Financial Performance - The company's operating revenue for 2024 was ¥421,934,504.43, a decrease of 33.91% compared to ¥638,395,060.81 in 2023[22]. - Net profit attributable to shareholders increased by 90.50% to ¥13,393,235.09 from ¥7,030,477.43 in the previous year[22]. - The net profit after deducting non-recurring gains and losses surged by 377.54% to ¥10,744,279.51, compared to ¥2,249,899.02 in 2023[22]. - Basic earnings per share rose by 88.89% to ¥0.17 from ¥0.09 in 2023[22]. - The total assets at the end of 2024 were ¥910,737,873.16, a decrease of 4.27% from ¥951,359,983.48 in 2023[22]. - The company's cash flow from operating activities was ¥86,596,205.55, down 15.80% from ¥102,845,929.99 in 2023[22]. - The weighted average return on equity increased to 1.64% from 0.86% in the previous year[22]. - The company reported a net profit of ¥8,716,202.14 in the fourth quarter, indicating strong year-end performance[24]. - The fourth quarter revenue was ¥124,879,708.92, contributing significantly to the annual performance[24]. Revenue Breakdown - E-commerce revenue accounts for 99.91% of total operating revenue, with a decline of 33.97% from the previous year[94]. - Domestic revenue decreased by 39.77% to ¥344.98 million, while overseas revenue increased by 17.24% to ¥76.96 million[94]. - Revenue from brand online sales services dropped by 49.17% to ¥169.76 million, representing 40.23% of total revenue[94]. - Brand online operation services revenue increased by 3.08% to ¥162.20 million, accounting for 38.44% of total revenue[94]. - Customer relationship management services revenue decreased by 39.07% to ¥89.60 million, making up 21.24% of total revenue[94]. Market Trends and Projections - The total retail sales of consumer goods in China for 2023 reached CNY 471,495 billion, growing by 7.2% year-on-year, while online retail sales of physical goods amounted to CNY 130,174 billion, up 8.4%[32]. - In 2024, the total retail sales of consumer goods are projected to be CNY 487,895 billion, reflecting a growth of 3.5% compared to the previous year[32]. - The number of online shopping users in China is expected to reach 974 million by the end of 2024, with live streaming users at 833 million[35]. - The e-commerce service market is anticipated to expand further due to the growth of cross-border e-commerce and the emergence of new demands from brand e-commerce[37]. Technological Advancements - The application of new technologies such as cloud computing and artificial intelligence is enhancing service capabilities and efficiency in the e-commerce sector[37]. - The new e-commerce model is characterized by data-driven approaches and the integration of AI technologies, leading to improved operational efficiency and product quality[38]. - The company is integrating advanced technologies such as AI and big data to drive intelligent marketing strategies and enhance consumer engagement through innovative content marketing[44]. - The company has completed the development of several software platforms aimed at optimizing supply chain management and enhancing operational efficiency[103]. Operational Strategies - The company focuses on providing comprehensive e-commerce services and customer relationship management for well-known domestic and international brands, covering multiple key nodes in the consumer behavior process[48]. - The company is leveraging data-driven insights to optimize pricing mechanisms, improve supply chain efficiency, and enhance customer satisfaction and loyalty[45]. - The company is adapting to market changes by offering customized products and services, improving quality control, and optimizing logistics to enhance consumer shopping experience[40]. - The company is committed to building a multi-channel marketing network that integrates online and offline consumer experiences, enhancing brand value and long-term stability[46]. Risk Management - The company faces innovation risks due to market changes and competition, which may hinder its ability to meet market demands and sustain innovation[134]. - There is a potential risk of intensified industry competition affecting the company's pricing power and profitability, despite its existing customer resources and operational advantages[134]. - The company is at risk of brand market reputation decline due to external factors affecting partner brands, which could lead to a decrease in overall sales revenue[134]. - The company maintains a stable accounts receivable structure, with over 99% of accounts receivable due within one year, minimizing the risk of long-term uncollected receivables[135]. Governance and Compliance - The board of directors consists of 7 members, including 3 independent directors, complying with legal and regulatory requirements[145]. - The company maintains complete independence in assets, personnel, finance, and operations from its controlling shareholder[154]. - The company ensures transparent information disclosure, adhering to legal requirements and maintaining investor relations[149]. - The independent directors actively fulfill their responsibilities and have not raised objections to board proposals during the reporting period[152]. Employee Development - The company emphasizes employee development and training, offering customized training plans to enhance professional skills and personal capabilities[188]. - The company provides rich online learning resources and encourages self-directed learning among employees[189]. - The total number of employees at the end of the reporting period is 760, with 684 from the parent company and 76 from major subsidiaries[186]. Dividend Policy - The company plans to distribute a cash dividend of ¥3.75 per 10 shares, totaling ¥30,000,000 based on 80,000,000 shares[7]. - The cash dividend distribution plan complies with the company's articles of association and relevant regulations, ensuring the protection of minority shareholders' rights[192]. - The total cash dividend amount for the year is RMB 30 million, which represents 100% of the distributable profit of RMB 212,222,264.96[194].

Financial Performance - The company's operating revenue for Q1 2025 was ¥75,228,046.07, a decrease of 27.11% compared to ¥103,208,622.62 in the same period last year[5] - Net profit attributable to shareholders was ¥1,571,764.70, down 17.78% from ¥1,911,620.89 year-on-year[5] - The total profit for Q1 2025 was ¥2,112,485.12, down 35.32% from ¥3,266,062.68 in the previous year[10] - Basic and diluted earnings per share were both ¥0.020, down from ¥0.024 in the previous period, reflecting a decrease of 16.7%[21] - Net profit for the period was ¥1,571,764.70, down from ¥1,911,620.89, reflecting a decrease of approximately 17.8% year-over-year[21] Cash Flow - The net cash flow from operating activities increased by 12.50% to ¥30,231,246.48, compared to ¥26,873,099.82 in the previous year[5] - Cash flow from operating activities generated ¥30,231,246.48, compared to ¥26,873,099.82 in the previous period, indicating an increase of about 8.5%[23] - The company's cash flow from investing activities was negative ¥85,753,033.14, a 65.67% increase in outflow compared to negative ¥51,760,386.96 in the previous year[11] - Cash flow from investing activities resulted in a net outflow of ¥85,753,033.14, worsening from a net outflow of ¥51,760,386.96 in the prior period[23] - Cash and cash equivalents at the end of the period decreased to ¥365,222,109.16 from ¥395,666,910.19, a decline of approximately 7.7%[24] Assets and Liabilities - Total assets at the end of Q1 2025 were ¥901,458,371.71, a decrease of 1.02% from ¥910,737,873.16 at the end of the previous year[5] - Total current assets amounted to ¥674,905,762.53, slightly down from ¥681,620,310.40, indicating a decrease of about 1.0%[17] - Total liabilities decreased to ¥78,915,193.89 from ¥89,620,891.71, a reduction of about 12.0%[18] - The company's total non-current assets decreased to ¥226,552,609.18 from ¥229,117,562.76, indicating a decline of about 1.1%[18] - The company's cash and cash equivalents decreased to ¥365,499,887.22 from ¥424,516,614.30, a decline of approximately 13.9%[17] Equity and Retained Earnings - The equity attributable to the owners of the parent company increased to ¥822,543,177.82 from ¥821,116,981.45, a slight increase of about 0.2%[19] - The company's retained earnings increased to ¥213,641,056.57 from ¥212,222,264.96, reflecting a growth of approximately 0.7%[19] Investment and Expenses - The company's investment income rose by 81.29% to ¥951,405.86, compared to ¥524,789.05 in the same period last year[10] - The company reported an increase in R&D expenses to ¥1,234,793.39 from ¥1,039,945.72, an increase of approximately 18.7% year-over-year[20] - The company's cash flow from investing activities was negative ¥85,753,033.14, a 65.67% increase in outflow compared to negative ¥51,760,386.96 in the previous year[11] Other Financial Metrics - The weighted average return on equity decreased to 0.19% from 0.23% year-on-year[5] - The company's basic earnings per share decreased by 16.67% to ¥0.020 from ¥0.024 in the same period last year[5] - Other comprehensive income after tax was negative at ¥-145,568.33, compared to a positive ¥13,931.26 in the previous period[21] - The company's contract liabilities increased by 720.99% to ¥1,232,317.55, compared to ¥150,102.24 at the end of the previous year[9] - The company's inventory remained relatively stable at ¥47,095,242.38 compared to ¥47,402,786.82, showing a minor decrease of about 0.6%[17]

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根据《上市公司股份回购规则》《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》等相关规定，公司在回购期间，应于每个月的前 3 个交易日 内披露截至上月末的回购进展情况。现将公司回购股份进展情况公告如下： 截至 2024 年 12 月 31 日，上述股份回购实施期限已过半； 证券代码：301001 证券简称：凯淳股份 公告编号：2025-008 上海凯淳实业股份有限公司 关于回购公司股份的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"） 于 2024 年 7 月 1 日召开 公司第三届董事会第九次会议，审议通过了《关于回购公司股份方案的议案》， 同意公司使用自有资金以集中竞价交易方式回购公司部分社会公众股份（以下简 称"本次回购"），用于员工持股计划或股权激励。本次回购股份的资金总额不 超过人民币 2,000.00 万元，回购价格上限不超过人民币 27.00 元/股；回购期限 自董事会审议通过本次回购股份方案之日起不超过 12 个月；具体回购股份的数 量以回购结束时实际回购的股份数量为准。具体内容详 ...

关于回购公司股份的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"） 于 2024 年 7 月 1 日召开 公司第三届董事会第九次会议，审议通过了《关于回购公司股份方案的议案》， 同意公司使用自有资金以集中竞价交易方式回购公司部分社会公众股份（以下简 称"本次回购"），用于员工持股计划或股权激励。本次回购股份的资金总额不 超过人民币 2,000.00 万元，回购价格上限不超过人民币 27.00 元/股；回购期限 自董事会审议通过本次回购股份方案之日起不超过 12 个月；具体回购股份的数 量以回购结束时实际回购的股份数量为准。具体内容详见公司于 2024 年 7 月 3 日在巨潮资讯网（http://www.cninfo.com.cn）披露的《关于回购公司股份方案 的公告》（公告编号：2024-025）等相关公告。 一、回购股份进展情况 根据《上市公司股份回购规则》《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》等相关规定，公司在回购期间，应于每个月的前 3 个交易日 内披露截至上月末的回购进展情况 ...

证券代码： 301001 证券简称：凯淳股份 上海凯淳实业股份有限公司投资者关系活动记录表 编号：2025-008 电商代运营行业作为电商生态的重要组成部分，近年来呈现出快 速发展的态势，其核心价值在于帮助品牌方在不同生命周期提供 全链路的综合服务。在内容电商和 AI 技术的推动下，代运营行 业正向智能化、精细化方向发展，构建"全渠道覆盖、全链路提 效、全周期陪伴"的运营模式。 在平台多元化、品类扩容和品牌数字化转型的推动下，不同品类 的代运营需求各有特点，如美妆品类更注重品牌和产品效果，因 此线上运营需要丰富的经验和技巧；母婴和食品等品类对品牌信 任度要求较高，代运营企业需要在品牌建设和用户口碑管理方面 投入更多精力。未来，代运营行业将更加注重技术投入和服务升 级，特别是提供差异化、个性化的服务。 4. 电商 AI 的应用有哪些？ 对于电商而言，通过 AI 技术深度融合业务场景已形成双重价值 闭环。在内部提效层面，公司在售前、售中、售后环节中实现了 客服接待和转化的赋能，显著提高了服务质量和效率。在运营管 投资者关系活动 类别 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 ...

投资者关系活动 类别 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 （请文字说明其他活动内容） 参与单位名称 及人员姓名 君屹资产 战君屹 时间 2025 年 2 月 20 日 地点 公司会议室 上市公司接待 人员姓名 董事会秘书 钱燕女士 投资者关系活动 主要内容介绍 1. 公司的业务模式是怎样的？ 公司的主营业务是为国内外知名品牌提供综合性的电子商务服 务以及客户关系管理服务，包括品牌线上销售服务、品牌线上运 营服务以及客户关系管理服务。 品牌线上销售服务是指公司以买断方式向品牌方或其代理商采 购产品，并经品牌方授权后，在天猫、京东等第三方电商平台运 营品牌旗舰店或专营店，通过线上销售直接将产品销售给客户 （零售模式），或经品牌方授权分销后，由公司销售至各分销渠 道（分销模式）。 品牌线上运营服务是指公司围绕品牌方线上店铺销售，提供各类 运营服务，包括视觉设计、店铺运营、仓储物流、营销策划、活 动管理、客户服务等。 客户关系管理服务是指公司围绕品牌方销售达成前后进行的支 持性服务，通过社交互动、客户关怀等活动，增加潜在客户的购 买意愿 ...

投资者关系活动 类别 √ 特定对象调研 □ 分析师会议 □ 媒体采访 □ 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 □ 其他 （请文字说明其他活动内容） 参与单位名称 及人员姓名 兴业证券 代凯燕； 兴业证券 金秋； 上海信托 吴杏。 时间 2025 年 2 月 10 日 地点 公司会议室 上市公司接待 人员姓名 董事会秘书 钱燕女士 投资者关系活动 主要内容介绍 1. 公司目前代运营的核心客户群体包括哪些品牌或领域？这 些客户在市场中的表现如何？ 公司品牌线上运营服务（代运营）业务覆盖的行业包括美妆、日 化、厨房家居、奢侈品、食品、母婴等多个领域。公司目前所服 务的品牌方以国外品牌为主，这些品牌在市场知名度、业务稳定 性、回款能力以及获客成本等方面均展现出明显优势。 2. 公司代运营业务的商业模式是如何运作的？与品牌方的合 作有哪些主要的环节？ 品牌线上运营服务（代运营业务）是指公司围绕品牌方线上店铺 销售，提供各类运营服务包括视觉设计、店铺运营、仓储物流、 营销策划、活动管理、客户服务等。品牌线上运营服务的线上店 铺由品牌方开设,公司是店铺的代运营方,且根据品牌方要求,公 司可以提供全系列服 ...

根据《上市公司股份回购规则》《深圳证券交易所上市公司自律监管指引第 9 号——回购股份》等相关规定，公司在回购期间，应于每个月的前 3 个交易日 内披露截至上月末的回购进展情况。现将公司回购股份进展情况公告如下： 证券代码：301001 证券简称：凯淳股份 公告编号：2025-006 上海凯淳实业股份有限公司 关于回购公司股份的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 上海凯淳实业股份有限公司（以下简称"公司"） 于 2024 年 7 月 1 日召开 公司第三届董事会第九次会议，审议通过了《关于回购公司股份方案的议案》， 同意公司使用自有资金以集中竞价交易方式回购公司部分社会公众股份（以下简 称"本次回购"），用于员工持股计划或股权激励。本次回购股份的资金总额不 超过人民币 2,000.00 万元，回购价格上限不超过人民币 27.00 元/股；回购期限 自董事会审议通过本次回购股份方案之日起不超过 12 个月；具体回购股份的数 量以回购结束时实际回购的股份数量为准。具体内容详见公司于 2024 年 7 月 3 日在巨潮资讯网（http://ww ...

证券代码： 301001 证券简称：凯淳股份 上海凯淳实业股份有限公司投资者关系活动记录表 编号：2025-005 6. 电商代运营行业的竞争格局是怎样的？公司的竞争优势有 哪些？ 电商代运营行业竞争激烈，部分竞争对手转型做品牌管理或拓展 | | 特定对象调研 分析师会议 √ □ | | --- | --- | | 投资者关系活动 | □ 媒体采访 □ 业绩说明会 | | 类别 | □ 新闻发布会 □ 路演活动 | | | □ 现场参观 | | | □ 其他 （请文字说明其他活动内容） | | | 天风证券 耿荣晨、都春竹； | | 参与单位名称 | 永赢基金 包恺； | | 及人员姓名 | 西部利得基金 林静； | | | 平安银行 郝岩、张谊。 | | 时间 | 2025 年 1 月 23 日 | | 地点 | 公司会议室 | | 上市公司接待 | | | 人员姓名 | 董事会秘书 钱燕女士 | | | 1. 公司及子公司凯浥广告的基本情况？ | | | 凯淳股份成立于 2008 年，公司为国内外知名品牌提供常年电商 | | | 服务，并于 2021 年 5 月于深交所上市。上市后，公司积极开拓 | | ...