Core Viewpoint - In Q2 2025, Autohome reported total revenue of 1.76 billion RMB and adjusted net profit of 476 million RMB, with online marketing and other revenues growing by 20.5% year-on-year [1] Financial Performance - Total revenue for Q2 2025 reached 1.76 billion RMB - Adjusted net profit attributed to Autohome was 476 million RMB - Online marketing and other revenues increased by 20.5% year-on-year [1] Strategic Initiatives - The CEO emphasized the ongoing implementation of the O2O strategy and the acceleration of AI technology to enhance product innovation and user decision-making efficiency [1] - Autohome is focusing on expanding AI applications in products and services, aiming to enhance the automotive consumption experience [1] Content Ecosystem Development - The company has developed a comprehensive new car content matrix centered around live streaming, significantly increasing user engagement and brand authority [1] - The "New Car First Test" program launched in June achieved over 160 million exposures through high-density live testing [1] International Expansion - Autohome showcased its global strategy during the Hong Kong Auto Show with a 6-hour bilingual live broadcast and launched an overseas website featuring data on over 1,900 models from 52 Chinese automotive brands [2] - This marks a significant breakthrough in the company's international strategy [2] Ecosystem Collaboration - The company is deepening its traffic alliance strategy through multi-platform collaborations to enhance brand influence [2] - A strategic partnership with Alipay was established to innovate car selection services and provide targeted purchase subsidies [2] User Engagement Metrics - As of June, Autohome's mobile daily active users reached 75.74 million, reflecting an 11.5% year-on-year growth [2] New Retail and O2O Ecosystem - The new retail business aims to create a one-stop O2O automotive service ecosystem, enhancing the consumer experience through technology [3] - The company is utilizing VR technology and AI-driven services to improve user trust and conversion rates [3] AI Technology Integration - Autohome has launched five major data science product lines to enhance marketing efficiency and provide intelligent solutions for partners [4] - The "AI Customer Acquisition Pioneer" product addresses user intent and streamlines lead conversion processes [4] Used Car Business Development - The company is committed to developing an integrated online and offline service system for the used car sector, ensuring transparency and reliability in vehicle conditions [5] - A flagship used car selection area has been launched, featuring stringent quality controls and comprehensive service guarantees [5] Future Outlook - Autohome aims to leverage technological innovation and ecosystem collaboration to expand its business boundaries and enhance service efficiency [5] - The company is focused on becoming a leading global automotive information and transaction service platform [5]

Core Insights - The company reported a total net revenue of RMB 1.758 billion for Q2 2025, a year-on-year decrease of 6.11% [1] - The net profit attributable to the company was RMB 416 million, down 20.79% year-on-year, with basic earnings per share at RMB 0.85 [1] - For the first half of 2025, total net revenue reached RMB 3.212 billion, a decline of 7.75% year-on-year, with net profit of RMB 772 million, down 15.99% year-on-year, and basic earnings per share at RMB 1.57 [1] Business Strategy - The CEO emphasized the ongoing implementation of the O2O strategy through efficient collaboration of online and offline resources [1] - The company is accelerating product innovation driven by artificial intelligence technology, enhancing user decision-making and helping clients improve cost efficiency [1] - The AI assistant has achieved full coverage of new and used car scenarios, with industry-leading quality in user Q&A [1] New Retail Expansion - The new retail business has significantly expanded, with the number of franchise stores exceeding 200 by the end of June, broadening the consumer base [1] - The CFO highlighted that online marketing and other business revenues grew by 20.5% year-on-year in Q2, driven by strong performance in the new retail sector [1] Future Outlook - The company plans to continue expanding the application of artificial intelligence in its products and services, deepening the O2O automotive ecosystem [1] - It aims to capitalize on key trends in the automotive industry, including electrification, intelligence, and globalization, to transform the automotive consumption experience and create greater value for users and clients [1]

Core Viewpoint - The company reported a decline in net revenue and net profit for Q2 2025, while emphasizing the ongoing implementation of its O2O strategy and the expansion of its AI-driven product innovations [1][1][1] Financial Performance - For Q2 2025, the company achieved a total net revenue of RMB 1.758 billion, a year-on-year decrease of 6.11% [1] - The net profit attributable to the company was RMB 416 million, down 20.79% year-on-year, with basic earnings per share at RMB 0.85 [1] - In the first half of 2025, total net revenue reached RMB 3.212 billion, a decrease of 7.75% year-on-year, while net profit was RMB 772 million, down 15.99%, with basic earnings per share at RMB 1.57 [1] Strategic Initiatives - The CEO highlighted the effective collaboration of online and offline resources to advance the O2O strategy and the acceleration of AI-driven product innovation to enhance user decision-making and improve client cost efficiency [1][1] - The company’s AI assistant has achieved full coverage of new and used car scenarios, with industry-leading quality in user Q&A [1] - The new retail business has expanded significantly, surpassing 200 franchise stores by the end of June, thereby broadening the consumer base [1] Future Outlook - The company plans to continue expanding the application of AI in its products and services, deepen the O2O automotive ecosystem, and capitalize on key trends in electrification, intelligence, and globalization within the automotive industry [1][1] - The CFO noted that through content matrix upgrades and innovative measures, the company has strengthened its content ecosystem and achieved steady user growth, with a 11.5% year-on-year increase in daily mobile users, reaching 75.74 million in June [1] - Online marketing and other business revenues grew by 20.5% year-on-year in Q2, driven by strong performance in the new retail business, which effectively boosted revenue from the new energy sector [1]

香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責，對其準確性或完整性亦不發表 任何聲明，並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴該等內容而引致的任何損失承擔任何 責任。 Autohome Inc. 汽車之家* （於開曼群島註冊成立的有限公司） （股份代號：2518） 2025 年第二季度及中期未經審計財務業績公告 我們謹此宣佈2025年第二季度未經審計財務業績，包含截至2025年6月30日止三個月及 六個月的未經審計財務業績（「第二季度及中期業績」）。我們亦根據《香港聯合交易所有 限公司證券上市規則》第13.48(1)條向我們的股東提供本業績公告作為我們的2025年中期 報告。 於本公告日期，本公司董事會包括董事龍泉先生、楊嵩先生、丁珂珂女士及盧凡博士以及獨立董事劉峻嶺先生、 濮天若先生及汪大總博士。 * 僅供識別 1 汽車之家公佈 2025 年第二季度及 中期未經審計財務業績 北京，2025年7月31日 — 汽車之家（紐交所代碼：ATHM，港交所代號：2518）（「汽車之 家」或「公司」），中國領先的汽車消費者在線服務平台，今天公佈其截至2025年6月30日 的三個月及 ...

Core Insights - The company reported a total revenue of 1.76 billion RMB for Q2 2025, with an adjusted net profit of 476 million RMB, reflecting a 20.5% year-on-year growth in online marketing and other revenues [1] Group 1: Financial Performance - Total revenue for Q2 2025 reached 1.76 billion RMB, with an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues grew by 20.5% year-on-year [1] Group 2: Strategic Initiatives - The company deepened its brand positioning strategy around "new car premieres" and created a comprehensive content matrix centered on live streaming, which effectively stimulated new car consumption [1] - A flagship program, "New Car Premiere," launched in June, achieved over 160 million exposures through a high-density live test of five cars over five days [1] Group 3: International Expansion - During the Hong Kong Auto Show in June, the company showcased its "global layout of Chinese brands" strategy through a 6-hour bilingual live broadcast [1] - The overseas version of the company's website was launched at the end of June, featuring data on over 1,900 models from 52 Chinese automotive brands [1] Group 4: User Engagement and Technology - According to QuestMobile, the company's mobile daily active user count reached 75.74 million in June, marking an 11.5% year-on-year increase [2] - The company is developing a one-stop O2O automotive ecosystem in the new retail sector, enhancing the car buying experience through technology [2] Group 5: Digital Innovation - The company launched five major data science product lines, integrating exclusive data resources and industry-specific analysis models to enhance marketing efficiency [3] - The new AI-driven solutions aim to support intelligent decision-making, automate content production, and improve user engagement throughout the sales process [3]

Financial Performance - In Q2 2025, the company reported total revenue of 1.76 billion RMB and an adjusted net profit of 476 million RMB [1] - Online marketing and other revenues grew by 20.5% year-on-year [1] Brand Strategy and Content Innovation - The company deepened its brand positioning strategy focusing on "new car premieres" and created a comprehensive content matrix centered around live streaming [1] - The flagship program "New Car Premiere" launched in June achieved over 160 million exposures through a high-density live test drive event [1] International Expansion - During the Hong Kong Auto Show in June, the company showcased its global strategy with a 6-hour bilingual live broadcast [1] - The overseas version of the company's website was launched at the end of June, featuring data on over 1,900 models from 52 Chinese automotive brands [1] User Engagement and Growth - In June, the mobile daily active user count reached 75.74 million, marking an 11.5% year-on-year increase [2] - The company is building a one-stop O2O automotive ecosystem, enhancing the car buying experience through technology [2] New Retail and Service Innovations - The company’s new retail business is focused on creating a transparent car selection process through live streaming and AI-assisted services [2] - The network of the company's service stations and satellite franchise stores has surpassed 200, expanding service coverage [2] Digital Transformation - The company launched five major data science product lines aimed at enhancing marketing efficiency and customer engagement [3] - The new products integrate exclusive data resources and industry-specific analysis models to support partners in improving business performance [3]

Core Viewpoint - The company reported its Q2 and mid-year financial performance for 2025, highlighting significant revenue growth and strategic advancements in international expansion and technology integration [1] Financial Performance - Total revenue for Q2 reached 1.76 billion RMB, with an adjusted net profit of 476 million RMB [1] - Online marketing and other revenue segments experienced a year-on-year growth of 20.5% [1] Strategic Initiatives - The company is leveraging a "technology empowerment + ecological synergy" dual-engine strategy to foster innovative business growth [1] - The CEO emphasized the ongoing implementation of the O2O strategy and the acceleration of AI technology to enhance product innovation and user decision-making efficiency [1] International Expansion - As of the end of June, the company launched its overseas website, which includes data on over 1,900 models from 52 Chinese automotive brands, marking a significant step in its global strategy [1] Future Outlook - The company plans to continue expanding AI applications in its products and services, while deepening its one-stop O2O automotive ecosystem [1] - It aims to align with the transformative trends of electrification, intelligence, and globalization in the automotive industry to enhance consumer experience [1]

Core Viewpoint - Autohome Inc. reported its financial results for the second quarter of 2025, highlighting a decline in net revenues but growth in user engagement and strategic advancements in AI and O2O (online-to-offline) initiatives [1][3]. Financial Performance - Net revenues for Q2 2025 were RMB 1,758.1 million (US$ 245.4 million), a decrease of 6.1% from RMB 1,872.6 million in Q2 2024 [4][7]. - Net income attributable to Autohome was RMB 415.7 million (US$ 58.0 million), down from RMB 524.8 million in the same period last year [12]. - Adjusted net income (Non-GAAP) for Q2 2025 was RMB 475.7 million (US$ 66.4 million), compared to RMB 572.4 million in Q2 2024 [14]. Revenue Breakdown - Media services revenues decreased to RMB 279.4 million (US$ 39.0 million) from RMB 432.9 million in Q2 2024, attributed to reduced advertising spending by traditional automakers [8]. - Leads generation services revenues fell to RMB 732.6 million (US$ 102.3 million) from RMB 820.3 million in the previous year [8]. - Online marketplace and other revenues increased to RMB 746.1 million (US$ 104.2 million) from RMB 619.4 million, reflecting strong performance in the new retail business [8]. Cost and Expenses - Cost of revenues rose to RMB 503.4 million (US$ 70.3 million) from RMB 346.1 million in Q2 2024, primarily due to higher transaction costs in lower-tier cities [5]. - Operating expenses decreased to RMB 1,015.7 million (US$ 141.8 million) from RMB 1,185.3 million in the same quarter last year [6]. - Sales and marketing expenses were reduced to RMB 630.0 million (US$ 87.9 million) from RMB 752.5 million, indicating a decrease in marketing and promotional activities [6]. User Engagement and Strategic Initiatives - The average number of mobile daily active users grew by 11.5% year-over-year, reaching 75.74 million in June 2025 [3]. - The company is focusing on expanding AI applications across its products and services, aiming to enhance the automotive consumer experience [3]. - The number of franchised stores in the new retail business surpassed 200 by the end of June 2025, broadening the consumer reach [3]. Balance Sheet and Cash Flow - As of June 30, 2025, the company had cash and cash equivalents and short-term investments totaling RMB 22.05 billion (US$ 3.08 billion) [15]. - Net cash provided by operating activities in Q2 2025 was RMB 495.0 million (US$ 69.1 million) [15].

【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不 对所包含内容的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担 全部责任。邮箱：news_center@staff.hexun.com 近日，李想在与鲁豫的对话中，回忆人生低谷：2008年，自己曾被创业伙伴联合逼宫，汽车之家面临严 重的财务危机，公司小股东想把李想和另一位创始人赶出公司。 李想称，站在他的角度，这么做也合理。 被追问为何要站在对方的角度时，李想回答："你不站在他的角度，伤害的是你自己；站在他的角度， 就与自己和解了。" ...

近日，李想在与鲁豫的对话中，回忆人生低谷：2008年，自己曾被创业伙伴联合逼宫，汽车之家面临严 重的财务危机，公司小股东想把李想和另一位创始人赶出公司。 责任编辑：王翔 李想称，站在他的角度，这么做也合理。 被追问为何要站在对方的角度时，李想回答："你不站在他的角度，伤害的是你自己；站在他的角度， 就与自己和解了。" ...