Core Viewpoint - The upcoming "Regulations on the Supervision of Fundraising by Listed Companies" will impose stricter regulations on the use of raised funds, particularly regarding changes in fund usage and slow project progress, aiming to enhance the efficiency of fund utilization and actively promote project construction [1][20]. Fundraising and Utilization - As of the end of 2024, the company has invested zero funds into multiple IPO projects, with 52.6% of the net IPO fundraising amount (CNY 5.23 billion) used for supplementing working capital [1][10]. - The company raised a total of CNY 1.098 billion from its IPO, with a net amount of CNY 995 million after deducting issuance costs, including CNY 474 million in oversubscription funds [1][2]. Project Progress and Changes - The company initially planned to allocate funds to four projects, including a marketing system construction project (CNY 105 million), an e-commerce operation center (CNY 313 million), and an enterprise management information project (CNY 23.34 million), but has only allocated CNY 8 million to these projects, which is about 8% of the net fundraising amount [2][3]. - The company has repeatedly changed the use of IPO funds, with the latest changes approved in September 2024, including reallocating funds from the marketing system project and terminating the enterprise management information project [13][14]. Financial Performance - The company's revenue has stagnated post-IPO, with revenues of CNY 11.43 billion, CNY 11.52 billion, and CNY 10.99 billion from 2022 to 2024, and net profits of CNY 1.66 billion, CNY 1.80 billion, and CNY 1.71 billion during the same period [14][16]. - The company acquired the Hush Puppies brand's IP assets for CNY 588 million, which has raised concerns among investors due to the lack of disclosed financial performance related to this acquisition [16][17]. Regulatory Impact - The new regulations will restrict the use of oversubscription funds for working capital, requiring that such funds be used for ongoing or new projects, or for share buybacks [10][20]. - Legal experts emphasize that the capital market is not a "cash machine" for listed companies, and failure to utilize raised funds as planned could damage investor confidence and market efficiency [19][20].

各家银行授信额度及担保金额、授信及保证期间最终以银行实际审批结果为 准，在上述年度计划授信额度范围内，公司与各子公司之间、各授信银行之间的 授信金额均可相互调剂使用，公司与各子公司之间可共享额度。 证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-024 北京嘉曼服饰股份有限公司 关于公司对外担保的进展公告 本公司及董事会全体成员保证信息披露内容真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 一、担保情况介绍 北京嘉曼服饰股份有限公司（以下简称"公司"）分别于 2025 年 4 月 24 日、 2025 年 5 月 19 日召开第四届董事会第七次会议及 2024 年年度股东大会，审议 通过了关于《关于公司及子公司 2025 年度向银行申请综合授信额度暨对外担保 的议案》，同意公司及合并报表范围内的子公司（下同）拟向部分银行申请综合 授信总额最高不超过人民币 180,000 万元，有效期自 2024 年年度股东大会审议 通过之日起 12 个月内，授信额度在上述期限内可循环使用。同时公司将根据各 金融机构要求，在上述额度内为全资子公司嘉曼服饰（天津）有限公司（以下简 称"天津嘉曼"）、天津 ...

Group 1: Pricing Strategy - The company maintains a relatively firm pricing strategy across its brands, with slight adjustments based on market sales and promotional activities [2][3] - Each brand under the company has a slightly different pricing strategy, focusing on establishing brand positioning [2] Group 2: E-commerce Performance - The 618 shopping festival is expected to have a stable performance compared to previous years, with a shift in focus towards daily sales quality due to plateauing online traffic [3] - Different e-commerce platforms will be targeted based on their unique strengths, such as brand image display or single product promotion [3] Group 3: Marketing and Sales Expenses - Sales expenses are projected to increase this year due to the addition of men's and women's clothing lines, necessitating more marketing efforts [3] - The company plans to engage in various marketing activities, including outdoor advertising and promotions, especially for the 30th anniversary of the Water Child brand in 2025 [3] Group 4: Product Development and Feedback - Feedback from franchisees regarding the 2025 autumn/winter collection of Hush Puppies is positive, highlighting a focus on classic casual styles and functional materials [3] - The design and sales teams for Hush Puppies are structured with a mix of core company personnel and new recruits, ensuring a blend of experience and fresh ideas [3]

Group 1 - The company, Jiama Clothing (301276), offers a diverse range of products including men's and women's clothing, children's clothing, children's shoes, backpacks, and dolls [1] - The company plans to continuously develop IP-related products and peripherals associated with its main business, including but not limited to toys [1] - Sales will be conducted through online e-commerce platforms and nationwide offline stores to enrich the product matrix and enhance market appeal [1]

Core Viewpoint - Beijing Jiama Clothing Co., Ltd. has announced its 2024 annual profit distribution and capital reserve conversion plan, which includes cash dividends and stock increases for shareholders [1][2]. Group 1: Profit Distribution and Capital Reserve Conversion - The company will distribute a cash dividend of 7.2 RMB per 10 shares (before tax) to all shareholders, with a total of 108 million shares before distribution [2]. - Additionally, the company will convert capital reserves into shares, increasing the total share capital from 108 million to 129.6 million shares by issuing 2 additional shares for every 10 shares held [1][2]. - The cash dividend will be subject to different tax rates based on the type of shareholder, with specific provisions for foreign investors and different holding periods [2]. Group 2: Key Dates - The record date for the rights distribution is set for May 28, 2025, and the ex-dividend date is May 29, 2025 [3]. Group 3: Shareholder Eligibility - The distribution will apply to all shareholders registered with the China Securities Depository and Clearing Corporation Limited, Shenzhen Branch, as of the record date [3]. Group 4: Share Capital Changes - The total share capital will increase by 21.6 million shares due to the capital reserve conversion, resulting in a new total of 129.6 million shares [4]. Group 5: Adjustments to Financial Metrics - The earnings per share will be adjusted to 1.3211 RMB following the distribution [4].

证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-023 北京嘉曼服饰股份有限公司 2024 年度权益分派实施公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 北京嘉曼服饰股份有限公司（以下简称"公司"）2024 年年度权益分派方案已 获 2025 年 5 月 19 日召开的 2024 年年度股东大会审议通过，现将权益分派事宜公告 如下： 一、股东大会审议通过利润分配及资本公积转增股本方案等情况 1、2024 年年度股东大会审议通过的 2024 年年度权益分派具体内容如下： （1）以公司现有总股本 10,800 万股为基数，向全体股东每 10 股派发现金红利 7.2 元（含税），合计拟派发现金红利 7,776 万元（含税），剩余未分配利润结转入 下一年度。 （2）以资本公积向全体股东每 10 股转增 2 股，公司目前总股本为 10,800 万股， 以此计算，共计转增 2,160 万股，转增后公司股本变更为 12,960 万股，具体以中国 证券登记结算有限公司深圳分公司实际登记结果为准。 （3）不送红股。 董事会审议利润分配方案后至权益分派实施 ...

北京市天元律师事务所 关于北京嘉曼服饰股份有限公司 2024 年年度股东大会的法律意见 京天股字（2025）第 272 号 致：北京嘉曼服饰股份有限公司 北京嘉曼服饰股份有限公司（以下简称"公司"）2024 年年度股东大会（以下 简称"本次股东大会"）采取现场投票与网络投票相结合的方式，现场会议于 2025 年 5 月 19 日在北京市石景山区古城西街 26 号院 1 号楼 18 层会议室召开。北京市 天元律师事务所（以下简称"本所"）接受公司聘任，指派本所律师参加本次股东 大会现场会议，并根据《中华人民共和国公司法》《中华人民共和国证券法》（以 下简称"《证券法》"）、《上市公司股东会规则》（以下简称"《股东会规则》"） 以及《北京嘉曼服饰股份有限公司章程》（以下简称"《公司章程》"）等有关规 定，就本次股东大会的召集、召开程序、出席现场会议人员的资格、召集人资格、 会议表决程序及表决结果等事项出具本法律意见。 为出具本法律意见，本所律师审查了《北京嘉曼服饰股份有限公司第四届董事 会第七次会议决议的公告》《北京嘉曼服饰股份有限公司第四届监事会第六次会议 决议的公告》《北京嘉曼服饰股份有限公司关于召开 202 ...

证券代码：301276 证券简称：嘉曼服饰 公告编号：2025-022 北京嘉曼服饰股份有限公司 2024年年度股东大会决议公告 本公司及董事会全体成员保证信息披露的内容真实、准确和完整，没有虚假记 载、误导性陈述或重大遗漏。 特别提示： 1、本次股东大会不存在否决议案的情形。 2、本次股东大会不涉及变更以往股东大会已通过的决议。 3、召开方式：本次股东大会采用现场投票与网络投票表决相结合的方式召开 4、召集人：北京嘉曼服饰股份有限公司董事会 5、主持人：鉴于董事长曹胜奎先生因工作原因不能现场出席本次会议，由副董事 长刘溦作为本次股东大会的主持人。 6、本次会议的召集、召开程序符合《中华人民共和国公司法》《上市公司股东会 规则》《深圳证券交易所创业板股票上市规则》等有关法律、行政法规、规范性文件 和《北京嘉曼服饰股份有限公司章程》的有关规定。 二、会议出席情况 （一）股东出席的总体情况 通过现场和网络投票的股东 113 人，代表股份 70,107,177 股，占公司有表决权股 份总数的 64.9141％。其中：通过现场投票的股东 6 人，代表股份 69,708,370 股，占 公司有表决权股份总数的 64.5 ...

Revenue Performance - The company's revenue decreased last year, particularly in the children's clothing segment, primarily due to a pricing strategy that maintained brand value but affected sales volume [2][3] - In 2024, the net profit attributable to shareholders was approximately 171 million yuan, ranking 12th among 47 companies in the apparel industry [3] Channel Strategy - Online sales are experiencing a decline, while offline regions like North China and East China show growth; the company plans to enhance brand image online and optimize offline channels by opening flagship stores and improving store locations [3][4] - The company aims to maintain a high-quality development of online channels while expanding offline presence through strategic store placements [3][4] Product Development and Brand Positioning - The company is focusing on product upgrades and enhancing consumer experience, emphasizing the importance of brand positioning for long-term growth [2][4] - The Hush Puppies brand will emphasize classic leisure styles starting from the 2025 autumn/winter season, integrating comfort and modern trends [4][5] Marketing and Sales Strategy - The company plans to enhance marketing activities, including outdoor advertising and participation in fashion weeks, while celebrating the 30th anniversary of the Water Baby brand [5][6] - The sales performance of proprietary and licensed brands remained stable in 2024, with plans for increased investment in brand promotion [5][6] Operational Efficiency - The return rate for online sales is manageable, with measures in place to reduce it, including product upgrades and a shift from product marketing to brand marketing [6][7] - The company is exploring the use of AI technology to improve online channel operations and efficiency [6] Market Outlook - Despite declining birth rates, the company believes there is still significant market potential in children's clothing due to a large base of children aged 3-14 [10] - The company plans to expand its product categories and optimize offline channels to capture market opportunities [10] Employee Incentives - The company employs a multi-dimensional incentive strategy for employees, including stock options and performance-based rewards, to align employee interests with company growth [7][8]

北京市天元律师事务所 关于北京嘉曼服饰股份有限公司 2025 年第一次临时股东大会的法律意见 京天股字（2025）第 271 号 致：北京嘉曼服饰股份有限公司 北京嘉曼服饰股份有限公司（以下简称"公司"）2025 年第一次临时股东大会 （以下简称"本次股东大会"）采取现场投票与网络投票相结合的方式，现场会议 于 2025 年 5 月 13 日在北京市石景山区古城西街 26 号院 1 号楼 18 层会议室召开。 北京市天元律师事务所（以下简称"本所"）接受公司聘任，指派本所律师参加本 次股东大会现场会议，并根据《中华人民共和国公司法》《中华人民共和国证券法》 （以下简称"《证券法》"）、《上市公司股东会规则》（以下简称"《股东会规 则》"）以及《北京嘉曼服饰股份有限公司章程》（以下简称"《公司章程》"） 等有关规定，就本次股东大会的召集、召开程序、出席现场会议人员的资格、召集 人资格、会议表决程序及表决结果等事项出具本法律意见。 本所及经办律师同意将本法律意见作为本次股东大会公告的法定文件，随同其他 公告文件一并提交深圳证券交易所（以下简称"深交所"）予以审核公告，并依法对出 具的法律意见承担责任。 本所律师按 ...