Core Viewpoint - Zhang Xiaoqin's shares have been judicially auctioned, leading to a significant reduction in the controlling shareholder's stake, but the company asserts that control will not change [1][2][4]. Group 1: Judicial Auction Details - Zhang Xiaoqin Group's shares were auctioned in two rounds, with a total of 32 million shares sold for over 4 billion yuan [1][2]. - The first auction occurred from May 8 to 9, where 3.2 million shares were sold for 50.18 million yuan, reducing the group's stake from 48.72% to 46.67% [2][4]. - The second auction took place from May 20 to 21, with 28.76 million shares sold for 358 million yuan, further reducing the stake to 28.23% if all shares are transferred [4]. Group 2: Financial Performance - Zhang Xiaoqin reported a revenue increase of 11.9% to 908 million yuan in 2024, but net profit fell by 0.3% to 25.04 million yuan, marking three consecutive years of profit decline [6][7]. - The company's total debt has reached nearly 6 billion yuan, exacerbating financial pressures [6][10]. - The gross margin slightly increased to 36.22%, but rising operating costs and sales expenses have impacted profitability [7][8]. Group 3: Debt Issues - Zhang Xiaoqin Group has been involved in multiple debt disputes, with a total of over 5.8 billion yuan in overdue debts [10][11]. - The group was listed as an executor by the court for failing to fulfill legal obligations, with execution amounts exceeding 3.1 billion yuan [8][9]. - The controlling shareholder's shares have been frozen due to these debts, leading to significant financial strain on the company [9][10]. Group 4: Strategic Implications - The auction attracted attention from Shanghai Tuyu Chengxiang Brand Management Partnership, linked to the prominent MCN organization, White Rabbit Group, indicating potential strategic shifts in the market [12][16]. - White Rabbit Group has been diversifying its business model, moving beyond online channels to include offline and international markets, which may influence its future strategies [16][17].

Group 1 - The core strategy of the company is "influencer economy + brand empowerment" [2] - The controlling shareholder of Zhang Xiaoqin Group has completed a judicial auction of 28,756,291 shares, with the winning bidder being Shanghai Tuyu Chengxiang Brand Management Partnership [2] - Wang Aoyan, the actual controller of Shanghai Tuyu Chengxiang, founded the company in 2017 and has extensive experience in traffic and internet operations [2] Group 2 - The company previously invested over 400 million in the asset restructuring of Hunan "Bubugao Supermarket" in July 2024 [3]

Group 1 - The conference highlighted the theme "Together We Forge Ahead, Striving for the Future," focusing on multi-channel strategic deployment and the launch of key new products, showcasing the brand's innovative vitality and outlining a high-quality development blueprint for partners [1][3] - Zhang Xiaoquan emphasized the importance of product innovation as the core driving force for brand development, revealing a diverse matrix of upcoming products for 2025, including tools, household hardware, kitchenware, and cookware [6][8] - The event featured an interactive experience area for dealers to personally test new products, enhancing their understanding of product design details and fostering engagement [6][8] Group 2 - The company is committed to accelerating the digital transformation of traditional dealers, focusing on e-commerce core logic and innovative strategies to help them establish a data-driven operational ecosystem [3] - A special segment showcased a short film depicting the daily work of dealers, enhancing their sense of recognition and achievement [8] - The conference also included a team-building activity that combined cultural and natural experiences, reinforcing the value recognition among partners and deepening sustainable cooperative relationships [8] Group 3 - The company plans to continue focusing on R&D innovation, deepening the high-end and intelligent layout of products, while expanding a diversified product matrix and leveraging digitalization to enhance overall competitiveness [8]

证券代码：301055 证券简称：张小泉 公告编号：2025-031 张小泉股份有限公司 关于控股股东所持部分股份被司法拍卖的进展公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 张小泉股份有限公司（以下简称"公司"或"上市公司"）于 2025 年 4 月 18 日在巨潮资讯网（http://www.cninfo.com.cn）披露了《关于控股股东所持部分 股份将被司法拍卖的提示性公告》（公告编号：2025-008）。公司收到控股股东 杭州张小泉集团有限公司（以下简称"张小泉集团"）通知，同时通过查询京东 网司法拍卖网络平台（http://sifa.jd.com），获悉浙江省杭州市中级人民法院已于 2025 年 5 月 20 日 10 时至 2025 年 5 月 21 日 10 时止（延时除外）在京东网司法 拍卖网络平台上公开拍卖张小泉集团持有的公司 28,756,291 股股份，且已完成竞 拍。现将相关情况公告如下： 一、本次司法拍卖基本情况 根据京东网司法拍卖网络平台公示的《成交确认书》，张小泉集团持有的公 司 28,756,291 股股份竞价结果如下 ...

张小泉（301055）公告，股东金燕女士于2025年5月9日至2025年5月16日期间，通过集中竞价交易方式 减持公司股份151.42万股，占剔除回购专用证券账户中股份数量后总股本比例的1.00%。减持价格区间 为16.81元/股至17.65元/股，减持均价为17.17元/股。减持后，金燕女士持有公司股份54.01万股，占剔除 回购专用证券账户中股份数量后总股本比例的0.36%。此次减持计划与此前披露的一致，不存在违规情 形。 ...

证券代码：301055 证券简称：张小泉 公告编号：2025-030 张小泉股份有限公司 关于特定股东股份减持计划实施完毕的公告 股东金燕女士保证向本公司提供的信息内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 张小泉股份有限公司（以下简称"公司"）于 2025 年 5 月 6 日在巨潮资讯 网披露了《关于特定股东减持股份预披露的公告》（公告编号：2025-025），持 有本公司股份 2,054,300 股（占剔除本公司回购专用证券账户中的股份数量后总 股本比例 1.36%）的股东金燕女士计划以集中竞价交易方式减持本公司股份不超 过 1,514,200 股（占剔除本公司回购专用证券账户中的股份数量后总股本比例的 1.00%），自上述公告披露之日起三个交易日后的三个月内进行（法律法规、规 范性文件规定不得减持的时间除外）。 近日，公司收到特定股东金燕女士出具的《关于股份减持计划实施完毕的告 知函》。截至 2025 年 5 月 16 日，金燕女士本次减持计划已实施完毕，其通过集 中竞价交易方式合计减持公司股份 1,514,200 股（占剔除本公司回购专用证券账 户中的股份数量后总股本比例的 1.00 ...

证券代码：301055 证券简称：张小泉 公告编号：2025-029 张小泉股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 特别风险提示： 截至本公告披露日，公司控股股东杭州张小泉集团有限公司累计被冻结股份 76,000,000 股，占其所持公司股份总数的 100%，占剔除回购股份后公司总股本 的 50.19%；累计被轮候冻结股份 220,169,779 股，占其所持公司股份总数的 289.70%，占剔除回购股份后公司总股本的 145.40%，请投资者注意相关风险。 张小泉股份有限公司（以下简称"公司"）于 2025 年 5 月 16 日通过中国证 券登记结算有限责任公司深圳分公司系统查询，获悉公司控股股东杭州张小泉集 团有限公司（以下简称"张小泉集团"）持有的公司股份存在被轮候冻结的情况。 获悉上述情况后，公司及时向张小泉集团进行问询，并于 2025 年 5 月 19 日收到 张小泉集团出具的《关于控股股东所持股份被轮候冻结的回复函》，有关具体情 况说明如下： 注：1、"占剔除回购股份数后公司总股本比例"以截至 2025 年 5 月 19 日公 ...

Group 1: Financial Performance - In 2024, the company's sales expenses increased from 147 million to 169 million, a growth of 14.32% [5] - The revenue from the knife and scissors category grew by 16.53% year-on-year, while kitchen hardware and home hardware categories grew by 3.15% and declined by 0.26% respectively [10] - The company achieved significant profit growth in Q1 2025 after a continuous decline in net profit in previous years [19] Group 2: Market Strategy - The company plans to enhance its marketing network by leveraging AI applications and big data analysis to optimize resource allocation and improve operational efficiency [6][10] - Future growth will focus on expanding online sales channels, particularly through emerging platforms like Douyin and Kuaishou, while maintaining a strong presence on traditional e-commerce platforms [7][12] - The company aims to build a "Brand Five-Star Power" system to enhance brand operation capabilities and deepen user engagement [3][6] Group 3: Product Development - The company will continue to focus on three core product categories: knife and scissors, kitchen hardware, and home hardware, with an emphasis on R&D and technology innovation [13][17] - Plans include developing differentiated products tailored to regional consumer preferences, particularly in international markets like Southeast Asia and Australia [7][35] - The company is committed to participating in the formulation of national and industry standards to enhance its industry position and brand credibility [15][19] Group 4: Operational Efficiency - The company is implementing a "differentiated positioning + collaborative operation" strategy between its manufacturing bases in Yangjiang and Hangzhou to optimize production efficiency [8] - Continuous improvement in cost control measures is planned to maintain profitability despite rising raw material and labor costs [21] - The company has established a standardized delivery and sales system to enhance the efficiency of its distribution network [11] Group 5: Brand Management - The company aims to strengthen brand value through systematic brand marketing, asset management, and public relations strategies [6][10] - Efforts will be made to enhance brand recognition and consumer engagement through community service and experiential marketing [6][12] - The company plans to utilize consumer data to guide product development, ensuring alignment with market demands [17][19]

法律意见书 浙江天册律师事务所 关于 张小泉股份有限公司 2024 年度股东大会的 法律意见书 浙江省杭州市杭大路 1 号黄龙世纪广场 A 座 11 楼 310007 电话：0571-87901111 传真：0571-87901500 法律意见书 2024 年度股东大会的 法律意见书 编号：TCYJS2025H0710 号 致：张小泉股份有限公司 浙江天册律师事务所（以下简称"本所"）接受张小泉股份有限公司（以下简 称"张小泉"或"公司"）的委托，指派本所律师参加公司 2024 年度股东大会， 并根据《中华人民共和国证券法》（以下简称"《证券法》"）、《中华人民共和 国公司法》（以下简称"《公司法》"）和《上市公司股东会规则》（以下简称"《股 东会规则》"）等法律、法规和其他有关规范性文件的要求出具本法律意见书。 在本法律意见书中，本所律师仅对本次股东大会召集、召开程序、出席人员的 资格、召集人的资格、表决程序及表决结果的合法有效性发表意见，不对会议所审 议的议案内容和该等议案中所表述的事实或数据的真实性和准确性发表意见。 本法律意见书仅供公司 2024 年度股东大会之目的使用。本所律师同意将本法 律意见书随 ...

本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会不存在否决议案的情形； 2、本次股东大会不涉及变更以往股东大会已通过的决议。 一、会议召开和出席情况 证券代码：301055 证券简称：张小泉 公告编号：2025-028 张小泉股份有限公司 2024 年度股东大会决议公告 3、会议召开地点：浙江省杭州市富阳区东洲街道明星路 9 号运通网城园区 5 号楼 13 层会议室 4、会议召集人：公司董事会 5、会议主持人：董事长张新程先生 6、本次会议的召集、召开与表决程序符合有关法律、行政法规、部门规章、 规范性文件和公司章程等规定。 （二）会议出席情况 1、股东出席的总体情况： （一）会议召开情况 1、会议召开时间： （1）现场会议时间：2025 年 5 月 12 日（星期一）14:00； （2）网络投票时间：通过深圳证券交易所交易系统进行网络投票的时间为 2025 年 5 月 12 日（星期一）9:15-9:25，9:30-11:30，13:00-15:00；通过深圳证券 交易所互联网投票系统投票的时间为 2025 年 5 月 12 日 ...