94% in 2024 and a net profit decline of 68.55% [13][14].

Investment Rating - The investment rating for the company is "Accumulate" [4] Core Views - The company reported a revenue of 16.82 billion yuan for 2024, representing a year-on-year increase of 14.8%, with a net profit attributable to shareholders of 1.05 billion yuan, up 7.8% year-on-year [1][4] - In Q1 2025, the company achieved a revenue of 3.83 billion yuan, a year-on-year increase of 10.4%, and a net profit of 250 million yuan, which is a significant increase of 43.0% year-on-year, indicating better-than-expected performance [1][2] Summary by Sections Revenue Performance - The company's total revenue for 2024 was 16.82 billion yuan, with domestic revenue declining by 4.4% due to weak consumer demand, while overseas revenue grew by 21.7% [2] - In Q1 2025, the company reported a revenue of 3.83 billion yuan, with overseas revenue increasing by 15.8% to 2.97 billion yuan, while domestic revenue decreased by 4.9% to 860 million yuan [2] Profitability - The company's net profit for 2024 was 1.05 billion yuan, with a net profit margin of 6.3%, a slight decrease of 0.4 percentage points year-on-year. In Q1 2025, the net profit margin improved to 6.4% [3] - The gross profit margin for 2024 increased by 0.5 percentage points to 22.4%, attributed to cost reduction and efficiency improvements, along with a significant reduction in hedging-related losses [3] Earnings Forecast and Valuation - The company is expected to maintain strong growth in overseas sales, with projected net profits for 2025, 2026, and 2027 at 1.16 billion yuan, 1.30 billion yuan, and 1.43 billion yuan, respectively, reflecting year-on-year growth rates of 10.1%, 12.0%, and 10.2% [4] - The corresponding price-to-earnings ratios for these years are projected to be 10x, 9x, and 8x, respectively [4]

编号：2025-002 | | √特定对象调研 □分析师会议 | | --- | --- | | 投 资 者 关 系 活 | □媒体采访 □业绩说明会 | | 动类别 | □新闻发布会 □路演活动 | | | □现场参观 | | | █其他 投资机构线上交流 | | 参 与 单 位 名 称 及人员姓名 | 长江证券、中信证券、广发证券、国泰海通证券、国金证券、中金公 生证券、华创证券、华安证券、东方证券、华福证券、英大证券、方 | | | 司、国信证券、华泰证券、西南证券、申万宏源证券、国投证券、光 | | | 大证券、太平洋证券、开源证券、中信建投证券、国盛证券、国联民 | | | 正证券、华西证券、中泰证券、中国银河证券、贝莱德基金、华商基 | | | 金、泓德基金、鑫元基金、南方基金、交银施罗德基金、国投瑞银基 | | | 金、盈峰资本、创金合信基金、广州市航长投资、深圳广汇缘资产管 | | | 理、浙江浙商证券资产管理、浙江三耕资产管理、长江养老保险、中 | | | 汇人寿保险等 61 方接入电话会议。 | | 时间 | 2025 年 4 月 29 日 | | 地点 | 电话线上交流 | | | 董事 ...

Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company's profit exceeded expectations, with 2024 revenue reaching 16.82 billion yuan, a year-on-year increase of 15%, and net profit attributable to shareholders at 1.05 billion yuan, up 8% year-on-year. The first quarter of 2025 saw revenue of 3.83 billion yuan, a 10% increase year-on-year, and net profit of 247 million yuan, a significant 43% increase year-on-year [6] - The company has established a new appliance research institute to develop emerging product categories, with overseas revenue showing strong growth, particularly in small home appliances, while domestic sales faced challenges due to a sluggish market [6] - The gross profit margin decreased to 20.9% in 2024, down 1.8 percentage points year-on-year, primarily due to product mix adjustments, while expense ratios remained stable [6] - The company is expected to see continued growth in profitability, with forecasts for net profit of 1.17 billion yuan in 2025, 1.26 billion yuan in 2026, and 1.37 billion yuan in 2027, reflecting year-on-year growth rates of 11.0%, 7.6%, and 8.6% respectively [6] Financial Data and Profit Forecast - Total revenue for 2024 is projected at 16.82 billion yuan, with a year-on-year growth rate of 14.8%. For 2025, revenue is expected to reach 18.33 billion yuan, reflecting an 8.9% increase [2] - The net profit attributable to shareholders for 2024 is estimated at 1.05 billion yuan, with a growth rate of 7.8%. The forecast for 2025 is 1.17 billion yuan, indicating an 11.0% increase [2] - Earnings per share for 2024 is projected at 1.29 yuan, increasing to 1.44 yuan in 2025 [2] - The company's return on equity (ROE) is expected to be 12.9% in 2025, with a price-to-earnings (P/E) ratio of 9 [2] Market Data - As of April 28, 2025, the closing price of the company's stock is 13.00 yuan, with a market capitalization of 10.51 billion yuan [3] - The company has a price-to-book ratio of 1.3 and a dividend yield of 3.08% [3]

Core Viewpoint - The company reported strong financial performance for Q1 2025, with significant growth in net profit driven by reduced fair value losses and strong export sales [1][3]. Financial Performance - Q1 2025: Revenue reached 3.834 billion (up 10.4% YoY), net profit attributable to shareholders was 247 million (up 43.0% YoY), and non-recurring net profit was 245 million (up 15.3% YoY) [1]. - Q4 2024: Revenue was 4.131 billion (up 6.2% YoY), net profit attributable to shareholders was 268 million (up 11.1% YoY), and non-recurring net profit was 287 million (up 47.5% YoY) [1]. - Full Year 2024: Revenue totaled 16.821 billion (up 14.8% YoY), net profit attributable to shareholders was 1.053 billion (up 7.7% YoY), and non-recurring net profit was 1.084 billion (up 8.8% YoY) [1]. Dividend and Share Buyback - The company announced a cash dividend of 4.5 per 10 shares (including tax), with a total dividend payout rate of 42%, consistent with the previous year [2]. Revenue Analysis - Q1 2025: Export sales were 2.98 billion (up 16% YoY), continuing strong growth, while domestic sales were 860 million (down 5% YoY) [4][5]. - Full Year 2024: Export and domestic sales grew by 22% and declined by 4% respectively, indicating strong overseas demand but weak domestic consumption [6]. Profitability Analysis - Q1 2025: Gross margin improved by 0.5 percentage points YoY and 3.0 percentage points QoQ, while net profit margin increased by 1.5 percentage points YoY [6]. - Full Year 2024: Gross margin and net profit margin decreased by 1.8 and 0.4 percentage points YoY respectively, attributed to increased export share and intensified domestic competition [6]. Investment Outlook - The company is expanding its OEM categories and maintaining strong export growth, with plans to enhance its overseas supply chain capabilities [7]. - Revenue projections for 2025-2027 are 19 billion, 20.9 billion, and 22.8 billion respectively, with net profits expected to be 1.2 billion, 1.3 billion, and 1.4 billion [7].

事件：公司2024 年全年实现营业收入168.21 亿元，同比+14.84%，归母净利润10.53亿元，同比 +7.75%；其中2024Q4 实现营业收入41.31 亿元，同比+6.15%，归母净利润2.68 亿元，同比+11.07%。公 司2025 年Q1 全年实现营业收入38.34 亿元，同比+10.36%，归母净利润2.47 亿元，同比+43.02%。24 年 公司向全体股东每 10 股派发现金红利 4.50元（含税），分红比例42.02%。 风险提示：新品销售不及预期；自有品牌销售不及预期；外销订单不及预期；原材料价格上涨及运费上 涨导致利润下滑。 海外需求旺盛带动外销增长，内销增长有所承压分地区看， 24A 公司内外销收入同比-4.42%/+21.68% ， 其中24Q4 内外销同比-11.3%/+14.1%。2024 年海外小家电总体需求比较旺盛，外销增速较好；内销 受国内消费市场景气度低迷等因素影响表现较弱。25Q1 内外销收入同比-4.94%/+15.77% ，外销延续较 好的增长趋势，内销仍有所承压。针对美国对华加征关税政策，近年来公司也在印度尼西亚进行了产能 布局，设立了两个制造基地，以应 ...

Investment Rating - The investment rating for the company is "Accumulate" [4] Core Views - The company reported a total revenue of 16.82 billion yuan for 2024, representing a year-over-year increase of 14.84%, with a net profit attributable to shareholders of 1.05 billion yuan, up 7.75% year-over-year [1][3] - The company has maintained a high growth rate in exports, while the decline in domestic sales has narrowed [2] - The profit margin improved in Q1 2025, with a gross profit margin of 22.42%, an increase of 0.50 percentage points year-over-year [2] Revenue Summary - For 2024, the total revenue was 16.82 billion yuan, with a year-over-year growth of 14.84% [1] - The revenue forecast for 2025 is adjusted to 18.06 billion yuan, reflecting a year-over-year increase of 7.35% [3] - The revenue projections for 2026 and 2027 are 19.24 billion yuan and 20.51 billion yuan, respectively, with growth rates of 6.57% and 6.58% [3] Profit Summary - The net profit attributable to shareholders for 2024 was 1.05 billion yuan, with a year-over-year increase of 7.75% [1] - The forecasted net profits for 2025, 2026, and 2027 are 1.18 billion yuan, 1.26 billion yuan, and 1.39 billion yuan, respectively, with growth rates of 12.06%, 6.40%, and 10.74% [3] - The earnings per share (EPS) for 2025 is projected to be 1.45 yuan, with corresponding price-to-earnings (PE) ratios of 8.95, 8.41, and 7.59 for 2025, 2026, and 2027 [3][9] Financial Metrics - The gross profit margin for 2024 was 20.91%, with a slight decrease of 1.82 percentage points year-over-year [2] - The net profit margin for 2024 was 6.26%, down 0.41 percentage points year-over-year [2] - The company’s operating expenses as a percentage of sales for Q1 2025 were 3.90% for sales, 5.80% for management, and 3.36% for R&D [2]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company continues to experience high growth in exports, with Q1 2025 external sales reaching 2.98 billion (up 16% year-on-year) [5] - Domestic sales in Q1 2025 were 860 million (down 5% year-on-year), showing a narrowing decline compared to Q4 [5] - The company plans to increase its investment in its Indonesian subsidiary by 50 million to strengthen its overseas supply chain capabilities [5] - The company has successfully expanded its product categories, with kitchen appliances and home appliances showing year-on-year revenue growth of 16% and 17% respectively in 2024 [5] - The company expects to benefit from domestic subsidies and a recovery in brand positioning, particularly in its self-owned brands [8] Revenue Analysis - In Q1 2025, total revenue was 3.834 billion (up 10.4% year-on-year), with a net profit attributable to the parent company of 247 million (up 43.0% year-on-year) [6] - For the full year 2024, total revenue was 16.821 billion (up 14.8% year-on-year), with a net profit of 1.053 billion (up 7.7% year-on-year) [6] - The company reported a cash dividend of 4.5 per 10 shares (including tax), resulting in a total dividend payout ratio of 42% [6] Profit Analysis - In Q1 2025, the gross margin increased by 0.5 percentage points year-on-year and 3.0 percentage points quarter-on-quarter, indicating an improvement in profitability [7] - The company’s gross margin for 2024 was 20.9%, reflecting a decrease due to increased export ratios and intensified domestic competition [7] Financial Forecast - The company forecasts revenues of 19 billion, 20.9 billion, and 22.8 billion for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 12.8%, 10.2%, and 9.1% [8] - The net profit attributable to the parent company is projected to be 1.178 billion, 1.309 billion, and 1.435 billion for the same years, with growth rates of 11.9%, 11.2%, and 9.6% respectively [10]